OMCA Exam Study Guide - Online Marketing Certified Associate

Course Summary

Prepare to take the Online Marketing Certified Associate (OMCA) test by using this study guide. The lessons and the assessments that accompany the lessons will help you review and refresh your knowledge of the information assessed by this certification test.
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9 chapters in OMCA Exam Study Guide - Online Marketing Certified Associate

Week {{::cp.getGoalWeekForTopic(0, 9)}}
Ch 1. Introduction to Marketing Essentials {{cp.topicAssetIdToProgress[166371].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Introduction to Marketing: Definition and Applications Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Online Marketing? - Definition & Benefits Over Print Score: {{cp.lessonAssetIdToProgress[164181].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164181].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How Technology Helps Achieve Business Success Score: {{cp.lessonAssetIdToProgress[31398].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[31398].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Web Presence: Definition & Importance Score: {{cp.lessonAssetIdToProgress[6115].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6115].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Internet and Global Marketing: Ecommerce on an International Scale Score: {{cp.lessonAssetIdToProgress[1523].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1523].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What Is Marketing Strategy? - Examples & Objectives Score: {{cp.lessonAssetIdToProgress[5286].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5286].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Competitive Advantage: The Importance of Strategic Marketing Score: {{cp.lessonAssetIdToProgress[1507].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1507].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Target Market Strategies for Successful Business Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Marketing Environment: External Influences on Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1515].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Advertising Media Choices and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(7, 9)}}
Course Progress Best Score
Lesson 1 - Social Media and Online Communities: Popularity, Use & Purpose Score: {{cp.lessonAssetIdToProgress[27835].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27835].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Internet Communication: Twitter, Email, IM, Blogging, RSS & Newsgroups Score: {{cp.lessonAssetIdToProgress[1751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1751].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Role of Social Media in Business Communication Score: {{cp.lessonAssetIdToProgress[15080].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15080].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Blogs, Podcasts, and Wikis in Business Communication Score: {{cp.lessonAssetIdToProgress[15079].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15079].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Using Electronic Channels of Communication: Strengths and Weaknesses Score: {{cp.lessonAssetIdToProgress[15076].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15076].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Trends in Social Media Marketing Score: {{cp.lessonAssetIdToProgress[49988].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49988].bestScoreQuestions}}  Take Quiz Optional

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