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Intro to Business: Help and Review

Course Summary

Study.com's Intro to Business: Help and Review course is designed to help you quickly brush up on foundational business concepts. The course's short lessons and practice quizzes allow you to review business topics for homework, exams and class assignments at any time that fits your schedule.
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38 chapters in Intro to Business: Help and Review

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
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Ch 1. The Dynamic Business Environment: Help and Review {{cp.topicAssetIdToProgress[23855].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - How the Economic and Legal Environment Affects Business  Take Quiz
 Take Quiz
Lesson 2 - How The Technological Environment Affects Business: Examples & Effects  Take Quiz
Lesson 3 - How The Competitive Environment Affects Business: Examples & Importance  Take Quiz
Lesson 4 - How The Social Environment Affects Business: Examples & Impact  Take Quiz
Lesson 5 - How The Global Business Environment Affects Business: Explanation & Examples  Take Quiz
Lesson 6 - What Is a Flat Structure in an Organization? - Definition, Advantages & Disadvantages  Take Quiz
Lesson 7 - Consumer-to-Consumer (C2C) e-Commerce: Definition, Business Model & Examples  Take Quiz
Lesson 8 - First-Mover: Advantages, Disadvantages & Examples  Take Quiz
Lesson 9 - Maximizing Profits in Market Structures: Theory & Overview  Take Quiz
Lesson 10 - Mixed Costs: Definition & Examples  Take Quiz
Lesson 11 - Negative Externality: Definition & Example  Take Quiz
Lesson 12 - Process Costing: Definition & Examples  Take Quiz
Lesson 13 - Economic Constraints: Definition & Concept  Take Quiz
Lesson 14 - Economic Cost: Definition & Function  Take Quiz
Lesson 15 - Economic Incentives: Definition & Examples  Take Quiz
Lesson 16 - Economic Integration: Theory, Levels & Types  Take Quiz
Lesson 17 - The Nature of Business: Raising the Standard of Living  Take Quiz
Lesson 18 - Understanding Business Trends: Past, Present & Future  Take Quiz
Week {{::cp.getGoalWeekForTopic(2, 38)}}
Course Progress Best Score
Lesson 1 - What is Economics? - Definition & Types  Take Quiz
Lesson 2 - Circular Flow of Economic Activity: The Flow of Goods, Services & Resources  Take Quiz
Lesson 3 - Competition Within Free Markets: Types & Summary  Take Quiz
Lesson 4 - Understanding Socialism, Communism, and Mixed Economies: Comparison & Analysis  Take Quiz
Lesson 5 - Gross Domestic Product: Definition and Components  Take Quiz
Lesson 6 - The Business Cycle: Economic Performance Over Time  Take Quiz
Lesson 7 - Consumer Price Index: Measuring the Cost of Living and Inflation  Take Quiz
Lesson 8 - What are Economic Resources? - Definition, Types & Examples  Take Quiz
Flashcards - Economic Resources Flashcards
Lesson 10 - Complementary Goods in Economics: Definition & Examples  Take Quiz
Lesson 11 - How to Calculate Economic Profit: Definition & Formula  Take Quiz
Lesson 12 - Marginal Cost: Definition, Equation & Formula  Take Quiz
Lesson 13 - Natural Monopoly in Economics: Definition & Examples  Take Quiz
Lesson 14 - Absorption Costing: Definition, Formula & Example  Take Quiz
Lesson 15 - Adverse Selection in Economics: Definition & Examples  Take Quiz
Lesson 16 - Aggregate Demand: Definition & Model  Take Quiz
Lesson 17 - Aggregate Expenditure: Definition, Function, Components & Formula  Take Quiz
Lesson 18 - Aggregate Income: Definition & Formula  Take Quiz
Lesson 19 - Aggregate Supply Curve: Definition & Overview  Take Quiz
Lesson 20 - Allocative Efficiency in Economics: Definition & Example  Take Quiz
Lesson 21 - Anticipated Inflation: Definition & Overview  Take Quiz
Lesson 22 - Average Product in Economics: Definition & Formula  Take Quiz
Lesson 23 - Barriers to Entry in Economics: Definition, Types & Examples  Take Quiz
Lesson 24 - Calculating Net Exports: Definition & Formula  Take Quiz
Lesson 25 - Calculating Price Elasticity of Supply: Definition, Formula & Examples  Take Quiz
Lesson 26 - Centrally Planned Economy: Definition, Characteristics & Advantages  Take Quiz
Lesson 27 - Circular Flow Diagram in Economics: Definition & Example  Take Quiz
Lesson 28 - Circular Flow Model in Economics: Definition & Examples  Take Quiz
Lesson 29 - Coase Theorem: Definition & Example  Take Quiz
Lesson 30 - Collusion in Economics: Definition & Examples  Take Quiz
Lesson 31 - Demerit Goods: Definition & Examples  Take Quiz
Lesson 32 - Economic Determinism and Karl Marx: Definition & History  Take Quiz
Lesson 33 - Economic Efficiency: Definition & Examples  Take Quiz
Lesson 34 - Economic Fluctuations: Definition & Model  Take Quiz
Lesson 35 - Economic Loss: Definition & Rule  Take Quiz
Lesson 36 - Economic Output: Definition & Overview  Take Quiz
Lesson 37 - Economic Rent: Definition & Example  Take Quiz
Lesson 38 - Economic Slowdown: Definition & Overview  Take Quiz
Lesson 39 - Economic Stabilization Policy: Definition & Overview  Take Quiz
Lesson 40 - Economic Systems: Definition, Types & Examples  Take Quiz
Lesson 41 - Economies of Scale: Definition, Benefits & Examples  Take Quiz
Lesson 42 - Economies of Scope: Definition & Examples  Take Quiz
Lesson 43 - Economist Milton Friedman: Theories & Monetary Policy  Take Quiz
Lesson 44 - Elasticity of Supply: Definition & Formula  Take Quiz
Lesson 45 - Factors of Production in Economics: Definition, Importance & Examples  Take Quiz
Lesson 46 - Fiat Money: Definition, History & Examples  Take Quiz
Lesson 47 - Financial Leverage: Definition, Formula & Calculation  Take Quiz
Lesson 48 - Financing Activities: Definition & Examples  Take Quiz
Lesson 49 - Free Enterprise Economy: Definition & Examples  Take Quiz
Lesson 50 - Free Market: Definition, Advantages & Examples  Take Quiz
Lesson 51 - Frictional Unemployment: Definition & Examples  Take Quiz
Lesson 52 - GDP Deflator: Definition, Formula & Example  Take Quiz
Lesson 53 - Price Discrimination: Definition, Types & Examples  Take Quiz
Lesson 54 - Price Elasticity of Demand: Definition, Formula & Example  Take Quiz
Lesson 55 - Price Floor in Economics: Definition & Examples  Take Quiz
Lesson 56 - Price Level in Economics: Definition & Equation  Take Quiz
Lesson 57 - Price Stability in Monetary Policy: Definition & Overview  Take Quiz
Lesson 58 - Price Volatility: Definition & Calculation  Take Quiz
Lesson 59 - Principal-Agent Problem in Economics: Definition & Examples  Take Quiz
Lesson 60 - Producer Price Index: Definition & Formula  Take Quiz
Lesson 61 - Producer Surplus: Definition, Formula & Example  Take Quiz
Lesson 62 - Product Adaptation: Definition & Examples  Take Quiz
Lesson 63 - Protectionist: Definition & Policies  Take Quiz
Lesson 64 - Public Good in Economics: Definition, Theory & Examples  Take Quiz
Lesson 65 - Pure Competition: Definition, Characteristics & Examples  Take Quiz
Lesson 66 - Random Walk in Economics: Definition & Theory  Take Quiz
Lesson 67 - Real GDP Per Capita: Definition & Formula  Take Quiz
Lesson 68 - Real GDP: Definition & Formula  Take Quiz
Lesson 69 - Rent Seeking in Economics: Definition, Theory & Examples  Take Quiz
Lesson 70 - Resource Market: Definition & Overview  Take Quiz
Lesson 71 - Returns to Scale in Economics: Definition & Examples  Take Quiz
Lesson 72 - What is Throughput? - Definition & Process  Take Quiz
Lesson 73 - Calculating Throughput Using a Formula  Take Quiz
Lesson 74 - Capitalism and the Free Market: Definition & Limitations  Take Quiz
Lesson 75 - Defining and Measuring the Unemployment Rate  Take Quiz
Lesson 76 - Productivity: The Economy's Long-Run Growth Engine  Take Quiz
Lesson 77 - Recession vs. Depression: Definitions and Differentiation  Take Quiz
Lesson 78 - How Fiscal Policy and Monetary Policy Affect the Economy  Take Quiz
Week {{::cp.getGoalWeekForTopic(6, 38)}}
Course Progress Best Score
Lesson 1 - Managerial Skills: How Good Managers Promote Productivity  Take Quiz
Lesson 2 - Four Functions of Management: Planning, Organizing, Leading & Controlling  Take Quiz
Flashcards - Four Functions of Management Flashcards
Lesson 4 - Types of Internal Organizational Change: Structural, Strategic, People, and Process  Take Quiz
Lesson 5 - Leadership: Leaders & Their Role in Organizations  Take Quiz
Lesson 6 - What Is Management by Objective? - Defining the MBO Process  Take Quiz
Lesson 7 - What Are Operational Plans for a Business? - Definition, Types & Examples  Take Quiz
Lesson 8 - Management by Exception: Definition, Principle & Examples  Take Quiz
Lesson 9 - What Is Bureaucratic Leadership? - Definition, Examples & Disadvantages  Take Quiz
Lesson 10 - Trust Building in Business Teams: Definition, Activities & Exercises  Take Quiz
Lesson 11 - What Is a Balanced Scorecard? - Metrics & Examples  Take Quiz
Lesson 12 - What Is Competence in Management? - Definition & Examples  Take Quiz
Lesson 13 - What Is Strategic Change Management? - Definition, Models & Examples  Take Quiz
Lesson 14 - What is a Paradigm Shift in Business? - Definition & Examples  Take Quiz
Lesson 15 - Differentiation Strategy: Definition & Examples  Take Quiz
Lesson 16 - What is Agile Project Management? - Scrum & Methodology  Take Quiz
Lesson 17 - Business Case Analysis (BCA): Example & Format  Take Quiz
Lesson 18 - Work Package: Definition & Example  Take Quiz
Lesson 19 - Long-Term Business Goals: Definition & Examples  Take Quiz
Lesson 20 - Setting Business Development Goals  Take Quiz
Lesson 21 - Short-Term Business Goals: Definition & Examples  Take Quiz
Lesson 22 - Management in Organizations: Top, Middle & Low-Level Managers  Take Quiz
Lesson 23 - Henry Mintzberg's Managerial Roles  Take Quiz
Lesson 24 - How Internal and External Factors Drive Organizational Change  Take Quiz
Lesson 25 - Managerial Challenges Caused by Organizational Change  Take Quiz
Lesson 26 - Organizing as a Function of Management  Take Quiz
Lesson 27 - Management vs. Leadership: The Difference Between a Manager & Leader  Take Quiz
Lesson 28 - Leading as a Function of Management  Take Quiz
Lesson 29 - Controlling as a Function of Management  Take Quiz
Lesson 30 - Organizational Controls: Feedforward, Concurrent & Feedback  Take Quiz
Week {{::cp.getGoalWeekForTopic(8, 38)}}
Course Progress Best Score
Lesson 1 - Principles of Organizational Management  Take Quiz
Lesson 2 - Organizational Design and Structure  Take Quiz
Lesson 3 - Types of Traditional Organizational Designs: Simple, Functional & Divisional Designs  Take Quiz
Lesson 4 - Types of Contemporary Organizational Designs: Matrix, Team & Network Designs  Take Quiz
Lesson 5 - Five Principles of Total Quality Management (TQM)  Take Quiz
Lesson 6 - What is Time Management? - Definition, Examples & Studies  Take Quiz
Lesson 7 - Middle Management: Definition, Roles & Responsibilities  Take Quiz
Lesson 8 - Day-To-Day Operations of a Business: Definition & Explanation  Take Quiz
Lesson 9 - Democratic Socialism: Definition, Pros & Cons  Take Quiz
Lesson 10 - Philip Crosby and TQM: Philosophy & Concept  Take Quiz
Lesson 11 - Project Cost Management: Planning & Estimation  Take Quiz
Lesson 12 - Project Cost Management Techniques  Take Quiz
Lesson 13 - What is Project Cost Management? - Definition & Importance  Take Quiz
Lesson 14 - Basic Project Management: Concepts, Skills & Tools  Take Quiz
Lesson 15 - Ice Breakers for Virtual Teams
Lesson 16 - Time Management Activities for Adults
Lesson 17 - Time Management Activities for College Students
Lesson 18 - Time Management Activities for High School Students
Lesson 19 - Time Management Activities for Kids
Lesson 20 - Time Management Group Activities
Lesson 21 - The Situational Leader  Take Quiz
Lesson 22 - Bureaucracy: Max Weber's Theory of Impersonal Management  Take Quiz
Lesson 23 - Henri Fayol's Management Principles: Managing Departmental Task Organization  Take Quiz
Lesson 24 - Fayol's Theories on Staff Management and Worker Satisfaction  Take Quiz
Lesson 25 - Mechanistic & Organic Organizational Business Structures  Take Quiz
Lesson 26 - Work Specialization in Organizations  Take Quiz
Lesson 27 - Authority in Centralized & Decentralized Organizations  Take Quiz
Lesson 28 - Characteristics of Informal Organizations: The Grapevine & Informal Groups  Take Quiz
Lesson 29 - Reengineering Jobs for Continuous Improvement  Take Quiz
Lesson 30 - Implementing Total Quality Management (TQM) in an Organization  Take Quiz
Lesson 31 - Organizational Culture and Change  Take Quiz
Lesson 32 - What Is Organizational Structure of Management? - Types & Examples  Take Quiz
Week {{::cp.getGoalWeekForTopic(9, 38)}}
Course Progress Best Score
Lesson 1 - What is Project Management? - Definition & Examples  Take Quiz
Lesson 2 - Project Management: Components & Characteristics  Take Quiz
Lesson 3 - What Are Project Management Methodologies? - Types & Examples  Take Quiz
Lesson 4 - What Are Project Management Skills? - Definition & Examples  Take Quiz
Lesson 5 - Project Management Plan: Definition, Purpose & Examples  Take Quiz
Lesson 6 - Project Management Steps  Take Quiz
Lesson 7 - What is a Project Management Office? - Definition & Roles  Take Quiz
Lesson 8 - What is Project Risk Management? - Definition, Process & Examples  Take Quiz
Lesson 9 - Integrated Project Management: Definition & Approach  Take Quiz
Lesson 10 - What is Lean Project Management? - Definition & Methodology  Take Quiz
Lesson 11 - Project Management Best Practices & Techniques  Take Quiz
Lesson 12 - Project Management Communication Plan: Definition & Example  Take Quiz
Lesson 13 - Project Management Metrics: Definition & Examples  Take Quiz
Lesson 14 - Simple Project Management: Tools & Examples  Take Quiz
Lesson 15 - What is Project Procurement Management? - Definition & Process  Take Quiz
Lesson 16 - The Benefits of Project Management  Take Quiz
Lesson 17 - Project Management Life Cycle: Definition, Phases & Models  Take Quiz
Lesson 18 - Strategic Project Management: Definition & Process  Take Quiz
Lesson 19 - Theory of Constraints in Project Management  Take Quiz
Lesson 20 - Project Management Planning: Process & Tools  Take Quiz
Lesson 21 - What Are Milestones in Project Management? - Definition & Examples  Take Quiz
Lesson 22 - Critical Success Factors in Project Management  Take Quiz
Lesson 23 - Creating & Submitting a Project Proposal  Take Quiz
Lesson 24 - Reducing Concerns with Project Management Software  Take Quiz
Lesson 25 - Planning for Project Dependencies & Contingencies  Take Quiz
Lesson 26 - Financial Planning in Project Management  Take Quiz
Lesson 27 - Managing Project Cash Flow: Investments & Example  Take Quiz
Lesson 28 - Using Networking Diagrams for Task Breakdown & Tracking  Take Quiz
Week {{::cp.getGoalWeekForTopic(10, 38)}}
Course Progress Best Score
Lesson 1 - Operations Management: Focusing on Production Efficiency & Customer Satisfaction  Take Quiz
Lesson 2 - Productivity, Quality, Profitability and the Role of Managers  Take Quiz
Lesson 3 - Operations Management Planning  Take Quiz
Lesson 4 - Gantt Charts & Bar Graphs: Henry Gantt's Contributions to Management  Take Quiz
Lesson 5 - Management Information Systems: Using Data to Manage Operations  Take Quiz
Lesson 6 - Quantitative Approach to Management: Definition & Methods  Take Quiz
Lesson 7 - External Opportunities & Threats in SWOT Analysis: Examples & Definition  Take Quiz
Lesson 8 - What Is Supply Chain Integration? - Definition & Overview  Take Quiz
Lesson 9 - What Is the Physical Environment of a Business? - Definition, Components & Examples  Take Quiz
Lesson 10 - What Is the Product Development Process?  Take Quiz
Lesson 11 - Assembly Lines: History & Types  Take Quiz
Lesson 12 - Ford's Model T Production Line  Take Quiz
Lesson 13 - Work Breakdown Structure (WBS): Example & Definition  Take Quiz
Lesson 14 - What is Prepress in Printing? - Definition & Equipment  Take Quiz
Lesson 15 - The Processes of Production and Improving Productivity  Take Quiz
Lesson 16 - Quality School of Management: Kaizen & Reengineering Approaches  Take Quiz
Lesson 17 - ISO 9000 Certification  Take Quiz
Week {{::cp.getGoalWeekForTopic(11, 38)}}
Course Progress Best Score
Lesson 1 - Motivation Theory: Needs-Based & Behavior-Based  Take Quiz
Lesson 2 - Physiological Noise in Communication: Definition & Examples  Take Quiz
Lesson 3 - Personal Goal Setting: Definition & Ideas  Take Quiz
Lesson 4 - Workplace Motivation: Theories, Types & Examples  Take Quiz
Lesson 5 - Sticky Wage: Model & Theory  Take Quiz
Lesson 6 - Worker Productivity: Definition & Statistics  Take Quiz
Lesson 7 - Frederick Taylor & Management: Maximizing Productivity & Efficiency  Take Quiz
Lesson 8 - Behavioral Management Theory: Understanding Employee Behavior & Motivation  Take Quiz
Lesson 9 - The Hawthorne Effect: The Study of Employee Productivity  Take Quiz
Lesson 10 - The Needs Theory: Motivating Employees with Maslow's Hierarchy of Needs  Take Quiz
Lesson 11 - The Pygmalion Effect: Influencing Employee Behavior  Take Quiz
Lesson 12 - Herzberg's Two-Factor Theory: Hygiene Factors & Motivation  Take Quiz
Lesson 13 - Alderfer's ERG Theory & Employee Motivation in the Workplace  Take Quiz
Lesson 14 - Acquired Needs Theory: Need for Achievement, Power & Affiliation  Take Quiz
Lesson 15 - Theory X & Theory Y: Two Types of Managers  Take Quiz
Lesson 16 - Equity Theory of Motivation: Reward & Effort  Take Quiz
Lesson 17 - Vroom's Expectancy Theory of Employee Motivation  Take Quiz
Lesson 18 - Thorndike's Reinforcement Theory: Using Consequences to Motivate Employees  Take Quiz
Lesson 19 - Locke's Goal-Setting Theory: Using Goals to Advance Motivation  Take Quiz
Lesson 20 - Reward Systems & Employee Behavior: Intrinsic & Extrinsic Rewards  Take Quiz
Lesson 21 - Types of Job Redesign: Job Enrichment, Enlargement & Rotation  Take Quiz
Lesson 22 - How to Empower Employees & Improve Employee Performance  Take Quiz
Lesson 23 - Job Flexibility in the Workplace  Take Quiz
Week {{::cp.getGoalWeekForTopic(12, 38)}}
Course Progress Best Score
Lesson 1 - Human Resource Management: Hiring and Staffing  Take Quiz
Lesson 2 - Human Resource Management (HRM): Laws & Regulations  Take Quiz
Lesson 3 - Performance Appraisal and 360 Feedback  Take Quiz
Lesson 4 - Understanding Employee Compensation  Take Quiz
Lesson 5 - What Is Continual Improvement? - Definition & Process  Take Quiz
Lesson 6 - HR Metrics: Formulas & Examples  Take Quiz
Lesson 7 - Human Resource Management: Functions & Process  Take Quiz
Lesson 8 - Outsourcing Human Resources: Pros & Cons  Take Quiz
Lesson 9 - What is Human Resources Strategy? - Definition & Example  Take Quiz
Lesson 10 - What is Reward Management? - Definition & Examples  Take Quiz
Lesson 11 - What is Compensation Management? - Definition & Components  Take Quiz
Lesson 12 - The Hiring Process: How Human Resource Managers Recruit and Hire Employees  Take Quiz
Lesson 13 - New Employee Orientation: Function & Characteristics  Take Quiz
Lesson 14 - Assessing Training Needs of an Organization  Take Quiz
Lesson 15 - Types of Employee Training Programs  Take Quiz
Lesson 16 - Methods for Training Employees: Mentoring, On-The-Job & Job Rotation  Take Quiz
Lesson 17 - Terminating an Employee: Process & Best Practices  Take Quiz
Lesson 18 - Cultural Diversity in the Workplace: Definition, Trends & Examples  Take Quiz
Lesson 19 - Gender Diversity in the Workplace: Definition, Trends & Examples  Take Quiz
Week {{::cp.getGoalWeekForTopic(14, 38)}}
Course Progress Best Score
Lesson 1 - Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages  Take Quiz
Lesson 2 - Target Market Strategies for Successful Business  Take Quiz
Lesson 3 - Marketing Research: Definition, Purpose and Role in Marketing Strategy  Take Quiz
Lesson 4 - B2B vs. B2C: How Business Marketing Differs from Consumer Marketing  Take Quiz
Lesson 5 - Market Segmentation: Geographic, Demographic, Psychographic & More  Take Quiz
Lesson 6 - Influences on Consumer Buying Decisions: Cultures, Values & More  Take Quiz
Lesson 7 - What Is Geographic Segmentation in Marketing? - Definition, Advantages & Examples  Take Quiz
Lesson 8 - What is a Logo? - Design & Development  Take Quiz
Lesson 9 - Business Logo: Branding & Importance  Take Quiz
Lesson 10 - How to Write a Press Release  Take Quiz
Lesson 11 - Introduction to Marketing: Definition and Applications  Take Quiz
Lesson 12 - Marketing, Production, Sales & Societal Marketing Orientation  Take Quiz
Lesson 13 - Market Orientation and Sales Orientation: Definition and Differences  Take Quiz
Lesson 14 - Competitive Advantage: The Importance of Strategic Marketing  Take Quiz
Lesson 15 - The Marketing Mix: Product, Place, Price & Promotion  Take Quiz
Lesson 16 - Marketing Environment: External Influences on Marketing Strategy  Take Quiz
Lesson 17 - Attitudes, Values & Belief: Social Factors in Marketing  Take Quiz
Lesson 18 - Market Segmentation: Why Market Segments Are Important to Marketers  Take Quiz
Lesson 19 - Buying Behavior and Marketing: Types of Consumer Buying Decisions  Take Quiz
Week {{::cp.getGoalWeekForTopic(15, 38)}}
Course Progress Best Score
Lesson 1 - Product Development and Business Growth: Process & Strategies  Take Quiz
Lesson 2 - Types of New Products: New Product Lines, Product Improvements & More  Take Quiz
Lesson 3 - What Is Product Packaging in Marketing? - Definition, Types & Importance  Take Quiz
Lesson 4 - How a New Product is Adopted by Consumers  Take Quiz
Lesson 5 - Product Life Cycles: Development, Design and Beyond  Take Quiz
Lesson 6 - What is a Patent? - Definition & Overview  Take Quiz
Lesson 7 - What is a Prototype? - Definition, Function & Theory  Take Quiz
Lesson 8 - What Is a Quality Manual in ISO 9000? - Definition & Examples  Take Quiz
Lesson 9 - What is a Research Proposal? - Components & Examples  Take Quiz
Lesson 10 - What is Graphic Design? - Definition & Explanation  Take Quiz
Lesson 11 - What is a Wireframe? - Tools & Examples  Take Quiz
Lesson 12 - How to Create a Product Prototype  Take Quiz
Lesson 13 - Product Lifecycle Management: Definition, Process & Tools  Take Quiz
Lesson 14 - What is Product Management? - Definition & Tools  Take Quiz
Lesson 15 - Product Management: Methodology & Metrics  Take Quiz
Lesson 16 - Product Management: Process & Best Practices  Take Quiz
Lesson 17 - Product vs. Project Management  Take Quiz
Lesson 18 - What is a Business Product: Definition for Marketers  Take Quiz
Lesson 19 - Consumer Products: Convenience, Shopping, Specialty & Unsought Products  Take Quiz
Lesson 20 - Branding and Brand Equity in Business Marketing  Take Quiz
Lesson 21 - How to Develop and Market New Consumer Products  Take Quiz
Lesson 22 - How to Create a Marketing Mix for Individual Cultures & Countries  Take Quiz
Lesson 23 - Classes of Adopters: Innovators, Early, Late and Laggards  Take Quiz
Lesson 24 - Retailing's Role in Marketing: Definition and Dimensions  Take Quiz
Lesson 25 - Retail Segments, Target Markets and Marketing Strategies  Take Quiz
Lesson 26 - Retail Marketing Mix vs. Traditional Marketing Mix  Take Quiz
Week {{::cp.getGoalWeekForTopic(18, 38)}}
Course Progress Best Score
Lesson 1 - Promotion and the Consumer Communication Process  Take Quiz
Lesson 2 - Goals of Promotion and the Marketing Mix  Take Quiz
Lesson 3 - Integrated Marketing Communication and the Marketing Plan  Take Quiz
Lesson 4 - Effects of Advertising on Consumer Buying Behavior  Take Quiz
Lesson 5 - Types of Advertising: Institutional and Product Advertising  Take Quiz
Lesson 6 - Advertising Media Choices and Marketing Strategy  Take Quiz
Lesson 7 - Trade Sales Promotion and the Promotional Marketing Mix  Take Quiz
Lesson 8 - What is Object-Oriented Analysis & Design?  Take Quiz
Lesson 9 - How to Calculate Earned Value: Formulas & Examples  Take Quiz
Lesson 10 - What is SEO? - Definition & Examples  Take Quiz
Lesson 11 - Customer Relationship Management and Marketing Technology  Take Quiz
Lesson 12 - Consumer Awareness of Promotion: The AIDA Acronym  Take Quiz
Lesson 13 - The Promotional Mix: Target Markets, Buying Decisions & More  Take Quiz
Lesson 14 - How Public Relations Is Different from Advertising  Take Quiz
Lesson 15 - Why Companies Use Public Relations  Take Quiz
Lesson 16 - Sales Promotion in the Promotional Marketing Mix  Take Quiz
Lesson 17 - Consumer Sales Promotion: Definition and Purpose  Take Quiz
Lesson 18 - What is Advertising Art?  Take Quiz
Lesson 19 - Packaging Design: Definition & Examples  Take Quiz
Week {{::cp.getGoalWeekForTopic(19, 38)}}