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Internet & Social Media Marketing: Help & Review

Course Summary

Gain a deeper understanding of online marketing strategies by using this Internet & Social Media Marketing: Help & Review course. Reviewing topics about the business uses of the Internet and online communications can support your business class studies and help you prepare for an exam.
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7 chapters in Internet & Social Media Marketing: Help & Review

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(0, 7)}}
Ch 1. Introduction to Social Media {{cp.topicAssetIdToProgress[49968].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Social Media and Online Communities: Popularity, Use & Purpose Score: {{cp.lessonAssetIdToProgress[27835].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27835].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[27835].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27835].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Internet Communication: Social Media, Email, Blog, & Chat Score: {{cp.lessonAssetIdToProgress[1751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1751].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1751].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Role of Social Media in Business Communication Score: {{cp.lessonAssetIdToProgress[15080].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15080].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[15080].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15080].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Social Media: Threats, Risks & Security Score: {{cp.lessonAssetIdToProgress[357557].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[357557].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[357557].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[357557].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 7)}}
Ch 2. Online Business Communication {{cp.topicAssetIdToProgress[49969].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - The Importance of Using Communication Technology Wisely Score: {{cp.lessonAssetIdToProgress[15075].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15075].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[15075].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15075].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Using Electronic Channels of Communication: Strengths and Weaknesses Score: {{cp.lessonAssetIdToProgress[15076].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15076].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[15076].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15076].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Writing Effective Emails in the Workplace: Formality, Content, Language and Format Score: {{cp.lessonAssetIdToProgress[15077].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15077].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[15077].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15077].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Blogs, Podcasts, and Wikis in Business Communication Score: {{cp.lessonAssetIdToProgress[15079].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15079].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[15079].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15079].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 7)}}
Ch 3. Marketing Research {{cp.topicAssetIdToProgress[49970].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Marketing Research: Definition, Purpose and Role in Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Attitudes, Values & Belief: Social Factors in Marketing Score: {{cp.lessonAssetIdToProgress[1516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1516].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1516].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Influences on Consumer Buying Decisions: Cultures, Values & More Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Market Segmentation: Why Market Segments Are Important to Marketers Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Market Segmentation: Geographic, Demographic, Psychographic & More Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - How to Create a Marketing Mix for Individual Cultures & Countries Score: {{cp.lessonAssetIdToProgress[1551].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1551].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1551].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1551].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(3, 7)}}
Ch 4. Strategic Marketing {{cp.topicAssetIdToProgress[49971].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Introduction to Marketing: Definition and Applications Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What Are Marketing Objectives? - Examples & Overview Score: {{cp.lessonAssetIdToProgress[5282].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5282].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5282].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5282].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What Is Marketing Strategy? - Examples & Objectives Score: {{cp.lessonAssetIdToProgress[5286].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5286].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5286].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5286].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Competitive Advantage: The Importance of Strategic Marketing Score: {{cp.lessonAssetIdToProgress[1507].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1507].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1507].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1507].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Target Market Strategies for Successful Business Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Marketing Environment: External Influences on Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1515].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1515].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Advertising Media Choices and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(4, 7)}}
Ch 5. Internet Marketing {{cp.topicAssetIdToProgress[49972].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is the History of the Internet? - Origins & Timeline Score: {{cp.lessonAssetIdToProgress[14060].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14060].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14060].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14060].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Internet Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[49973].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49973].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49973].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49973].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Internet Marketing Challenges & Opportunities Score: {{cp.lessonAssetIdToProgress[49974].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49974].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49974].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49974].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Internet and Global Marketing: Ecommerce on an International Scale Score: {{cp.lessonAssetIdToProgress[1523].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1523].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1523].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1523].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How to Apply Marketing Principles to the Internet Environment Score: {{cp.lessonAssetIdToProgress[49975].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49975].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49975].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49975].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - How to Leverage User-Generated Content in Internet Marketing Score: {{cp.lessonAssetIdToProgress[49976].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49976].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49976].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49976].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Trends in Internet Marketing Score: {{cp.lessonAssetIdToProgress[49977].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49977].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49977].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49977].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Mobile Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[49978].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49978].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49978].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49978].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Trends in Mobile Marketing Score: {{cp.lessonAssetIdToProgress[49979].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49979].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49979].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49979].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Photography: Types, Techniques & Styles Score: {{cp.lessonAssetIdToProgress[163841].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[163841].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[163841].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[163841].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Link Building Strategies Score: {{cp.lessonAssetIdToProgress[216879].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[216879].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[216879].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[216879].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - What is Link Building? - Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[216881].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[216881].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[216881].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[216881].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - What is Gamification? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[310041].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[310041].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[310041].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[310041].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(5, 7)}}
Ch 6. Social Media Marketing {{cp.topicAssetIdToProgress[49980].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Social Media Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[49981].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49981].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49981].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49981].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Social Media Marketing Channels: Facebook, Twitter, Pinterest & More Score: {{cp.lessonAssetIdToProgress[49982].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49982].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49982].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49982].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Choose a Social Media Channel for Marketing Score: {{cp.lessonAssetIdToProgress[49983].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49983].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49983].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49983].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Components of a Successful Social Media Strategy Score: {{cp.lessonAssetIdToProgress[49984].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49984].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49984].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49984].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How to Incorporate Social Media Into a Marketing Campaign Score: {{cp.lessonAssetIdToProgress[49985].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49985].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49985].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49985].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Branding and Brand Equity in Business Marketing Score: {{cp.lessonAssetIdToProgress[1547].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1547].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1547].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1547].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Branding in Social Media Marketing Score: {{cp.lessonAssetIdToProgress[49986].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49986].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49986].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49986].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Measuring the Success of Social Media Marketing Score: {{cp.lessonAssetIdToProgress[49987].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49987].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49987].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49987].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Trends in Social Media Marketing Score: {{cp.lessonAssetIdToProgress[49988].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49988].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49988].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49988].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Facebook Marketing Strategies Score: {{cp.lessonAssetIdToProgress[146742].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146742].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[146742].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146742].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Social Media Security for Businesses Score: {{cp.lessonAssetIdToProgress[357559].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[357559].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[357559].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[357559].bestScoreQuestions}}  Take Quiz Optional

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Practice Tests in this course
Check your knowledge of this course with a 50-question practice test. Once you take the test, you will receive a detailed exam report complete with your personal statistics and even specific lessons to focus on! Take the practice test now
Your detailed study guide will include:
  • Answers and detailed explanations to each question
  • Video lessons to explain complicated concepts
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