Improving Customer Experience

  • Course type: Self-paced
  • Available Lessons: 36
  • Average Lesson Length: 8 min
  • Eligible for Certificate: Certificate completed Yes

    Certificates show that you have completed the course. They do not provide credit.

  • Watch a preview:

    What is a Customer? - Definition & Overview

  • Improving Customer Experience Practice Test

Course Summary

This course contains entertaining video lessons designed to help your employees learn more about improving the customer experience. Your employees will have the chance to understand what customer experience is and how to use customer feedback and analyze customer service metrics to ensure customer satisfaction.
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3 chapters in Improving Customer Experience

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(0, 3)}}
Ch 1. Customer Experience & Satisfaction {{cp.topicAssetIdToProgress[65290].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is a Customer? - Definition & Overview Score: {{cp.lessonAssetIdToProgress[157155].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157155].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[157155].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157155].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Customer Experience: Definition, Factors & Lifecycle Score: {{cp.lessonAssetIdToProgress[65291].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65291].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65291].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65291].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What are Customer Service Goals? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[65508].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65508].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65508].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65508].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is Customer Satisfaction? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[3792].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3792].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[3792].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3792].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Case Study: Costco Wholesale's Customer Satisfaction Score: {{cp.lessonAssetIdToProgress[580117].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[580117].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[580117].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[580117].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - The Relationship Between Customer Satisfaction & Retention Score: {{cp.lessonAssetIdToProgress[57884].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57884].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[57884].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57884].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Customer-Centric Sales: Definition & Strategy Score: {{cp.lessonAssetIdToProgress[157209].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157209].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[157209].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157209].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - How to Personalize Customer Service Score: {{cp.lessonAssetIdToProgress[59827].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59827].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59827].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59827].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - How to Delight Customers: Principle & Examples Score: {{cp.lessonAssetIdToProgress[157167].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157167].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[157167].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157167].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Customer Engagement Strategies Score: {{cp.lessonAssetIdToProgress[157219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157219].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[157219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157219].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Customer Service Culture: Definition & Overview Score: {{cp.lessonAssetIdToProgress[157211].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157211].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[157211].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157211].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Relationship Selling vs. Traditional Methods: Definition and Purpose Score: {{cp.lessonAssetIdToProgress[1581].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1581].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1581].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1581].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Cultivating Long-Term Customer Relationships Score: {{cp.lessonAssetIdToProgress[56363].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56363].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[56363].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56363].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - What is Customer Value? - Marketing & Definition Score: {{cp.lessonAssetIdToProgress[3790].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3790].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[3790].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3790].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - Resolving Customer Service Complaints & Conflict Score: {{cp.lessonAssetIdToProgress[56941].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56941].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[56941].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56941].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 3)}}
Ch 2. Customer Relationship & Experience Management {{cp.topicAssetIdToProgress[65292].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is a Customer Profile? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[157173].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157173].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[157173].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157173].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Practical Application: Creating & Analyzing a Customer Profile
Lesson 3 - Customer Relationship Management and Marketing Technology Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Customer Relationship Management: Using CRM to Focus on Customers Score: {{cp.lessonAssetIdToProgress[1773].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1773].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1773].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1773].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Using CRM to Improve Customer Relations Score: {{cp.lessonAssetIdToProgress[56310].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56310].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[56310].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56310].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is Customer Experience Management? Score: {{cp.lessonAssetIdToProgress[157157].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157157].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[157157].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157157].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Benefits of Customer Experience Management (CEM) Score: {{cp.lessonAssetIdToProgress[58046].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58046].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[58046].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58046].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 3)}}
Ch 3. Measuring Customer Experience Through Customer Service Metrics {{cp.topicAssetIdToProgress[65293].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Customer Service Metrics: Definition & Types Score: {{cp.lessonAssetIdToProgress[65143].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65143].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65143].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65143].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - How to Prepare for Gathering Customer Service Metrics Score: {{cp.lessonAssetIdToProgress[65768].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65768].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65768].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65768].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Choosing Metrics for Customer Service Operations Score: {{cp.lessonAssetIdToProgress[65767].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65767].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65767].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65767].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Churn Prevention Metrics for Customer Service Score: {{cp.lessonAssetIdToProgress[65774].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65774].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65774].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65774].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Metrics for Analyzing Call Center Performance Score: {{cp.lessonAssetIdToProgress[58047].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58047].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[58047].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58047].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Quality Metrics in Customer Service Score: {{cp.lessonAssetIdToProgress[65770].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65770].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65770].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65770].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Customer Engagement: Definition & Metrics Score: {{cp.lessonAssetIdToProgress[157215].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157215].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[157215].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157215].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Measuring Customer Satisfaction to Improve Retention Score: {{cp.lessonAssetIdToProgress[57885].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57885].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[57885].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57885].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Relationship Between Customer Service & Satisfaction: Levels & Examples Score: {{cp.lessonAssetIdToProgress[56068].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56068].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[56068].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56068].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Methods for Measuring Customer Satisfaction Score: {{cp.lessonAssetIdToProgress[58041].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58041].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[58041].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58041].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Building Improvement Plans with Customer Service Metrics Score: {{cp.lessonAssetIdToProgress[65778].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65778].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65778].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65778].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - How to Interpret & Improve Customer Service Metrics Score: {{cp.lessonAssetIdToProgress[65144].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65144].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65144].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65144].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Practical Application: Interpreting Customer Service Metrics
Lesson 14 - Tools Used for Customer Satisfaction Research Analysis Score: {{cp.lessonAssetIdToProgress[65756].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65756].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65756].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65756].bestScoreQuestions}}  Take Quiz Optional

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Practice Tests in this course
Check your knowledge of this course with a 50-question practice test. Once you take the test, you will receive a detailed exam report complete with your personal statistics and even specific lessons to focus on! Take the practice test now
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