- Course type: Self-paced
- Available Lessons: 83
- Average Lesson Length: 8 min
Eligible for Certificate:
Certificates show that you have completed the course. They do not provide credit.
Watch a preview:chapter 1 / lesson 1Introduction to Marketing: Definition and Applications
Course SummaryBoost your knowledge and skills - and your resume or online job profile - with the Principles of Marketing Certificate you'll earn by taking this course. Watch our short, mobile-friendly video lessons to boost your marketing knowledge and take the quizzes at any time from any mobile device to earn this certificate in just a few weeks.
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Course Practice TestCheck your knowledge of this course with a 50-question practice test.
- Comprehensive test covering all topics
- Detailed video explanations for wrong answers
About This Course
Earn a Principles of Marketing Certificate in about two weeks by watching dynamic and quick video lessons that make it easy to retain critical marketing concepts. Learn the importance of strategic marketing and find out how marketing strategies are influenced by external factors.
Who's This For?
Individuals who work in business, sales or advertising can refresh their marketing skills with this course, which is also useful for people coming to the business world from other careers.
Prerequisites aren't needed for this course, but students should have a basic understanding of business principles.
Benefits of the Certificate
When you've completed this course, you can add this certificate to your LinkedIn profile or resume or apply your new skills to your personal life. Benefits include:
- Demonstrating to employers and clients your familiarity with fundamental marketing principles.
- Using your new skills to attract clients and sell your product if you own your own business.
- Creating marketing campaigns for non-profit organizations or using your skills for other volunteer activities.
- Sharing your marketing skills with students through tutoring activities.
Principles of Marketing Program Breakdown
Marketing Philosophies and Ethics
Start your training with lessons on marketing, sales and production orientation. Study marketing ethics and corporate social responsibility.
This chapter teaches you about strategic marketing, situation analysis, target marketing strategies and the marketing mix.
The Marketing Environment
Examine external influences on marketing strategy, social factors in marketing and tips for staying competitive in foreign and domestic markets. You can also study political issues associated with marketing and explore the role of technology in this field.
Assess the importance of global marketing and learn how e-commerce plays a role in international marketing. Discuss the international marketing mix and strategies for breaking into foreign markets.
Consumer Decision Making
This chapter covers the consumer decision-making process, buying behavior, the purchase and post-purchase processes and buying influences.
Business Marketing and Marketing Research
Study differences between B2B and B2C marketing and examine the components of business marketing. Learn how to start a marketing research project.
Segmentation and Product Marketing
In this chapter, you'll learn about market segments, positioning, product development, branding and brand equity.
Managing a Product and Retailing
Examine new products and the considerations involved in creating a marketing mix for different cultures and countries. Learn about product life cycles, retail segments, target markets and the retail marketing mix.
Services Marketing, Marketing Channels & Supply Chain Management
This chapter teaches you the differences between services and goods as well as non-profit and for-profit marketing. You'll learn about channel intermediaries, channel conflict and supply chain management.
Promotion, Advertising and Public Relations
Learn about the promotional mix, advertising types, sales promotion and trade sales promotion. Examine the technology used to interact with customers and learn how public relations differs from advertising.
Selling and Pricing Strategy
End this course by studying relationship selling and steps in the selling process. Explore pricing objectives, elasticity and pricing cost. Find out how environmental factors influence pricing and learn what motivates mark-up and breakeven pricing.
Earning College Credit
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