Marketing: Skills Development & Training

About This Course

Acquire skills in marketing to help you stand out from other applicants during your job search or take on additional responsibilities in your current position. Easily learn marketing fundamentals with the fun and flexible videos used in this course. Marketing experts teach you key concepts like SWOT, the 4 Ps of marketing and marketing channels using dynamic graphics and animations that help you quickly retain critical info. In this course, you can learn about:

• Marketing ethics
• Competitive advantage
• Global marketing
• Marketing environment
• Marketing research and consumer behavior
• Segmentation
• Promotion, public relations and advertising
• Services marketing
• Retailing and pricing strategies

How It Works

Watch marketing videos on your laptop, tablet or smartphone from any location at a time that works best with your schedule. Learn just the concepts you want to know more about, like brand equity and promotional mix, or watch all the lessons in the course to establish a solid foundation in marketing using the tracking tool to monitor your progress. Get started learning marketing fundamentals using these steps:

• Select a lesson, like Ethics and Cause-Related Marketing or Brand Familiarity and the Purchase Process and click play
• Use the lesson transcripts for a closer look at essential marketing terms and definitions
• Solidify your knowledge of marketing strategies, selling methods and marketing applications with quizzes that follow each lesson
• Click on the next lesson to make your way through the course or use video tags to pick the lessons that interest you
• Pass chapter quizzes after watching all the lessons in each chapter
• Review key concepts, such as strategic marketing or the political environment of marketing, by replaying those videos as many times as you want
• Take the final exam to see how well you remember critical marketing concepts
• Earn a certificate of completion by passing all the quizzes in the course

How It Helps

Knowledge acquired from this course can make you a more versatile employee or job applicant. Put your marketing skills to work in your current position by displaying your expertise in workplace communications, business meetings, company promotional materials and marketing campaigns. Add this course to your resume to show potential employers your flexibility and interest in learning new skills.

Skills Covered