Performing a Customer Needs Analysis

Course Summary

This course is designed to enhance corporate training activities connected to conducting a customer needs analysis. Through short and engaging lessons, you can help your employees learn how to analyze consumer needs efficiently and with maximum effect.
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3 chapters in Performing a Customer Needs Analysis

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(0, 3)}}
Ch 1. Understanding Customer Needs {{cp.topicAssetIdToProgress[65758].percentComplete}}% complete
Week {{::cp.getGoalWeekForTopic(1, 3)}}
Ch 2. Identifying & Assessing Customer Needs {{cp.topicAssetIdToProgress[65761].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Methods for Predicting Customer Needs Score: {{cp.lessonAssetIdToProgress[58034].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58034].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[58034].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58034].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What Is Needs Assessment? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[9586].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9586].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9586].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9586].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Establish a Marketing Research Project Score: {{cp.lessonAssetIdToProgress[1538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1538].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1538].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Methods for Measuring Customer Satisfaction Score: {{cp.lessonAssetIdToProgress[58041].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58041].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[58041].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58041].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Case Study: Costco Wholesale's Customer Satisfaction Score: {{cp.lessonAssetIdToProgress[580117].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[580117].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[580117].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[580117].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Using Surveys to Anticipate Customer Needs Score: {{cp.lessonAssetIdToProgress[57805].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57805].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[57805].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57805].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 3)}}
Ch 3. Customer Needs Analysis {{cp.topicAssetIdToProgress[65762].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Means-End Approach in Customer Needs Analysis Score: {{cp.lessonAssetIdToProgress[65763].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65763].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65763].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65763].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Statistical Analysis: Using Data to Find Trends and Examine Relationships Score: {{cp.lessonAssetIdToProgress[9631].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9631].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9631].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9631].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Analyzing, Applying, and Drawing Conclusions From Research to Make Recommendations Score: {{cp.lessonAssetIdToProgress[21119].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21119].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[21119].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21119].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - CTQ Trees: Turning Customer Needs into Actions Score: {{cp.lessonAssetIdToProgress[65764].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65764].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65764].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65764].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Practical Application: Anticipating Customer Needs

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Practice Tests in this course
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