Course Summary

Take Intro to Mass Communications II to learn about the development and impact of television the Internet and mass media. The course's engaging video lessons can be used for professional development, independent learning and academic purposes.

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11 chapters in Intro to Mass Communications II

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Week {{::cp.getGoalWeekForTopic(0, 11)}}

Ch 1. Broadcast Television {{cp.topicAssetIdToProgress[498147].percentComplete}}% complete

	Best Score
Lesson 1 - History of Television: Invention & Timeline	Take Quiz
		Take Quiz
Lesson 2 - What is a Television Network? - Definition & Examples	Take Quiz
Lesson 3 - Categories of Broadcast Television	Take Quiz
Lesson 4 - Broadcasting & Programming: Types & Characteristics	Take Quiz
Lesson 5 - Television Programming Planning & Implementation	Take Quiz

Week {{::cp.getGoalWeekForTopic(1, 11)}}

Ch 2. Public Broadcast Service Overview {{cp.topicAssetIdToProgress[498163].percentComplete}}% complete

			Course Progress	Best Score
	Lesson 1 - Public Broadcast Service (PBS): Definition, Origin & Funding			Take Quiz

Week {{::cp.getGoalWeekForTopic(2, 11)}}

Ch 3. Cable & Satellite Television {{cp.topicAssetIdToProgress[498171].percentComplete}}% complete

			Course Progress	Best Score
	Lesson 1 - Cable Television: Definition & History			Take Quiz
	Lesson 2 - Invention of Cable & Satellite TV: Impact & Regulations			Take Quiz
	Lesson 3 - Satellite Television: Definition & History			Take Quiz

Week {{::cp.getGoalWeekForTopic(3, 11)}}

Ch 4. Computers & the Internet {{cp.topicAssetIdToProgress[498183].percentComplete}}% complete

			Course Progress	Best Score
	Lesson 1 - History of Computers: Timeline & Evolution			Take Quiz
	Lesson 2 - What is the History of the Internet? - Origins & Timeline			Take Quiz
	Lesson 3 - World Wide Web: How the Web Works			Take Quiz
	Lesson 4 - The Evolution of Portable Media Devices & Cell Phone Technology			Take Quiz
	Lesson 5 - Internet Communication: Social Media, Email, Blog, & Chat			Take Quiz
	Lesson 6 - What are Newsgroups and Discussion Forums?			Take Quiz
	Lesson 7 - The Computer as a Mass Communication Tool			Take Quiz
	Lesson 8 - Emerging Trends in Internet & Social Media Usage			Take Quiz

Week {{::cp.getGoalWeekForTopic(4, 11)}}

Ch 5. Internet Television {{cp.topicAssetIdToProgress[498191].percentComplete}}% complete

			Course Progress	Best Score
	Lesson 1 - Internet Television: Definition & Impact			Take Quiz
	Lesson 2 - Internet Video: Content & Categories			Take Quiz
	Lesson 3 - Microcasting: Definition, Example & Impact			Take Quiz
	Lesson 4 - Impact of Technology on Modern Television			Take Quiz

Week {{::cp.getGoalWeekForTopic(5, 11)}}

Ch 6. Government Influence on the Television Industry {{cp.topicAssetIdToProgress[498199].percentComplete}}% complete

			Course Progress	Best Score
	Lesson 1 - Communications Act of 1934: Purpose & Impact			Take Quiz
	Lesson 2 - Obscene, Indecent & Profane Content on Television			Take Quiz
	Lesson 3 - Miller v. California in 1973: Summary & Decision			Take Quiz
	Lesson 4 - Censorship in Television: Definition & Examples			Take Quiz

Week {{::cp.getGoalWeekForTopic(6, 11)}}

Ch 7. Trade Associations in Television {{cp.topicAssetIdToProgress[498217].percentComplete}}% complete

			Course Progress	Best Score
	Lesson 1 - National Association of Broadcasters: Role & Television Code			Take Quiz
	Lesson 2 - National Cable & Telecommunications Association: Purpose & Role			Take Quiz
	Lesson 3 - Satellite Broadcasting & Communications Association: Purpose & Role			Take Quiz

Week {{::cp.getGoalWeekForTopic(7, 11)}}

Ch 8. Advertising in Mass Media {{cp.topicAssetIdToProgress[498225].percentComplete}}% complete

			Course Progress	Best Score
	Lesson 1 - What is Advertising? - Definition & Examples			Take Quiz
	Lesson 2 - Roles within Paid Digital Advertising			Take Quiz
	Lesson 3 - Advocacy Advertising: Definition & Examples			Take Quiz
	Lesson 4 - Public Service Announcement (PSA): Definition, Purpose & Guidelines			Take Quiz
	Lesson 5 - What is Narrowcasting? - Definition & Examples			Take Quiz
	Lesson 6 - Advertising Abuses & Regulation			Take Quiz

Week {{::cp.getGoalWeekForTopic(8, 11)}}

Ch 9. News Media Role & Impact {{cp.topicAssetIdToProgress[498235].percentComplete}}% complete

			Course Progress	Best Score
	Lesson 1 - The Media Industry: Roles, Impact & Ethics			Take Quiz
	Lesson 2 - Private vs. State-Controlled Media			Take Quiz
	Lesson 3 - Anti-Government Media: Definition & Examples			Take Quiz
	Lesson 4 - Media Bias & Criticism: Definition, Types & Examples			Take Quiz
	Lesson 5 - Fairness Doctrine: Definition, Pros & Cons			Take Quiz
	Lesson 6 - What Is Slander & Libel? - Definition, Laws & Examples			Take Quiz
	Lesson 7 - Influence of Media Reports on Public Policy and Opinion			Take Quiz
	Lesson 8 - Media's Influence on the Public's Political Attitudes			Take Quiz
	Lesson 9 - Media's Role During the Civil Rights Movement			Take Quiz
	Lesson 10 - Media's Role in the Anti-Vietnam War Movement			Take Quiz

Week {{::cp.getGoalWeekForTopic(9, 11)}}

Ch 10. Cultural Impact of Television {{cp.topicAssetIdToProgress[498241].percentComplete}}% complete

			Course Progress	Best Score
	Lesson 1 - Impact of Mass Media on Modern Society			Take Quiz
	Lesson 2 - Violence and the Media: How the Media Impacts Violence			Take Quiz

Week {{::cp.getGoalWeekForTopic(10, 11)}}

Ch 11. Global Impact of Mass Communication {{cp.topicAssetIdToProgress[498251].percentComplete}}% complete

			Course Progress	Best Score
	Lesson 1 - Marshall McLuhan & the Global Village Concept			Take Quiz
	Lesson 2 - Global Village & Media: Pros, Cons & Examples			Take Quiz
	Lesson 3 - Impact of Global Mass Communication on Information Availability, Social Awareness & Business			Take Quiz
	Lesson 4 - Impact of Global Media on Social Values			Take Quiz
	Lesson 5 - Impact of the Internet on Global Mass Communication			Take Quiz
	Lesson 6 - Cultivation Theory of Mass Communication: Definition & History			Take Quiz

About This Course

In Intro to Mass Communications II, you'll become familiar with the platforms and technologies that have contributed to mass communications over the last several decades. As you progress through the course's short and informative lessons, you'll break down the elements/impacts of broadcast, cable, satellite and Internet television, as well as TV industry regulations, trade associations, news media and much more.

The course is accessible on any Internet-connected device, and you can study at any time that fits your schedule. Students can use the course to supplement their communications textbooks or study for exams, and working professionals and independent learners can work through the course to gain a deeper understanding of basic mass communication concepts. Included in the course are lesson quizzes, chapter exams and a final assessment to help you remember all the information you study.

Course Topics

Category	Objectives
Broadcast Television	Summarize the history of television; define the components of broadcast television and television networks; identify categories of broadcast television and types of programming; identify major and minor broadcast networks and discuss their roles in television programming; give examples of types/genres of television broadcasts and describe the impact of broadcast television on mass communication.
Public Broadcast Service Overview	Describe the Public Broadcasting Service (PBS); assess the origin, history and funding of PBS; explain the impact of public television on programming and market share.
Cable & Satellite Television	Define the elements of cable and satellite television; explain the impact of cable and satellite on network television.
Computers & the Internet	Discuss the history of computers, the Internet and the World Wide Web; describe changes and development in devices and delivery aspects; identify ways in which computers, the Internet and the World Wide Web have impacted and changed mass communication; discuss the major draws of computers and the Internet, including socialization, and and give examples of new trends in mass communication media.
Internet Television	Describe the elements of Internet television; identify categories of Internet video; define the concept of microcasting; explain the impact of technology on modern television.
Government Influence on the Television Industry	Explain why the government got involved in the broadcast industry; identify the ways in which the government influences television.
Trade Associations in Television	Identify national trade associations in television; explain the role of these associations and identify the ways in which they influence television.
Advertising in Mass Media	Define advertising; examine the role of advertising in mass media; explain how advertising has influenced mass media.
News Media Role & Impact	Identify types of news media; describe the role of the media industry; identify the responsibilities of the media with regard to news gathering.
Cultural Impact of Television	Summarize the cultural impact of television; discuss influential television programming from TV's Golden Age through today.
Global Impact of Mass Communication	Identify important concepts in international/global media; define the term global village; discuss Marshal McLuhan and his role in the development of the global village concept; review the control, effect and impact of global communication in different mass communication media; describe the effects of global communication, including the concept of globalization of values.

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Intro to Mass Communications II Course