- Course type: Self-paced
- Available Lessons: 83
- Average Lesson Length: 8 min
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Watch a preview:chapter 1 / lesson 1Introduction to Marketing: Definition and Applications
Course SummaryWhether you want to supplement what you're learning in class or learn something new about marketing, our Marketing 101 course can help. Test your understanding of the lesson material or prepare for an upcoming test by taking the multiple-choice quizzes.
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Course Practice TestCheck your knowledge of this course with a 50-question practice test.
- Comprehensive test covering all topics
- Detailed video explanations for wrong answers
About This Course
Get a thorough overview of marketing principles and applications through Marketing 101: Intro to Marketing. Our knowledgeable marketing instructors have compiled a series of brief but absorbing video lessons and self-assessment quizzes that will help you comprehend strategic marketing, the marketing mix and consumer psychology, among other topics.
|Marketing Philosophies||Learn about principles of marketing, market vs. sales orientation, marketing ethics and corporate social responsibility.|
|Competitive Advantage||Find out how to develop a business mission statement, learn about types of competitive advantage, SWOT, and the marketing mix.|
|The Marketing Environment||Examine external influences on marketing strategy, the role of technology and the impacts of the political and legal climate on marketing.|
|International Marketplace||Discover the importance of global marketing strategy, e-commerce on an international scale and how to break into foreign markets.|
|Consumer Decision Making||Study the consumer decision making process, consumer psychology and cognitive dissonance. Learn about brand familiarity and the purchase process, and types of consumer buying decisions.|
|Business Marketing & Marketing Research||Explore the ways in which business and consumer marketing are different. Learn about producers, re-sellers, governments and institutions. Study how to establish a marketing research project.|
|Segmentation & Product Marketing||Find out why market segments are important. Learn the different types of market segmentation, the need for positioning and differentiation in consumer marketing, branding and brand equity.|
|Managing a Product & Retailing||Review types of new products and how they are adopted by consumers. Distinguish types of adopters and find out about product life-cycles and the role of retailing.|
|Services Marketing, Marketing Channels & Supply Chain Management||Learn the distinction between for-profit and non-profit marketing, channel intermediaries and channel conflict and technology, measurement, relationship and material integration.|
|Promotion, Advertising & Public Relations||Find out about promotion and the consumer, integrated marketing communication, effects of advertising on consumer behavior and customer relationship management.|
|Selling & Pricing Strategy||Explore pricing decisions and objectives and factors that influence pricing and pricing strategy.|
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