- Course type: Self-paced
- Available Lessons: 52
- Average Lesson Length: 8 min
- New lessons are still being added
Watch a preview:chapter 1 / lesson 1History of Television: Invention & Timeline
Course SummaryTake Intro to Mass Communications II to learn about the development and impact of television the Internet and mass media. The course's engaging video lessons can be used for professional development, independent learning and academic purposes.
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Course Practice TestCheck your knowledge of this course with a 50-question practice test.
- Comprehensive test covering all topics
- Detailed video explanations for wrong answers
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|Lesson 1 - Public Broadcast Service (PBS): Definition, Origin & Funding||Take Quiz|
About This Course
In Intro to Mass Communications II, you'll become familiar with the platforms and technologies that have contributed to mass communications over the last several decades. As you progress through the course's short and informative lessons, you'll break down the elements/impacts of broadcast, cable, satellite and Internet television, as well as TV industry regulations, trade associations, news media and much more.
The course is accessible on any Internet-connected device, and you can study at any time that fits your schedule. Students can use the course to supplement their communications textbooks or study for exams, and working professionals and independent learners can work through the course to gain a deeper understanding of basic mass communication concepts. Included in the course are lesson quizzes, chapter exams and a final assessment to help you remember all the information you study.
|Broadcast Television||Summarize the history of television; define the components of broadcast television and television networks; identify categories of broadcast television and types of programming; identify major and minor broadcast networks and discuss their roles in television programming; give examples of types/genres of television broadcasts and describe the impact of broadcast television on mass communication.|
|Public Broadcast Service Overview||Describe the Public Broadcasting Service (PBS); assess the origin, history and funding of PBS; explain the impact of public television on programming and market share.|
|Cable & Satellite Television||Define the elements of cable and satellite television; explain the impact of cable and satellite on network television.|
|Computers & the Internet||Discuss the history of computers, the Internet and the World Wide Web; describe changes and development in devices and delivery aspects; identify ways in which computers, the Internet and the World Wide Web have impacted and changed mass communication; discuss the major draws of computers and the Internet, including socialization, and and give examples of new trends in mass communication media.|
|Internet Television||Describe the elements of Internet television; identify categories of Internet video; define the concept of microcasting; explain the impact of technology on modern television.|
|Government Influence on the Television Industry||Explain why the government got involved in the broadcast industry; identify the ways in which the government influences television.|
|Trade Associations in Television||Identify national trade associations in television; explain the role of these associations and identify the ways in which they influence television.|
|Advertising in Mass Media||Define advertising; examine the role of advertising in mass media; explain how advertising has influenced mass media.|
|News Media Role & Impact||Identify types of news media; describe the role of the media industry; identify the responsibilities of the media with regard to news gathering.|
|Cultural Impact of Television||Summarize the cultural impact of television; discuss influential television programming from TV's Golden Age through today.|
|Global Impact of Mass Communication||Identify important concepts in international/global media; define the term global village; discuss Marshal McLuhan and his role in the development of the global village concept; review the control, effect and impact of global communication in different mass communication media; describe the effects of global communication, including the concept of globalization of values.|
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