- Course type: Self-paced
- Available Lessons: 78
- Average Lesson Length: 8 min
Eligible for Certificate:
Certificates show that you have completed the course. They do not provide credit.
Watch a preview:chapter 1 / lesson 1Technology's Impact on Marketing and Marketers
Course SummaryWhen you use this corporate training course on data science in marketing with your employees, they'll benefit from materials that are detailed and easy to understand. It's simple to keep your teams on the same page by assigning this mobile-friendly course.
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Course Practice TestCheck your knowledge of this course with a 50-question practice test.
- Comprehensive test covering all topics
- Detailed video explanations for wrong answers
About This Course
In this engaging course, we've included a collection of lessons and chapters on data science in marketing. Written for you to use to teach these topics to your employees, this course covers subjects including the elements of data mining, marketing analytics and brand value, among others. Even if you have employees working at different locations and on different schedules, these online lessons are designed to offer complete flexibility.
How It Works
Our lessons broken down into chapters by subject. Each chapter includes full-length transcripts that include in-depth details about the fundamentals of data science.
This course is made up of:
- Informative lessons on data science in marketing
- Self-assessment quizzes
- Multiple-choice chapter tests
- A comprehensive course exam
How It Helps
- Facilitates understanding: Your employees will fully understand the different types of data analysis when they review this helpful course.
- Makes training easy: Use this data science in marketing course for a variety of training purposes, from refresher training to corporate workshops and meetings.
- Develops knowledgeable teams: Employees who fully understand data science in marketing have the knowledge necessary to complete their job responsibilities.
Use this course to help your teams achieve these goals:
- Understand the basics of data science as they pertain to marketing
- Outline the elements of data
- Explain the application of big data analytics
- Discuss data mining elements
- Differentiate between various types of data analysis
- Provide information about data visualization
- Identify concepts of marketing analytics
- Define brand value and recognize its importance in marketing
- Describe customer lifetime value
Earning College Credit
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