- Course type: Self-paced
- Available Lessons: 33
- Average Lesson Length: 8 min
Eligible for Certificate: Yes
Certificates show that you have completed the course. They do not provide credit.
Watch a preview:chapter 1 / lesson 1What is a Customer? - Definition & Overview
Course SummaryThis course contains entertaining video lessons designed to help your employees learn more about improving the customer experience. Your employees will have the chance to understand what customer experience is and how to use customer feedback and analyze customer service metrics to ensure customer satisfaction.
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About This Course
Throughout each section of this course, there are chapter and lesson quizzes that can be used to help your employees assess their knowledge of the customer experience. Factors that affect customer experience and customer satisfaction are addressed throughout this engaging course.
How It Works
You can have your employees watch the video lessons as a group or individually, depending on what works best for your company. This course can also be accessed online, giving employees the chance to look over topics about customer experience from the comforts of their own home.
Using this course isn't difficult and contains the following components:
- Brief video lessons that illustrate the importance of customer experience
- Lesson quizzes that check your employees' knowledge of customer experience-related issues
- Chapter exams that assess each of your employee's knowledge of the customer experience
- A final exam that covers the main points from each chapter in this course
How It Helps
- Educates employees: This course helps your employees understand how to retain customers and identify if customers are happy or not.
- Reduces dissatisfaction: Employees learn how to use CRM, which helps them do the right things to decrease a customer's chances of being dissatisfied.
- Identifies relationships: Learning about the relationship between customer satisfaction and retention is critical for running a successful business.
Upon completion of the course, employees should be able to:
- Explain how personal customer service helps engage customers and cultivate long-term relationships and value.
- Analyze Customer Relationship Management (CRM) and Customer Experience Management (CEM) strategies and their benefits.
- Summarize how to measure customer satisfaction through metrics and research analysis.
Earning College Credit
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