Marketing for Real Estate Agents

Course Summary

Improve your employees' real estate marketing skills with this online corporate training course. These informative and expertly taught lessons help real estate agents understand basic marketing concepts and develop the skills that are necessary for implementing effective marketing plans in the real estate industry.
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4 chapters in Marketing for Real Estate Agents

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(0, 4)}}
Ch 1. Real Estate Marketing Basics {{cp.topicAssetIdToProgress[156219].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Introduction to Marketing: Definition and Applications Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Marketing Tactics and Strategies: Definition & Examples Score: {{cp.lessonAssetIdToProgress[9537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9537].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9537].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Marketing Plan Controls: Examples & Explanation Score: {{cp.lessonAssetIdToProgress[7548].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7548].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7548].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7548].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Branding and Brand Equity in Business Marketing Score: {{cp.lessonAssetIdToProgress[1547].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1547].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1547].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1547].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Marketable Title: Definition & Importance Score: {{cp.lessonAssetIdToProgress[63098].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[63098].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[63098].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[63098].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages Score: {{cp.lessonAssetIdToProgress[1510].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1510].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1510].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1510].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Lead Qualification: Process & Overview Score: {{cp.lessonAssetIdToProgress[9600].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9600].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9600].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9600].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 4)}}
Ch 2. Promotional Marketing in Real Estate {{cp.topicAssetIdToProgress[156221].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Goals of Promotion and the Marketing Mix Score: {{cp.lessonAssetIdToProgress[1567].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1567].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1567].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1567].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Promotional Message: Example & Overview Score: {{cp.lessonAssetIdToProgress[9533].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9533].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9533].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9533].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Write Marketing Copy Score: {{cp.lessonAssetIdToProgress[146741].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146741].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[146741].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146741].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Sales Promotion in the Promotional Marketing Mix Score: {{cp.lessonAssetIdToProgress[1576].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1576].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1576].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1576].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Target Market Strategies for Successful Business Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - The Pros and Cons of Specializing in Real Estate Domains Score: {{cp.lessonAssetIdToProgress[63224].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[63224].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[63224].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[63224].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - How Public Relations Is Different from Advertising Score: {{cp.lessonAssetIdToProgress[1574].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1574].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1574].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1574].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 4)}}
Ch 3. Leveraging Client Relationships {{cp.topicAssetIdToProgress[156223].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Building Client Relationships in Business Score: {{cp.lessonAssetIdToProgress[109537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[109537].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[109537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[109537].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Relationship Marketing? - Definition & Strategies Score: {{cp.lessonAssetIdToProgress[3793].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3793].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[3793].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3793].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Personal Selling: The Steps of the Selling Process Score: {{cp.lessonAssetIdToProgress[1582].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1582].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1582].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1582].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Techniques for Assisting Customers in the Selling Process Score: {{cp.lessonAssetIdToProgress[50042].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[50042].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[50042].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[50042].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Strategies for Generating Repeat Business & Increasing Productivity Score: {{cp.lessonAssetIdToProgress[59828].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59828].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59828].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59828].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - The Types & Benefits of Direct Marketing Score: {{cp.lessonAssetIdToProgress[51031].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51031].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51031].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51031].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Customer Lifetime Value (CLV): Definition, Calculation & Uses Score: {{cp.lessonAssetIdToProgress[65128].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65128].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65128].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65128].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - How to Monitor & Manage a Customer Loyalty Program Score: {{cp.lessonAssetIdToProgress[65132].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65132].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65132].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65132].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Strategic Alliance in Business: Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[8489].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8489].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[8489].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8489].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(3, 4)}}
Ch 4. Technology in Real Estate Marketing {{cp.topicAssetIdToProgress[156225].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Technology's Impact on Marketing and Marketers Score: {{cp.lessonAssetIdToProgress[1518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1518].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1518].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Online Marketing for B2C vs. B2B Models Score: {{cp.lessonAssetIdToProgress[51032].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51032].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51032].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51032].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Social Media Marketing: Description & Strategy Score: {{cp.lessonAssetIdToProgress[146731].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146731].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[146731].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146731].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Online Video Marketing Strategies Score: {{cp.lessonAssetIdToProgress[146743].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146743].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[146743].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146743].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Real Estate Technology: Importance & Benefits Score: {{cp.lessonAssetIdToProgress[63220].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[63220].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[63220].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[63220].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Multiple Listing Service (MLS): Definition, Purpose & Importance Score: {{cp.lessonAssetIdToProgress[63214].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[63214].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[63214].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[63214].bestScoreQuestions}}  Take Quiz Optional

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Practice Tests in this course
Check your knowledge of this course with a 50-question practice test. Once you take the test, you will receive a detailed exam report complete with your personal statistics and even specific lessons to focus on! Take the practice test now
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  • Video lessons to explain complicated concepts
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