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Marketing 308: Applied Marketing

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Course Summary

Marketing 308 has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. With this self-paced course, you get engaging lessons, expert instructors who make even the most challenging marketing topics simple, and an excellent resource for getting a head start on your degree.
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9 chapters in Marketing 308: Applied Marketing

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(0, 9)}}
Ch 1. Basics of Marketing Plans {{cp.topicAssetIdToProgress[466385].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is a Marketing Plan? - Definition & Sample Score: {{cp.lessonAssetIdToProgress[9219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9219].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9219].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Developing a Marketing Vision Statement & Plan Score: {{cp.lessonAssetIdToProgress[166063].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166063].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166063].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166063].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Industry Marketing Cost Data: Collection & Examples Score: {{cp.lessonAssetIdToProgress[166065].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166065].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166065].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166065].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Creating & Managing a Marketing Budget Score: {{cp.lessonAssetIdToProgress[166067].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166067].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166067].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166067].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Estimating the Impact of a Marketing Plan Score: {{cp.lessonAssetIdToProgress[166069].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166069].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166069].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166069].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Marketing Plans: Progress Reports & Revisions Score: {{cp.lessonAssetIdToProgress[166071].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166071].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166071].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166071].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - The Planning Processes for Informational and Analytical Reports Score: {{cp.lessonAssetIdToProgress[22092].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22092].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[22092].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22092].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 9)}}
Ch 2. Planning Strategically for Marketing {{cp.topicAssetIdToProgress[466387].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Competitive Advantage: The Importance of Strategic Marketing Score: {{cp.lessonAssetIdToProgress[1507].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1507].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1507].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1507].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Business Plans: How to Develop a Business Mission Statement Score: {{cp.lessonAssetIdToProgress[1508].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1508].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1508].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1508].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is SWOT: Situation Analysis in Marketing Score: {{cp.lessonAssetIdToProgress[1509].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1509].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1509].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1509].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is Market Analysis? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[142234].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[142234].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[142234].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[142234].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Using Break-Even Analysis to Evaluate a Marketing Plan Score: {{cp.lessonAssetIdToProgress[51012].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51012].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51012].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51012].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages Score: {{cp.lessonAssetIdToProgress[1510].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1510].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1510].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1510].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - How to Identify Strategic Alternatives in Marketing Score: {{cp.lessonAssetIdToProgress[1511].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1511].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1511].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1511].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Target Market Strategies for Successful Business Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - The Marketing Mix: Product, Place, Price & Promotion Score: {{cp.lessonAssetIdToProgress[1513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1513].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1513].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 9)}}
Ch 3. Aspects of Marketing Research {{cp.topicAssetIdToProgress[466389].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Marketing Research: Definition, Purpose and Role in Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Marketing Controls: Market Research, Test Marketing & Marketing Statistics Score: {{cp.lessonAssetIdToProgress[2134].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2134].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2134].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2134].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Establish a Marketing Research Project Score: {{cp.lessonAssetIdToProgress[1538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1538].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1538].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Analyzing & Applying Marketing Research Reports Score: {{cp.lessonAssetIdToProgress[81769].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81769].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[81769].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81769].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Market Research: Definition, Analysis & Methodology Score: {{cp.lessonAssetIdToProgress[7463].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7463].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7463].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7463].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What Is Primary Data in Marketing Research? - Definition, Sources & Collection Score: {{cp.lessonAssetIdToProgress[9608].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9608].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9608].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9608].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Secondary Data in Marketing Research: Definition, Sources & Collection Score: {{cp.lessonAssetIdToProgress[9611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9611].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9611].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is Competition in Marketing? - Definition & Types Score: {{cp.lessonAssetIdToProgress[9225].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9225].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9225].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9225].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(3, 9)}}
Ch 4. Market Segmentation Strategies {{cp.topicAssetIdToProgress[466391].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Target Market Analysis: Definition & Examples Score: {{cp.lessonAssetIdToProgress[142237].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[142237].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[142237].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[142237].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Attitudes, Values & Belief: Social Factors in Marketing Score: {{cp.lessonAssetIdToProgress[1516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1516].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1516].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Influences on Consumer Buying Decisions: Cultures, Values & More Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Market Segmentation: Why Market Segments Are Important to Marketers Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Market Segmentation: Geographic, Demographic, Psychographic & More Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - How to Create a Marketing Mix for Individual Cultures & Countries Score: {{cp.lessonAssetIdToProgress[1551].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1551].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1551].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1551].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What Is Demographic Segmentation in Marketing? - Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[9591].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9591].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9591].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9591].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - How to Segment Business Markets Step-by-Step Score: {{cp.lessonAssetIdToProgress[1542].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1542].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1542].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1542].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Positioning and Differentiation in Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - What is a Market Profile? - Definition & Example Score: {{cp.lessonAssetIdToProgress[9280].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9280].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9280].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9280].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Required Assignments Reminder
Week {{::cp.getGoalWeekForTopic(4, 9)}}
Ch 5. Marketing Tactics & Strategies for Business {{cp.topicAssetIdToProgress[466393].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What Is Marketing Strategy? - Examples & Objectives Score: {{cp.lessonAssetIdToProgress[5286].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5286].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5286].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5286].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Marketing Tactics and Strategies: Definition & Examples Score: {{cp.lessonAssetIdToProgress[9537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9537].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9537].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Various Types of Target Marketing Strategies Score: {{cp.lessonAssetIdToProgress[51022].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51022].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51022].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51022].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Pricing Strategy and Consumer Perception Score: {{cp.lessonAssetIdToProgress[1585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1585].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1585].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Niche Strategy in Marketing: Definition & Concept Score: {{cp.lessonAssetIdToProgress[5275].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5275].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5275].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5275].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Focus Strategy: Definition & Examples Score: {{cp.lessonAssetIdToProgress[216869].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[216869].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[216869].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[216869].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - The Role of the Value Proposition in Marketing Score: {{cp.lessonAssetIdToProgress[51023].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51023].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51023].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51023].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Sales Strategies for Business Growth Score: {{cp.lessonAssetIdToProgress[166317].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166317].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166317].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166317].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(5, 9)}}
Ch 6. Marketing Implementation & Promotion {{cp.topicAssetIdToProgress[466395].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Marketing Implementation: Example Plans & Strategies Score: {{cp.lessonAssetIdToProgress[5273].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5273].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5273].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5273].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Consumer Awareness of Promotion: The AIDA Acronym Score: {{cp.lessonAssetIdToProgress[1568].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1568].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1568].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1568].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Integrated Marketing Communication and the Marketing Plan Score: {{cp.lessonAssetIdToProgress[1569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1569].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1569].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - The Promotional Mix: Target Markets, Buying Decisions & More Score: {{cp.lessonAssetIdToProgress[1570].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1570].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1570].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1570].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Advertising Media Choices and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Web Presence: Definition & Importance Score: {{cp.lessonAssetIdToProgress[6115].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6115].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6115].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6115].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Social Media Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[49981].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49981].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49981].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49981].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Electronic & Video Marketing Materials: Definition, Steps & Examples Score: {{cp.lessonAssetIdToProgress[166111].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166111].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166111].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166111].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Incorporating Mobile Technology in a Marketing Plan Score: {{cp.lessonAssetIdToProgress[76535].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76535].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[76535].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76535].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(6, 9)}}
Ch 7. Developing & Evaluating a Marketing Plan {{cp.topicAssetIdToProgress[466397].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - How to Write a Marketing Plan Score: {{cp.lessonAssetIdToProgress[146745].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146745].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[146745].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146745].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - How to Write a Market Analysis Score: {{cp.lessonAssetIdToProgress[146744].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146744].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[146744].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146744].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Write Financial Projections for Marketing Plans Score: {{cp.lessonAssetIdToProgress[466399].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[466399].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[466399].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[466399].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - How to Write Marketing Copy Score: {{cp.lessonAssetIdToProgress[146741].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146741].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[146741].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146741].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How to Evaluate a Marketing Plan Score: {{cp.lessonAssetIdToProgress[50060].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[50060].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[50060].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[50060].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Measuring Marketing Plan Successes & Failures Score: {{cp.lessonAssetIdToProgress[73642].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73642].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73642].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73642].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Integrated Marketing Communication Metrics Score: {{cp.lessonAssetIdToProgress[73641].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73641].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73641].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73641].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Marketing Metrics in the Long-Term: Purpose & Role Score: {{cp.lessonAssetIdToProgress[73643].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73643].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73643].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73643].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(7, 9)}}
Ch 8. Presentation Skills for Marketing {{cp.topicAssetIdToProgress[466401].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Organizing & Developing an Effective Presentation Score: {{cp.lessonAssetIdToProgress[38806].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[38806].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[38806].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[38806].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Creating a Marketing Research Presentation Score: {{cp.lessonAssetIdToProgress[425699].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425699].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[425699].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425699].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Desktop Publishing & Word Processing Software: MS Word, InDesign & WordPerfect Score: {{cp.lessonAssetIdToProgress[1740].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1740].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1740].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1740].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Developing an Audience-Centered Presentation Score: {{cp.lessonAssetIdToProgress[22097].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22097].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[22097].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22097].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Tools for Delivering Online Presentations Score: {{cp.lessonAssetIdToProgress[58498].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58498].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[58498].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58498].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Presentation Software & Graphic Suites: Purpose & Examples Score: {{cp.lessonAssetIdToProgress[1741].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1741].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1741].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1741].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Using Visuals to Present Data: Textual Graphics vs. Visual Graphics Score: {{cp.lessonAssetIdToProgress[21856].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21856].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[21856].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21856].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Practicing a Presentation: Importance, Techniques & Feedback Score: {{cp.lessonAssetIdToProgress[22098].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22098].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[22098].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22098].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(8, 9)}}
Ch 9. Required Assignments for Marketing 308 {{cp.topicAssetIdToProgress[466403].percentComplete}}% complete
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3. Take Exam

The exam contains 50 - 100 multiple choice questions. You will have two hours to complete the exam, so don't start until you're sure you can complete the entire thing. And remember to pace yourself!

4. Get Exam Results

We will send you an email with your official exam results within 1 to 2 weeks. If you would like to raise your grade after receiving your exam results, you can retake quizzes with fewer than 3 attempts. You will then need to retake the final exam.

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Practice Tests in this course
Check your knowledge of this course with a 50-question practice test. Once you take the test, you will receive a detailed exam report complete with your personal statistics and even specific lessons to focus on! Take the practice test now
Your detailed study guide will include:
  • Answers and detailed explanations to each question
  • Video lessons to explain complicated concepts
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