Data Science for Marketing

  • Course type: Self-paced
  • Available Lessons: 78
  • Average Lesson Length: 8 min
  • Eligible for Certificate: Certificate completed Yes

    Certificates show that you have completed the course. They do not provide credit.

  • Watch a preview:

    Technology's Impact on Marketing and Marketers

  • Data Science for Marketing Practice Test

Course Summary

When you use this corporate training course on data science in marketing with your employees, they'll benefit from materials that are detailed and easy to understand. It's simple to keep your teams on the same page by assigning this mobile-friendly course.
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11 chapters in Data Science for Marketing

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(0, 11)}}
Ch 1. Basics of Data Science for Marketing {{cp.topicAssetIdToProgress[513909].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Technology's Impact on Marketing and Marketers Score: {{cp.lessonAssetIdToProgress[1518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1518].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1518].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Evolution of Data Science & Marketing Score: {{cp.lessonAssetIdToProgress[513911].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513911].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[513911].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513911].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Data Science for Marketing: Benefits & Challenges Score: {{cp.lessonAssetIdToProgress[513913].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513913].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[513913].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513913].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Trends in Data Science for Marketing Score: {{cp.lessonAssetIdToProgress[513915].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513915].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[513915].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513915].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Business Applications of Data Science in Marketing Score: {{cp.lessonAssetIdToProgress[513917].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513917].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[513917].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513917].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Impact of Marketing Strategy, Decision-Making & Analytics on Each Other Score: {{cp.lessonAssetIdToProgress[513919].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513919].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[513919].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513919].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 11)}}
Ch 2. Elements of Data {{cp.topicAssetIdToProgress[513921].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What are Data? - Types, Sources & Definition Score: {{cp.lessonAssetIdToProgress[6123].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6123].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6123].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6123].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - How to Interpret Marketing Data Score: {{cp.lessonAssetIdToProgress[50030].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[50030].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[50030].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[50030].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is Data Quality? - Definition & Importance Score: {{cp.lessonAssetIdToProgress[219261].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219261].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[219261].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219261].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Data Quality Issues in Data Warehouses Score: {{cp.lessonAssetIdToProgress[219269].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219269].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[219269].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219269].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Structured vs. Unstructured Data: Definition & Examples Score: {{cp.lessonAssetIdToProgress[59738].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59738].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59738].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59738].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Smart Data: Definition & Uses Score: {{cp.lessonAssetIdToProgress[513923].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513923].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[513923].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513923].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 11)}}
Ch 3. Big Data Analytics & Application {{cp.topicAssetIdToProgress[513925].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Big Data? - Definition, Concepts & Uses Score: {{cp.lessonAssetIdToProgress[146730].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146730].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[146730].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146730].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Big Data: Advantages & Challenges Score: {{cp.lessonAssetIdToProgress[219197].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219197].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[219197].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219197].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is Big Data Analytics? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[146721].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146721].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[146721].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146721].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Big Data Analytics: Tools & Techniques Score: {{cp.lessonAssetIdToProgress[219205].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219205].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[219205].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219205].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Using Big Data Analytics to Drive Business Decisions Score: {{cp.lessonAssetIdToProgress[57967].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57967].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[57967].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57967].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Predictive Analytics: Definition, Uses, & New Applications Score: {{cp.lessonAssetIdToProgress[513927].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513927].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[513927].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513927].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Web & Digital Analytics: Collection & Examples Score: {{cp.lessonAssetIdToProgress[76514].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76514].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[76514].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76514].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Using Digital Analytics in Marketing Score: {{cp.lessonAssetIdToProgress[76516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76516].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[76516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76516].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Big Data Applications in Retail Score: {{cp.lessonAssetIdToProgress[219227].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219227].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[219227].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219227].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Big Data AWS Case Studies
Week {{::cp.getGoalWeekForTopic(3, 11)}}
Ch 4. Elements of Data Mining {{cp.topicAssetIdToProgress[513931].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Data Mining? - Definition & Process Score: {{cp.lessonAssetIdToProgress[219235].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219235].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[219235].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219235].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Data Mining: Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[219239].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219239].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[219239].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219239].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Data Mining Techniques Score: {{cp.lessonAssetIdToProgress[219243].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219243].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[219243].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219243].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Data Mining: Algorithms & Examples Score: {{cp.lessonAssetIdToProgress[219247].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219247].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[219247].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219247].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Decision Tree Algorithm in Data Mining Score: {{cp.lessonAssetIdToProgress[219251].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219251].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[219251].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219251].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Association Rules in Data Mining Score: {{cp.lessonAssetIdToProgress[219249].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219249].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[219249].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219249].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Data Mining in Excel Score: {{cp.lessonAssetIdToProgress[219245].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219245].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[219245].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219245].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Social Media & Data Mining Score: {{cp.lessonAssetIdToProgress[219253].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219253].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[219253].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219253].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Data Integration in Data Mining Score: {{cp.lessonAssetIdToProgress[219257].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219257].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[219257].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219257].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(5, 11)}}
Ch 6. Different Types of Data Analysis {{cp.topicAssetIdToProgress[513947].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Data Analytics? - Definition & Tools Score: {{cp.lessonAssetIdToProgress[62642].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[62642].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[62642].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[62642].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Types of Data Analysis Score: {{cp.lessonAssetIdToProgress[62640].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[62640].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[62640].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[62640].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Exploratory Data Analysis: Definition & Examples Score: {{cp.lessonAssetIdToProgress[513949].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513949].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[513949].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513949].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Applications of Advanced Data Analysis in Marketing Research Score: {{cp.lessonAssetIdToProgress[425687].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425687].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[425687].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425687].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Geospatial Data Analysis: Definition & Example Score: {{cp.lessonAssetIdToProgress[355905].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[355905].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[355905].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[355905].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Predictive Analysis: Definition & Examples Score: {{cp.lessonAssetIdToProgress[275019].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[275019].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[275019].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[275019].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Program Performance Analysis: Definition & Components Score: {{cp.lessonAssetIdToProgress[223075].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[223075].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[223075].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[223075].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Regression Analysis: Definition & Examples Score: {{cp.lessonAssetIdToProgress[22666].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22666].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[22666].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22666].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Multidimensional Scaling in Data Analysis: Definition & Examples Score: {{cp.lessonAssetIdToProgress[355935].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[355935].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[355935].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[355935].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(6, 11)}}
Ch 7. Understanding Data Visualization {{cp.topicAssetIdToProgress[513951].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - The Importance of Data Visualization Score: {{cp.lessonAssetIdToProgress[238053].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[238053].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[238053].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[238053].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Data Visualization vs. Data Analytics Score: {{cp.lessonAssetIdToProgress[238107].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[238107].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[238107].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[238107].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Information Visualization: Examples & Types Score: {{cp.lessonAssetIdToProgress[355917].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[355917].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[355917].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[355917].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Information Visualization: Tools & Techniques Score: {{cp.lessonAssetIdToProgress[355919].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[355919].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[355919].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[355919].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Data Mining Visualization Techniques Score: {{cp.lessonAssetIdToProgress[238099].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[238099].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[238099].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[238099].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Big Data Visualization Tools & Techniques Score: {{cp.lessonAssetIdToProgress[219209].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219209].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[219209].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219209].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - 3D Data Visualization: Problems & Tools Score: {{cp.lessonAssetIdToProgress[355835].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[355835].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[355835].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[355835].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Scalable Vector Graphics (SVG): Definition & Examples Score: {{cp.lessonAssetIdToProgress[355837].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[355837].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[355837].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[355837].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What is D3.js? - Visualizations & Examples Score: {{cp.lessonAssetIdToProgress[238071].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[238071].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[238071].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[238071].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Practical Application: Data Visualization Examples
Week {{::cp.getGoalWeekForTopic(7, 11)}}
Ch 8. Marketing Analytics {{cp.topicAssetIdToProgress[513957].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Marketing Analytics & Metrics Score: {{cp.lessonAssetIdToProgress[59736].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59736].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59736].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59736].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Business Analytics? - Definition & Strategy Score: {{cp.lessonAssetIdToProgress[69158].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[69158].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[69158].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[69158].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Big Data in Marketing: Analytics & Examples Score: {{cp.lessonAssetIdToProgress[219219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219219].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[219219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[219219].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Customer Relationship Management: Using CRM to Focus on Customers Score: {{cp.lessonAssetIdToProgress[1773].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1773].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1773].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1773].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Goals & Objectives of Companies Using CRM Score: {{cp.lessonAssetIdToProgress[59737].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59737].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59737].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59737].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Customer Relationship Management and Marketing Technology Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is Customer Value? - Marketing & Definition Score: {{cp.lessonAssetIdToProgress[3790].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3790].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[3790].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3790].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(8, 11)}}
Ch 9. Brand Value {{cp.topicAssetIdToProgress[513959].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Brand Value: Definition, Purpose & Development in Marketing Strategy Score: {{cp.lessonAssetIdToProgress[513961].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513961].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[513961].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513961].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What Is Brand Equity? - Definition, Components & Measurement Score: {{cp.lessonAssetIdToProgress[9543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9543].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9543].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Brand Awareness: Definition, Strategy, Metrics & Measurement Score: {{cp.lessonAssetIdToProgress[17630].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17630].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17630].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17630].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Brand Voice: Definition & Application Score: {{cp.lessonAssetIdToProgress[164187].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164187].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164187].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164187].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Developing Brand Architecture & Marketing Score: {{cp.lessonAssetIdToProgress[513963].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513963].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[513963].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513963].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Understanding & Measuring Brand Value Score: {{cp.lessonAssetIdToProgress[513965].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513965].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[513965].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513965].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Strategies to Increase Brand Value Score: {{cp.lessonAssetIdToProgress[513967].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513967].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[513967].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513967].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - CPG Companies Brand Value Case Studies
Week {{::cp.getGoalWeekForTopic(9, 11)}}
Ch 10. Customer Lifetime Value {{cp.topicAssetIdToProgress[513971].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Customer Lifetime Value (CLV): Definition, Calculation & Uses Score: {{cp.lessonAssetIdToProgress[65128].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65128].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65128].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65128].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - How to Monitor & Manage a Customer Loyalty Program Score: {{cp.lessonAssetIdToProgress[65132].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65132].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65132].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65132].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Tracking Customer Loyalty Programs & Analyzing Results Score: {{cp.lessonAssetIdToProgress[65133].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65133].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65133].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65133].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - CLV Formula: Benefits & Challenges Score: {{cp.lessonAssetIdToProgress[513973].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513973].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[513973].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513973].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How to Increase Potential CLV: Techniques & Examples Score: {{cp.lessonAssetIdToProgress[513975].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513975].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[513975].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513975].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(10, 11)}}
Ch 11. Agile Marketing {{cp.topicAssetIdToProgress[513977].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Agile Marketing: Definition & Spread Score: {{cp.lessonAssetIdToProgress[513979].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513979].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[513979].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513979].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Agile Marketing: Benefits & Challenges Score: {{cp.lessonAssetIdToProgress[513981].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513981].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[513981].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513981].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Marketing Technology Stack: Definition & Utilization Score: {{cp.lessonAssetIdToProgress[513983].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513983].bestScoreQuestions}}  Take Quiz Optional
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Lesson 4 - Allocating Resources to Conduct Experiments in Marketing Score: {{cp.lessonAssetIdToProgress[513985].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513985].bestScoreQuestions}}  Take Quiz Optional
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Lesson 5 - Early Communication & Stakeholder Alignment in Agile Marketing Score: {{cp.lessonAssetIdToProgress[513987].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[513987].bestScoreQuestions}}  Take Quiz Optional
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Lesson 6 - Agile Marketing Case Studies

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