Marketing: Skills Development & Training
- Course type: Self-paced
- Available Lessons: 88
- Average Lesson Length: 8 min
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Eligible for Certificate:
Certificate completed
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Watch a preview:
chapter 1 / lesson 1Introduction to Marketing: Definition and Applications
Course Summary
Review short video lessons that cover information about pricing strategies, consumer behavior, market research methods and other marketing topics. Use this review to start or advance your career in the marketing field.to start this course today
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Lesson Sample
Introduction to Marketing: Definition and Applications
Marketing: Skills Development & Training • 197K views • 5 min
About this course:
8 hours of educational videos
88 self-paced lessons
12 practice tests
12 chapters in Marketing: Skills Development & Training
Course Practice Test
Check your knowledge of this course with a 50-question practice test.- Comprehensive test covering all topics
- Detailed video explanations for wrong answers
About This Course
Acquire skills in marketing to help you stand out from other applicants during your job search or take on additional responsibilities in your current position. Easily learn marketing fundamentals with the fun and flexible videos used in this course. Marketing experts teach you key concepts like SWOT, the 4 Ps of marketing and marketing channels using dynamic graphics and animations that help you quickly retain critical info. In this course, you can learn about:
- Marketing ethics
- Competitive advantage
- Global marketing
- Marketing environment
- Marketing research and consumer behavior
- Segmentation
- Promotion, public relations and advertising
- Services marketing
- Retailing and pricing strategies
How It Works
Watch marketing videos on your laptop, tablet or smartphone from any location at a time that works best with your schedule. Learn just the concepts you want to know more about, like brand equity and promotional mix, or watch all the lessons in the course to establish a solid foundation in marketing using the tracking tool to monitor your progress. Get started learning marketing fundamentals using these steps:
- Select a lesson, like Ethics and Cause-Related Marketing or Brand Familiarity and the Purchase Process and click play
- Use the lesson transcripts for a closer look at essential marketing terms and definitions
- Solidify your knowledge of marketing strategies, selling methods and marketing applications with quizzes that follow each lesson
- Click on the next lesson to make your way through the course or use video tags to pick the lessons that interest you
- Pass chapter quizzes after watching all the lessons in each chapter
- Review key concepts, such as strategic marketing or the political environment of marketing, by replaying those videos as many times as you want
- Take the final exam to see how well you remember critical marketing concepts
- Earn a certificate of completion by passing all the quizzes in the course
How It Helps
Knowledge acquired from this course can make you a more versatile employee or job applicant. Put your marketing skills to work in your current position by displaying your expertise in workplace communications, business meetings, company promotional materials and marketing campaigns. Add this course to your resume to show potential employers your flexibility and interest in learning new skills.
Skills Covered
Chapter | Topics & Objectives |
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Marketing Philosophies and Ethics | Differentiate between sales and market orientation, and discuss the concepts of ethical behavior and corporate social responsibility. |
Competitive Advantage | Highlight types of competitive advantage and target market strategies. Review SWOT analysis and the marketing mix. |
The Marketing Environment | Assess the external influences and effects of social factors on marketing. Investigate marketing's political and legal environment and the essentials of foreign competition. |
International Marketplace | Identify ways to enter a foreign market, and discuss the importance of global marketing. Summarize the impact of culture and demographics on international external marketing. |
Consumer Decision Making | Explain why consumer behavior is important to marketers, and identify some influences on behavior. Outline the steps in the consumer decision-making process. |
Business Marketing and Marketing Research | Differentiate between consumer marketing and business marketing, review the purpose of marketing research and compare new buy, modified re-buy and straight re-buy. |
Segmentation and Product Marketing | Evaluate different types of market segmentation and learn the steps to segment business markets. Depict strategies for product development and business growth. |
Managing a Product and Retailing | Explore the different types of new products and outline methods for creating a marketing mix. Review the ways retail segments are used to reach target markets. |
Services Marketing, Marketing Channels & Supply Chain Management | Differentiate between goods and services and scrutinize the functions of marketing channels and channel intermediaries. |
Promotion, Advertising and Public Relations | Understand why companies use public relations, advertising's effects on consumers and the purpose of trade and consumer sales promotions. |
Selling and Pricing Strategy | Explore different pricing strategies and the steps in the selling process. Examine the factors that help determine price. |
Earning College Credit
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- Answers and detailed explanations to each question
- Video lessons to explain complicated concepts