Marketing Overview: Help & Review

Course Summary

Work through this online marketing help and review course to boost your basic marketing knowledge and skills. Containing engaging lessons and self-assessments quizzes, this course offers you a quick and effective way to catch up in a marketing class, prepare for exams or get extra homework help.
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26 chapters in Marketing Overview: Help & Review

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
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Course Progress Best Score
Lesson 1 - How to Calculate Cost Per Conversion: Formula & Units  Take Quiz
 Take Quiz
Lesson 2 - Flighting in Marketing & Advertising: Definition & Strategy  Take Quiz
Lesson 3 - How Do Nielsen Ratings Work? - Definition & History  Take Quiz
Lesson 4 - Top of Mind Awareness: Definition & Theory  Take Quiz
Lesson 5 - What is Visual Merchandising? - Definition, Objectives & Types  Take Quiz
Lesson 6 - Why is Visual Merchandising Important in Retail?  Take Quiz
Lesson 7 - Consumer-Generated Advertising: Definition & Examples  Take Quiz
Lesson 8 - Effectiveness of Consumer-Generated Advertising: Pros & Cons  Take Quiz
Lesson 9 - What is Share of Voice? - Definition & Examples  Take Quiz
Lesson 10 - What is In-Game Advertising? - Definition & Examples  Take Quiz
Lesson 11 - In-Game Advertising Case Study  Take Quiz
Lesson 12 - In-Game Advertising: Effectiveness & Statistics  Take Quiz
Lesson 13 - What is an Advertorial? - Definition & Examples  Take Quiz
Lesson 14 - How to Write an Advertorial: Layout & Guidelines  Take Quiz
Lesson 15 - Does Aerial Advertising Work? - Statistics & Effectiveness  Take Quiz
Lesson 16 - Aerial Advertising: Definition, Examples & Regulations  Take Quiz
Lesson 17 - What is Transit Advertising? - Definition & Benefits  Take Quiz
Lesson 18 - Interactive Advertising: Definition, Examples & Types  Take Quiz
Lesson 19 - What is Radio Advertising? - Definition, Types & Examples  Take Quiz
Lesson 20 - Radio Advertising: Effectiveness, Advantages & Disadvantages  Take Quiz
Lesson 21 - Radio Advertising Terminology  Take Quiz
Lesson 22 - History of Radio Advertising  Take Quiz
Lesson 23 - What is Transit Media? - Definition, Advantages & Disadvantages  Take Quiz
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Course Progress Best Score
Lesson 1 - Marketing Efforts: Definition, Examples & Types  Take Quiz
Lesson 2 - Double Jeopardy in Marketing: Definition & Example  Take Quiz
Lesson 3 - Double-Loop Marketing: Definition & Concept  Take Quiz
Lesson 4 - Heavy-Up in Marketing: Advertising & Cost  Take Quiz
Lesson 5 - What is Movement Marketing? - Definition & Examples  Take Quiz
Lesson 6 - Experimental Marketing: Research & Strategy  Take Quiz
Lesson 7 - Experiential Marketing Case Study  Take Quiz
Lesson 8 - Mega Marketing: Definition & Examples  Take Quiz
Lesson 9 - Next-Best-Action Marketing: Definition & Examples  Take Quiz
Lesson 10 - Permission Marketing: Definition & Examples  Take Quiz
Lesson 11 - Cross-Media Marketing: Examples & Definition  Take Quiz
Lesson 12 - What is Database Marketing? - Definition & Examples  Take Quiz
Lesson 13 - Evangelism Marketing: Definition, Examples & Strategy  Take Quiz
Lesson 14 - What is Personalized Marketing? - Definition & Examples  Take Quiz
Lesson 15 - What is Proximity Marketing? - Definition & Examples  Take Quiz
Lesson 16 - Proximity Marketing Case Studies  Take Quiz
Lesson 17 - Strategy for Free Trials in Marketing  Take Quiz
Lesson 18 - Trust-Based Marketing Theory  Take Quiz
Lesson 19 - What is Cloud Marketing? - Definition & Examples  Take Quiz
Lesson 20 - What is Conversion Marketing? - Definition & Strategies  Take Quiz
Lesson 21 - Referral Marketing: Definition & Examples  Take Quiz
Lesson 22 - What is Experimental Marketing? - Definition & Examples  Take Quiz

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Practice Tests in this course
Check your knowledge of this course with a 50-question practice test. Once you take the test, you will receive a detailed exam report complete with your personal statistics and even specific lessons to focus on! Take the practice test now
Your detailed study guide will include:
  • Answers and detailed explanations to each question
  • Video lessons to explain complicated concepts
Course Practice Test
More practice by chapter
Ch. 5
Basics of Rural Marketing
Not Taken
Ch. 7
Basics of Shopper Marketing
Not Taken
Ch. 9
Basics of Visual Marketing
Not Taken
Ch. 10
Basics of Yield Management
Not Taken
Ch. 13
Intro to B2G, B2B and C2B Marketing
Not Taken
Ch. 17
Intro to Relationship Marketing
Not Taken
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