- Course type: Self-paced
- Available Lessons: 132
- Average Lesson Length: 8 min
Eligible for Certificate: Yes
Certificates show that you have completed the course. They do not provide credit.
Watch a preview:chapter 1 / lesson 1Regulation of Marketing Information Management
Course SummaryBoost your confidence before taking the GACE Marketing Education exam by reviewing the engaging resources in this study guide course. Test yourself using the self-assessment quizzes to see how well you'll do on exam day, and review the lessons as many times as you need until you've mastered these marketing concepts.
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Course Practice TestCheck your knowledge of this course with a 50-question practice test.
- Comprehensive test covering all topics
- Detailed video explanations for wrong answers
About This Course
Use the lessons in this course to enhance your knowledge of marketing education and prepare for the Georgia Assessments for the Certification of Educators (GACE) exam. This study guide provides an enjoyable method of reviewing possible exam question topics, such as:
- Marketing information management
- Market research techniques
- Marketing strategies and segmentation
- Development of marketing plans
- Distribution channels
- Strategies for pricing
- Marketing education programs
About the Exam
Everyone seeking certification to teach marketing education in a Georgia secondary school must pass the GACE Marketing Education exam. This exam is divided into two tests that you can take in one session or in two separate sessions. You will be given two hours to answer each part's questions, for a total time of four hours. There are 80 questions in each part, meaning the combined total is 160. All questions are multiple choice, and the tests are computer delivered.
GACE Marketing Education Preparation & Registration
The video lessons in this study guide enable you to brush up on marketing education topics you may have learned about in college, and they'll probably also present information that's new to you. You'll study vital marketing tools such as market research studies, marketing plans, product positioning and promotions. Other lessons look at ethics in marketing, government regulations and marketing for non-profit vs. for-profit entities. You'll also explore what marketing education does and how school-based enterprises work. Every lesson concludes with a multiple-choice quiz, formatted similar to what you'll face when you take the GACE test.
The GACE Marketing Education exam is offered several times a year in numerous locations throughout Georgia, in several other states and even internationally. You must set up an online account in order to register. You'll choose the location where you want to take the test and select a date from the options that are available. On test day, all you need to bring to the test site is a valid ID.
GACE Marketing Education Scoring
You can get unofficial scores from each part of the test immediately upon completion, and official scores will be posted online two or three weeks after the test date. A score of 220 or higher is passing. Because only correct responses are tallied, it's OK to guess if you're not sure of an answer.
Test I has four subareas, and test II has five. There are no time limits on each subarea, but you have two hours to complete each test.
Test I: Marketing-Information Management
Percentage of Test: 32%
Exam topics covered: Regulation of marketing information management, ethical issues in a marketing information management system, technology for marketing, problems in marketing research, marketing research design, data collection, errors in marketing research reports and use of descriptive statistics for making decisions
What you'll study: This part of the course includes information on marketing ethics, the impact of technology on marketing and definition of an information system.
Test I: Market Planning
Percentage of Test: 28%
Exam topics covered: Definition of marketing strategies, market identification, financial tools, the role of situation analysis in marketing planning, SWOT analysis, sales forecasts, measures for controlling marketing plans and evaluation of marketing plan performance
What you'll study: The study guide for this section covers marketing strategy, how to reach global markets, market segmentation, target markets and financial tools for marketing.
Test I: Economics
Percentage of Test: 24%
Exam topics covered: Economic concepts and principles related to marketing, government impact on marketing and how it is reflected in economic decisions, economic indicators, market structures and their influence on prices
What you'll study: These video lessons look at demand and supply schedules, economic scarcity, monopolies, oligopolies and free market competition.
Test I: Professional Development and Marketing Education Programs
Percentage of Test: 16%
Exam topics covered: Career options in marketing, lifelong learning, skills for career advancement, evaluation of marketing education programs, history of vocational education and cooperative education programs
What you'll study: With this study guide, you'll prepare for questions on marketing education programs, student/professional organizations, career opportunities, internships, job interviews and online career tools.
Test II: Channel Management
Percentage of Test: 17%
Exam topics covered: Definition of channels of distribution, technology in channel management, legal and ethical issues in channel management, integration of channel management with other marketing activities and e-commerce
What you'll study: Topics in this study guide include the function of marketing channels, channel intermediaries, wholesale intermediaries, e-commerce and m-commerce.
Test II: Pricing
Percentage of Test: 17%
Exam topics covered: Pricing's role, business ethics and pricing, technology and pricing, and legal issues in pricing
What you'll study: This practice and study guide covers pricing strategies, pricing decisions, consumer perception, supply and demand, and mark-up.
Test II: Product/Service Management
Percentage of Test: 27%
Exam topics covered: Product life cycles and marketing decisions, ethics in product/service management, ways to generate product ideas, ways to determine feasibility of a product idea, how to monitor market innovations, how to acquire the desired business image, how to evaluate the consumer experience
What you'll study: Learn about developing and marketing new products, types of new products, the classes of adopters and product life cycles.
Test II: Promotion
Percentage of Test: 23%
Exam topics covered: Definition of promotion, types of promotion, types of advertising media, components of advertisements, public relations, communications objectives, assessing results of promotional campaigns
What you'll study: This comprehensive study guide explores the marketing mix, the AIDA acronym, how advertising impacts consumer behavior, differences in public relations and advertising, and trade sales promotion.
Test II: Selling
Percentage of Test: 16%
Exam topics covered: Customer service, building a customer base, sales ethics, ensuring that the product is appropriate for the customer and supervising sales staff activity
What you'll study: The consumer decision-making process, consumer behavior theory, relationship selling, buying behavior, ethical issues and personal selling are discussed in this informative study guide.
Georgia Assessments for the Certification Educators (GACE) is a registered trademark of the Georgia Professional Standards Commission, which is not affiliated with Study.com.
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