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Marketing 303: Global Marketing

Course Summary

These short video lessons can help you develop a deeper understanding of the global marketplace and its impact. This course can supplement classroom materials, help you prepare for an exam or simply increase your knowledge of global marketing for professional purposes.
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10 chapters in Marketing 303: Global Marketing

Ch 1. Globalization of Business {{cp.topicAssetIdToProgress[254393].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What Is Globalization of Business? - Definition, Impact & Effects Score: {{cp.lessonAssetIdToProgress[8526].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8526].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Winners & Losers of Globalization Score: {{cp.lessonAssetIdToProgress[56120].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56120].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How Globalization Affects Economic Inequality Score: {{cp.lessonAssetIdToProgress[56122].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56122].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - How Globalization Impacts Local Culture & Society Score: {{cp.lessonAssetIdToProgress[56124].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56124].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How Globalization Affects Local Governments & Politics Score: {{cp.lessonAssetIdToProgress[56125].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56125].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - How Globalization Affects the Environment Score: {{cp.lessonAssetIdToProgress[56126].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56126].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - How Worldwide Change Affects Globalization in Business Score: {{cp.lessonAssetIdToProgress[83496].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[83496].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - The Global Economy: Advantages, Expansion & Impact Score: {{cp.lessonAssetIdToProgress[30950].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[30950].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Global Marketplace: Definition & Overview Score: {{cp.lessonAssetIdToProgress[9224].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9224].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Global Markets: Consumer, Business & Government Markets Score: {{cp.lessonAssetIdToProgress[254397].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254397].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Economic & Financial Factors Affecting the Global Market Score: {{cp.lessonAssetIdToProgress[254399].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254399].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Political & Legal Factors Affecting the Global Market Score: {{cp.lessonAssetIdToProgress[254401].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254401].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Cultural Factors Affecting the Global Market Score: {{cp.lessonAssetIdToProgress[254403].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254403].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Forces that Affect Trade in Global Markets Score: {{cp.lessonAssetIdToProgress[13426].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13426].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What is Global Competition in Business? - Definition & Challenges Score: {{cp.lessonAssetIdToProgress[9221].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9221].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Industry Globalization vs. Global Competition Score: {{cp.lessonAssetIdToProgress[83474].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[83474].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Changing Landscape of the Global Market Score: {{cp.lessonAssetIdToProgress[13428].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13428].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Effect of Big Emerging Markets on the U.S. & the World Score: {{cp.lessonAssetIdToProgress[254407].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254407].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Strategies & Effects of Competition in Emerging Markets Score: {{cp.lessonAssetIdToProgress[254409].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254409].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Business Case Study: Globalization of Coca-Cola Score: {{cp.lessonAssetIdToProgress[218361].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[218361].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - The Importance of the Global Market and Global Trade: Role & Advantages Score: {{cp.lessonAssetIdToProgress[13423].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13423].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - International Trade Regulations & Restrictions Score: {{cp.lessonAssetIdToProgress[14123].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14123].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - International Trade Organizations and Trade Agreements Score: {{cp.lessonAssetIdToProgress[32211].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32211].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Regional Integration: Definition, Influence & Purpose Score: {{cp.lessonAssetIdToProgress[2165].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2165].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Advantages and Disadvantages of Trade Protectionism Score: {{cp.lessonAssetIdToProgress[13427].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13427].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Trade Restrictions and Foreign Labor Score: {{cp.lessonAssetIdToProgress[2026].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2026].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - The Economics & Politics of International Trade Score: {{cp.lessonAssetIdToProgress[32207].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32207].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Modern Approach to International Trade Theory Score: {{cp.lessonAssetIdToProgress[218389].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[218389].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Reasons for International Business Expansion Score: {{cp.lessonAssetIdToProgress[218443].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[218443].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Global Strategy: Definition & Example Score: {{cp.lessonAssetIdToProgress[17648].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17648].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Strategies for Reaching Global Markets: Examples & Types Score: {{cp.lessonAssetIdToProgress[13425].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13425].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Ownership, Location & Internationalization (OLI) Framework Score: {{cp.lessonAssetIdToProgress[218373].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[218373].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Indirect Expansion Methods in International Business Score: {{cp.lessonAssetIdToProgress[218375].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[218375].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Marketing Case Study: Entry of Chinese Telecom into India Score: {{cp.lessonAssetIdToProgress[254419].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254419].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What Is Global Marketing? - Strategies, Definition & Issues Score: {{cp.lessonAssetIdToProgress[6645].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6645].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - International Marketing: The Importance of Global Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1522].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1522].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - International Marketing Mix and the 4 Ps of Marketing Score: {{cp.lessonAssetIdToProgress[1525].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1525].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - International External Marketing: Culture, Economics, Tech & More Score: {{cp.lessonAssetIdToProgress[1524].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1524].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Trademark & Brand Protection Issues in Global Markets Score: {{cp.lessonAssetIdToProgress[254423].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254423].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Common Mistakes in Global Marketing Score: {{cp.lessonAssetIdToProgress[83491].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[83491].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - Global Marketing Management: Planning & Organization Score: {{cp.lessonAssetIdToProgress[254441].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254441].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - SWOT Analysis in International Business Score: {{cp.lessonAssetIdToProgress[217767].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[217767].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How Global Market Segmentation Affects Products & Services Score: {{cp.lessonAssetIdToProgress[254443].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254443].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Global Standardization in Marketing: Definition & Strategy Score: {{cp.lessonAssetIdToProgress[9570].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9570].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Adapting Products for Consumers in a Global Market Score: {{cp.lessonAssetIdToProgress[254447].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254447].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Global Pricing Issues & Strategies Score: {{cp.lessonAssetIdToProgress[254449].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254449].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Global Distribution System Structure Score: {{cp.lessonAssetIdToProgress[254475].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254475].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Global Logistics & Distribution: Common Issues & Trends Score: {{cp.lessonAssetIdToProgress[254477].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254477].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Global Promotion Issues & Strategies Score: {{cp.lessonAssetIdToProgress[254451].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254451].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Integrated Marketing Communications & Global Advertising Score: {{cp.lessonAssetIdToProgress[254453].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254453].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Global Branding Strategies Score: {{cp.lessonAssetIdToProgress[254455].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254455].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Managing Global Advertising Score: {{cp.lessonAssetIdToProgress[254457].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254457].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Internet and Global Marketing: Ecommerce on an International Scale Score: {{cp.lessonAssetIdToProgress[1523].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1523].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - Global Social Marketing Strategies Score: {{cp.lessonAssetIdToProgress[254459].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254459].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - Marketing Case Study: Nike's Global Marketing Strategies Score: {{cp.lessonAssetIdToProgress[254461].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254461].bestScoreQuestions}}  Take Quiz Optional
Course Progress Best Score
Lesson 1 - What is Global Leadership? - Definition & Overview Score: {{cp.lessonAssetIdToProgress[83477].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[83477].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Managerial Functions in the International Organization Score: {{cp.lessonAssetIdToProgress[2161].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2161].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Systems View of Globalization Management Score: {{cp.lessonAssetIdToProgress[83476].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[83476].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Global Workforce Planning & Development Score: {{cp.lessonAssetIdToProgress[83480].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[83480].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Global Staffing Approaches: Ethnocentric, Regiocentric, Polycentric, and Geocentric Score: {{cp.lessonAssetIdToProgress[20148].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[20148].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Cross-Cultural Communication: Definition, Strategies & Examples Score: {{cp.lessonAssetIdToProgress[7764].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7764].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Developing Intercultural Competence in Business Score: {{cp.lessonAssetIdToProgress[83478].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[83478].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Cultural Differences in Negotiations and Conflicts Score: {{cp.lessonAssetIdToProgress[10300].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10300].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Business Case Study: Nestle Conforms to International Standards Score: {{cp.lessonAssetIdToProgress[254481].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254481].bestScoreQuestions}}  Take Quiz Optional

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