- Course type: Self-paced
- Available Lessons: 311
- Average Lesson Length: 8 min
- New lessons are still being added
Watch a preview:chapter 1 / lesson 1Introduction to Marketing: Definition and Applications
This course can be found in: MoGEA/MEGA Test Prep
Thousands of practice questions, 20+ MoGEA/MEGA study guides, and 4,000+ test prep video lessons
Course SummaryEnhance your understanding of various marketing concepts, from consumer behavior and market research to marketing philosophies and principles, using this extensive study guide. This course covers all the topics you could be tested on when taking the Missouri Educator Gateway Assessments (MEGA) Marketing exam.
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Course Practice TestCheck your knowledge of this course with a 50-question practice test.
- Comprehensive test covering all topics
- Detailed video explanations for wrong answers
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About This Course
This course covers both general and specific marketing practices and functions you will need to know to pass the MEGA Marketing exam. Use the lessons found in this course to enhance your knowledge or learn new facts about marketing topics taught at the secondary school level. This comprehensive guide is an easy and effective way to review the material found on this exam, such as:
- Marketing communication methods
- Marketing types and philosophies
- The effects of economics on marketing
- Business data interpretation
- Principles of new product development
- Product and services marketing strategies
- Global markets and marketing
- Consumer behavior and market research
About the Exam
The MEGA Marketing exam is a content assessment exam administered to Missouri educators seeking certification in this area. It measures a teacher's understanding of marketing processes and the ability to teach this subject to secondary school students. The exam consists of 100 multiple-choice questions and is entirely computer-based. The exam must be completed in two hours.
MEGA Marketing Exam Preparation & Registration
The short video lessons in this study guide cover all of the topics you can expect to encounter when taking the MEGA Marketing exam. These lessons contain overviews and examples of basic marketing concepts, the role of marketing in business planning and development, marketing management responsibilities, consumer laws, sales and pricing strategies, marketing plans and market research. Each lesson is accompanied by a quiz that will enable you to gauge your understanding of each topic. A timeline feature offered in every lesson allows you to return to only those parts of the video where you feel you need the most review.
You will need to create an online account on the MEGA website in order to register for this exam. After creating an account, you can complete the registration and payment process. You must present current identification at the testing center which bears a photo and your signature. The name on the ID must be the same name you used when registering.
MEGA Marketing Exam Scoring
Test scores are emailed to you as well as any institutions indicated at the time of registration. Scores for content assessments, which includes the Marketing exam, are available approximately two weeks after the test window closes. Test results remain as a PDF file through your account for 45 days. A minimum passing score for the MEGA Marketing exam is 220. It takes two hours to complete this exam.
MEGA Marketing Exam: Core Marketing Principles
Total questions: approximately 36
Exam topics covered: Marketing concepts, communication methods, economics, core business and management principles and marketing data analysis
What you'll study: The chapters in this course provide a review of marketing types and term definitions, the economics of the market system, business data analysis, business planning and entrepreneurship, business ownership and management, and financial analysis affecting marketing.
MEGA Marketing Exam: Marketing Functions
Total questions: approximately 36
Exam topics covered: Product and service marketing, pricing strategies, channel management, marketing and sales, and promotional practices
What you'll study: You can use the chapters in this course to further develop your understanding of retailing, product design and development, advertising and sales practices, consumer behavior, pricing and marketing for services and products.
MEGA Marketing Exam: Global Marketing and Research
Total questions: approximately 28
Exam topics covered: Global marketing strategies, integrated marketing communications, marketing information management and marketing careers
What you'll study: The topics addressed in the chapters of this course include market research, marketing computer applications, international markets and career opportunities in marketing.
Missouri Educator Gateway Assessments (MEGA) is a registered trademark of the Educational Testing Service (ETS) , which is not affiliated with Study.com.
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