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CPSM Exam Study Guide - Certified Professional Services Marketer

Updated August 17, 2022

Course Summary

This study guide helps you review the topics you need to be familiar with before taking the CPSM exam. The course features engaging video lessons with accompanying practice quizzes and exams that allow you to make sure you're ready for everything the test throws at you.

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Lesson Sample

Marketing Research: Definition, Purpose and Role in Marketing Strategy

CPSM Exam Study Guide - Certified Professional Services Marketer 27K views 10 min

About this course:

13 hours of educational videos

178 self-paced lessons

21 practice tests

Expert Contributor: Jennifer Lombardo

Jennifer Lombardo received both her undergraduate degree and MBA in marketing from Rowan University. She spent ten years in consumer marketing for companies such as Nielsen Marketing Research, The Dial Corporation and Mattel Toys. She is currently an adjunct professor of marketing at Rowan University and a social media marketing consultant.

21 chapters in CPSM Exam Study Guide - Certified Professional Services Marketer

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(1, 21)}}
Course Progress Best Score
What Is Demographic Segmentation in Marketing? - Definition, Advantages & Disadvantages Video  Take Quiz
Marketing Controls: Market Research, Test Marketing & Marketing Statistics Video  Take Quiz
How to Establish a Marketing Research Project Video  Take Quiz
Analyzing & Applying Marketing Research Reports Video  Take Quiz
Market Research: Definition, Analysis & Methodology Video  Take Quiz
What Is Primary Data in Marketing Research? - Definition, Sources & Collection Video  Take Quiz
Secondary Data in Marketing Research: Definition, Sources & Collection Video  Take Quiz
What is Competition in Marketing? - Definition & Types Video  Take Quiz
What is a Marketing Information System? - Definition, Benefits & Example Video  Take Quiz
Week {{::cp.getGoalWeekForTopic(2, 21)}}
Course Progress Best Score
Quantitative vs. Qualitative Research in Marketing Video  Take Quiz
What Is Ethnographic Research in Marketing? - Definition, Methods & Examples Video  Take Quiz
Observational Research in Marketing: Definition, Methods & Techniques Video  Take Quiz
Focus Groups: Definition, Advantages & Disadvantages Video  Take Quiz
Using Interviews to Gather Marketing Research Data Video  Take Quiz
What Is Survey Research? - Definition, Methods & Types Video  Take Quiz
Response Styles of Surveys: Types, Advantages & Disadvantages Video  Take Quiz
Quota Sampling: Definition, Method & Examples Video  Take Quiz
Using Existing Statistics to Collect Social Research Data Video  Take Quiz
How to Monitor Industry-Related Market Information Text Lesson  Take Quiz
Week {{::cp.getGoalWeekForTopic(6, 21)}}
Course Progress Best Score
Setting Business Development Goals Text Lesson  Take Quiz
Product Development and Business Growth: Process & Strategies Video  Take Quiz
Prospective Client Research & Pre-Qualifying Clients & Projects Text Lesson  Take Quiz
Customer Relations: Definition & Concept Video  Take Quiz
Customer Relationship Management and Marketing Technology Video  Take Quiz
What is a Customer Database? - Definition & Benefits Video  Take Quiz
How to Develop & Manage a Business Contact Database Video  Take Quiz
Marketing Client Business Development: Plans & Activities Text Lesson  Take Quiz
How to Develop Marketing Project-Pursuit & Capture Plans Text Lesson  Take Quiz
Marketing Client Perception Studies: Definition & Process Text Lesson  Take Quiz
Week {{::cp.getGoalWeekForTopic(7, 21)}}
Course Progress Best Score
What is a Customer? - Definition & Overview Video  Take Quiz
Customer Experience: Definition, Factors & Lifecycle Video  Take Quiz
What are Customer Service Goals? - Definition & Examples Video  Take Quiz
What is Customer Satisfaction? - Definition & Examples Video  Take Quiz
Case Study: Costco Wholesale's Customer Satisfaction Text Lesson  Take Quiz
The Relationship Between Customer Satisfaction & Retention Video  Take Quiz
Customer-Centric Sales: Definition & Strategy Video  Take Quiz
How to Personalize Customer Service Video  Take Quiz
How to Delight Customers: Principle & Examples Video  Take Quiz
Customer Engagement Strategies Video  Take Quiz
Customer Service Culture: Definition & Overview Video  Take Quiz
Relationship Selling vs. Traditional Methods: Definition and Purpose Video  Take Quiz
Cultivating Long-Term Customer Relationships Video  Take Quiz
What is Customer Value? - Marketing & Definition Video  Take Quiz
Resolving Customer Service Complaints & Conflict Video  Take Quiz
Week {{::cp.getGoalWeekForTopic(12, 21)}}
Course Progress Best Score
Corporate Identity: Definition, Development & Standards Text Lesson  Take Quiz
The Role of the Value Proposition in Marketing Video  Take Quiz
Public Relations Plan: Example & Overview Video  Take Quiz
Integrated Marketing Communication and the Marketing Plan Video  Take Quiz
Web Presence: Definition & Importance Video  Take Quiz
Social Media Marketing: Definition & Examples Video  Take Quiz
Electronic & Video Marketing Materials: Definition, Steps & Examples Video  Take Quiz
Trade Show Planning for Marketing Text Lesson  Take Quiz
Promotional Press Releases: Definition & Process Text Lesson  Take Quiz
What is a News Release? - Essential Guidelines Text Lesson  Take Quiz
Newsletters & Journal Articles for Promotional Plans Text Lesson  Take Quiz
Training Staff to Interact With Media Text Lesson  Take Quiz
How to Manage Promotional Expenditures Within a Budget Text Lesson  Take Quiz
Week {{::cp.getGoalWeekForTopic(14, 21)}}
Course Progress Best Score
Management Roles and Principles Video  Take Quiz
Supervisory Skills: Types and Importance Video  Take Quiz
Management Information Systems (MIS): Manager Decision-Making Tools Video  Take Quiz
Applications of Management Information Systems (MIS): Financial, Marketing, Manufacturing & Human Resources Video  Take Quiz
How to Develop a Performance Management System Video  Take Quiz
Production, Productivity & Competitiveness Video  Take Quiz
Productive Efficiency: Definition & Measurement Text Lesson  Take Quiz
Creating and Sustaining Organizational Culture Video  Take Quiz
Using CRM to Improve Marketing & Customer Acquisition Video  Take Quiz
Selecting a CRM for Marketing: Definition & Selection Text Lesson  Take Quiz
Professional Development Activities for Marketing Professionals Text Lesson  Take Quiz
Week {{::cp.getGoalWeekForTopic(18, 21)}}
Course Progress Best Score
Functional Structure of an Organization: Advantages, Disadvantages & Example Video  Take Quiz
Types of Traditional Organizational Designs: Simple, Functional & Divisional Designs Video  Take Quiz
Types of Contemporary Organizational Designs: Matrix, Team & Network Designs Video  Take Quiz
The Boundaryless Organization: Structure and Advantages Video  Take Quiz
Organizational Design and Structure Video  Take Quiz
Mechanistic & Organic Organizational Business Structures Video  Take Quiz
Organizational Size: Impacts on Structure and Design of an Organization Video  Take Quiz
Lean Organizational Structure Video  Take Quiz
E-Business Enhanced and E-Business Enabled Organizations Video  Take Quiz
Behavioral Implications of Different Organizational Designs Video  Take Quiz

Earning College Credit

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Practice Tests in this course
Check your knowledge of this course with a 50-question practice test. Once you take the test, you will receive a detailed exam report complete with your personal statistics and even specific lessons to focus on! Take the practice test now
Your detailed study guide will include:
  • Answers and detailed explanations to each question
  • Video lessons to explain complicated concepts
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