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OMCA Exam Study Guide - Online Marketing Certified Associate

  • Course type: Self-paced
  • Available Lessons: 54
  • Average Lesson Length: 8 min
  • Eligible for Certificate: Certificate completed Yes

    Certificates show that you have completed the course. They do not provide credit.

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    Introduction to Marketing: Definition and Applications

  • OMCA Exam Study Guide - Online Marketing Certified Associate Practice Test

Course Summary

Prepare to take the Online Marketing Certified Associate (OMCA) test by completing this comprehensive study guide. These fun lessons and assessments will help you review and refresh your knowledge of the information that appears on this certification test.
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10 chapters in OMCA Exam Study Guide - Online Marketing Certified Associate

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(0, 10)}}
Ch 1. Introduction to Marketing Essentials {{cp.topicAssetIdToProgress[166371].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Introduction to Marketing: Definition and Applications Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Online Marketing? - Definition & Benefits Over Print Score: {{cp.lessonAssetIdToProgress[164181].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164181].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164181].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164181].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How Technology Helps Achieve Business Success Score: {{cp.lessonAssetIdToProgress[31398].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[31398].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[31398].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[31398].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Web Presence: Definition & Importance Score: {{cp.lessonAssetIdToProgress[6115].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6115].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6115].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6115].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Internet and Global Marketing: Ecommerce on an International Scale Score: {{cp.lessonAssetIdToProgress[1523].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1523].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1523].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1523].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What Is Marketing Strategy? - Examples & Objectives Score: {{cp.lessonAssetIdToProgress[5286].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5286].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5286].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5286].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Competitive Advantage: The Importance of Strategic Marketing Score: {{cp.lessonAssetIdToProgress[1507].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1507].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1507].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1507].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Target Market Strategies for Successful Business Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Marketing Environment: External Influences on Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1515].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1515].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Advertising Media Choices and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 10)}}
Ch 2. Content Marketing Basics {{cp.topicAssetIdToProgress[166373].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Content Marketing? - Definition & Purpose Score: {{cp.lessonAssetIdToProgress[76518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76518].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[76518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76518].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Buyer Personas: Definition & Application Score: {{cp.lessonAssetIdToProgress[164185].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164185].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164185].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164185].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Brand Voice: Definition & Application Score: {{cp.lessonAssetIdToProgress[164187].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164187].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164187].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164187].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Content Marketing Plan: Strategy & Development Score: {{cp.lessonAssetIdToProgress[164189].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164189].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164189].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164189].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 10)}}
Ch 3. Conversion Rate Optimization Basics {{cp.topicAssetIdToProgress[166375].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Conversion Rate Optimization? - Definition & Uses Score: {{cp.lessonAssetIdToProgress[164201].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164201].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164201].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164201].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Using the Three Components of CRO in Marketing Score: {{cp.lessonAssetIdToProgress[164203].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164203].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164203].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164203].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Strategies for Understanding Your Clients & Prospects Score: {{cp.lessonAssetIdToProgress[164207].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164207].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164207].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164207].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Understanding Conversion Funnels in Marketing Score: {{cp.lessonAssetIdToProgress[164211].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164211].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164211].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164211].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(3, 10)}}
Ch 4. Email Marketing Basics {{cp.topicAssetIdToProgress[166377].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Email Marketing? - Definition & Types Score: {{cp.lessonAssetIdToProgress[59842].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59842].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59842].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59842].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Importance of Building an Email List Score: {{cp.lessonAssetIdToProgress[59849].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59849].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59849].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59849].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Customer Relationship Management and Marketing Technology Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Using CRM to Improve Marketing & Customer Acquisition Score: {{cp.lessonAssetIdToProgress[56313].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56313].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[56313].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56313].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Email Marketing Design: Text, Graphics, Audio & Video Components Score: {{cp.lessonAssetIdToProgress[59863].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59863].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59863].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59863].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(4, 10)}}
Ch 5. Mobile Marketing Basics {{cp.topicAssetIdToProgress[166379].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Mobile Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[49978].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49978].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49978].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49978].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Using Mobile Channels in Effective Marketing Score: {{cp.lessonAssetIdToProgress[164225].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164225].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164225].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164225].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Using the Mobile Purchasing Funnel in Marketing Score: {{cp.lessonAssetIdToProgress[164227].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164227].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164227].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164227].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Using Apps in Mobile Marketing Score: {{cp.lessonAssetIdToProgress[164237].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164237].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164237].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164237].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Strategies to Optimize a Website for Mobile Marketing Score: {{cp.lessonAssetIdToProgress[164229].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164229].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164229].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164229].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(5, 10)}}
Ch 6. Paid Search Basics {{cp.topicAssetIdToProgress[166381].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Pay Per Click (PPC) Advertising: Definition & Strategy Score: {{cp.lessonAssetIdToProgress[76526].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76526].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[76526].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76526].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Pros & Cons of PPC for Online Marketing Score: {{cp.lessonAssetIdToProgress[164251].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164251].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164251].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164251].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Using PPC & AdWords for Marketing Score: {{cp.lessonAssetIdToProgress[164253].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164253].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164253].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164253].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Setting up AdWords Campaigns Score: {{cp.lessonAssetIdToProgress[164255].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164255].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164255].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164255].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Understanding Ad Rank, PPC & Quality Score Score: {{cp.lessonAssetIdToProgress[164259].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164259].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164259].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164259].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(6, 10)}}
Ch 7. Search Engine Optimization (SEO) Basics {{cp.topicAssetIdToProgress[166383].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Search Engines, Keywords & Web Portals Score: {{cp.lessonAssetIdToProgress[1753].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1753].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1753].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1753].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Search Engine Marketing? - Definition & Uses Score: {{cp.lessonAssetIdToProgress[164245].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164245].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164245].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164245].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is SEO? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[69176].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[69176].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[69176].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[69176].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Optimizing Websites for Effective SEO Score: {{cp.lessonAssetIdToProgress[164247].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164247].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164247].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164247].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(7, 10)}}
Ch 8. Social Media Marketing Basics {{cp.topicAssetIdToProgress[166385].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Social Media and Online Communities: Popularity, Use & Purpose Score: {{cp.lessonAssetIdToProgress[27835].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27835].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[27835].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27835].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Internet Communication: Social Media, Email, Blog, & Chat Score: {{cp.lessonAssetIdToProgress[1751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1751].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1751].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Role of Social Media in Business Communication Score: {{cp.lessonAssetIdToProgress[15080].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15080].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[15080].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15080].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Blogs, Podcasts, and Wikis in Business Communication Score: {{cp.lessonAssetIdToProgress[15079].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15079].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[15079].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15079].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Using Electronic Channels of Communication: Strengths and Weaknesses Score: {{cp.lessonAssetIdToProgress[15076].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15076].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[15076].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15076].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Trends in Social Media Marketing Score: {{cp.lessonAssetIdToProgress[49988].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49988].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49988].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49988].bestScoreQuestions}}  Take Quiz Optional

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Practice Tests in this course
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