CPSM Exam Study Guide - Certified Professional Services Marketer

Course Summary

This study guide helps you review the topics you need to be familiar with before taking the CPSM exam. The course features engaging video lessons with accompanying practice quizzes and exams that allow you to make sure you're ready for everything the test throws at you.
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21 chapters in CPSM Exam Study Guide - Certified Professional Services Marketer

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(0, 21)}}
Ch 1. Marketing Research {{cp.topicAssetIdToProgress[49970].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Marketing Research: Definition, Purpose and Role in Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Attitudes, Values & Belief: Social Factors in Marketing Score: {{cp.lessonAssetIdToProgress[1516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1516].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1516].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Influences on Consumer Buying Decisions: Cultures, Values & More Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Market Segmentation: Why Market Segments Are Important to Marketers Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Market Segmentation: Geographic, Demographic, Psychographic & More Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - How to Create a Marketing Mix for Individual Cultures & Countries Score: {{cp.lessonAssetIdToProgress[1551].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1551].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1551].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1551].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 21)}}
Ch 2. Demographics in Marketing Research {{cp.topicAssetIdToProgress[81767].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What Is Demographic Segmentation in Marketing? - Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[9591].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9591].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9591].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9591].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Marketing Controls: Market Research, Test Marketing & Marketing Statistics Score: {{cp.lessonAssetIdToProgress[2134].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2134].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2134].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2134].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Establish a Marketing Research Project Score: {{cp.lessonAssetIdToProgress[1538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1538].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1538].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Analyzing & Applying Marketing Research Reports Score: {{cp.lessonAssetIdToProgress[81769].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81769].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[81769].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81769].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Market Research: Definition, Analysis & Methodology Score: {{cp.lessonAssetIdToProgress[7463].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7463].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7463].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7463].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What Is Primary Data in Marketing Research? - Definition, Sources & Collection Score: {{cp.lessonAssetIdToProgress[9608].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9608].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9608].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9608].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Secondary Data in Marketing Research: Definition, Sources & Collection Score: {{cp.lessonAssetIdToProgress[9611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9611].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9611].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is Competition in Marketing? - Definition & Types Score: {{cp.lessonAssetIdToProgress[9225].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9225].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9225].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9225].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What is a Marketing Information System? - Definition, Benefits & Example Score: {{cp.lessonAssetIdToProgress[17625].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17625].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17625].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17625].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 21)}}
Ch 3. Marketing Data Collection Techniques {{cp.topicAssetIdToProgress[166051].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Quantitative vs. Qualitative Research in Marketing Score: {{cp.lessonAssetIdToProgress[51015].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51015].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51015].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51015].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What Is Ethnographic Research in Marketing? - Definition, Methods & Examples Score: {{cp.lessonAssetIdToProgress[9594].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9594].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9594].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9594].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Observational Research in Marketing: Definition, Methods & Techniques Score: {{cp.lessonAssetIdToProgress[9544].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9544].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9544].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9544].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Focus Groups: Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[7554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7554].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7554].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Using Interviews to Gather Marketing Research Data Score: {{cp.lessonAssetIdToProgress[166053].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166053].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166053].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166053].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What Is Survey Research? - Definition, Methods & Types Score: {{cp.lessonAssetIdToProgress[9618].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9618].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9618].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9618].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Response Styles of Surveys: Types, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[12978].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12978].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[12978].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12978].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Quota Sampling: Definition, Method & Examples Score: {{cp.lessonAssetIdToProgress[17649].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17649].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17649].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17649].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Using Existing Statistics to Collect Social Research Data Score: {{cp.lessonAssetIdToProgress[11774].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11774].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[11774].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11774].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - How to Monitor Industry-Related Market Information Score: {{cp.lessonAssetIdToProgress[166055].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166055].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166055].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166055].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(3, 21)}}
Ch 4. Marketing Data Analysis Techniques {{cp.topicAssetIdToProgress[166057].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Marketing Audit: Definition, Uses & Examples Score: {{cp.lessonAssetIdToProgress[166059].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166059].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166059].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166059].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Data Analysis: Purpose & Steps Score: {{cp.lessonAssetIdToProgress[69153].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[69153].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[69153].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[69153].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Types of Data Analysis Score: {{cp.lessonAssetIdToProgress[62640].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[62640].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[62640].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[62640].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is Data Analytics? - Definition & Tools Score: {{cp.lessonAssetIdToProgress[62642].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[62642].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[62642].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[62642].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Statistical Analysis: Using Data to Find Trends and Examine Relationships Score: {{cp.lessonAssetIdToProgress[9631].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9631].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9631].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9631].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Statistical Analysis with Categorical Data Score: {{cp.lessonAssetIdToProgress[11058].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11058].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[11058].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11058].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Make Estimates and Predictions from Categorical Data Score: {{cp.lessonAssetIdToProgress[11060].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11060].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[11060].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11060].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Using Qualitative Data for Demand Forecasting Score: {{cp.lessonAssetIdToProgress[79890].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[79890].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[79890].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[79890].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(4, 21)}}
Ch 5. Marketing Planning {{cp.topicAssetIdToProgress[166061].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is a Marketing Plan? - Definition & Sample Score: {{cp.lessonAssetIdToProgress[9219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9219].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9219].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Developing a Marketing Vision Statement & Plan Score: {{cp.lessonAssetIdToProgress[166063].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166063].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166063].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166063].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Industry Marketing Cost Data: Collection & Examples Score: {{cp.lessonAssetIdToProgress[166065].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166065].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166065].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166065].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Creating & Managing a Marketing Budget Score: {{cp.lessonAssetIdToProgress[166067].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166067].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166067].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166067].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Marketing Implementation: Example Plans & Strategies Score: {{cp.lessonAssetIdToProgress[5273].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5273].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5273].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5273].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Estimating the Impact of a Marketing Plan Score: {{cp.lessonAssetIdToProgress[166069].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166069].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166069].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166069].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Marketing Plans: Progress Reports & Revisions Score: {{cp.lessonAssetIdToProgress[166071].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166071].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166071].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166071].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - The Planning Processes for Informational and Analytical Reports Score: {{cp.lessonAssetIdToProgress[22092].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22092].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[22092].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22092].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(5, 21)}}
Ch 6. Strategic Planning for Marketing {{cp.topicAssetIdToProgress[166073].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Competitive Advantage: The Importance of Strategic Marketing Score: {{cp.lessonAssetIdToProgress[1507].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1507].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1507].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1507].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Business Plans: How to Develop a Business Mission Statement Score: {{cp.lessonAssetIdToProgress[1508].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1508].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1508].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1508].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is SWOT: Situation Analysis in Marketing Score: {{cp.lessonAssetIdToProgress[1509].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1509].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1509].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1509].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages Score: {{cp.lessonAssetIdToProgress[1510].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1510].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1510].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1510].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How to Identify Strategic Alternatives in Marketing Score: {{cp.lessonAssetIdToProgress[1511].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1511].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1511].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1511].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Target Market Strategies for Successful Business Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - The Marketing Mix: Product, Place, Price & Promotion Score: {{cp.lessonAssetIdToProgress[1513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1513].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1513].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(6, 21)}}
Ch 7. Business & Client Development for Marketing {{cp.topicAssetIdToProgress[166075].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Setting Business Development Goals Score: {{cp.lessonAssetIdToProgress[138765].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[138765].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[138765].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[138765].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Product Development and Business Growth: Process & Strategies Score: {{cp.lessonAssetIdToProgress[1546].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1546].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1546].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1546].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Prospective Client Research & Pre-Qualifying Clients & Projects Score: {{cp.lessonAssetIdToProgress[166077].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166077].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166077].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166077].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Customer Relations: Definition & Concept Score: {{cp.lessonAssetIdToProgress[8495].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8495].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[8495].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8495].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Customer Relationship Management and Marketing Technology Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is a Customer Database? - Definition & Benefits Score: {{cp.lessonAssetIdToProgress[59846].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59846].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59846].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59846].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - How to Develop & Manage a Business Contact Database Score: {{cp.lessonAssetIdToProgress[47371].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[47371].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[47371].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[47371].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Marketing Client Business Development: Plans & Activities Score: {{cp.lessonAssetIdToProgress[166079].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166079].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166079].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166079].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - How to Develop Marketing Project-Pursuit & Capture Plans Score: {{cp.lessonAssetIdToProgress[166081].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166081].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166081].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166081].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Marketing Client Perception Studies: Definition & Process Score: {{cp.lessonAssetIdToProgress[166083].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166083].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166083].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166083].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(7, 21)}}
Ch 8. Customer Experience & Satisfaction {{cp.topicAssetIdToProgress[65290].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is a Customer? - Definition & Overview Score: {{cp.lessonAssetIdToProgress[157155].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157155].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[157155].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157155].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Customer Experience: Definition, Factors & Lifecycle Score: {{cp.lessonAssetIdToProgress[65291].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65291].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65291].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65291].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What are Customer Service Goals? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[65508].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65508].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65508].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65508].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is Customer Satisfaction? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[3792].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3792].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[3792].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3792].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Case Study: Costco Wholesale's Customer Satisfaction Score: {{cp.lessonAssetIdToProgress[580117].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[580117].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[580117].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[580117].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - The Relationship Between Customer Satisfaction & Retention Score: {{cp.lessonAssetIdToProgress[57884].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57884].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[57884].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57884].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Customer-Centric Sales: Definition & Strategy Score: {{cp.lessonAssetIdToProgress[157209].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157209].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[157209].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157209].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - How to Personalize Customer Service Score: {{cp.lessonAssetIdToProgress[59827].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59827].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59827].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59827].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - How to Delight Customers: Principle & Examples Score: {{cp.lessonAssetIdToProgress[157167].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157167].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[157167].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157167].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Customer Engagement Strategies Score: {{cp.lessonAssetIdToProgress[157219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157219].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[157219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157219].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Customer Service Culture: Definition & Overview Score: {{cp.lessonAssetIdToProgress[157211].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157211].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[157211].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157211].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Relationship Selling vs. Traditional Methods: Definition and Purpose Score: {{cp.lessonAssetIdToProgress[1581].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1581].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1581].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1581].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Cultivating Long-Term Customer Relationships Score: {{cp.lessonAssetIdToProgress[56363].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56363].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[56363].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56363].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - What is Customer Value? - Marketing & Definition Score: {{cp.lessonAssetIdToProgress[3790].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3790].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[3790].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3790].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - Resolving Customer Service Complaints & Conflict Score: {{cp.lessonAssetIdToProgress[56941].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56941].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[56941].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56941].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(8, 21)}}
Ch 9. Methods of Assessing Customer Satisfaction {{cp.topicAssetIdToProgress[383343].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Customer Service Metrics: Definition & Types Score: {{cp.lessonAssetIdToProgress[65143].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65143].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65143].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65143].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Measuring Customer Satisfaction to Improve Retention Score: {{cp.lessonAssetIdToProgress[57885].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57885].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[57885].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57885].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Methods for Measuring Customer Satisfaction Score: {{cp.lessonAssetIdToProgress[58041].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58041].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[58041].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58041].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Customer Satisfaction Surveys: Uses & Implementation Score: {{cp.lessonAssetIdToProgress[65752].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65752].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65752].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65752].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Net Promoter Score: Definition & Examples Score: {{cp.lessonAssetIdToProgress[65753].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65753].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65753].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65753].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(9, 21)}}
Ch 10. Marketing Proposals {{cp.topicAssetIdToProgress[166085].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is a RFQ? - Definition & Process Score: {{cp.lessonAssetIdToProgress[166087].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166087].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166087].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166087].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Preparing a Request for Proposal (RFP) & Soliciting Proposals Score: {{cp.lessonAssetIdToProgress[79738].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[79738].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[79738].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[79738].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Conducting & Participating in RFQ/RFP Strategy Sessions Score: {{cp.lessonAssetIdToProgress[166089].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166089].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166089].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166089].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - How to Prepare Government Contract Proposals Score: {{cp.lessonAssetIdToProgress[166091].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166091].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166091].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166091].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How to Write a Letter of Intent Score: {{cp.lessonAssetIdToProgress[166093].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166093].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166093].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166093].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Purpose, Content & Structure of Proposals Score: {{cp.lessonAssetIdToProgress[56301].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56301].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[56301].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56301].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Comparing Different Types of Proposals Score: {{cp.lessonAssetIdToProgress[56302].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56302].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[56302].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56302].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Persuasive Elements of Proposals Score: {{cp.lessonAssetIdToProgress[56303].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56303].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[56303].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56303].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(10, 21)}}
Ch 11. Proposal Presentations {{cp.topicAssetIdToProgress[166095].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Organizing & Developing an Effective Presentation Score: {{cp.lessonAssetIdToProgress[38806].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[38806].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[38806].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[38806].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Developing an Audience-Centered Presentation Score: {{cp.lessonAssetIdToProgress[22097].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22097].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[22097].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22097].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Using Technology to Deliver a Presentation: Pros, Cons & Strategies Score: {{cp.lessonAssetIdToProgress[22102].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22102].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[22102].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22102].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Types of Visual Aids for Business Presentations Score: {{cp.lessonAssetIdToProgress[22104].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22104].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[22104].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22104].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Desktop Publishing & Word Processing Software: MS Word, InDesign & WordPerfect Score: {{cp.lessonAssetIdToProgress[1740].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1740].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1740].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1740].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Presentation Software & Graphic Suites: Purpose & Examples Score: {{cp.lessonAssetIdToProgress[1741].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1741].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1741].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1741].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Tips for Using Effective Handouts in a Presentation Score: {{cp.lessonAssetIdToProgress[22107].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22107].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[22107].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22107].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Practicing a Presentation: Importance, Techniques & Feedback Score: {{cp.lessonAssetIdToProgress[22098].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22098].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[22098].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22098].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(11, 21)}}
Ch 12. Contracts & Proposal Tracking in Marketing {{cp.topicAssetIdToProgress[166097].percentComplete}}% complete
Week {{::cp.getGoalWeekForTopic(12, 21)}}
Ch 13. Promotional Activity in Marketing {{cp.topicAssetIdToProgress[166107].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Corporate Identity: Definition, Development & Standards Score: {{cp.lessonAssetIdToProgress[166109].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166109].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166109].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166109].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Role of the Value Proposition in Marketing Score: {{cp.lessonAssetIdToProgress[51023].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51023].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51023].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51023].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Public Relations Plan: Example & Overview Score: {{cp.lessonAssetIdToProgress[9546].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9546].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9546].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9546].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Integrated Marketing Communication and the Marketing Plan Score: {{cp.lessonAssetIdToProgress[1569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1569].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1569].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Web Presence: Definition & Importance Score: {{cp.lessonAssetIdToProgress[6115].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6115].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6115].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6115].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Social Media Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[49981].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49981].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49981].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49981].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Electronic & Video Marketing Materials: Definition, Steps & Examples Score: {{cp.lessonAssetIdToProgress[166111].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166111].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166111].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166111].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Trade Show Planning for Marketing Score: {{cp.lessonAssetIdToProgress[166113].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166113].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166113].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166113].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Promotional Press Releases: Definition & Process Score: {{cp.lessonAssetIdToProgress[166115].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166115].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166115].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166115].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - What is a News Release? - Essential Guidelines Score: {{cp.lessonAssetIdToProgress[85242].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85242].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[85242].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[85242].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Newsletters & Journal Articles for Promotional Plans Score: {{cp.lessonAssetIdToProgress[166117].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166117].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166117].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166117].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Training Staff to Interact With Media Score: {{cp.lessonAssetIdToProgress[166119].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166119].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166119].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166119].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - How to Manage Promotional Expenditures Within a Budget Score: {{cp.lessonAssetIdToProgress[166121].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166121].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166121].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166121].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(13, 21)}}
Ch 14. Advertising in Marketing {{cp.topicAssetIdToProgress[166123].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Advertising? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[9213].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9213].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9213].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9213].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Types of Advertising: Institutional and Product Advertising Score: {{cp.lessonAssetIdToProgress[1572].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1572].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1572].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1572].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Advertising Media Choices and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Advertising Plan: Examples & Overview Score: {{cp.lessonAssetIdToProgress[9604].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9604].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9604].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9604].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How to Place an Ad: Decisions & Steps Score: {{cp.lessonAssetIdToProgress[166125].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166125].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166125].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166125].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - How to Prepare Advertising Award Competition Entries Score: {{cp.lessonAssetIdToProgress[166127].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166127].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166127].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166127].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(14, 21)}}
Ch 15. Management in Marketing {{cp.topicAssetIdToProgress[166129].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Management Roles and Principles Score: {{cp.lessonAssetIdToProgress[14573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14573].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14573].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Supervisory Skills: Types and Importance Score: {{cp.lessonAssetIdToProgress[14574].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14574].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14574].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14574].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Management Information Systems (MIS): Manager Decision-Making Tools Score: {{cp.lessonAssetIdToProgress[1782].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1782].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1782].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1782].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Applications of Management Information Systems (MIS): Financial, Marketing, Manufacturing & Human Resources Score: {{cp.lessonAssetIdToProgress[9630].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9630].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9630].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9630].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How to Develop a Performance Management System Score: {{cp.lessonAssetIdToProgress[65261].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65261].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65261].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65261].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Production, Productivity & Competitiveness Score: {{cp.lessonAssetIdToProgress[40286].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[40286].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[40286].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[40286].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Productive Efficiency: Definition & Measurement Score: {{cp.lessonAssetIdToProgress[15804].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15804].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[15804].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15804].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Creating and Sustaining Organizational Culture Score: {{cp.lessonAssetIdToProgress[7747].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7747].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7747].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7747].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Using CRM to Improve Marketing & Customer Acquisition Score: {{cp.lessonAssetIdToProgress[56313].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56313].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[56313].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56313].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Selecting a CRM for Marketing: Definition & Selection Score: {{cp.lessonAssetIdToProgress[166131].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166131].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166131].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166131].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Professional Development Activities for Marketing Professionals Score: {{cp.lessonAssetIdToProgress[166133].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166133].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166133].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166133].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(15, 21)}}
Ch 16. Marketing Recruitment & Training {{cp.topicAssetIdToProgress[166135].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Internal Recruitment: Definition, Methods & Process Score: {{cp.lessonAssetIdToProgress[7881].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7881].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7881].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7881].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - External Recruitment: Advantages, Disadvantages & Methods Score: {{cp.lessonAssetIdToProgress[7884].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7884].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7884].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7884].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Common Staffing Selection Methods: Definitions, Interview Types, Pros & Cons Score: {{cp.lessonAssetIdToProgress[19561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[19561].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[19561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[19561].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - How to Conduct Marketing Training Sessions Score: {{cp.lessonAssetIdToProgress[166137].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166137].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166137].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166137].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Marketing & Business Development Training for Technical Staff Score: {{cp.lessonAssetIdToProgress[166139].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166139].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166139].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166139].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(16, 21)}}
Ch 17. Overview of Interpersonal Communication {{cp.topicAssetIdToProgress[54210].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Interpersonal Communication: Definition, Characteristics & Types Score: {{cp.lessonAssetIdToProgress[54211].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[54211].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[54211].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[54211].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Communication Process Score: {{cp.lessonAssetIdToProgress[2124].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2124].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2124].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2124].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Channel of Communication: Types & Definition Score: {{cp.lessonAssetIdToProgress[7220].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7220].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7220].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7220].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Comparing Symmetrical & Complementary Interpersonal Communication Score: {{cp.lessonAssetIdToProgress[54215].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[54215].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[54215].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[54215].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - The Importance of Context in Communication Score: {{cp.lessonAssetIdToProgress[54212].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[54212].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[54212].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[54212].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Competence in Interpersonal Communication Score: {{cp.lessonAssetIdToProgress[54214].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[54214].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[54214].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[54214].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Principles of Interpersonal Communication Score: {{cp.lessonAssetIdToProgress[168937].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[168937].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[168937].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[168937].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(17, 21)}}
Ch 18. Group Dynamics & Team Building {{cp.topicAssetIdToProgress[166141].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Becoming a Cohesive Group: Using Team Building to Increase Group Cohesion Score: {{cp.lessonAssetIdToProgress[2083].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2083].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2083].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2083].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Stages of Team Development Score: {{cp.lessonAssetIdToProgress[52452].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[52452].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[52452].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[52452].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Team Building Activities for Work Score: {{cp.lessonAssetIdToProgress[58753].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58753].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[58753].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58753].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Qualities of Group Members: Knowledge, Skills & Abilities Score: {{cp.lessonAssetIdToProgress[7581].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7581].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7581].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7581].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What Are Group Dynamics? - Definition & Theory Score: {{cp.lessonAssetIdToProgress[10011].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10011].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[10011].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10011].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Group Behavior in Social Psychology: Definition & Influences Score: {{cp.lessonAssetIdToProgress[93].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[93].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[93].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[93].bestScoreQuestions}}  Take Quiz Optional