- Course type: Self-paced
- Available Lessons: 20
- Average Lesson Length: 8 min
Eligible for Certificate: Yes
Certificates show that you have completed the course. They do not provide credit.
Watch a preview:chapter 1 / lesson 1Services Marketing: The Difference Between Services and Goods
Course SummaryThis course is comprised of concise and targeted lessons that are designed for legal professionals who want to increase their marketing skills. Assign these lessons to your corporation's lawyers and attorneys to help them effectively use marketing to maximize your clientele base.
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Course Practice TestCheck your knowledge of this course with a 50-question practice test.
- Comprehensive test covering all topics
- Detailed video explanations for wrong answers
About This Course
This course offers a vast amount of instruction on marketing for lawyers and attorneys. With this course, employees will learn background information on marketing, about client bases, and skills that will help them better themselves at capturing the attention of the masses in an effort to increase business.
How It Works
The lessons in this course can be viewed in a variety of ways. They can be completed as organized, or lessons can be assigned based on personal need. Its interactive format is coupled with the features that allow text, from lesson transcripts to assessments, to be printed. This gives employees countless opportunities to complete instruction. Coursework can be completed anywhere, in large groups or individually.
Using this course is simple:
- Lessons are chunked with a singular focus
- Transcripts are available for highlighting and note-taking
- Verification of learning is offered at multiple checkpoints
- Efficient and effective assessments are interactive and printable
How It Helps
- Outlines strategies: In order to effectively implement marketing strategies. employees have to have an understanding of the various steps involved.
- Educates professionals: This course teaches lawyers and attorneys how to use social media, one of the most impactful mediums that can be used to reach customers.
- Develops skills: Professionals are able to learn skills that can be added to their existing knowledge to support marketing development.
|Chapter||Topics & Objectives|
|Marketing Basics for Legal Professions||Learn about the different components that are the foundation of marketing.|
|Building a Clientele||Understand how to create high levels of customer retention.|
|Marketing Technology for Legal Professionals||Distinguish between different modes of communication to entice customers, including social media sites.|
|Professional Development for Legal Professionals||Develop skills necessary to be success in marketing as an attorney or lawyer.|
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