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Marketing 303: Global Marketing

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Course Summary

Marketing 303 has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. With this self-paced course, you get engaging lessons, expert instructors who make even the most challenging marketing topics simple, and an excellent resource for getting a head start on your degree.
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11 chapters in Marketing 303: Global Marketing

Week {{::cp.getGoalWeekForTopic(0, 11)}}
Ch 1. Globalization of Business {{cp.topicAssetIdToProgress[254393].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What Is Globalization of Business? - Definition, Impact & Effects Score: {{cp.lessonAssetIdToProgress[8526].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8526].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Winners & Losers of Globalization Score: {{cp.lessonAssetIdToProgress[56120].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56120].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How Globalization Affects Economic Inequality Score: {{cp.lessonAssetIdToProgress[56122].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56122].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - How Globalization Impacts Local Culture & Society Score: {{cp.lessonAssetIdToProgress[56124].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56124].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How Globalization Affects Local Governments & Politics Score: {{cp.lessonAssetIdToProgress[56125].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56125].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - How Globalization Affects the Environment Score: {{cp.lessonAssetIdToProgress[56126].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56126].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - How Worldwide Change Affects Globalization in Business Score: {{cp.lessonAssetIdToProgress[83496].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[83496].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 11)}}
Course Progress Best Score
Lesson 1 - The Global Economy: Advantages, Expansion & Impact Score: {{cp.lessonAssetIdToProgress[30950].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[30950].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Global Marketplace: Definition & Overview Score: {{cp.lessonAssetIdToProgress[9224].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9224].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Global Markets: Consumer, Business & Government Markets Score: {{cp.lessonAssetIdToProgress[254397].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254397].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Economic & Financial Factors Affecting the Global Market Score: {{cp.lessonAssetIdToProgress[254399].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254399].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Political & Legal Factors Affecting the Global Market Score: {{cp.lessonAssetIdToProgress[254401].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254401].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Cultural Factors Affecting the Global Market Score: {{cp.lessonAssetIdToProgress[254403].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254403].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Forces that Affect Trade in Global Markets Score: {{cp.lessonAssetIdToProgress[13426].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13426].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 11)}}
Course Progress Best Score
Lesson 1 - What is Global Competition in Business? - Definition & Challenges Score: {{cp.lessonAssetIdToProgress[9221].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9221].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Industry Globalization vs. Global Competition Score: {{cp.lessonAssetIdToProgress[83474].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[83474].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Changing Landscape of the Global Market Score: {{cp.lessonAssetIdToProgress[13428].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13428].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Effect of Big Emerging Markets on the U.S. & the World Score: {{cp.lessonAssetIdToProgress[254407].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254407].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Strategies & Effects of Competition in Emerging Markets Score: {{cp.lessonAssetIdToProgress[254409].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254409].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Business Case Study: Globalization of Coca-Cola Score: {{cp.lessonAssetIdToProgress[218361].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[218361].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(3, 11)}}
Course Progress Best Score
Lesson 1 - The Importance of the Global Market and Global Trade: Role & Advantages Score: {{cp.lessonAssetIdToProgress[13423].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13423].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - International Trade Regulations & Restrictions Score: {{cp.lessonAssetIdToProgress[14123].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14123].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - International Trade Organizations and Trade Agreements Score: {{cp.lessonAssetIdToProgress[32211].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32211].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Regional Integration: Definition, Influence & Purpose Score: {{cp.lessonAssetIdToProgress[2165].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2165].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Advantages and Disadvantages of Trade Protectionism Score: {{cp.lessonAssetIdToProgress[13427].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13427].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Regional & International Trade Organizations: Types & Examples Score: {{cp.lessonAssetIdToProgress[471965].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[471965].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Trade Restrictions and Foreign Labor Score: {{cp.lessonAssetIdToProgress[2026].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2026].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - The Economics & Politics of International Trade Score: {{cp.lessonAssetIdToProgress[32207].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32207].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Modern Approach to International Trade Theory Score: {{cp.lessonAssetIdToProgress[218389].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[218389].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(4, 11)}}
Course Progress Best Score
Lesson 1 - Reasons for International Business Expansion Score: {{cp.lessonAssetIdToProgress[218443].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[218443].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Global Strategy: Definition & Example Score: {{cp.lessonAssetIdToProgress[17648].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17648].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Evaluate International Markets Score: {{cp.lessonAssetIdToProgress[471967].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[471967].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Strategies for Reaching Global Markets: Examples & Types Score: {{cp.lessonAssetIdToProgress[13425].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13425].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Ownership, Location & Internationalization (OLI) Framework Score: {{cp.lessonAssetIdToProgress[218373].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[218373].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Indirect Expansion Methods in International Business Score: {{cp.lessonAssetIdToProgress[218375].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[218375].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Marketing Case Study: Entry of Chinese Telecom into India Score: {{cp.lessonAssetIdToProgress[254419].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254419].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(6, 11)}}
Course Progress Best Score
Lesson 1 - What Is Global Marketing? - Strategies, Definition & Issues Score: {{cp.lessonAssetIdToProgress[6645].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6645].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - International Marketing: The Importance of Global Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1522].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1522].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - International Marketing Mix and the 4 Ps of Marketing Score: {{cp.lessonAssetIdToProgress[1525].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1525].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - International External Marketing: Culture, Economics, Tech & More Score: {{cp.lessonAssetIdToProgress[1524].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1524].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Trademark & Brand Protection Issues in Global Markets Score: {{cp.lessonAssetIdToProgress[254423].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254423].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Common Mistakes in Global Marketing Score: {{cp.lessonAssetIdToProgress[83491].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[83491].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(7, 11)}}
Course Progress Best Score
Lesson 1 - Global Marketing Management: Planning & Organization Score: {{cp.lessonAssetIdToProgress[254441].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254441].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - SWOT Analysis in International Business Score: {{cp.lessonAssetIdToProgress[217767].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[217767].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How Global Market Segmentation Affects Products & Services Score: {{cp.lessonAssetIdToProgress[254443].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254443].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Global Standardization in Marketing: Definition & Strategy Score: {{cp.lessonAssetIdToProgress[9570].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9570].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Adapting Products for Consumers in a Global Market Score: {{cp.lessonAssetIdToProgress[254447].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254447].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Global Pricing Issues & Strategies Score: {{cp.lessonAssetIdToProgress[254449].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254449].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Global Distribution System Structure Score: {{cp.lessonAssetIdToProgress[254475].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254475].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Global Logistics & Distribution: Common Issues & Trends Score: {{cp.lessonAssetIdToProgress[254477].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254477].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Global Promotion Issues & Strategies Score: {{cp.lessonAssetIdToProgress[254451].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254451].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Integrated Marketing Communications & Global Advertising Score: {{cp.lessonAssetIdToProgress[254453].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254453].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Global Branding Strategies Score: {{cp.lessonAssetIdToProgress[254455].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254455].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Managing Global Advertising Score: {{cp.lessonAssetIdToProgress[254457].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254457].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Internet and Global Marketing: Ecommerce on an International Scale Score: {{cp.lessonAssetIdToProgress[1523].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1523].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - Global Social Marketing Strategies Score: {{cp.lessonAssetIdToProgress[254459].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254459].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - Marketing Case Study: Nike's Global Marketing Strategies Score: {{cp.lessonAssetIdToProgress[254461].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254461].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(9, 11)}}
Course Progress Best Score
Lesson 1 - What is Global Leadership? - Definition & Overview Score: {{cp.lessonAssetIdToProgress[83477].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[83477].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Managerial Functions in the International Organization Score: {{cp.lessonAssetIdToProgress[2161].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2161].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Systems View of Globalization Management Score: {{cp.lessonAssetIdToProgress[83476].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[83476].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Global Workforce Planning & Development Score: {{cp.lessonAssetIdToProgress[83480].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[83480].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Global Staffing Approaches: Ethnocentric, Regiocentric, Polycentric, and Geocentric Score: {{cp.lessonAssetIdToProgress[20148].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[20148].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Cross-Cultural Communication: Definition, Strategies & Examples Score: {{cp.lessonAssetIdToProgress[7764].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7764].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Developing Intercultural Competence in Business Score: {{cp.lessonAssetIdToProgress[83478].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[83478].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Cultural Differences in Negotiations and Conflicts Score: {{cp.lessonAssetIdToProgress[10300].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10300].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Business Case Study: Nestle Conforms to International Standards Score: {{cp.lessonAssetIdToProgress[254481].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254481].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(10, 11)}}
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