- Course type: Self-paced
- Available Lessons: 52
- Average Lesson Length: 8 min
Eligible for Certificate: Yes
Certificates show that you have completed the course. They do not provide credit.
Watch a preview:chapter 1 / lesson 1What is Email Marketing? - Definition & Types
Course SummaryThis professional development course offers short and engaging lessons that cover essential email marketing fundamentals and strategies. Your company's marketing employees can learn simple techniques that can be used to market to customers for the purpose of increasing sales and profits.
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About This Course
The course is complete with a collection of lessons that all average about five to ten minutes each in length. With this course, your employees will learn about e-mail blasts, e-mail copywriting and e-mail marketing. This information will help your marketing employees increase their skills and knowledge.
How It Works
Lessons in this chapter can be watched one at a time or they can be viewed in a series as part of a corporate training session. They are also mobile friendly and can be accessed on devices such as laptops, smartphones and tablets. This allows your employees to view the lessons at home or at the office.
We made it simple by using:
- Short 5-10 minute long videos
- Transcripts with terms in bold for emphasis
- Video timeline feature that allows an employee to jump around the lesson
- Lesson quizzes and a chapter test that allow employees to check their understanding and retention of the material
How It Helps
- Builds awareness: These course resources will help your employees understand the basics of e-mail marketing strategies and how to successfully carry them out.
- Promotes teamwork: Employees who use these lessons will be able to work together on a marketing team.
- Increases sales: When your marketing employees use the techniques in these lessons, they may increase sales and have successful outcomes in marketing.
When employees complete this course, they should be able to:
- Explain the basics of e-mail marketing
- Describe what e-mail blasts are and their benefits
- Understand the techniques behind e-mail copywriting and e-mail design
- Outline click-through rates
- Summarize the process of increasing customer acquisition rates and creating successful e-mail marketing programs
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