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MEGA Marketing: Practice & Study Guide

Course Summary

Enhance your understanding of various marketing concepts, from consumer behavior and market research to marketing philosophies and principles, using this extensive study guide. This course covers all the topics you could be tested on when taking the Missouri Educator Gateway Assessments (MEGA) Marketing exam.
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32 Chapters in MEGA Marketing: Practice & Study Guide

32 chapters in MEGA Marketing: Practice & Study Guide

Week {{::cp.getGoalWeekForTopic(1, 32)}}
Course Progress Best Score
Lesson 1 - What is Communication? - Definition & Importance Score: {{cp.lessonAssetIdToProgress[14892].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14892].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Technology's Impact on Marketing and Marketers Score: {{cp.lessonAssetIdToProgress[1518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1518].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Promotion and the Consumer Communication Process Score: {{cp.lessonAssetIdToProgress[1566].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1566].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What are the Functions of Communication? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[7761].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7761].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Cross-Cultural Communication: Definition, Strategies & Examples Score: {{cp.lessonAssetIdToProgress[7764].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7764].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Using Nondiscriminatory Language in Business Communication Score: {{cp.lessonAssetIdToProgress[21306].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21306].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Method of Communication in Business: Different Types, Overview Score: {{cp.lessonAssetIdToProgress[7212].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7212].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Persuasive Messages in the Workplace: Definitions & Types Score: {{cp.lessonAssetIdToProgress[20078].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[20078].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Persuasive Strategies in Business Communication Score: {{cp.lessonAssetIdToProgress[20079].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[20079].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Legal and Ethical Concerns of Persuasive Messages Score: {{cp.lessonAssetIdToProgress[20080].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[20080].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Cultural Perceptions of Communication in Organizations: Low Context and High Context Score: {{cp.lessonAssetIdToProgress[10080].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10080].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Assessing the Reliability and Validity of Sources Score: {{cp.lessonAssetIdToProgress[21500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21500].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Communicating in Different Languages: Dealing with Interpreters and Jargon Score: {{cp.lessonAssetIdToProgress[22978].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22978].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - The Importance of Using Precise Language in Writing Score: {{cp.lessonAssetIdToProgress[15901].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15901].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 32)}}
Course Progress Best Score
Lesson 1 - Marketing Environment: External Influences on Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1515].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Attitudes, Values & Belief: Social Factors in Marketing Score: {{cp.lessonAssetIdToProgress[1516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1516].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Consumer and Industry Reaction to the Market and Economy Score: {{cp.lessonAssetIdToProgress[1517].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1517].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Foreign and Domestic Business Competition: Definition and Regulations Score: {{cp.lessonAssetIdToProgress[1520].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1520].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Cognitive Dissonance in Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[6615].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6615].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Evoked Set in Marketing: Definition & Explanation Score: {{cp.lessonAssetIdToProgress[6624].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6624].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Brick-And-Mortar Store: Definition & Marketing Strategies Score: {{cp.lessonAssetIdToProgress[6633].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6633].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Cash Cow in Marketing: Definition, Matrix & Examples Score: {{cp.lessonAssetIdToProgress[5266].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5266].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Cause-Related Marketing: Example Campaigns & Definition Score: {{cp.lessonAssetIdToProgress[5267].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5267].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Co-Branding: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[17613].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17613].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(3, 32)}}
Course Progress Best Score
Lesson 1 - Ethical Behavior in Marketing: What Are Marketing Ethics? Score: {{cp.lessonAssetIdToProgress[1503].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1503].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Ethical & Unethical Target Marketing in Business Score: {{cp.lessonAssetIdToProgress[29953].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29953].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Business Ethics: Corporate Social Responsibility Score: {{cp.lessonAssetIdToProgress[1504].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1504].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Ethics and Cause-Related Marketing Score: {{cp.lessonAssetIdToProgress[1505].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1505].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Advertising Abuses & Regulation Score: {{cp.lessonAssetIdToProgress[29954].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29954].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Why Companies Use Public Relations Score: {{cp.lessonAssetIdToProgress[1575].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1575].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - How Public Relations is Different from Advertising Score: {{cp.lessonAssetIdToProgress[1574].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1574].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Customer Relationship Management and Marketing Technology Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(4, 32)}}
Course Progress Best Score
Lesson 1 - The Business Cycle: Economic Performance Over Time Score: {{cp.lessonAssetIdToProgress[1966].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1966].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Market Supply Schedule Score: {{cp.lessonAssetIdToProgress[1924].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1924].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Market Demand Schedule Score: {{cp.lessonAssetIdToProgress[1923].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1923].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - The Law of the Downward Sloping Demand Curve Score: {{cp.lessonAssetIdToProgress[1925].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1925].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - The Upward-Sloping Supply Curve Score: {{cp.lessonAssetIdToProgress[1926].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1926].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - How to Calculate Market Equilibrium Score: {{cp.lessonAssetIdToProgress[1927].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1927].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - How Changes in Supply and Demand Affect Market Equilibrium Score: {{cp.lessonAssetIdToProgress[2362].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2362].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Economic Scarcity and the Function of Choice Score: {{cp.lessonAssetIdToProgress[1912].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1912].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Opportunity Cost: Definition & Real World Examples Score: {{cp.lessonAssetIdToProgress[1913].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1913].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - How to Calculate Opportunity Cost Score: {{cp.lessonAssetIdToProgress[1914].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1914].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Law of Diminishing Returns: Definition & Examples Score: {{cp.lessonAssetIdToProgress[7911].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7911].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - The Substitution Effect in Macroeconomics: Definition & Example Score: {{cp.lessonAssetIdToProgress[10253].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10253].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(5, 32)}}
Course Progress Best Score
Lesson 1 - The Market System in Economics: Definition, Characteristics & Advantages Score: {{cp.lessonAssetIdToProgress[15672].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15672].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Capitalism and the Free Market: Definition & Limitations Score: {{cp.lessonAssetIdToProgress[12280].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12280].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Competition Within Free Markets: Types & Summary Score: {{cp.lessonAssetIdToProgress[12281].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12281].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Understanding Socialism, Communism, and Mixed Economies: Comparison & Analysis Score: {{cp.lessonAssetIdToProgress[12282].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12282].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Market vs. State-Controlled Economies Score: {{cp.lessonAssetIdToProgress[31562].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[31562].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - How the Government Promotes Economic Interests Score: {{cp.lessonAssetIdToProgress[20618].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[20618].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - How the Government Protects the U.S. Economy Score: {{cp.lessonAssetIdToProgress[20616].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[20616].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - How the Government Uses Taxes & Subsidies Score: {{cp.lessonAssetIdToProgress[31563].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[31563].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Monetary Policy & The Federal Reserve System Score: {{cp.lessonAssetIdToProgress[20620].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[20620].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Regulatory Policy: Definition, Processes & Examples Score: {{cp.lessonAssetIdToProgress[20615].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[20615].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - What is Fiscal Policy? Score: {{cp.lessonAssetIdToProgress[20619].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[20619].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(6, 32)}}
Course Progress Best Score
Lesson 1 - What Is Economic Growth and Development? - Definition, Theories & Indicators Score: {{cp.lessonAssetIdToProgress[14124].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14124].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Circular Flow of Economic Activity: The Flow of Goods, Services & Resources Score: {{cp.lessonAssetIdToProgress[1929].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1929].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Overview of the Gross Domestic Product Score: {{cp.lessonAssetIdToProgress[42923].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[42923].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Gross Domestic Product: Using the Income and Expenditure Approaches Score: {{cp.lessonAssetIdToProgress[1930].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1930].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Consumer Price Index: Measuring the Cost of Living and Inflation Score: {{cp.lessonAssetIdToProgress[1935].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1935].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Demand-Pull Inflation vs Cost-Push Inflation Score: {{cp.lessonAssetIdToProgress[1940].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1940].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is an Economic Model? - Definition & Example Score: {{cp.lessonAssetIdToProgress[15728].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15728].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(7, 32)}}
Course Progress Best Score
Lesson 1 - What is an Entrepreneur? - Definition, Characteristics & Examples Score: {{cp.lessonAssetIdToProgress[12720].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12720].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is a Sole Proprietorship? - Definition, Advantages, Disadvantages & Examples Score: {{cp.lessonAssetIdToProgress[12713].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12713].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Basics of Partnerships: Types & Examples Score: {{cp.lessonAssetIdToProgress[12714].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12714].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - The Basics of LLCs: Limited Liability Companies Score: {{cp.lessonAssetIdToProgress[13049].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13049].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Corporations: Types, Advantages, Disadvantages & Examples Score: {{cp.lessonAssetIdToProgress[12715].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12715].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What Is an S Corporation? - Definition, Requirements, Advantages & Examples Score: {{cp.lessonAssetIdToProgress[16105].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[16105].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Corporate Expansion: Mergers and Acquisitions Score: {{cp.lessonAssetIdToProgress[12716].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12716].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Franchises: Opportunities and Challenges Score: {{cp.lessonAssetIdToProgress[12717].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12717].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - The Role of Cooperatives in Business Score: {{cp.lessonAssetIdToProgress[12718].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12718].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Small Business in the American Economy Score: {{cp.lessonAssetIdToProgress[12721].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12721].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Managing a Small Business Score: {{cp.lessonAssetIdToProgress[12722].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12722].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Small Business in a Global Market Score: {{cp.lessonAssetIdToProgress[12723].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12723].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Managerial Skills: How Good Managers Promote Productivity Score: {{cp.lessonAssetIdToProgress[2032].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2032].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - How to Become a Successful Entrepreneur Score: {{cp.lessonAssetIdToProgress[63775].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[63775].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(9, 32)}}
Course Progress Best Score
Lesson 1 - Types of Planning: Strategic, Tactical, Operational & Contingency Planning Score: {{cp.lessonAssetIdToProgress[2060].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2060].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Business Environments & the Four Functions of Management Score: {{cp.lessonAssetIdToProgress[2149].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2149].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Four Functions of Management: Planning, Organizing, Leading & Controlling Score: {{cp.lessonAssetIdToProgress[2034].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2034].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Planning as a Function of Management Score: {{cp.lessonAssetIdToProgress[2059].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2059].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Organizing as a Function of Management Score: {{cp.lessonAssetIdToProgress[2072].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2072].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Leading as a Function of Management Score: {{cp.lessonAssetIdToProgress[2090].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2090].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Controlling as a Function of Management Score: {{cp.lessonAssetIdToProgress[2129].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2129].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Managerial Functions in the International Organization Score: {{cp.lessonAssetIdToProgress[2161].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2161].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(10, 32)}}
Course Progress Best Score
Lesson 1 - The Financial Planning Process Score: {{cp.lessonAssetIdToProgress[13871].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13871].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Role and Responsibilities of Financial Managers Score: {{cp.lessonAssetIdToProgress[13870].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13870].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What Are Financial Statements? - Definition, Purpose & Importance Score: {{cp.lessonAssetIdToProgress[9170].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9170].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - The Balance Sheet: Purpose, Components & Format Score: {{cp.lessonAssetIdToProgress[9171].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9171].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What Is an Income Statement? - Purpose, Components & Format Score: {{cp.lessonAssetIdToProgress[9172].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9172].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - The Statement of Cash Flows: Purpose, Format & Examples Score: {{cp.lessonAssetIdToProgress[9173].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9173].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - The Purpose of Notes on Financial Statements Score: {{cp.lessonAssetIdToProgress[9174].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9174].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Preparing the Basic Income Statement and Statement of Retained Earnings Score: {{cp.lessonAssetIdToProgress[9175].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9175].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - How to Prepare the Basic Balance Sheet and Statement of Cash Flows Score: {{cp.lessonAssetIdToProgress[12521].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12521].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - External Audits of Financial Statements Score: {{cp.lessonAssetIdToProgress[9176].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9176].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - The Fundamental Principles of Accounting Score: {{cp.lessonAssetIdToProgress[9177].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9177].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(11, 32)}}
Week {{::cp.getGoalWeekForTopic(12, 32)}}
Course Progress Best Score
Lesson 1 - Understanding Bar Graphs and Pie Charts Score: {{cp.lessonAssetIdToProgress[2386].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2386].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Creating & Reading Stem & Leaf Displays Score: {{cp.lessonAssetIdToProgress[17697].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17697].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Organizing and Understanding Data with Tables & Schedules Score: {{cp.lessonAssetIdToProgress[18418].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18418].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Using Tables and Graphs in the Real World Score: {{cp.lessonAssetIdToProgress[15885].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15885].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Creating & Interpreting Histograms: Process & Examples Score: {{cp.lessonAssetIdToProgress[17698].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17698].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Creating & Interpreting Scatterplots: Process & Examples Score: {{cp.lessonAssetIdToProgress[16787].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[16787].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(13, 32)}}
Course Progress Best Score
Lesson 1 - Equation of a Line Using Point-Slope Formula Score: {{cp.lessonAssetIdToProgress[164].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Graphing Undefined Slope, Zero Slope and More Score: {{cp.lessonAssetIdToProgress[556].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[556].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Graph 1- and 2-Variable Inequalities Score: {{cp.lessonAssetIdToProgress[572].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[572].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Graphing Inequalities: Practice Problems Score: {{cp.lessonAssetIdToProgress[574].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[574].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How to Use The Distance Formula Score: {{cp.lessonAssetIdToProgress[3744].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3744].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - How to Use The Midpoint Formula Score: {{cp.lessonAssetIdToProgress[3743].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3743].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Graphing Basic Functions Score: {{cp.lessonAssetIdToProgress[162].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[162].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What Is Domain and Range in a Function? Score: {{cp.lessonAssetIdToProgress[651].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[651].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(14, 32)}}
Course Progress Best Score
Lesson 1 - What is a Quadratic Equation? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[17863].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17863].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Solving Quadratic Inequalities Using Two Binomials Score: {{cp.lessonAssetIdToProgress[11857].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11857].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Solve Quadratics That Are Not in Standard Form Score: {{cp.lessonAssetIdToProgress[591].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[591].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - How to Use the Quadratic Formula to Solve a Quadratic Equation Score: {{cp.lessonAssetIdToProgress[590].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[590].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How to Solve a Quadratic Equation by Factoring Score: {{cp.lessonAssetIdToProgress[589].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[589].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Factoring Quadratic Equations: Polynomial Problems with a Non-1 Leading Coefficient Score: {{cp.lessonAssetIdToProgress[585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[585].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - How to Factor Quadratic Equations: FOIL in Reverse Score: {{cp.lessonAssetIdToProgress[584].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[584].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(15, 32)}}
Course Progress Best Score
Lesson 1 - How to Calculate Mean, Median, Mode & Range Score: {{cp.lessonAssetIdToProgress[2388].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2388].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Calculating the Standard Deviation Score: {{cp.lessonAssetIdToProgress[2389].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2389].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Statistical Significance: Definition & Calculation Score: {{cp.lessonAssetIdToProgress[29919].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29919].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Expected Value in Probability: Definition & Formula Score: {{cp.lessonAssetIdToProgress[29920].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29920].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Normal Distribution & Shifts in the Mean Score: {{cp.lessonAssetIdToProgress[31416].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[31416].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Finding Percentiles in a Data Set: Formula & Examples Score: {{cp.lessonAssetIdToProgress[16181].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[16181].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(17, 32)}}
Course Progress Best Score
Lesson 1 - Index Numbers in Statistics: Uses & Examples Score: {{cp.lessonAssetIdToProgress[29929].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29929].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Credit Terms: Due Date, Invoice Date & EOM Score: {{cp.lessonAssetIdToProgress[29930].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29930].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Installment Purchases: Payment & Terms Score: {{cp.lessonAssetIdToProgress[29931].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29931].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Deferred Payment vs. Cash Price: Calculation & Interest Score: {{cp.lessonAssetIdToProgress[29932].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29932].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Markup & Markdown: Calculation & Examples Score: {{cp.lessonAssetIdToProgress[29933].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29933].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Effective Annual Rate: Formula & Calculations Score: {{cp.lessonAssetIdToProgress[29934].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29934].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Percentage Increase and Decrease: Calculation and Examples Score: {{cp.lessonAssetIdToProgress[29935].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29935].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Promissory Note: Terms & Calculations Score: {{cp.lessonAssetIdToProgress[31417].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[31417].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(18, 32)}}
Course Progress Best Score
Lesson 1 - Present and Future Value: Calculating the Time Value of Money Score: {{cp.lessonAssetIdToProgress[1984].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1984].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - How to Find the Value of an Annuity Score: {{cp.lessonAssetIdToProgress[18822].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18822].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Calculate the Present Value of an Annuity Score: {{cp.lessonAssetIdToProgress[32156].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32156].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Financial Ratio Calculation and Analysis Score: {{cp.lessonAssetIdToProgress[31587].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[31587].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Stocks: Understanding Investment Performance Score: {{cp.lessonAssetIdToProgress[31588].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[31588].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Preferred Stock: Understanding Investment Performance Score: {{cp.lessonAssetIdToProgress[31589].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[31589].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Bonds: Understanding Investment Performance Score: {{cp.lessonAssetIdToProgress[31590].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[31590].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Percent of Change: Definition, Formula & Examples Score: {{cp.lessonAssetIdToProgress[20226].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[20226].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(19, 32)}}
Course Progress Best Score
Lesson 1 - How to Develop and Market New Consumer Products Score: {{cp.lessonAssetIdToProgress[1549].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1549].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Types of New Products: New Product Lines, Product Improvements & More Score: {{cp.lessonAssetIdToProgress[1550].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1550].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Create a Marketing Mix for Individual Cultures & Countries Score: {{cp.lessonAssetIdToProgress[1551].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1551].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - How a New Product is Adopted by Consumers Score: {{cp.lessonAssetIdToProgress[1552].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1552].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Classes of Adopters: Innovators, Early, Late and Laggards Score: {{cp.lessonAssetIdToProgress[5712].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5712].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Product Life Cycles: Development, Design and Beyond Score: {{cp.lessonAssetIdToProgress[1553].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1553].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Retailing's Role in Marketing: Definition and Dimensions Score: {{cp.lessonAssetIdToProgress[1554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1554].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Retail Segments, Target Markets and Marketing Strategies Score: {{cp.lessonAssetIdToProgress[1555].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1555].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Retail Marketing Mix vs. Traditional Marketing Mix Score: {{cp.lessonAssetIdToProgress[1556].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1556].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(21, 32)}}
Course Progress Best Score
Lesson 1 - What is a Marketing Plan? - Definition & Sample Score: {{cp.lessonAssetIdToProgress[9219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9219].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Marketing Mix: Product, Place, Price & Promotion Score: {{cp.lessonAssetIdToProgress[1513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1513].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Goals of Promotion and the Marketing Mix Score: {{cp.lessonAssetIdToProgress[1567].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1567].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Integrated Marketing Communication and the Marketing Plan Score: {{cp.lessonAssetIdToProgress[1569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1569].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Consumer Awareness of Promotion: The AIDA Acronym Score: {{cp.lessonAssetIdToProgress[1568].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1568].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - The Promotional Mix: Target Markets, Buying Decisions & More Score: {{cp.lessonAssetIdToProgress[1570].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1570].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Types of Advertising: Institutional and Product Advertising Score: {{cp.lessonAssetIdToProgress[1572].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1572].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Advertising Media Choices and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Sales Promotion in the Promotional Marketing Mix Score: {{cp.lessonAssetIdToProgress[1576].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1576].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Consumer Sales Promotion: Definition and Purpose Score: {{cp.lessonAssetIdToProgress[1577].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1577].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Trade Sales Promotion and the Promotional Marketing Mix Score: {{cp.lessonAssetIdToProgress[1578].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1578].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(22, 32)}}
Course Progress Best Score
Lesson 1 - What Is Consumer Protection? - Product Liability, Laws & Rights Score: {{cp.lessonAssetIdToProgress[11785].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11785].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What Is Product Liability? - Definition & Laws Score: {{cp.lessonAssetIdToProgress[11787].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11787].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Antitrust Law: Definition, Types & Outline Score: {{cp.lessonAssetIdToProgress[14934].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14934].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Defective Products Liability Score: {{cp.lessonAssetIdToProgress[11786].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11786].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - The Political and Legal Environment of Marketing Score: {{cp.lessonAssetIdToProgress[1519].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1519].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Horizontal and Vertical Agreements that Violate the Sherman Act Score: {{cp.lessonAssetIdToProgress[14935].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14935].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Types of Regulation, Privatization, & Deregulation Score: {{cp.lessonAssetIdToProgress[27037].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27037].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Major U.S. Federal Regulatory Agencies in Business: Types, Functions & Authority Score: {{cp.lessonAssetIdToProgress[27032].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27032].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - The Cost and Benefits of Regulation in Business Score: {{cp.lessonAssetIdToProgress[27033].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27033].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Contract Law Terms: Definitions & Contract Types Score: {{cp.lessonAssetIdToProgress[5637].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5637].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - What is Employment Law? - An Introduction to Employment Law Score: {{cp.lessonAssetIdToProgress[10863].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10863].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Employment Discrimination: Definition and Laws Score: {{cp.lessonAssetIdToProgress[10865].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10865].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - What Is Workers' Compensation? - Laws and Purpose Score: {{cp.lessonAssetIdToProgress[10868].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10868].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - Closed vs. Open Shops in Labor Relations & Impacts on Human Resource Management Score: {{cp.lessonAssetIdToProgress[17855].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17855].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - Employer Restrictions and Rights in Unionizing Process & Collective Bargaining Score: {{cp.lessonAssetIdToProgress[17857].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17857].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(23, 32)}}
Course Progress Best Score
Lesson 1 - Relationship Selling vs. Traditional Methods: Definition and Purpose Score: {{cp.lessonAssetIdToProgress[1581].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1581].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Personal Selling: The Steps of the Selling Process Score: {{cp.lessonAssetIdToProgress[1582].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1582].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Pricing Decisions: Profit-Oriented, Sales & Status Quo Score: {{cp.lessonAssetIdToProgress[1583].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1583].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Pricing Objectives: How Firms Decide on a Pricing Strategy Score: {{cp.lessonAssetIdToProgress[1584].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1584].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Pricing Strategy and Consumer Perception Score: {{cp.lessonAssetIdToProgress[1585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1585].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Price Elasticity: Understanding Supply and Demand Score: {{cp.lessonAssetIdToProgress[1586].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1586].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Pricing Cost: What Motivates Mark-up and Break-Even Pricing Score: {{cp.lessonAssetIdToProgress[1587].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1587].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Price Selection: How Businesses Select the Correct Price for Products Score: {{cp.lessonAssetIdToProgress[1588].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1588].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - How Prices Can Be Adjusted in Response to Environmental Factors Score: {{cp.lessonAssetIdToProgress[1589].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1589].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Economic Factors of Pricing and Pricing Strategy Score: {{cp.lessonAssetIdToProgress[1590].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1590].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(24, 32)}}
Course Progress Best Score
Lesson 1 - Marketing Channel: Definition and Function in the Marketplace Score: {{cp.lessonAssetIdToProgress[1560].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1560].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Channel Members in Marketing: Definition & Overview Score: {{cp.lessonAssetIdToProgress[9601].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9601].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How Non-Profit Marketing Differs from For-Profit Marketing Score: {{cp.lessonAssetIdToProgress[1559].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1559].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Supply Chain Management: Elements & Goals Score: {{cp.lessonAssetIdToProgress[40364].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[40364].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Supply Chain Management: Technology, Measurement, Relationship & Material Integration Score: {{cp.lessonAssetIdToProgress[1563].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1563].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Channel Intermediaries: Definition and Function in Business Score: {{cp.lessonAssetIdToProgress[1561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1561].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Channel Conflict: Horizontal & Vertical Conflict Score: {{cp.lessonAssetIdToProgress[1562].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1562].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(25, 32)}}
Course Progress Best Score
Lesson 1 - What Is a Market Segment? - Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[9553].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9553].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Market Segmentation: Why Market Segments Are Important to Marketers Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What Is Demographic Segmentation in Marketing? - Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[9591].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9591].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Market Segmentation: Geographic, Demographic, Psychographic & More Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How to Segment Business Markets Step-by-Step Score: {{cp.lessonAssetIdToProgress[1542].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1542].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Positioning and Differentiation in Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is a Business Product: Definition for Marketers Score: {{cp.lessonAssetIdToProgress[1544].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1544].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Consumer Products: Convenience, Shopping, Specialty & Unsought Products Score: {{cp.lessonAssetIdToProgress[1545].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1545].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Product Development and Business Growth: Process & Strategies Score: {{cp.lessonAssetIdToProgress[1546].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1546].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Branding and Brand Equity in Business Marketing Score: {{cp.lessonAssetIdToProgress[1547].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1547].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - B2B vs. B2C: How Business Marketing Differs from Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1534].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1534].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(27, 32)}}
Course Progress Best Score
Lesson 1 - Understanding the Consumer Decision-Making Process: A Marketing Must Score: {{cp.lessonAssetIdToProgress[1529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1529].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Effects of Advertising on Consumer Buying Behavior Score: {{cp.lessonAssetIdToProgress[1571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1571].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Consumer Behavior Theory and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1528].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1528].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Consumer Psychology and the Purchase Process Score: {{cp.lessonAssetIdToProgress[1530].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1530].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Brand Familiarity and the Purchase Process Score: {{cp.lessonAssetIdToProgress[2808].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2808].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Cognitive Dissonance & Post-Purchase Process Score: {{cp.lessonAssetIdToProgress[2807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2807].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Buying Behavior and Marketing: Types of Consumer Buying Decisions Score: {{cp.lessonAssetIdToProgress[1531].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1531].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Brand Preference: Definition & Explanation Score: {{cp.lessonAssetIdToProgress[6629].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6629].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Brand Recognition in Marketing: Definition & Explanation Score: {{cp.lessonAssetIdToProgress[6612].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6612].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Brand Repositioning: Definition, Strategies & Examples Score: {{cp.lessonAssetIdToProgress[17635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17635].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Influences on Consumer Buying Decisions: Cultures, Values & More Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Customer Integration: Definition & Overview Score: {{cp.lessonAssetIdToProgress[9596].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9596].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(28, 32)}}
Course Progress Best Score
Lesson 1 - International Marketing: The Importance of Global Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1522].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1522].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - International Economic Environment in Marketing: Definition & Factors Score: {{cp.lessonAssetIdToProgress[8516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8516].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Breaking Into Foreign Markets: International Marketing Strategies Score: {{cp.lessonAssetIdToProgress[1526].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1526].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - International Trade Regulations & Restrictions Score: {{cp.lessonAssetIdToProgress[14123].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14123].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Internet and Global Marketing: Ecommerce on an International Scale Score: {{cp.lessonAssetIdToProgress[1523].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1523].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - International External Marketing: Culture, Economics, Tech & More Score: {{cp.lessonAssetIdToProgress[1524].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1524].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - International Marketing Mix and the 4 Ps of Marketing Score: {{cp.lessonAssetIdToProgress[1525].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1525].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Government-Business Relations in Global Business Score: {{cp.lessonAssetIdToProgress[31408].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[31408].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(29, 32)}}
Course Progress Best Score
Lesson 1 - Market Research: Definition, Analysis & Methodology Score: {{cp.lessonAssetIdToProgress[7463].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7463].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Marketing Research: Definition, Purpose and Role in Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Establish a Marketing Research Project Score: {{cp.lessonAssetIdToProgress[1538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1538].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Business Marketing: Producers, Resellers, Governments & Institutions Score: {{cp.lessonAssetIdToProgress[1535].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1535].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Business Buyers: New Buy, Modified Rebuy, Straight Rebuy Score: {{cp.lessonAssetIdToProgress[1536].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1536].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What Is Primary Data in Marketing Research? - Definition, Sources & Collection Score: {{cp.lessonAssetIdToProgress[9608].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9608].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Secondary Data in Marketing Research: Definition, Sources & Collection Score: {{cp.lessonAssetIdToProgress[9611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9611].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Using Digital Tools to Identify a Target Market Score: {{cp.lessonAssetIdToProgress[63799].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[63799].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Observational Research in Marketing: Definition, Methods & Techniques Score: {{cp.lessonAssetIdToProgress[9544].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9544].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Ethical Research: Maintaining Privacy, Anonymity & Confidentiality Score: {{cp.lessonAssetIdToProgress[11243].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11243].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Business Strategies for Influencing Congress & Regulatory Agencies Score: {{cp.lessonAssetIdToProgress[27039].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27039].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(30, 32)}}
Course Progress Best Score
Lesson 1 - Computer System Components: Computer Parts & Functions Score: {{cp.lessonAssetIdToProgress[1728].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1728].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Components of a Telecommunications System Score: {{cp.lessonAssetIdToProgress[1757].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1757].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Telecommunications Hardware: Routers, Modems, Switches, Bridges, and Gateways Score: {{cp.lessonAssetIdToProgress[1759].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1759].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Computer Operating Systems: Managing Hardware and Software Resources Score: {{cp.lessonAssetIdToProgress[1735].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1735].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - OS Functions: Security, System Management, Communication and Hardware & Software Services Score: {{cp.lessonAssetIdToProgress[1736].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1736].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Application Software for Personal, Enterprise & Workgroup Objectives Score: {{cp.lessonAssetIdToProgress[1738].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1738].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Microsoft Office and Open Office: Office Suite Applications Score: {{cp.lessonAssetIdToProgress[1739].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1739].bestScoreQuestions}}  Take Quiz