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Marketing 302: Consumer Behavior

  • Course type: Self-paced
  • Available Lessons: 96
  • Average Lesson Length: 8 min
  • Eligible for Credit: Yes

    Earn transferable credit by taking this course for credit.

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    Consumer Culture: Theory & Definition

  • Marketing 302: Consumer Behavior Practice Test
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Course Summary

Marketing 302 has been evaluated and recommended for 3 semester hours by ACE & 4 semester hours for NCCRS and may be transferred to over 2,000 colleges and universities. With this self-paced course, you get engaging lessons, expert instructors who make even the most challenging marketing topics simple, and an excellent resource for getting a head start on your degree.
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15 chapters in Marketing 302: Consumer Behavior

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(0, 15)}}
Ch 1. Introduction to Consumer Behavior {{cp.topicAssetIdToProgress[252377].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Consumer Culture: Theory & Definition Score: {{cp.lessonAssetIdToProgress[6632].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6632].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6632].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6632].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What Is Consumer Buying Behavior? - Definition & Types Score: {{cp.lessonAssetIdToProgress[6635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6635].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6635].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Consumer Behavior Theory and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1528].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1528].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1528].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1528].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Cognitive Appraisals Relevant to Consumer Behaviors Score: {{cp.lessonAssetIdToProgress[252387].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252387].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252387].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252387].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 15)}}
Ch 2. Factors Influencing Consumer Behavior {{cp.topicAssetIdToProgress[444441].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Influences on Consumer Buying Decisions: Cultures, Values & More Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Consumer Behavior Influences: Cross-Cultural Variations & Demographics Score: {{cp.lessonAssetIdToProgress[252381].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252381].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252381].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252381].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Environmental & Situational Influences on Consumer Behavior Score: {{cp.lessonAssetIdToProgress[252383].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252383].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252383].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252383].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Atmospherics That Influence Consumer Behavior Score: {{cp.lessonAssetIdToProgress[252395].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252395].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252395].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252395].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Effects of Advertising on Consumer Buying Behavior Score: {{cp.lessonAssetIdToProgress[1571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1571].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1571].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 15)}}
Ch 3. Consumers & the Decision Making Process {{cp.topicAssetIdToProgress[444443].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Consumer Decisions: Types, Overview Score: {{cp.lessonAssetIdToProgress[6607].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6607].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6607].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6607].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Buying Behavior and Marketing: Types of Consumer Buying Decisions Score: {{cp.lessonAssetIdToProgress[1531].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1531].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1531].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1531].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Reference Groups in Marketing: Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[6646].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6646].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6646].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6646].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Understanding the Consumer Decision-Making Process: A Marketing Must Score: {{cp.lessonAssetIdToProgress[1529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1529].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1529].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Rational Choice Theory in Marketing Score: {{cp.lessonAssetIdToProgress[252379].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252379].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252379].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252379].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Time Discounting: Definition & Example Score: {{cp.lessonAssetIdToProgress[252391].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252391].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252391].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252391].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Behavioral Economics: Definition & Applications Score: {{cp.lessonAssetIdToProgress[252403].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252403].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252403].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252403].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(3, 15)}}
Ch 4. Consumer Behavioral Heuristics {{cp.topicAssetIdToProgress[444445].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Heuristics: Types, Theories & Impact on Marketing Score: {{cp.lessonAssetIdToProgress[252409].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252409].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252409].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252409].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Identifying & Responding to Consumer Biases Score: {{cp.lessonAssetIdToProgress[252411].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252411].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252411].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252411].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Bounded Rationality in the Decision Making Processes Score: {{cp.lessonAssetIdToProgress[252413].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252413].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252413].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252413].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Cognitive Reference Points in Consumer Decision Making Score: {{cp.lessonAssetIdToProgress[252415].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252415].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252415].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252415].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - The Effects of Framing on Consumer Behavior Score: {{cp.lessonAssetIdToProgress[252417].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252417].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252417].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252417].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Anchoring & Adjustments: Causes & Examples Score: {{cp.lessonAssetIdToProgress[252419].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252419].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252419].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252419].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(4, 15)}}
Ch 5. Consumer Buying Behavior {{cp.topicAssetIdToProgress[252393].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Consumer Psychology and the Purchase Process Score: {{cp.lessonAssetIdToProgress[1530].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1530].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1530].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1530].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Understanding the Consumer Adoption Process Score: {{cp.lessonAssetIdToProgress[51017].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51017].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51017].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51017].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Classes of Adopters: Innovators, Early, Late and Laggards Score: {{cp.lessonAssetIdToProgress[5712].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5712].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5712].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5712].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Variety-Seeking Buying Behavior: Definition & Marketing Strategies Score: {{cp.lessonAssetIdToProgress[252397].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252397].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252397].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252397].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Brand Familiarity and the Purchase Process Score: {{cp.lessonAssetIdToProgress[2808].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2808].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2808].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2808].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Cognitive Dissonance & Post-Purchase Process Score: {{cp.lessonAssetIdToProgress[2807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2807].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2807].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(5, 15)}}
Ch 6. Microeconomics in Consumer Behavior {{cp.topicAssetIdToProgress[252399].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Who Is the Consumer in Microeconomics? Score: {{cp.lessonAssetIdToProgress[32911].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32911].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[32911].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32911].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Consumer Theories in Economics: Decision Making, Incentives & Preferences Score: {{cp.lessonAssetIdToProgress[32918].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32918].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[32918].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32918].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Consumer Preferences & Choice in Economics Score: {{cp.lessonAssetIdToProgress[32917].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32917].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[32917].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32917].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Utility Maximization: Budget Constraints & Consumer Choice Score: {{cp.lessonAssetIdToProgress[32912].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32912].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[32912].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32912].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Understanding the Individual Demand Curve Score: {{cp.lessonAssetIdToProgress[32913].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32913].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[32913].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32913].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Substitution & Income Effects: Impacts on Supply & Demand Score: {{cp.lessonAssetIdToProgress[32915].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32915].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[32915].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32915].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Normal & Inferior Goods in Microeconomics Score: {{cp.lessonAssetIdToProgress[32916].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32916].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[32916].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32916].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Budget Lines & the Rate of Transformation in Economics Score: {{cp.lessonAssetIdToProgress[32919].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32919].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[32919].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32919].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Marginal Rate of Substitution: Definition, Formula & Examples Score: {{cp.lessonAssetIdToProgress[32921].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32921].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[32921].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32921].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - The Indifference Curve for Substitutes & Complements in Economics Score: {{cp.lessonAssetIdToProgress[32922].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32922].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[32922].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32922].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - The Connection Between Spending & Happiness Score: {{cp.lessonAssetIdToProgress[252385].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252385].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252385].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252385].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Required Assignments Reminder
Week {{::cp.getGoalWeekForTopic(6, 15)}}
Ch 7. Individual Financial Decision-Making {{cp.topicAssetIdToProgress[252433].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Consumer Income: Definition & Statistics Score: {{cp.lessonAssetIdToProgress[9211].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9211].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9211].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9211].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Consumer Financial Decision Making Score: {{cp.lessonAssetIdToProgress[252435].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252435].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252435].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252435].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Decision Making Influenced by Mental Accounts Score: {{cp.lessonAssetIdToProgress[252437].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252437].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252437].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252437].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Intertemporal Consumption & Choice: Definition & Analysis Score: {{cp.lessonAssetIdToProgress[252389].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252389].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252389].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252389].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(7, 15)}}
Ch 8. Experiential Consumption {{cp.topicAssetIdToProgress[252421].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Experiential Consumption: Definition & Example Score: {{cp.lessonAssetIdToProgress[252423].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252423].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252423].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252423].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Experiential Consumption: Gender & Age Score: {{cp.lessonAssetIdToProgress[252427].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252427].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252427].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252427].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Personality Effects on Experiential Consumption Score: {{cp.lessonAssetIdToProgress[252425].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252425].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252425].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252425].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - The Consumption of Collectable Experiences Score: {{cp.lessonAssetIdToProgress[252429].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252429].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252429].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252429].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Co-Creation of Value in Marketing Score: {{cp.lessonAssetIdToProgress[252431].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252431].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252431].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252431].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(8, 15)}}
Ch 9. Consumer Behavior Market Research {{cp.topicAssetIdToProgress[252449].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Market Research: Definition, Analysis & Methodology Score: {{cp.lessonAssetIdToProgress[7463].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7463].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7463].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7463].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Marketing Research: Uses & Relevance Score: {{cp.lessonAssetIdToProgress[166215].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166215].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166215].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166215].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Marketing Controls: Market Research, Test Marketing & Marketing Statistics Score: {{cp.lessonAssetIdToProgress[2134].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2134].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2134].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2134].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - External Market Research: Definition & Sources Score: {{cp.lessonAssetIdToProgress[166217].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166217].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166217].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166217].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Quantitative vs. Qualitative Research in Marketing Score: {{cp.lessonAssetIdToProgress[51015].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51015].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51015].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51015].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Market Segmentation: Geographic, Demographic, Psychographic & More Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Positioning and Differentiation in Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Analyzing, Applying, and Drawing Conclusions From Research to Make Recommendations Score: {{cp.lessonAssetIdToProgress[21119].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21119].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[21119].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21119].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(9, 15)}}
Ch 10. Influencing Consumer Behavior {{cp.topicAssetIdToProgress[252451].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Nudge Theory: Definition & Influence on Consumer Behavior Score: {{cp.lessonAssetIdToProgress[252453].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252453].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252453].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252453].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Good Nudges vs. Bad Nudges in Marketing Strategy Score: {{cp.lessonAssetIdToProgress[252455].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252455].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252455].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252455].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How Behavioral Nudges Can Lead to Overconsumption Score: {{cp.lessonAssetIdToProgress[252457].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252457].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252457].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252457].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Methods for Changing & Sustaining Consumer Behavior Score: {{cp.lessonAssetIdToProgress[252459].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252459].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252459].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252459].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Context Effects & Consumer Choice Score: {{cp.lessonAssetIdToProgress[252461].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252461].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252461].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252461].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - How Marketers Use Learning & Memory Theories Score: {{cp.lessonAssetIdToProgress[252463].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252463].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252463].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252463].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - DITF & FITD Compliance Techniques: Definition & Comparison Score: {{cp.lessonAssetIdToProgress[252465].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252465].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252465].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252465].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Liberal Paternalism: Definition & Examples Score: {{cp.lessonAssetIdToProgress[252467].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252467].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252467].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252467].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(10, 15)}}
Ch 11. Consumerism & Behavioral Appeals {{cp.topicAssetIdToProgress[444447].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Advertising Appeals: Types & Examples Score: {{cp.lessonAssetIdToProgress[17626].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17626].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17626].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17626].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Fear Appeal in Advertising: Theory & Examples Score: {{cp.lessonAssetIdToProgress[11109].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11109].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[11109].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11109].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Pioneering Advertising: Examples & Overview Score: {{cp.lessonAssetIdToProgress[9561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9561].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9561].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Plain Folks Appeal in Advertising: Definition & Examples Score: {{cp.lessonAssetIdToProgress[21367].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21367].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[21367].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21367].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Consumer Awareness of Promotion: The AIDA Acronym Score: {{cp.lessonAssetIdToProgress[1568].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1568].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1568].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1568].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(11, 15)}}
Ch 12. Psychology of Price {{cp.topicAssetIdToProgress[252439].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Price Selection: How Businesses Select the Correct Price for Products Score: {{cp.lessonAssetIdToProgress[1588].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1588].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1588].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1588].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Effects of Prices on Producers and Consumers Score: {{cp.lessonAssetIdToProgress[58673].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58673].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[58673].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58673].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Pricing Strategy and Consumer Perception Score: {{cp.lessonAssetIdToProgress[1585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1585].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1585].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - The Placebo Effect of Price: Definition & Analysis Score: {{cp.lessonAssetIdToProgress[252441].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252441].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252441].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252441].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Consumer Behavior: The Allure of Free Score: {{cp.lessonAssetIdToProgress[252443].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252443].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252443].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252443].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Endowment Effect: Definition & Example Score: {{cp.lessonAssetIdToProgress[252445].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252445].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252445].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252445].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(12, 15)}}
Ch 13. Customer Satisfaction {{cp.topicAssetIdToProgress[252447].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Customer Satisfaction? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[3792].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3792].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[3792].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3792].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Tools Used for Customer Satisfaction Research Analysis Score: {{cp.lessonAssetIdToProgress[65756].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65756].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65756].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65756].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Measuring Customer Satisfaction to Improve Retention Score: {{cp.lessonAssetIdToProgress[57885].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57885].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[57885].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57885].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Methods for Measuring Customer Satisfaction Score: {{cp.lessonAssetIdToProgress[58041].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58041].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[58041].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58041].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Customer Satisfaction Surveys: Uses & Implementation Score: {{cp.lessonAssetIdToProgress[65752].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65752].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65752].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65752].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Net Promoter Score: Definition & Examples Score: {{cp.lessonAssetIdToProgress[65753].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65753].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65753].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65753].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Problems with Customer Surveys: Biases & Limitations Score: {{cp.lessonAssetIdToProgress[65755].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65755].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65755].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65755].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(13, 15)}}
Ch 14. Required Assignments for Marketing 302: Consumer Behavior {{cp.topicAssetIdToProgress[446527].percentComplete}}% complete
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