- Course type: Self-paced
- Available Lessons: 122
- Average Lesson Length: 8 min
Eligible for Certificate: Yes
Certificates show that you have completed the course. They do not provide credit.
Watch a preview:chapter 1 / lesson 1Introduction to Marketing: Definition and Applications
Course SummaryPrepare for the FTCE Marketing exam by reviewing the lessons and quizzes in our helpful, self-paced test practice course. Take the self-assessment quizzes to see how well you might do on the exam and then study the text and video lessons that need additional review ahead of exam day.
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About this Course
The Florida Teacher Certification Examination (FTCE) assesses aspiring teachers' readiness to enter the profession. In addition to the General Knowledge Test, candidates are also required to pass an exam such as this Marketing 6-12 test, according to the subject areas in which certification is sought. This computer-based test is composed of 120 multiple-choice questions to be completed in 2 1/2 hours. Through this course, our video lessons with quizzes provide you with a study guide that includes material covered on the exam, including:
- Marketing careers and work-based experiences
- Human relations and communications
- Marketing math
- Economics and marketing concepts
- Sales and business operations
- Leadership, management and entrepreneurship
Those seeking certification will demonstrate an understanding of the basic principles related to both economics and marketing. A grasp of selling is also tested, such as skills associated with business operations and sales promotion. Successful test-takers must also be adept at answering questions about publications, professional organizations and current trends in marketing education.
Preparing & Registering for the FTCE Marketing Exam
By using this study guide, you'll become familiar with topics found on the FTCE marketing subject area test. The short videos can help you review material learned in college courses or possibly make you aware of new information in the field of marketing. In our lessons, you can learn about employability in marketing, management theory, workplace communication, math for marketing, financial literacy and essential information about selling. Following each lesson you'll find a quick, multiple-choice quiz to check your understanding of the topics. These short assessments will also give you valuable practice for the format of the actual FTCE exam.
This test may be taken year round, by appointment, and registration may be accomplished online or by phone. On test day, you should arrive 30 minutes in advance of your appointment time and have your admission ticket and two forms of identification.
Scoring the FTCE Marketing Exam
Your test scores will be available online within 4 weeks of the exam date. In order to pass this test, 64% of the 120 questions must be answered correctly. Scores are reported as either pass or fail.
Marketing Careers and Employability
Approximately 6% of the FTCE marketing exam tests your understanding of job-related concepts. Topics include the identification of career research resources, methods for job applications and appropriate work habits.
Skills in this area include demonstrating an understanding of goal setting, interpersonal skills and ethical business practices. About 7% of the test questions address these topics.
Questions about communications compose approximately 6% of this test. Questions might cover verbal and nonverbal communication, communication technologies, and various printed communications.
This content category, which makes up about 8% of the test, focuses on the types of math commonly used in marketing. Topics might include charts, graphs, purchase orders, use of invoices, profit/loss statements, simple/compound interest and break-even points.
Approximately 13% of the exam addresses this area related to marketing. You might be asked questions about economics activities, supply and demand, economic systems, Gross Domestic Product, business cycles and the Consumer Price Index.
For this section of the test, you may be asked to identify marketing functions and strategies, pricing concepts, the stages of the product life cycle or factors contributing to a business image. About 13% of the questions will relate to these principles.
In this 8% of the exam, you can demonstrate your understanding of the selling process and knowledge of Internet marketing. You might also be called on to identify the buying motives of customers or the purpose of sales quotas, training and incentive programs.
The roles of various aspects of business operations are covered in about 6% of the FTCE marketing test. Be ready to identify the steps in shipping/receiving, basics of inventory control and the fundamentals of credit.
Questions in this area may ask you to understand the role of advertising agencies and the parts of printed ads, in addition to comparing and contrasting institutional and promotional advertising. Approximately 7% of the questions fall into this category.
Product and Service Technology
In about 3% of the exam, you'll be evaluated as to your grasp of standards, grades, guarantees and warranties. You might also be asked about the roles of trade organizations, journals and shows.
Leadership and Management
For this section of the test, you'll demonstrate an understanding of various management styles, human resource functions and marketing computer applications. Approximately 6% of the questions fall into this category.
About 5 questions, or 4% of the test, measure your comprehension of business partner development, student placement procedures and child labor laws. You should also familiarize yourself with various industry certifications.
Another 3% of this FTCE marketing test looks at professional publications and organizations, current trends in marketing education, and the purposes of marketing education advisory committees. You might also brush up on the operations and goals of various marketing career student organizations.
This 6% of the exam addresses the characteristics of successful entrepreneurs. Be ready to identify the parts of a business plan and the various types of business ownership.
The remaining 4% of the test assesses your ability to balance a checkbook and understand savings options. You should also be able to point out the differences between credit unions and banks, and know the various types of personal investment options.
FTCE Marketing exam is a registered trademark of Pearson Education, which is not affiliated with Study.com.
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