Praxis Marketing Education (5561): Practice & Study Guide

  • Course type: Self-paced
  • Available Lessons: 143
  • Average Lesson Length: 8 min
  • Eligible for Certificate: Yes

    Certificates show that you have completed the course. They do not provide credit.

  • Watch a preview:

    How to Create a Great Resume and Cover Letter

  • Praxis Marketing Education (5561): Practice & Study Guide Practice Test
  • This course can be found in: Praxis Test Prep

    Thousands of practice questions, 70+ Praxis study guides, and 8,000+ test prep video lessons

Course Summary

Learn more about general business and marketing topics you'll encounter on the Praxis Marketing Education test with this course. Our mobile-friendly video lessons, quizzes and chapter tests cover all the topics that appear on the exam.
Create An Account
To Start This Course Today
Used by over 30 million students worldwide
Create An Account
Try it free for 5 days

17 chapters in Praxis Marketing Education (5561): Practice & Study Guide

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(0, 17)}}
Ch 1. Praxis Marketing: Professional Development {{cp.topicAssetIdToProgress[20118].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - How to Create a Great Resume and Cover Letter Score: {{cp.lessonAssetIdToProgress[18958].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18958].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[18958].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18958].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Parts of Your Resume: Sections & Relevant Information Score: {{cp.lessonAssetIdToProgress[21298].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21298].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[21298].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21298].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Tailoring the Content of Your Resume for a Job Score: {{cp.lessonAssetIdToProgress[21299].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21299].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[21299].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21299].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Formatting Your Resume: Layout & Distribution Types Score: {{cp.lessonAssetIdToProgress[21300].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21300].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[21300].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21300].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - The Cover Letter: Importance, Details & Format Score: {{cp.lessonAssetIdToProgress[21301].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21301].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[21301].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21301].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - How to Avoid Common Job Application Mistakes Score: {{cp.lessonAssetIdToProgress[18961].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18961].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[18961].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18961].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - How to Prepare For Your Job Interview Score: {{cp.lessonAssetIdToProgress[18962].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18962].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[18962].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18962].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - How to Avoid Job Interview Pitfalls Score: {{cp.lessonAssetIdToProgress[18963].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18963].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[18963].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18963].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Career Assessments: Types & Benefits Score: {{cp.lessonAssetIdToProgress[19365].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[19365].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[19365].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[19365].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Online Career Research Tools Score: {{cp.lessonAssetIdToProgress[19284].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[19284].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[19284].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[19284].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Career vs. Job: What's the Difference? Score: {{cp.lessonAssetIdToProgress[18964].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18964].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[18964].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18964].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Types of Opportunities to Grow in Your Career Score: {{cp.lessonAssetIdToProgress[18946].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18946].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[18946].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18946].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - How to Advance in Your Career: Process & Expectations Score: {{cp.lessonAssetIdToProgress[18924].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18924].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[18924].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18924].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 17)}}
Ch 2. Praxis Marketing: Economics {{cp.topicAssetIdToProgress[12070].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Market Demand Schedule Score: {{cp.lessonAssetIdToProgress[1923].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1923].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1923].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1923].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Market Supply Schedule Score: {{cp.lessonAssetIdToProgress[1924].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1924].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1924].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1924].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Calculate Market Equilibrium Score: {{cp.lessonAssetIdToProgress[1927].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1927].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1927].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1927].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - How Changes in Supply and Demand Affect Market Equilibrium Score: {{cp.lessonAssetIdToProgress[2362].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2362].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2362].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2362].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Economic Scarcity and the Function of Choice Score: {{cp.lessonAssetIdToProgress[1912].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1912].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1912].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1912].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Opportunity Cost: Definition & Real World Examples Score: {{cp.lessonAssetIdToProgress[1913].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1913].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1913].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1913].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Understanding Socialism, Communism, and Mixed Economies: Comparison & Analysis Score: {{cp.lessonAssetIdToProgress[12282].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12282].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[12282].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12282].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Competition Within Free Markets: Types & Summary Score: {{cp.lessonAssetIdToProgress[12281].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12281].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[12281].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12281].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 17)}}
Ch 3. Praxis Marketing: Finance {{cp.topicAssetIdToProgress[20119].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - The Role and Responsibilities of Financial Managers Score: {{cp.lessonAssetIdToProgress[13870].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13870].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[13870].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13870].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Financial Planning Process Score: {{cp.lessonAssetIdToProgress[13871].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13871].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[13871].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13871].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Debt Capital Vs Equity Capital Score: {{cp.lessonAssetIdToProgress[13873].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13873].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[13873].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13873].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Sources of Short-Term Financing Score: {{cp.lessonAssetIdToProgress[13874].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13874].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[13874].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13874].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Sources of Long-Term Financing Score: {{cp.lessonAssetIdToProgress[13875].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13875].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[13875].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13875].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(3, 17)}}
Ch 4. Praxis Marketing: Types of Business Ownership {{cp.topicAssetIdToProgress[20120].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is a Sole Proprietorship? - Definition, Advantages, Disadvantages & Examples Score: {{cp.lessonAssetIdToProgress[12713].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12713].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[12713].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12713].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Basics of Partnerships: Types & Examples Score: {{cp.lessonAssetIdToProgress[12714].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12714].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[12714].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12714].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Basics of LLCs: Limited Liability Companies Score: {{cp.lessonAssetIdToProgress[13049].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13049].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[13049].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13049].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Corporations: Types, Advantages, Disadvantages & Examples Score: {{cp.lessonAssetIdToProgress[12715].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12715].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[12715].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12715].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(4, 17)}}
Ch 5. Praxis Marketing: Business Law {{cp.topicAssetIdToProgress[12071].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What Is Business Law? - Definition & Overview Score: {{cp.lessonAssetIdToProgress[6212].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6212].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6212].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6212].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The First Amendment: Commercial Speech, Scrutiny & Restrictions Score: {{cp.lessonAssetIdToProgress[3548].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3548].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[3548].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3548].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Contract Law Terms: Definitions & Contract Types Score: {{cp.lessonAssetIdToProgress[5637].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5637].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5637].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5637].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Executed vs. Executory Contracts: Definitions & Differences Score: {{cp.lessonAssetIdToProgress[5649].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5649].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5649].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5649].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Types of Contract Breach: Partial, Material, & Total Score: {{cp.lessonAssetIdToProgress[8595].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8595].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[8595].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8595].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Statute of Frauds Contracts: Definition & Purpose Score: {{cp.lessonAssetIdToProgress[7065].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7065].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7065].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7065].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Extent of Ownership and Real Property: Air, Surface & Subsurface Score: {{cp.lessonAssetIdToProgress[9676].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9676].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9676].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9676].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is Voluntary Property Transfer? - Defining Title by Deed Score: {{cp.lessonAssetIdToProgress[9678].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9678].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9678].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9678].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Trust Busting and Government Regulations on Economy & Industry in the Progressive Era Score: {{cp.lessonAssetIdToProgress[6110].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6110].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6110].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6110].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Trademark Infringement: Laws and Penalties Score: {{cp.lessonAssetIdToProgress[9681].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9681].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9681].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9681].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Patent Infringements: Definition and Cases Score: {{cp.lessonAssetIdToProgress[9682].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9682].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9682].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9682].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - What is Copyright Infringement? - Understanding Copyright Law Score: {{cp.lessonAssetIdToProgress[9683].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9683].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9683].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9683].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - What Is Vicarious Liability? - Definition and Examples Score: {{cp.lessonAssetIdToProgress[9718].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9718].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9718].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9718].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - Article 2 of the UCC: Definition & Terms Score: {{cp.lessonAssetIdToProgress[14477].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14477].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14477].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14477].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - UCC Contract Law: Requirements Score: {{cp.lessonAssetIdToProgress[14478].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14478].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14478].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14478].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(5, 17)}}
Ch 6. Praxis Marketing: Workers' Rights & Collective Bargaining {{cp.topicAssetIdToProgress[20121].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Governmental Regulation and Management Score: {{cp.lessonAssetIdToProgress[14586].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14586].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14586].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14586].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Collective Bargaining: Definition and Labor Relations Legislation Score: {{cp.lessonAssetIdToProgress[10873].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10873].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[10873].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10873].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Importance of the Collective Bargaining Process Score: {{cp.lessonAssetIdToProgress[17853].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17853].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17853].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17853].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Function of Collective Bargaining Score: {{cp.lessonAssetIdToProgress[2146].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2146].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2146].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2146].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(6, 17)}}
Ch 7. Praxis Marketing: Business Communication {{cp.topicAssetIdToProgress[12072].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Barriers to Effective Communication: Definition & Examples Score: {{cp.lessonAssetIdToProgress[7765].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7765].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7765].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7765].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Communication Skills Needed in a Knowledge Economy Score: {{cp.lessonAssetIdToProgress[18908].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18908].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[18908].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18908].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Communication Process Score: {{cp.lessonAssetIdToProgress[2124].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2124].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2124].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2124].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What Is Effective Listening in the Workplace? - Definition, Techniques & Barriers Score: {{cp.lessonAssetIdToProgress[18916].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18916].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[18916].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18916].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How Perception Influences the Communication Process Score: {{cp.lessonAssetIdToProgress[18917].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18917].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[18917].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18917].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Types of Communication: Interpersonal, Non-Verbal, Written & Oral Score: {{cp.lessonAssetIdToProgress[2125].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2125].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2125].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2125].bestScoreQuestions}}  Take Quiz Optional
Flashcards - Types of Communication List & Flashcards
Lesson 8 - Choosing Your Channel of Communication: Oral, Written, Visual & Electronic Score: {{cp.lessonAssetIdToProgress[21113].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21113].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[21113].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21113].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(7, 17)}}
Ch 8. Praxis Marketing: Management {{cp.topicAssetIdToProgress[12073].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Management in Organizations: Top, Middle & Low-Level Managers Score: {{cp.lessonAssetIdToProgress[2031].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2031].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2031].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2031].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Managerial Skills: How Good Managers Promote Productivity Score: {{cp.lessonAssetIdToProgress[2032].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2032].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2032].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2032].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Henry Mintzberg's Managerial Roles Score: {{cp.lessonAssetIdToProgress[2033].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2033].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2033].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2033].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Four Functions of Management: Planning, Organizing, Leading & Controlling Score: {{cp.lessonAssetIdToProgress[2034].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2034].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2034].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2034].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Planning as a Function of Management Score: {{cp.lessonAssetIdToProgress[2059].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2059].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2059].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2059].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Types of Planning: Strategic, Tactical, Operational & Contingency Planning Score: {{cp.lessonAssetIdToProgress[2060].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2060].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2060].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2060].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - The Strategic Management Process Score: {{cp.lessonAssetIdToProgress[2148].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2148].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2148].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2148].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Organizing as a Function of Management Score: {{cp.lessonAssetIdToProgress[2072].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2072].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2072].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2072].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Leading as a Function of Management Score: {{cp.lessonAssetIdToProgress[2090].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2090].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2090].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2090].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Controlling as a Function of Management Score: {{cp.lessonAssetIdToProgress[2129].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2129].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2129].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2129].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Human Resource Management: Hiring and Staffing Score: {{cp.lessonAssetIdToProgress[2138].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2138].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2138].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2138].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - The Hiring Process: How Human Resource Managers Recruit and Hire Employees Score: {{cp.lessonAssetIdToProgress[2139].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2139].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2139].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2139].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Assessing Training Needs of an Organization Score: {{cp.lessonAssetIdToProgress[3179].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3179].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[3179].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3179].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - Human Resource Management (HRM): Laws & Regulations Score: {{cp.lessonAssetIdToProgress[2142].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2142].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2142].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2142].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - Operations Management: Focusing on Production Efficiency & Customer Satisfaction Score: {{cp.lessonAssetIdToProgress[2053].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2053].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2053].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2053].bestScoreQuestions}}  Take Quiz Optional
Lesson 16 - Management Information Systems: Using Data to Manage Operations Score: {{cp.lessonAssetIdToProgress[2054].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2054].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2054].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2054].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(8, 17)}}
Ch 9. Praxis Marketing: Information Management {{cp.topicAssetIdToProgress[12074].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What Is an Information System? Score: {{cp.lessonAssetIdToProgress[1722].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1722].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1722].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1722].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Information Systems Resources: Networks, Hardware, Software, Data & People Score: {{cp.lessonAssetIdToProgress[1724].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1724].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1724].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1724].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Cloud Computing and Databases: Technology to Improve Database Management Score: {{cp.lessonAssetIdToProgress[9270].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9270].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9270].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9270].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Database Concepts and Structures: The Elements That Make Up a Database Score: {{cp.lessonAssetIdToProgress[8621].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8621].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[8621].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8621].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Types of Data: Text, Numbers & Multimedia Score: {{cp.lessonAssetIdToProgress[8625].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8625].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[8625].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8625].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Database and Spreadsheet Software: Excel, Access, dBase & Lotus 1-2-3 Score: {{cp.lessonAssetIdToProgress[1742].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1742].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1742].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1742].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(9, 17)}}
Ch 10. Praxis Marketing: Research and Segmentation {{cp.topicAssetIdToProgress[12075].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Marketing Research: Definition, Purpose and Role in Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - How to Establish a Marketing Research Project Score: {{cp.lessonAssetIdToProgress[1538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1538].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1538].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Market Segmentation: Why Market Segments Are Important to Marketers Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Market Segmentation: Geographic, Demographic, Psychographic & More Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How to Segment Business Markets Step-by-Step Score: {{cp.lessonAssetIdToProgress[1542].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1542].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1542].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1542].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(10, 17)}}
Ch 11. Praxis Marketing: Strategic Planning {{cp.topicAssetIdToProgress[12076].percentComplete}}% complete
Week {{::cp.getGoalWeekForTopic(11, 17)}}
Ch 12. Praxis Marketing: Marketing Channels {{cp.topicAssetIdToProgress[12077].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Marketing Channel: Definition and Function in the Marketplace Score: {{cp.lessonAssetIdToProgress[1560].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1560].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1560].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1560].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Channel Intermediaries: Definition and Function in Business Score: {{cp.lessonAssetIdToProgress[1561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1561].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1561].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Channel Conflict: Horizontal & Vertical Conflict Score: {{cp.lessonAssetIdToProgress[1562].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1562].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1562].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1562].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Supply Chain Management: Technology, Measurement, Relationship & Material Integration Score: {{cp.lessonAssetIdToProgress[1563].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1563].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1563].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1563].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(12, 17)}}
Ch 13. Praxis Marketing: Pricing {{cp.topicAssetIdToProgress[12078].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Pricing Decisions: Profit-Oriented, Sales & Status Quo Score: {{cp.lessonAssetIdToProgress[1583].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1583].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1583].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1583].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Pricing Objectives: How Firms Decide on a Pricing Strategy Score: {{cp.lessonAssetIdToProgress[1584].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1584].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1584].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1584].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Pricing Strategy and Consumer Perception Score: {{cp.lessonAssetIdToProgress[1585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1585].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1585].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Price Elasticity: Understanding Supply and Demand Score: {{cp.lessonAssetIdToProgress[1586].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1586].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1586].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1586].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Pricing Cost: What Motivates Mark-up and Break-Even Pricing Score: {{cp.lessonAssetIdToProgress[1587].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1587].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1587].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1587].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Price Selection: How Businesses Select the Correct Price for Products Score: {{cp.lessonAssetIdToProgress[1588].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1588].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1588].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1588].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - How Prices Can Be Adjusted in Response to Environmental Factors Score: {{cp.lessonAssetIdToProgress[1589].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1589].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1589].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1589].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Economic Factors of Pricing and Pricing Strategy Score: {{cp.lessonAssetIdToProgress[1590].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1590].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1590].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1590].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(13, 17)}}
Ch 14. Praxis Marketing: Product Management {{cp.topicAssetIdToProgress[12079].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - How to Develop and Market New Consumer Products Score: {{cp.lessonAssetIdToProgress[1549].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1549].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1549].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1549].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Types of New Products: New Product Lines, Product Improvements & More Score: {{cp.lessonAssetIdToProgress[1550].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1550].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1550].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1550].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Create a Marketing Mix for Individual Cultures & Countries Score: {{cp.lessonAssetIdToProgress[1551].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1551].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1551].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1551].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - How a New Product is Adopted by Consumers Score: {{cp.lessonAssetIdToProgress[1552].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1552].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1552].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1552].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Classes of Adopters: Innovators, Early, Late and Laggards Score: {{cp.lessonAssetIdToProgress[5712].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5712].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5712].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5712].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Product Life Cycles: Development, Design and Beyond Score: {{cp.lessonAssetIdToProgress[1553].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1553].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1553].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1553].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Retailing's Role in Marketing: Definition and Dimensions Score: {{cp.lessonAssetIdToProgress[1554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1554].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1554].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Retail Segments, Target Markets and Marketing Strategies Score: {{cp.lessonAssetIdToProgress[1555].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1555].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1555].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1555].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Retail Marketing Mix vs. Traditional Marketing Mix Score: {{cp.lessonAssetIdToProgress[1556].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1556].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1556].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1556].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Services Marketing: The Difference Between Services and Goods Score: {{cp.lessonAssetIdToProgress[1558].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1558].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1558].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1558].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - How Non-Profit Marketing Differs from For-Profit Marketing Score: {{cp.lessonAssetIdToProgress[1559].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1559].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1559].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1559].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Positioning and Differentiation in Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Branding and Brand Equity in Business Marketing Score: {{cp.lessonAssetIdToProgress[1547].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1547].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1547].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1547].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(14, 17)}}
Ch 15. Praxis Marketing: Promotion {{cp.topicAssetIdToProgress[12080].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Promotion and the Consumer Communication Process Score: {{cp.lessonAssetIdToProgress[1566].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1566].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1566].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1566].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Goals of Promotion and the Marketing Mix Score: {{cp.lessonAssetIdToProgress[1567].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1567].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1567].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1567].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Consumer Awareness of Promotion: The AIDA Acronym Score: {{cp.lessonAssetIdToProgress[1568].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1568].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1568].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1568].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Integrated Marketing Communication and the Marketing Plan Score: {{cp.lessonAssetIdToProgress[1569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1569].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1569].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - The Promotional Mix: Target Markets, Buying Decisions & More Score: {{cp.lessonAssetIdToProgress[1570].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1570].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1570].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1570].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Effects of Advertising on Consumer Buying Behavior Score: {{cp.lessonAssetIdToProgress[1571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1571].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1571].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Types of Advertising: Institutional and Product Advertising Score: {{cp.lessonAssetIdToProgress[1572].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1572].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1572].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1572].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Advertising Media Choices and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - How Public Relations Is Different from Advertising Score: {{cp.lessonAssetIdToProgress[1574].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1574].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1574].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1574].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Why Companies Use Public Relations Score: {{cp.lessonAssetIdToProgress[1575].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1575].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1575].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1575].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Sales Promotion in the Promotional Marketing Mix Score: {{cp.lessonAssetIdToProgress[1576].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1576].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1576].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1576].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Consumer Sales Promotion: Definition and Purpose Score: {{cp.lessonAssetIdToProgress[1577].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1577].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1577].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1577].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Trade Sales Promotion and the Promotional Marketing Mix Score: {{cp.lessonAssetIdToProgress[1578].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1578].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1578].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1578].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - Customer Relationship Management and Marketing Technology Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional

Earning College Credit

Did you know… We have over 160 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Practice Tests in this course
Check your knowledge of this course with a 50-question practice test. Once you take the test, you will receive a detailed exam report complete with your personal statistics and even specific lessons to focus on! Take the practice test now
Your detailed study guide will include:
  • Answers and detailed explanations to each question
  • Video lessons to explain complicated concepts
Course Practice Test
More practice by chapter