- Course type: Self-paced
- Available Lessons: 127
- Average Lesson Length: 8 min
Eligible for Certificate:
Certificates show that you have completed the course. They do not provide credit.
Watch a preview:chapter 1 / lesson 1How the Economic and Legal Environment Affects Business
Course SummaryWork through this flexible course to learn more about business topics and earn an Introduction to Business certificate. Our learning tools are accessible from any mobile device to meet your continuing education or professional development needs.
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Course Practice TestCheck your knowledge of this course with a 50-question practice test.
- Comprehensive test covering all topics
- Detailed video explanations for wrong answers
About This Course
Watch engaging and fun video lessons for a couple weeks and you can earn an Introduction to Business Certificate. These quick and entertaining videos use dynamic animations and on-screen graphics to bring fundamental business concepts to life. Learn how businesses operate in global markets and uncover characteristics of different leadership styles.
Who's This For?
Anyone who needs to brush up on their business skills for a career change or their current position will find this course useful. Individuals starting new businesses or those who've never explored the business world might also consider this certificate course.
Prerequisites aren't needed for this introductory course. Get started immediately learning fundamental business concepts.
Benefits of the Certificate
Acquiring essential business knowledge through this certificate course can help you in your career or it could come in handy in your personal or social life. Use this certificate to:
- Enhance your skills for your current job or to seek new positions
- Add this certificate to your resume or online profile to demonstrate to employers your mastery of business topics
- Meet continuing education requirements
- Keep your business skills fresh to help you with your household finances
- Incorporate your business knowledge into your volunteer activities or social interactions
- Help tutor students in business
Introduction to Business Program Breakdown
The Dynamic Business Environment
Start off this course by examining factors that affect businesses, including taxes, technology, social changes, competition and global business.
Practicing Social Responsibility and Ethical Behavior in Business
This chapter teaches you about the role of ethics in business and how social responsibility is used by organizations. You'll also learn the differences between compliance-based and integrity-based ethics.
Economics and Business
In this chapter, learn about the circular flow of economic activity, capitalism and competition within free markets. You'll explore the business cycle, fiscal and monetary policies and mixed economies.
Business in Global Markets
You'll examine the role of global trade and strategies for reaching global markets in this chapter. Other topics include regional integration, trade protectionism and characteristics of international managers.
Forms of Business Ownership
This chapter discusses the advantages and disadvantages of sole proprietorships, partnerships, LLCs and corporations. Franchises, corporate expansion and cooperatives are also covered here.
Entrepreneurship and Small Business
Learn how small businesses operate in the U.S. and globally, and study characteristics of entrepreneurs and methods for managing a small business.
Managing and Leading in Business
Learn about levels and functions of management and how planning is a function of management in this chapter, which also discusses organizational change, leadership and organizational controls.
Leadership Styles in Business
This chapter identifies characteristics for an array of leadership styles, including transformational, laissez-faire, autocratic and situational styles.
Examine management theories and principles in this chapter and then learn about organizational business structures, contemporary and traditional organizational designs and Total Quality Management.
Business Production and Operations
This chapter teaches you about production processes and techniques, operations management, PERT analysis, management information systems and ISO 9000 certification.
Workplace Productivity & Motivation
In this chapter, you'll learn about various theories and studies focused on workplace productivity and motivation.
Basics of Human Resources
Study the hiring process, employee training programs, HR laws, employee compensation and performance appraisals.
Managing the Employer-Worker Relationship
This chapter explores the history of organized labor and teaches you about union agreement forms, collective bargaining, arbitration and tactics for resolving labor-management conflicts.
Business Marketing Basics
Learn about marketing applications and principles, including market orientation, competitive advantage, the marketing mix, market segmentation and consumer buying behavior.
Product Development and Retailing
Study business products, product development, branding, product life cycles and retail segments in this chapter.
Product Distribution & Supply Chain Management
In this chapter, learn about the function of marketing channels in the marketplace and the function and types of channel intermediaries. You'll also study channel conflicts, supply chain management types and logistics.
Pricing Strategy in Marketing
Explore different selling methods in this chapter and take a look at pricing objectives, strategy, cost and selection.
Product Promotion in Business
This chapter teaches you about advertising and promotion types, the goals of promotion and the promotional mix.
MIS Basics in Business
You'll learn about enterprise software, information systems, customer relationship management, business intelligence and database management in this chapter.
Implications of Information Technology
This chapter addresses the impact of technology on the economy and privacy, then looks at intellectual property, computer security and threat prevention.
Risk Management in Business
Study the external environmental changes that create the need for risk management, explore four ways to manage risk, and understand insurance policies and the rule of indemnity.
Learn about the purpose and importance of accounting, external and internal users, and accounting principles. Study income statements, balance sheets, inventory valuation methods and the accounting cycle.
Financial Management in Business
Examine the financial planning process, debt and equity capital and sources of short- and long-term financing.
Securities Markets and Business
In this chapter, you'll learn about the role of securities markets and investment bankers then study securities, bonds, indicators that influence market conditions and mutual funds.
Money and Financial Institutions
Learn about the four functions of money, the fractional reserve system, interest rates and the banking system in this final chapter of the intro to business course.
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