- Course type: Self-paced
- Available Lessons: 118
- Average Lesson Length: 8 min
Eligible for Credit: Yes
Earn transferable credit by taking this course for credit.
Watch a preview:chapter 1 / lesson 1Introduction to Marketing: Definition and Applications
Course SummaryHospitality 301: Hospitality Marketing has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. This course contains brief, engaging lessons and self-assessment quizzes in a self-paced format that can help you get ahead on your degree.
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Course Practice TestCheck your knowledge of this course with a 50-question practice test.
- Comprehensive test covering all topics
- Detailed video explanations for wrong answers
The objective of this course is to give you a deeper understanding of the role marketing plays in the hospitality industry. Upon completing this course, you'll be able to demonstrate knowledge of marketing strategies and processes, such as analysis of consumer behavior, advertising campaigns, and marketing channels.
Your grade for this course will be calculated out of 300 points. The minimum score required to pass and become eligible for college credit for this course is 210 points, or an overall course grade of 70%. The table below shows the assignments you must complete and how they'll be incorporated into the overall grade.
|Proctored Final Exam||100|
Quizzes are meant to test your comprehension of each lesson as you progress through the course. Here's a breakdown of how you will be graded on quizzes and how they'll factor into your final score:
- You will have 3 attempts to take each quiz for a score.
- The highest score of your first 3 attempts will be recorded as your score for each quiz.
- When you've completed the course, the highest scores from your first 3 attempts at each quiz will be averaged together and weighed against the total possible points for quizzes. For instance, if your average quiz score is 85%, you'll receive 85 out of 100 possible points for quizzes.
- After your initial 3 attempts, you can take a quiz for practice as many times as you'd like.
- You will need to pass each quiz with a score of at least 80% to earn course progress for the lesson. However, it is not necessary to earn 80% within the first three quiz attempts.
Assignments are intended to assess your application, analysis, and critical thinking skills in relation to the concepts you learn in the course. Two assignments are required for this course. You can access them here.
- All assignment scores will total up to 100 points.
- Your assignment(s) will be graded by a Study.com instructor.
- The instructor will provide a graded rubric for you along with feedback on what you did well and what could be improved.
- If you are unsatisfied with your score, you will be able to revise and resubmit your assignment(s) twice. You are free to resubmit an assignment within two weeks of your most recent exam attempt or at any point if you have an active college accelerator membership.
Proctored Final Exam
The proctored final exam is a cumulative test designed to ensure that you've mastered the material in the course.
- You'll earn points equivalent to the percentage grade you receive on your proctored final. (So if you earn 90% on the final, that's 90 points toward your final grade.)
- If you're unsatisfied with your score on the exam, you'll be eligible to retake the exam after a 3-day waiting period.
- You can only retake the exam twice, so be sure to use your study guide and fully prepare yourself before you take the exam again.
Items Allowed on Study.com Proctored Exam for Hospitality 301:
- Blank scratch paper
- Pen or pencil
Items NOT Allowed on Study.com Proctored Exam for Hospitality 301:
- Office programs, web browsers, or any programs other than Software Secure (including Study.com lessons)
- Textbooks (digital or physical)
- Mobile phones, headphones, speakers, TVs, or radios
- Notebooks or notes
- Any calculators
Upon completion of this course, you will be able to:
- Appraise current trends and impacts on the hospitality industry, including technology, consumer behavior, international travel and tourism, political, social and economic trends, and quick service and limited service restaurants
- Perform market research within the hospitality industry, including using management information systems, different approaches and designs to research studies, as well as issues within data collection and ethics while researching
- Evaluate the markets and market segments in the hospitality and tourism industries and how to target those segments, including pricing, brand establishment, marketing strategies, and positioning strategies
- Recommend effective marketing strategies, including using different marketing channels, niche strategy, relationship marketing and global marketing
- Explain and describe advertising and its functions within hospitality, as well as different advertising strategies and approaches
- Assess the role that public relations play in the hospitality industry including press releases and relations, crisis management, and corporate communication
- Analyze the concept of personal selling and relate the steps and different methods involved in the selling process within the hospitality industry
There are no prerequisites for this course, but most students prefer to complete Hospitality 101: Introduction to Hospitality before taking this course.
Hospitality 301 consists of short video lessons that are organized into topical chapters. Each video is approximately 5-10 minutes in length and comes with a quick quiz to help you measure your learning. The course is completely self-paced. Watch lessons on your schedule whenever and wherever you want.
At the end of each chapter, you can complete a chapter test to see if you're ready to move on or have some material to review. Once you've completed the entire course, take the practice test and use the study tools in the course to prepare for the proctored final exam. You may take the proctored final exam whenever you are ready.
How Credit Recommendations Work
This course has been evaluated and recommended by ACE for 3 semester hours in the upper-division baccalaureate degree category and by NCCRS for 3 semester hours in the lower division baccalaureate degree category. To apply for transfer credit, follow these steps:
- If you already have a school in mind, check with the registrar to see if the school will grant credit for courses recommended by either ACE or NCCRS.
- Complete Hospitality 301 by watching video lessons and taking short quizzes.
- Take the Hospitality 301 final exam directly on the Study.com site.
- Request a transcript to be sent to the accredited school of your choice!
- Check out this page for more information on Study.com's credit-recommended courses.
|Basics of Hospitality Marketing||Review what marketing is and what it is used for. Relate the importance of strategies used in hospitality marketing. Identify the sectors, services and products provided by the hospitality industry. List the characteristics of the hospitality industry. Describe strategies used when marketing a service as a product. Differentiate between goods and services. Provide examples of different marketing philosophies.|
|Hospitality Industry Trends||Describe the technological trends driving changes in the hospitality industry. Discuss how international travel and tourism impact the hospitality industry. Identify political, environmental, social and economic trends affecting the hospitality industry. Analyze trends in the food service industry as well as the quick service and limited service restaurant industries. List trends affecting food delivery.|
|Hospitality Marketing Research||Explain details about marketing research. Define and identify applications of marketing information and management information systems. Categorize and design market research studies. Identify primary and secondary data in marketing research. Explain the impact of marketing research on the hospitality industry. Detail the quota sampling approach to marketing research. Compare qualitative and quantitative research. Define ethnographic and observational marketing research. Describe the use of surveys in marketing research. List marketing research ethical issues. Summarize erroneous data collection methodologies in marketing research. Analyze marketing research data to provide effective recommendations.|
|Consumer Behavior in the Hospitality Industry||List the factors and benefits of consumer behavior in marketing. Understand the consumer decision-making and consumer adoption processes. Identify factors that influence consumer behavior in the hospitality industry. List what influences consumer buying decisions. Discuss what psychological factors affect the purchasing process. Describe the role of brand familiarity on consumer buying decisions. Define cognitive dissonance and methods that marketers can use to prevent purchasers from experiencing it. Understand the consumer behavior theory and how it can be applied to marketing strategies.|
|Hospitality Market Segmentation||Identify the markets in the hospitality and tourism industries. List five ways that markets can be segmented. Relate the importance of market segmentation. Describe the step-by-step process for segmenting business markets. Define and provide examples of brand loyalty, brand strategy and brand extension. Give examples of hospitality and tourism brands. Detail positioning, positioning strategy and differentiation. Explain marketing strategies for retail and target markets. Summarize how to use target marketing to keep customer interest. Note the uses of behavioral targeting.|
|Pricing for the Hospitality Industry||Name types of new products and relate how to create and market new products. Define price elasticity of demand and show how it is associated with the hospitality industry. List the objectives of pricing. Give details about pricing strategy and how it impacts consumer perception. List the effects of brand strength on pricing in the hospitality industry.|
|Hospitality Marketing Channels||Define and explain the function of the marketing channel. Describe distribution channels and the use of channel intermediaries. Explain conflict in marketing channels and how to eliminate it. Identify new and emerging integrated marketing communication channels. Relate how to use mobile channels and detail their uses in the hospitality industry.|
|Hospitality Marketing Strategies||Describe effective marketing strategies and objectives both in general and for the hospitality industry. Explain niche strategy in marketing and how to enter a new market. List types of target marketing strategies. Define relationship marketing. Relate the importance of global marketing strategies. Identify internal and external influences on marketing strategies.|
|Advertising for Hospitality||Define advertising and its five functions and roles. Understand the differences between and reasons for institutional and product advertising. Analyze the appeal of different advertising approaches. List advertising media options. Describe corporate advertising practices affecting company image and product promotion. Create an effective advertising message for the hospitality industry. Provide examples of an advertising plan. Understand the importance of an advertising budget and know how to create one. Define puffery in advertising.|
|Hospitality Industry & Public Relations||Differentiate between advertising and public relations. Explain the purpose of public relations. Create an effective public relations plan. Describe how to make a pitch and write a press release. Detail how to build strong press relations and adopt effective PR strategies in the hospitality industry. Identify corporate communication methods, crisis management techniques and social responsibility in the hospitality industry.|
|Selling for the Hospitality Industry||Understand the concept of personal selling and relate the steps involved in the selling process. Compare traditional and relationship selling methods. Describe effective selling strategies employed in the hospitality industry.|
|Hospitality Marketing & Technology||Understand database concepts and structures and database marketing methods for the hospitality industry. Define online and direct marketing concepts. Describe the development of effective social media marketing strategies. Detail technological marketing strategies and tools used in the hospitality industry.|
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What to Expect For the Exam
This Study.com course has been evaluated and recommended for college credit. Once you've completed this course, you can take the proctored final exam and potentially earn credit. Follow the steps below to take the exam.
Before taking the exam, all of the following requirements must be met:
|A College Accelerator Study.com membership.|
|Completed the entire Hospitality 301: Hospitality Marketing course and achieved 100% Course Progress.|
|Not attempted to take this exam within the last three days.|
|Have available proctored exams in this month of membership.|
|Complete the exam readiness quiz.|
Please complete all of the pre-requirements in the Pre-Exam Checklist in order to take the exam.
Exam Process Details
1. Register For Exam
Registering for the exam is simple. First, be sure you meet the system requirements. Next, you'll need to agree to the academic integrity policy. Then just confirm your name and the exam name, and you're ready to go!
2. Download Software Secure
You'll receive an unique access code. Please write this down — you'll need it to take the exam. Then download Software Secure and follow the installation instructions.
3. Take Exam
The exam contains 50 - 100 multiple choice questions. You will have two hours to complete the exam, so don't start until you're sure you can complete the entire thing. And remember to pace yourself!
4. Get Exam Results
We will send you an email with your official exam results within 1 to 2 weeks. If you would like to raise your grade after receiving your exam results, you can retake quizzes with fewer than 3 attempts. You will then need to retake the final exam.
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