OMCP Exam Study Guide - Online Marketing Certified Professional

Course Summary

This study guide goes over all the material you'll need to know for the Online Marketing Certified Professional (OMCP) exam. The course's chapters are taught by professional instructors, and our stimulating video and text lessons allow you to study at your own pace.
Create an account
to start this course today
Try it risk-free for 30 days
Create an account
Try it risk-free for 30 days

10 chapters in OMCP Exam Study Guide - Online Marketing Certified Professional

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(0, 10)}}
Ch 1. Introduction to Marketing Strategies {{cp.topicAssetIdToProgress[164179].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Introduction to Marketing: Definition and Applications Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Online Marketing? - Definition & Benefits Over Print Score: {{cp.lessonAssetIdToProgress[164181].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164181].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164181].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164181].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How Technology Helps Achieve Business Success Score: {{cp.lessonAssetIdToProgress[31398].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[31398].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[31398].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[31398].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Web Presence: Definition & Importance Score: {{cp.lessonAssetIdToProgress[6115].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6115].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6115].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6115].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Internet and Global Marketing: Ecommerce on an International Scale Score: {{cp.lessonAssetIdToProgress[1523].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1523].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1523].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1523].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What Is Marketing Strategy? - Examples & Objectives Score: {{cp.lessonAssetIdToProgress[5286].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5286].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5286].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5286].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Competitive Advantage: The Importance of Strategic Marketing Score: {{cp.lessonAssetIdToProgress[1507].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1507].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1507].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1507].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Target Market Strategies for Successful Business Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Marketing Environment: External Influences on Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1515].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1515].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Advertising Media Choices and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 10)}}
Ch 2. Content Marketing {{cp.topicAssetIdToProgress[164183].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Content Marketing? - Definition & Purpose Score: {{cp.lessonAssetIdToProgress[76518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76518].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[76518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76518].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Buyer Personas: Definition & Application Score: {{cp.lessonAssetIdToProgress[164185].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164185].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164185].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164185].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Brand Voice: Definition & Application Score: {{cp.lessonAssetIdToProgress[164187].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164187].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164187].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164187].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Content Marketing Plan: Strategy & Development Score: {{cp.lessonAssetIdToProgress[164189].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164189].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164189].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164189].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Creating Creating Marketing Content for All Content Types Score: {{cp.lessonAssetIdToProgress[164191].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164191].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164191].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164191].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Silo vs. Collaborative Content Marketing Score: {{cp.lessonAssetIdToProgress[164193].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164193].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164193].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164193].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Promoting & Sharing Marketing Content Score: {{cp.lessonAssetIdToProgress[164195].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164195].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164195].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164195].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - How to Measure Marketing Success Score: {{cp.lessonAssetIdToProgress[164197].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164197].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164197].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164197].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 10)}}
Ch 3. Conversion Rate Marketing {{cp.topicAssetIdToProgress[164199].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Conversion Rate Optimization? - Definition & Uses Score: {{cp.lessonAssetIdToProgress[164201].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164201].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164201].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164201].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Using the Three Components of CRO in Marketing Score: {{cp.lessonAssetIdToProgress[164203].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164203].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164203].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164203].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Establishing CRO Goals in Marketing Score: {{cp.lessonAssetIdToProgress[164205].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164205].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164205].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164205].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Strategies for Understanding Your Clients & Prospects Score: {{cp.lessonAssetIdToProgress[164207].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164207].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164207].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164207].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Understanding Conversion Funnels in Marketing Score: {{cp.lessonAssetIdToProgress[164211].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164211].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164211].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164211].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Factors Impacting Conversion in Marketing Score: {{cp.lessonAssetIdToProgress[164213].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164213].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164213].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164213].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Tools for Web Analytics in Marketing Score: {{cp.lessonAssetIdToProgress[164215].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164215].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164215].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164215].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Testing Your Conversion Marketing Strategy Score: {{cp.lessonAssetIdToProgress[164217].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164217].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164217].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164217].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(3, 10)}}
Ch 4. Email Marketing Best Practices {{cp.topicAssetIdToProgress[164219].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Email Marketing? - Definition & Types Score: {{cp.lessonAssetIdToProgress[59842].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59842].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59842].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59842].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Importance of Building an Email List Score: {{cp.lessonAssetIdToProgress[59849].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59849].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59849].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59849].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Customer Relationship Management and Marketing Technology Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Using CRM to Improve Marketing & Customer Acquisition Score: {{cp.lessonAssetIdToProgress[56313].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56313].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[56313].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56313].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Email Marketing Design: Text, Graphics, Audio & Video Components Score: {{cp.lessonAssetIdToProgress[59863].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59863].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59863].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59863].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Click-Through Data, Popular Links & Link Placement Score: {{cp.lessonAssetIdToProgress[164221].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164221].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164221].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164221].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(4, 10)}}
Ch 5. Mobile Marketing Overview {{cp.topicAssetIdToProgress[164223].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Mobile Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[49978].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49978].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49978].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49978].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Using Mobile Channels in Effective Marketing Score: {{cp.lessonAssetIdToProgress[164225].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164225].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164225].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164225].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Using the Mobile Purchasing Funnel in Marketing Score: {{cp.lessonAssetIdToProgress[164227].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164227].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164227].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164227].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Strategies to Optimize a Website for Mobile Marketing Score: {{cp.lessonAssetIdToProgress[164229].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164229].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164229].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164229].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Growing Your Mobile Marketing Customer List Score: {{cp.lessonAssetIdToProgress[164231].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164231].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164231].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164231].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Mobile Advertising: Text Message Marketing Score: {{cp.lessonAssetIdToProgress[164233].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164233].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164233].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164233].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Mobile Ads: Types & Usage Score: {{cp.lessonAssetIdToProgress[76536].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76536].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[76536].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76536].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Measuring & Tracking Mobile Advertising Campaigns Score: {{cp.lessonAssetIdToProgress[164235].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164235].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164235].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164235].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Using Apps in Mobile Marketing Score: {{cp.lessonAssetIdToProgress[164237].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164237].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164237].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164237].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Marketing Your Mobile App Score: {{cp.lessonAssetIdToProgress[164239].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164239].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164239].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164239].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Mobile Marketing Guidelines & Regulations Score: {{cp.lessonAssetIdToProgress[164241].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164241].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164241].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164241].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(5, 10)}}
Ch 6. Search Engine Optimization in Marketing {{cp.topicAssetIdToProgress[164243].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Search Engines, Keywords & Web Portals Score: {{cp.lessonAssetIdToProgress[1753].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1753].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1753].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1753].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Search Engine Marketing? - Definition & Uses Score: {{cp.lessonAssetIdToProgress[164245].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164245].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164245].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164245].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is SEO? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[69176].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[69176].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[69176].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[69176].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Optimizing Websites for Effective SEO Score: {{cp.lessonAssetIdToProgress[164247].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164247].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164247].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164247].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(6, 10)}}
Ch 7. Paid Search (PPC) in Marketing {{cp.topicAssetIdToProgress[164249].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Pay Per Click (PPC) Advertising: Definition & Strategy Score: {{cp.lessonAssetIdToProgress[76526].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76526].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[76526].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76526].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Pros & Cons of PPC for Online Marketing Score: {{cp.lessonAssetIdToProgress[164251].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164251].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164251].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164251].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Using PPC & AdWords for Marketing Score: {{cp.lessonAssetIdToProgress[164253].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164253].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164253].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164253].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Setting up AdWords Campaigns Score: {{cp.lessonAssetIdToProgress[164255].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164255].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164255].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164255].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Creating Quality Ads for PPC Score: {{cp.lessonAssetIdToProgress[164257].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164257].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164257].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164257].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Understanding Ad Rank, PPC & Quality Score Score: {{cp.lessonAssetIdToProgress[164259].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164259].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164259].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164259].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Metrics for Understanding PPC Performance Score: {{cp.lessonAssetIdToProgress[164261].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164261].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164261].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164261].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(7, 10)}}
Ch 8. Marketing with Social Media {{cp.topicAssetIdToProgress[164263].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Social Media and Online Communities: Popularity, Use & Purpose Score: {{cp.lessonAssetIdToProgress[27835].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27835].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[27835].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27835].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Internet Communication: Social Media, Email, Blog, & Chat Score: {{cp.lessonAssetIdToProgress[1751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1751].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1751].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Role of Social Media in Business Communication Score: {{cp.lessonAssetIdToProgress[15080].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15080].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[15080].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15080].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Blogs, Podcasts, and Wikis in Business Communication Score: {{cp.lessonAssetIdToProgress[15079].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15079].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[15079].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15079].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Using Electronic Channels of Communication: Strengths and Weaknesses Score: {{cp.lessonAssetIdToProgress[15076].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15076].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[15076].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15076].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Trends in Social Media Marketing Score: {{cp.lessonAssetIdToProgress[49988].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49988].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49988].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49988].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Components of a Successful Social Media Strategy Score: {{cp.lessonAssetIdToProgress[49984].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49984].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49984].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49984].bestScoreQuestions}}  Take Quiz Optional

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Practice Tests in this course
Check your knowledge of this course with a 50-question practice test. Once you take the test, you will receive a detailed exam report complete with your personal statistics and even specific lessons to focus on! Take the practice test now
Your detailed study guide will include:
  • Answers and detailed explanations to each question
  • Video lessons to explain complicated concepts
Course Practice Test
More practice by chapter
See practice tests for:
Support