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Email Marketing 101: Intro to Email Marketing

Course Summary

This introductory course will help you fully understand email marketing techniques, allowing you to craft high-quality email campaigns that achieve improved conversion rates. Use video lessons and quizzes to explore email marketing best practices.
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4 chapters in Email Marketing 101: Intro to Email Marketing

Week {{::cp.getGoalWeekForTopic(0, 4)}}
Ch 1. Foundations of Email Marketing {{cp.topicAssetIdToProgress[59841].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Email Marketing? - Definition & Types Score: {{cp.lessonAssetIdToProgress[59842].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59842].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Elements of Effective Email Marketing Messages Score: {{cp.lessonAssetIdToProgress[59843].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59843].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Using HTML or Plain Text in Email Marketing Score: {{cp.lessonAssetIdToProgress[59844].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59844].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - The Tactical Communication Mix in Digital Marketing Score: {{cp.lessonAssetIdToProgress[59845].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59845].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Internet Communication: Twitter, Email, IM, Blogging, RSS & Newsgroups Score: {{cp.lessonAssetIdToProgress[1751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1751].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is a Customer Database? - Definition & Benefits Score: {{cp.lessonAssetIdToProgress[59846].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59846].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - How to Develop & Manage a Business Contact Database Score: {{cp.lessonAssetIdToProgress[47371].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[47371].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Email Marketing Campaign: Definition & Elements Score: {{cp.lessonAssetIdToProgress[59847].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59847].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 4)}}
Week {{::cp.getGoalWeekForTopic(3, 4)}}
Course Progress Best Score
Lesson 1 - Effective Email Marketing Tips Score: {{cp.lessonAssetIdToProgress[59861].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59861].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - How to Create Emails that Capture a Reader's Attention Score: {{cp.lessonAssetIdToProgress[59862].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59862].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Email Marketing Design: Text, Graphics, Audio & Video Components Score: {{cp.lessonAssetIdToProgress[59863].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59863].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - How to Measure Email Marketing Results Score: {{cp.lessonAssetIdToProgress[59864].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59864].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Email Marketing's Impact on Other Business Areas Score: {{cp.lessonAssetIdToProgress[59865].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59865].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Using Email Marketing to Get Feedback Score: {{cp.lessonAssetIdToProgress[59866].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59866].bestScoreQuestions}}  Take Quiz Optional

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