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Email Marketing 101: Intro to Email Marketing

  • Course type: Self-paced
  • Available Lessons: 24
  • Average Lesson Length: 8 min
  • Eligible for Certificate: Certificate completed Yes

    Certificates show that you have completed the course. They do not provide credit.

  • Watch a preview:

    What is Email Marketing? - Definition & Types

  • Email Marketing 101: Intro to Email Marketing Practice Test

Course Summary

This introductory course will help you fully understand email marketing techniques, allowing you to craft high-quality email campaigns that achieve improved conversion rates. Use video lessons and quizzes to explore email marketing best practices.
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4 chapters in Email Marketing 101: Intro to Email Marketing

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(0, 4)}}
Ch 1. Foundations of Email Marketing {{cp.topicAssetIdToProgress[59841].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Email Marketing? - Definition & Types Score: {{cp.lessonAssetIdToProgress[59842].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59842].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59842].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59842].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Elements of Effective Email Marketing Messages Score: {{cp.lessonAssetIdToProgress[59843].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59843].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59843].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59843].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Using HTML or Plain Text in Email Marketing Score: {{cp.lessonAssetIdToProgress[59844].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59844].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59844].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59844].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - The Tactical Communication Mix in Digital Marketing Score: {{cp.lessonAssetIdToProgress[59845].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59845].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59845].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59845].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Internet Communication: Social Media, Email, Blog, & Chat Score: {{cp.lessonAssetIdToProgress[1751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1751].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1751].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is a Customer Database? - Definition & Benefits Score: {{cp.lessonAssetIdToProgress[59846].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59846].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59846].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59846].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - How to Develop & Manage a Business Contact Database Score: {{cp.lessonAssetIdToProgress[47371].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[47371].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[47371].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[47371].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Email Marketing Campaign: Definition & Elements Score: {{cp.lessonAssetIdToProgress[59847].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59847].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59847].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59847].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 4)}}
Ch 2. Building Email Marketing Lists {{cp.topicAssetIdToProgress[59848].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - The Importance of Building an Email List Score: {{cp.lessonAssetIdToProgress[59849].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59849].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59849].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59849].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - How to Grow an Opt-In Email List Score: {{cp.lessonAssetIdToProgress[59850].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59850].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59850].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59850].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Opt-Out Procedures for Email Marketing Score: {{cp.lessonAssetIdToProgress[59851].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59851].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59851].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59851].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Using Technology to Grow Email Lists Score: {{cp.lessonAssetIdToProgress[59852].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59852].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59852].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59852].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 4)}}
Ch 3. Developing Email Marketing Messages {{cp.topicAssetIdToProgress[59853].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Choosing the Correct Email Platform Score: {{cp.lessonAssetIdToProgress[59854].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59854].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59854].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59854].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Legal Guidelines for Email Marketing Score: {{cp.lessonAssetIdToProgress[59855].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59855].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59855].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59855].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Launch an Effective Email Marketing Campaign Score: {{cp.lessonAssetIdToProgress[59856].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59856].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59856].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59856].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - The Basic Structure of an Email Score: {{cp.lessonAssetIdToProgress[59857].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59857].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59857].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59857].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Creating a Table of Contents in an Email Score: {{cp.lessonAssetIdToProgress[59858].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59858].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59858].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59858].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Methods for Extending an Email's Reach Score: {{cp.lessonAssetIdToProgress[59859].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59859].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59859].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59859].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(3, 4)}}
Ch 4. Email Marketing Delivery, Design & Results Analysis {{cp.topicAssetIdToProgress[59860].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Effective Email Marketing Tips Score: {{cp.lessonAssetIdToProgress[59861].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59861].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59861].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59861].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - How to Create Emails that Capture a Reader's Attention Score: {{cp.lessonAssetIdToProgress[59862].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59862].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59862].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59862].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Email Marketing Design: Text, Graphics, Audio & Video Components Score: {{cp.lessonAssetIdToProgress[59863].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59863].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59863].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59863].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - How to Measure Email Marketing Results Score: {{cp.lessonAssetIdToProgress[59864].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59864].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59864].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59864].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Email Marketing's Impact on Other Business Areas Score: {{cp.lessonAssetIdToProgress[59865].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59865].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59865].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59865].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Using Email Marketing to Get Feedback Score: {{cp.lessonAssetIdToProgress[59866].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59866].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59866].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59866].bestScoreQuestions}}  Take Quiz Optional

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Practice Tests in this course
Check your knowledge of this course with a 50-question practice test. Once you take the test, you will receive a detailed exam report complete with your personal statistics and even specific lessons to focus on! Take the practice test now
Your detailed study guide will include:
  • Answers and detailed explanations to each question
  • Video lessons to explain complicated concepts
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