- Course type: Self-paced
- Available Lessons: 76
- Average Lesson Length: 8 min
Eligible for Credit: Yes
Earn transferable credit by taking this course for credit.
Watch a preview:chapter 1 / lesson 1What Is Globalization of Business? - Definition, Impact & Effects
Course SummaryMarketing 303 has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. With this self-paced course, you get engaging lessons, expert instructors who make even the most challenging marketing topics simple, and an excellent resource for getting a head start on your degree.
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Course Practice TestCheck your knowledge of this course with a 50-question practice test.
- Comprehensive test covering all topics
- Detailed video explanations for wrong answers
|Course Progress||Best Score|
|Lesson 1 - Global Marketing - Assignment: Marketing Plan|
The course objective is to describe and analyze global expansion, international competition strategies and leadership practices within global business.
Your grade for this course will be calculated out of 300 points. The minimum score required to pass and become eligible for college credit for this course is 210 points, or an overall course grade of 70%. The table below shows how your overall grade will be calculated.
|Proctored Final Exam||200|
Quizzes are meant to test your comprehension of each lesson as you progress through the course. Here's a breakdown of how you will be graded on quizzes and how they'll factor into your final score:
- You will have 3 attempts to take each quiz for a score.
- The highest score of your first 3 attempts will be recorded as your score for each quiz.
- When you've completed the course, the highest scores from your first 3 attempts at each quiz will be averaged together and weighed against the total possible points for quizzes. For instance, if your average quiz score is 85%, you'll receive 85 out of 100 possible points for quizzes.
- After your initial 3 attempts, you can take a quiz for practice as many times as you'd like.
- You will need to pass each quiz with a score of at least 80% to earn course progress for the lesson. However, it is not necessary to earn 80% within the first three quiz attempts.
Assignments are intended to assess your application, analysis, and critical thinking skills in relation to the concepts you learn in the course. One assignment is required for this course. You can access it here.
- All assignment scores will total up to 100 points.
- Your assignment(s) will be graded by a Study.com instructor.
- The instructor will provide a graded rubric for you along with feedback on what you did well and what could be improved.
- If you are unsatisfied with your score, you will be able to revise and resubmit your assignment(s) twice. You are free to resubmit an assignment within two weeks of your most recent exam attempt or at any point if you have an active college accelerator membership.
Proctored Final Exam
The proctored final exam is a cumulative test designed to ensure that you've mastered the material in the course.
- You'll earn points equivalent to the percentage grade you receive on your proctored final. (So if you earn 90% on the final, that's 90 points toward your final grade.)
- If you're unsatisfied with your score on the exam, you'll be eligible to retake the exam after a 3-day waiting period.
- You can only retake the exam twice, so be sure to use your study guide and fully prepare yourself before you take the exam again.
Items Allowed on Study.com Proctored Exam for Marketing 303:
- Blank scratch paper
- Pen or pencil
Items NOT Allowed on Study.com Proctored Exam for Marketing 303:
- Office programs, web browsers, or any programs other than Software Secure (including Study.com lessons)
- Textbooks (digital or physical)
- Mobile phones, headphones, speakers, TVs, or radios
- Notebooks or notes
- Any calculators
Upon completion of the course, you will be able to:
- Analyze and evaluate their global perspective and understanding in relation to and respect for the economic, cultural, political and technical environments and of global organizations, consumers and the regions in which they are located.
- Apply import, export, and sourcing strategies for marketing goods and services globally.
- Analyze the difference in applying global market entry strategies including licensing, investment and strategic alliances.
- Identify, select and evaluate market segmentation, positioning and target identification strategies within global arenas.
- Evaluate the 4P framework of marketing (Product, Price, Place and Promotion) to products and services offered within global markets.
- Utilize strategic marketing planning principles to develop product and service solutions that meet global or country-specific needs.
- Apply the SWOT (Strengths, Weaknesses, Opportunities and Threats) Model to the global marketing arena, while analyzing each of the external environmental variables (Social, Cultural, Political, Legal, Technological) in terms of its application within another culture or cultures from a global perspective.
- Analyze the differences and impacts of marketing products and services within varying global trade environments, including regional market characteristics and preferential trade agreements like the European Union, NAFTA, Free Trade Area of the Americas, MERCOSUR, ANDEAN, and Asian market agreements.
- Analyze and interpret the social and cultural environments, including respect for local values and customs, of countries and societies into which an organization may choose to market its products or services.
There are no prerequisites for this course, but most students prefer to complete Business 102: Principles of Marketing.
Marketing 303 consists of short video lessons that are organized into topical chapters. Each video is approximately 5-10 minutes in length and comes with a quick quiz to help you measure your learning. The course is completely self-paced. Watch lessons on your schedule whenever and wherever you want.
At the end of each chapter, you can complete a chapter test to see if you're ready to move on or have some material to review. Once you've completed the entire course, take the practice test and use the study tools in the course to prepare for the proctored final exam. You may take the proctored final exam whenever you are ready.
How Credit Recommendations Work
This course has been evaluated and recommended by ACE for 3 semester hours in the upper division baccalaureate degree category. To apply for transfer credit, follow these steps:
- If you already have a school in mind, check with the registrar to see if the school will grant credit for courses recommended by ACE.
- Complete Marketing 303 by watching video lessons and taking short quizzes.
- Take the Marketing 303 final exam directly on the Study.com site.
- Request a transcript to be sent to the accredited school of your choice!
- Check out this page for more information on Study.com's credit-recommended courses.
|Benefits and Impacts of Business Globalization||Analyze the globalization of business, including the pros and cons, as well as various impacts of globalization on society.|
|Competition Strategies for Existing and Emerging Markets||Analyze how the external environmental factors of the economy, politics, legal environment and culture impact the global market.|
|International Trade Policies and Regulations||Explain factors that impact global competition as well as the difference between industry globalization and global competition. Identify the 10 big emerging markets, and the impact of their growth on the United States economy and the world. Identify appropriate strategies and describe the effect of competition in emerging markets.|
|Expansion into The Global Market||Analyze importing and exporting, as well as trade protection strategies and how they can be applied by a country or region, or international trade organization.|
|The Marketing Mix for International Markets||Analyze reasons for international business expansion and evaluate global strategies for reaching global markets. Apply a framework for analyzing country market entry for a global product.|
|Global Marketing Techniques and Research||Evaluate challenges that exist in planning and applying global marketing research and its components. Analyze the impact of cultural dynamics on assessing global markets.|
|Ethical Issues in Global Marketing||Evaluate how each of the 4P elements of marketing (product, price, place and promotion) might need to be changed in an international marketing mix. Anaylze the impact of external environmental factors such as culture, economics and technology on global marketing strategy.|
|Global Logistics Systems and Trends||Create a global marketing plan. Analyze global market segmentation and how it impacts product and service development in a global market, including product design, branding, pricing, distribution and promotion strategies and how they vary in global marketing.|
|Management Strategies in The Global Business World||Evaluate the importance of making socially responsible and ethical global marketing strategy choices.|
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What to Expect For the Exam
This Study.com course has been evaluated and recommended for college credit. Once you've completed this course, you can take the proctored final exam and potentially earn credit. Follow the steps below to take the exam.
Before taking the exam, all of the following requirements must be met:
|A College Accelerator Study.com membership.|
|Completed the entire Marketing 303: Global Marketing course and achieved 100% Course Progress.|
|Not attempted to take this exam within the last three days.|
|Have available proctored exams in this month of membership.|
|Complete the exam readiness quiz.|
Please complete all of the pre-requirements in the Pre-Exam Checklist in order to take the exam.
Exam Process Details
1. Register For Exam
Registering for the exam is simple. First, be sure you meet the system requirements. Next, you'll need to agree to the academic integrity policy. Then just confirm your name and the exam name, and you're ready to go!
2. Download Software Secure
You'll receive an unique access code. Please write this down — you'll need it to take the exam. Then download Software Secure and follow the installation instructions.
3. Take Exam
The exam contains 50 - 100 multiple choice questions. You will have two hours to complete the exam, so don't start until you're sure you can complete the entire thing. And remember to pace yourself!
4. Get Exam Results
We will send you an email with your official exam results within 1 to 2 weeks. If you would like to raise your grade after receiving your exam results, you can retake quizzes with fewer than 3 attempts. You will then need to retake the final exam.
Earning College Credit
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