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Marketing Overview: Help & Review

Course Summary

Work through this online marketing help and review course to boost your basic marketing knowledge and skills. Containing engaging lessons and self-assessments quizzes, this course offers you a quick and effective way to catch up in a marketing class, prepare for exams or get extra homework help.
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26 chapters in Marketing Overview: Help & Review

Week {{::cp.getGoalWeekForTopic(0, 26)}}
Ch 1. Advertising Basics {{cp.topicAssetIdToProgress[381335].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - How to Calculate Cost Per Conversion: Formula & Units Score: {{cp.lessonAssetIdToProgress[381337].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381337].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381337].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381337].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Flighting in Marketing & Advertising: Definition & Strategy Score: {{cp.lessonAssetIdToProgress[381339].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381339].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381339].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381339].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How Do Nielsen Ratings Work? - Definition & History Score: {{cp.lessonAssetIdToProgress[381341].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381341].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381341].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381341].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Top of Mind Awareness: Definition & Theory Score: {{cp.lessonAssetIdToProgress[381345].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381345].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381345].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381345].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is Visual Merchandising? - Definition, Objectives & Types Score: {{cp.lessonAssetIdToProgress[381347].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381347].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381347].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381347].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Why is Visual Merchandising Important in Retail? Score: {{cp.lessonAssetIdToProgress[381349].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381349].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381349].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381349].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Consumer-Generated Advertising: Definition & Examples Score: {{cp.lessonAssetIdToProgress[381355].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381355].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381355].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381355].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Effectiveness of Consumer-Generated Advertising: Pros & Cons Score: {{cp.lessonAssetIdToProgress[381357].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381357].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381357].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381357].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What is Share of Voice? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381363].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381363].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381363].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381363].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - What is In-Game Advertising? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381369].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381369].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381369].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381369].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - In-Game Advertising Case Study Score: {{cp.lessonAssetIdToProgress[381371].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381371].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381371].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381371].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - In-Game Advertising: Effectiveness & Statistics Score: {{cp.lessonAssetIdToProgress[381373].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381373].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381373].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381373].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - What is an Advertorial? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381375].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381375].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381375].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381375].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - How to Write an Advertorial: Layout & Guidelines Score: {{cp.lessonAssetIdToProgress[381377].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381377].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381377].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381377].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - Does Aerial Advertising Work? - Statistics & Effectiveness Score: {{cp.lessonAssetIdToProgress[381381].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381381].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381381].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381381].bestScoreQuestions}}  Take Quiz Optional
Lesson 16 - Aerial Advertising: Definition, Examples & Regulations Score: {{cp.lessonAssetIdToProgress[381383].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381383].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381383].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381383].bestScoreQuestions}}  Take Quiz Optional
Lesson 17 - What is Transit Advertising? - Definition & Benefits Score: {{cp.lessonAssetIdToProgress[381385].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381385].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381385].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381385].bestScoreQuestions}}  Take Quiz Optional
Lesson 18 - Interactive Advertising: Definition, Examples & Types Score: {{cp.lessonAssetIdToProgress[381387].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381387].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381387].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381387].bestScoreQuestions}}  Take Quiz Optional
Lesson 19 - What is Radio Advertising? - Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[381389].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381389].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381389].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381389].bestScoreQuestions}}  Take Quiz Optional
Lesson 20 - Radio Advertising: Effectiveness, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[381391].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381391].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381391].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381391].bestScoreQuestions}}  Take Quiz Optional
Lesson 21 - Radio Advertising Terminology Score: {{cp.lessonAssetIdToProgress[381393].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381393].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381393].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381393].bestScoreQuestions}}  Take Quiz Optional
Lesson 22 - History of Radio Advertising Score: {{cp.lessonAssetIdToProgress[381395].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381395].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381395].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381395].bestScoreQuestions}}  Take Quiz Optional
Lesson 23 - What is Transit Media? - Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[381399].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381399].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381399].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381399].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 26)}}
Ch 2. Basics of Content Strategy {{cp.topicAssetIdToProgress[381401].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Micro Content vs. Macro Content Score: {{cp.lessonAssetIdToProgress[381403].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381403].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381403].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381403].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Developing a Marketing Communications Strategy Score: {{cp.lessonAssetIdToProgress[381409].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381409].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381409].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381409].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Marketing Communications Plan: Definition & Example Score: {{cp.lessonAssetIdToProgress[381411].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381411].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381411].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381411].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - How to Write a Marketing Communications Plan Score: {{cp.lessonAssetIdToProgress[381413].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381413].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381413].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381413].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What are Content Farms? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381415].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381415].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381415].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381415].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Micro Content: Definition, Examples & Strategy Score: {{cp.lessonAssetIdToProgress[381417].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381417].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381417].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381417].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 26)}}
Ch 3. Basics of Digital Marketing {{cp.topicAssetIdToProgress[381421].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is a Digital Footprint? - Lesson for Kids Score: {{cp.lessonAssetIdToProgress[381423].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381423].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381423].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381423].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Digital Direct Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[381425].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381425].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381425].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381425].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Direct Digital Marketing: Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[381427].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381427].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381427].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381427].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Golden Triangle in Marketing Score: {{cp.lessonAssetIdToProgress[381431].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381431].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381431].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381431].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is Web Analytics? - Definition, Purpose & Strategy Score: {{cp.lessonAssetIdToProgress[381433].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381433].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381433].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381433].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is a Web Banner? - Definition, Design & Example Score: {{cp.lessonAssetIdToProgress[381435].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381435].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381435].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381435].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is Web Traffic? - Definition & Monitoring Score: {{cp.lessonAssetIdToProgress[381439].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381439].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381439].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381439].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is Cost Per Action? - Definition & Advertising Score: {{cp.lessonAssetIdToProgress[381443].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381443].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381443].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381443].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - History of Operating Systems: Timeline & Evolution Score: {{cp.lessonAssetIdToProgress[381445].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381445].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381445].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381445].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - What is PLR? - Definition & Use Score: {{cp.lessonAssetIdToProgress[381451].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381451].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381451].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381451].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(5, 26)}}
Ch 6. Basics of Selling for Marketing {{cp.topicAssetIdToProgress[381475].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - How to Write a Value Proposition Statement Score: {{cp.lessonAssetIdToProgress[381481].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381481].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381481].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381481].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Brand Value Proposition? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381485].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381485].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381485].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381485].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is a Buying Center? - Definition & Example Score: {{cp.lessonAssetIdToProgress[381489].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381489].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381489].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381489].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is Disintermediation? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381491].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381491].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381491].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381491].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is Guided Selling? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381497].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381497].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381497].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381497].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is a Value Proposition? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381499].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381499].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381499].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381499].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Raymond Vernon's Product Life Cycle Theory Score: {{cp.lessonAssetIdToProgress[381509].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381509].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381509].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381509].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is Q Score? - Definition & Research Score: {{cp.lessonAssetIdToProgress[381513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381513].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381513].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Relational Goods: Definition & Explanation Score: {{cp.lessonAssetIdToProgress[381515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381515].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381515].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - What is Share of Wallet? - Definition, Concept & Example Score: {{cp.lessonAssetIdToProgress[381529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381529].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381529].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - What is a White Label Product? - Definition & Overview Score: {{cp.lessonAssetIdToProgress[381531].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381531].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381531].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381531].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(7, 26)}}
Ch 8. Basics of Social Media Marketing {{cp.topicAssetIdToProgress[381541].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Who is Karen Civil? - Biography & Career Score: {{cp.lessonAssetIdToProgress[381543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381543].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381543].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Social Media Optimization: Definition & Techniques Score: {{cp.lessonAssetIdToProgress[381545].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381545].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381545].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381545].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Social Push & Pull: Definition & Examples Score: {{cp.lessonAssetIdToProgress[381551].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381551].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381551].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381551].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is a Corporate Blog? - Strategy, Design & Example Score: {{cp.lessonAssetIdToProgress[381553].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381553].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381553].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381553].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Corporate Blog: Tips & Best Practices Score: {{cp.lessonAssetIdToProgress[381555].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381555].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381555].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381555].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(10, 26)}}
Ch 11. Concepts in Marketing {{cp.topicAssetIdToProgress[381579].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is the AIDA Model in Marketing? - Examples & Concept Score: {{cp.lessonAssetIdToProgress[381581].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381581].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381581].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381581].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Article Marketing? - Definition, Strategy & Tips Score: {{cp.lessonAssetIdToProgress[381583].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381583].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381583].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381583].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is Service Intangibility in Marketing? Score: {{cp.lessonAssetIdToProgress[381585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381585].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381585].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Integrated Marketing Communications Case Study Score: {{cp.lessonAssetIdToProgress[381587].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381587].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381587].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381587].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Diversity Marketing: Definition, Examples & Strategies Score: {{cp.lessonAssetIdToProgress[381593].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381593].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381593].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381593].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is Geomarketing? - Definition, Tools & Analysis Score: {{cp.lessonAssetIdToProgress[381595].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381595].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381595].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381595].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is O2O? - Meaning & Model Score: {{cp.lessonAssetIdToProgress[381599].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381599].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381599].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381599].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Referral Marketing: Tools & Strategies Score: {{cp.lessonAssetIdToProgress[381601].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381601].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381601].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381601].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Behavioral Finance: Definition & Applications Score: {{cp.lessonAssetIdToProgress[252405].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252405].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252405].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252405].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Comparing Consumer Behavior & Product Marketing Strategy: Case Study Score: {{cp.lessonAssetIdToProgress[252469].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252469].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252469].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252469].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - What is Astroturfing in Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[454541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[454541].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[454541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[454541].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(11, 26)}}
Ch 12. Intro to Affiliate Marketing {{cp.topicAssetIdToProgress[381603].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Affiliate Marketing? - Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[381605].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381605].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381605].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381605].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Why Use Affiliate Marketing? - Benefits & Advantages Score: {{cp.lessonAssetIdToProgress[381607].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381607].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381607].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381607].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Affiliate Marketing: Checklist & Process Score: {{cp.lessonAssetIdToProgress[381609].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381609].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381609].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381609].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Affiliate Marketing: Business Model, Plan & Metrics Score: {{cp.lessonAssetIdToProgress[381611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381611].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381611].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Affiliate Marketing: Strategies, Methods & Techniques Score: {{cp.lessonAssetIdToProgress[381615].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381615].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381615].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381615].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(13, 26)}}
Ch 14. Intro to Green Marketing {{cp.topicAssetIdToProgress[381631].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Green Marketing? - Definition & Characteristics Score: {{cp.lessonAssetIdToProgress[381633].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381633].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381633].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381633].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Why is Green Marketing Important? - Objectives & Benefits Score: {{cp.lessonAssetIdToProgress[381637].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381637].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381637].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381637].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Green Marketing: Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[381639].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381639].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381639].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381639].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Examples of Green Marketing: Companies & Campaigns Score: {{cp.lessonAssetIdToProgress[381643].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381643].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381643].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381643].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - History of Green Marketing Score: {{cp.lessonAssetIdToProgress[381645].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381645].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381645].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381645].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is Green Marketing Myopia? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381647].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381647].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381647].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381647].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(14, 26)}}
Ch 15. Intro to Inbound Marketing {{cp.topicAssetIdToProgress[381651].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Why Use Inbound Marketing? - Benefits & ROI Score: {{cp.lessonAssetIdToProgress[381659].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381659].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381659].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381659].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Inbound Marketing Strategy? - Examples & Definition Score: {{cp.lessonAssetIdToProgress[381663].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381663].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381663].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381663].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Inbound Marketing Case Study Score: {{cp.lessonAssetIdToProgress[381665].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381665].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381665].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381665].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is Inbound Marketing? - Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[381669].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381669].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381669].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381669].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(15, 26)}}
Ch 16. Intro to Marketing Strategies {{cp.topicAssetIdToProgress[381671].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Attack Strategies in Marketing: Frontal & Flank Score: {{cp.lessonAssetIdToProgress[381673].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381673].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381673].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381673].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Growth Hacking in Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381675].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381675].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381675].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381675].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Growth Hacking Case Studies Score: {{cp.lessonAssetIdToProgress[381679].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381679].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381679].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381679].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Service Inseparability in Marketing: Definition & Example Score: {{cp.lessonAssetIdToProgress[381681].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381681].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381681].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381681].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Permission Based Email Marketing: Definition & Rules Score: {{cp.lessonAssetIdToProgress[381685].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381685].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381685].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381685].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Soft Launch vs. Hard Launch in Marketing Score: {{cp.lessonAssetIdToProgress[381687].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381687].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381687].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381687].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Soft Launch in Marketing: Strategy & Definition Score: {{cp.lessonAssetIdToProgress[381689].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381689].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381689].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381689].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is Customer Advocacy? - Meaning, Program & Marketing Score: {{cp.lessonAssetIdToProgress[381691].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381691].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381691].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381691].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What is Customerization? - Definition & Example Score: {{cp.lessonAssetIdToProgress[381693].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381693].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381693].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381693].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Razor Blade Business Model: Definition & Strategy Score: {{cp.lessonAssetIdToProgress[381695].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381695].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381695].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381695].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Personalized Marketing: Strategy & Benefits Score: {{cp.lessonAssetIdToProgress[381697].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381697].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381697].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381697].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(17, 26)}}
Ch 18. Overview of Email Marketing {{cp.topicAssetIdToProgress[381721].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Bounce Rate? - Definition, Average & Formula Score: {{cp.lessonAssetIdToProgress[381723].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381723].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381723].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381723].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Bounce Rate vs. Exit Rate Score: {{cp.lessonAssetIdToProgress[381725].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381725].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381725].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381725].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How Does Retargeting Work? - Definition & Types Score: {{cp.lessonAssetIdToProgress[381731].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381731].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381731].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381731].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Retargeting Case Studies Score: {{cp.lessonAssetIdToProgress[381733].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381733].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381733].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381733].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Email Retargeting: Definition, Examples & Best Practices Score: {{cp.lessonAssetIdToProgress[381735].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381735].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381735].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381735].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is Search Retargeting? - Definition & Overview Score: {{cp.lessonAssetIdToProgress[381737].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381737].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381737].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381737].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is Site Retargeting? - Definition & Best Practices Score: {{cp.lessonAssetIdToProgress[381739].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381739].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381739].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381739].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is a Session in Web Analytics? - Definition & Length Score: {{cp.lessonAssetIdToProgress[381741].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381741].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381741].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381741].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What is a Squeeze Page? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381743].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381743].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381743].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381743].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Difference Between Squeeze Page and Landing Page Score: {{cp.lessonAssetIdToProgress[381745].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381745].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381745].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381745].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(18, 26)}}
Ch 19. Overview of Online Advertising {{cp.topicAssetIdToProgress[381747].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Internet Branding? - Definition & Strategies Score: {{cp.lessonAssetIdToProgress[381749].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381749].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381749].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381749].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Emotional Branding? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381751].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381751].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is Online Advertising? - Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[381753].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381753].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381753].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381753].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is Online Behavioral Advertising? - Definition & Principles Score: {{cp.lessonAssetIdToProgress[381757].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381757].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381757].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381757].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is Online Video Advertising? - Definition & Trends Score: {{cp.lessonAssetIdToProgress[381761].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381761].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381761].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381761].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Online Advertising Strategy: Examples & Methods Score: {{cp.lessonAssetIdToProgress[381763].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381763].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381763].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381763].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is an Impression in Online Advertising? Score: {{cp.lessonAssetIdToProgress[381765].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381765].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381765].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381765].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Online Advertising: Advantages & Benefits Score: {{cp.lessonAssetIdToProgress[381771].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381771].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381771].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381771].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Online vs. Offline Advertising Score: {{cp.lessonAssetIdToProgress[381779].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381779].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381779].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381779].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - History of Online Advertising Score: {{cp.lessonAssetIdToProgress[381781].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381781].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381781].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381781].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Online Versus Offline Marketing: Strategies & Examples Score: {{cp.lessonAssetIdToProgress[381789].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381789].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381789].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381789].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - What is a Mobile Operating System? - Features & Types Score: {{cp.lessonAssetIdToProgress[381791].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381791].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381791].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381791].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(19, 26)}}
Ch 20. Types of Marketing Overview {{cp.topicAssetIdToProgress[381793].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Marketing Efforts: Definition, Examples & Types Score: {{cp.lessonAssetIdToProgress[381795].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381795].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381795].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381795].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Double Jeopardy in Marketing: Definition & Example Score: {{cp.lessonAssetIdToProgress[381799].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381799].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381799].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381799].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Double-Loop Marketing: Definition & Concept Score: {{cp.lessonAssetIdToProgress[381801].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381801].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381801].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381801].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Heavy-Up in Marketing: Advertising & Cost Score: {{cp.lessonAssetIdToProgress[381803].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381803].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381803].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381803].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is Movement Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381805].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381805].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381805].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381805].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Experimental Marketing: Research & Strategy Score: {{cp.lessonAssetIdToProgress[381807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381807].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381807].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Experiential Marketing Case Study Score: {{cp.lessonAssetIdToProgress[381809].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381809].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381809].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381809].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Mega Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[381815].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381815].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381815].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381815].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Next-Best-Action Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[381817].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381817].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381817].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381817].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Permission Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[381819].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381819].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381819].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381819].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Cross-Media Marketing: Examples & Definition Score: {{cp.lessonAssetIdToProgress[381823].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381823].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381823].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381823].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - What is Database Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381825].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381825].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381825].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381825].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Evangelism Marketing: Definition, Examples & Strategy Score: {{cp.lessonAssetIdToProgress[381827].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381827].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381827].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381827].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - What is Personalized Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381829].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381829].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381829].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381829].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - What is Proximity Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381831].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381831].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381831].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381831].bestScoreQuestions}}  Take Quiz Optional
Lesson 16 - Proximity Marketing Case Studies Score: {{cp.lessonAssetIdToProgress[381833].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381833].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381833].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381833].bestScoreQuestions}}  Take Quiz Optional
Lesson 17 - Strategy for Free Trials in Marketing Score: {{cp.lessonAssetIdToProgress[381835].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381835].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381835].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381835].bestScoreQuestions}}  Take Quiz Optional
Lesson 18 - Trust-Based Marketing Theory Score: {{cp.lessonAssetIdToProgress[381837].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381837].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381837].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381837].bestScoreQuestions}}  Take Quiz Optional
Lesson 19 - What is Cloud Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381839].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381839].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381839].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381839].bestScoreQuestions}}  Take Quiz Optional
Lesson 20 - What is Conversion Marketing? - Definition & Strategies Score: {{cp.lessonAssetIdToProgress[381841].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381841].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381841].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381841].bestScoreQuestions}}  Take Quiz Optional
Lesson 21 - Referral Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[381845].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381845].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381845].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381845].bestScoreQuestions}}  Take Quiz Optional
Lesson 22 - What is Experimental Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381847].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381847].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381847].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381847].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(20, 26)}}
Ch 21. Basics of Marketing Research {{cp.topicAssetIdToProgress[425599].percentComplete}}% complete