Marketing for Lawyers & Attorneys

Course Summary

This course is comprised of concise and targeted lessons that are designed for legal professionals who want to increase their marketing skills. Assign these lessons to your corporation's lawyers and attorneys to help them effectively use marketing to maximize your clientele base.
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4 chapters in Marketing for Lawyers & Attorneys

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(0, 4)}}
Ch 1. Marketing Basics for Legal Professionals {{cp.topicAssetIdToProgress[159847].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Services Marketing: The Difference Between Services and Goods Score: {{cp.lessonAssetIdToProgress[1558].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1558].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1558].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1558].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - How to Write a Marketing Plan Score: {{cp.lessonAssetIdToProgress[146745].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146745].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[146745].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146745].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is SWOT: Situation Analysis in Marketing Score: {{cp.lessonAssetIdToProgress[1509].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1509].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1509].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1509].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages Score: {{cp.lessonAssetIdToProgress[1510].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1510].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1510].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1510].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Marketing Niche: Examples & Overview Score: {{cp.lessonAssetIdToProgress[6627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6627].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6627].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Various Types of Target Marketing Strategies Score: {{cp.lessonAssetIdToProgress[51022].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51022].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51022].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51022].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - How to Identify Strategic Alternatives in Marketing Score: {{cp.lessonAssetIdToProgress[1511].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1511].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1511].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1511].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Practical Application: Choosing Strategic Alternatives in Marketing
Lesson 9 - The Marketing Mix: Product, Place, Price & Promotion Score: {{cp.lessonAssetIdToProgress[1513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1513].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1513].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Marketing Research: Definition, Purpose and Role in Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 4)}}
Ch 2. Building a Client Base {{cp.topicAssetIdToProgress[159849].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Building Client Relationships in Business Score: {{cp.lessonAssetIdToProgress[109537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[109537].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[109537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[109537].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Types of Business Networks Score: {{cp.lessonAssetIdToProgress[47366].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[47366].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[47366].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[47366].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Making the Most of Networking Opportunities Score: {{cp.lessonAssetIdToProgress[47368].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[47368].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[47368].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[47368].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Social Networking: Definition and Professional Use Score: {{cp.lessonAssetIdToProgress[15081].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15081].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[15081].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15081].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Practical Application: Social Media Networking Checklist
Week {{::cp.getGoalWeekForTopic(2, 4)}}
Ch 3. Marketing Technology for Legal Professionals {{cp.topicAssetIdToProgress[159853].percentComplete}}% complete
Week {{::cp.getGoalWeekForTopic(3, 4)}}
Ch 4. Professional Development for Legal Professionals {{cp.topicAssetIdToProgress[159855].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Professional Writing? - Definition & Explanation Score: {{cp.lessonAssetIdToProgress[3342].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3342].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[3342].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3342].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Developing an Audience-Centered Presentation Score: {{cp.lessonAssetIdToProgress[22097].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22097].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[22097].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22097].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Practical Application: Developing & Delivering Presentations in the Workplace Checklist
Lesson 4 - The Value of Marketing Training for Legal Professionals Score: {{cp.lessonAssetIdToProgress[159857].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[159857].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[159857].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[159857].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Trade Association: Definition & Importance Score: {{cp.lessonAssetIdToProgress[159859].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[159859].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[159859].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[159859].bestScoreQuestions}}  Take Quiz Optional

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Practice Tests in this course
Check your knowledge of this course with a 50-question practice test. Once you take the test, you will receive a detailed exam report complete with your personal statistics and even specific lessons to focus on! Take the practice test now
Your detailed study guide will include:
  • Answers and detailed explanations to each question
  • Video lessons to explain complicated concepts
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