Marketing: Skills Development & Training

Updated February 10, 2023

Course Summary

Review short video lessons that cover information about pricing strategies, consumer behavior, market research methods and other marketing topics. Use this review to start or advance your career in the marketing field.

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Lesson Sample

Introduction to Marketing: Definition and Applications

Marketing: Skills Development & Training 197K views 5 min

About this course:

8 hours of educational videos

88 self-paced lessons

12 practice tests

Expert Contributor: Claire Berninger

12 chapters in Marketing: Skills Development & Training

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
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Week {{::cp.getGoalWeekForTopic(9, 12)}}
Course Progress Best Score
Promotion and the Consumer Communication Process Video  Take Quiz
Goals of Promotion and the Marketing Mix Video  Take Quiz
Consumer Awareness of Promotion: The AIDA Acronym Video  Take Quiz
Integrated Marketing Communication and the Marketing Plan Video  Take Quiz
The Promotional Mix: Target Markets, Buying Decisions & More Video  Take Quiz
Effects of Advertising on Consumer Buying Behavior Video  Take Quiz
Types of Advertising: Institutional and Product Advertising Video  Take Quiz
Advertising Media Choices and Marketing Strategy Video  Take Quiz
How Public Relations Is Different from Advertising Video  Take Quiz
Why Companies Use Public Relations Video  Take Quiz
Sales Promotion in the Promotional Marketing Mix Video  Take Quiz
Consumer Sales Promotion: Definition and Purpose Video  Take Quiz
Trade Sales Promotion and the Promotional Marketing Mix Video  Take Quiz
Customer Relationship Management and Marketing Technology Video  Take Quiz
Week {{::cp.getGoalWeekForTopic(10, 12)}}
Course Progress Best Score
Relationship Selling vs. Traditional Methods: Definition and Purpose Video  Take Quiz
Personal Selling: The Steps of the Selling Process Video  Take Quiz
Pricing Decisions: Profit-Oriented, Sales & Status Quo Video  Take Quiz
Pricing Objectives: How Firms Decide on a Pricing Strategy Video  Take Quiz
Pricing Strategy and Consumer Perception Video  Take Quiz
Price Elasticity: Understanding Supply and Demand Video  Take Quiz
Pricing Cost: What Motivates Mark-up and Break-Even Pricing Video  Take Quiz
Price Selection: How Businesses Select the Correct Price for Products Video  Take Quiz
How Prices Can Be Adjusted in Response to Environmental Factors Video  Take Quiz
Economic Factors of Pricing and Pricing Strategy Video  Take Quiz

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Practice Tests in this course
Check your knowledge of this course with a 50-question practice test. Once you take the test, you will receive a detailed exam report complete with your personal statistics and even specific lessons to focus on! Take the practice test now
Your detailed study guide will include:
  • Answers and detailed explanations to each question
  • Video lessons to explain complicated concepts
Course Practice Test
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