Principles of Marketing: Help and Review

Course Summary

Use this Principles of Marketing review course to get caught up in your marketing or business classes. Our short video lessons and quizzes can help you get a handle on some of the tougher subjects you're struggling with so you can ace a test or homework assignment.
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14 chapters in Principles of Marketing: Help and Review

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(0, 14)}}
Ch 1. Marketing Philosophies and Ethics: Help and Review {{cp.topicAssetIdToProgress[22230].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Introduction to Marketing: Definition and Applications Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Market Orientation and Sales Orientation: Definition and Differences Score: {{cp.lessonAssetIdToProgress[1502].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1502].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1502].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1502].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Ethical Behavior in Marketing: What Are Marketing Ethics? Score: {{cp.lessonAssetIdToProgress[1503].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1503].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1503].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1503].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Business Ethics: Corporate Social Responsibility Score: {{cp.lessonAssetIdToProgress[1504].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1504].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1504].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1504].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Ethics and Cause-Related Marketing Score: {{cp.lessonAssetIdToProgress[1505].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1505].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1505].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1505].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - The 5 C's of Marketing Score: {{cp.lessonAssetIdToProgress[52389].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[52389].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[52389].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[52389].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Mass Customization in Marketing: Definition, Benefits & Examples Score: {{cp.lessonAssetIdToProgress[17205].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17205].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17205].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17205].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Merchandising Business: Definition & Examples Score: {{cp.lessonAssetIdToProgress[16070].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[16070].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[16070].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[16070].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Method of Communication in Business: Different Types, Overview Score: {{cp.lessonAssetIdToProgress[7212].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7212].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7212].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7212].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Need Recognition in Marketing: Definition & Explanation Score: {{cp.lessonAssetIdToProgress[6597].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6597].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6597].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6597].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Net Sales: Definition & Formula Score: {{cp.lessonAssetIdToProgress[15953].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15953].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[15953].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15953].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - New-to-the-World Products: Examples & Overview Score: {{cp.lessonAssetIdToProgress[9519].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9519].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9519].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9519].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Sales Maximization Theory Score: {{cp.lessonAssetIdToProgress[9564].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9564].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9564].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9564].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - Segmentation Variables in Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[17627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17627].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17627].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - Stealth Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[17615].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17615].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17615].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17615].bestScoreQuestions}}  Take Quiz Optional
Lesson 16 - What Is Arbitrage? - Definition & Example Score: {{cp.lessonAssetIdToProgress[16030].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[16030].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[16030].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[16030].bestScoreQuestions}}  Take Quiz Optional
Lesson 17 - What Is Brand Equity? - Definition, Components & Measurement Score: {{cp.lessonAssetIdToProgress[9543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9543].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9543].bestScoreQuestions}}  Take Quiz Optional
Lesson 18 - What Is Brand Strategy? - Definition, Examples & Development Score: {{cp.lessonAssetIdToProgress[9607].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9607].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9607].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9607].bestScoreQuestions}}  Take Quiz Optional
Lesson 19 - What Is Ethnographic Research in Marketing? - Definition, Methods & Examples Score: {{cp.lessonAssetIdToProgress[9594].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9594].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9594].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9594].bestScoreQuestions}}  Take Quiz Optional
Lesson 20 - What Is Franchising? - Definition & Explanation Score: {{cp.lessonAssetIdToProgress[6639].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6639].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6639].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6639].bestScoreQuestions}}  Take Quiz Optional
Lesson 21 - What Is Guerrilla Marketing? - Definition, Strategies & Examples Score: {{cp.lessonAssetIdToProgress[9550].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9550].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9550].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9550].bestScoreQuestions}}  Take Quiz Optional
Lesson 22 - What is Mass Marketing? - Definition, Advantages & Examples Score: {{cp.lessonAssetIdToProgress[17614].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17614].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17614].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17614].bestScoreQuestions}}  Take Quiz Optional
Lesson 23 - What is Telemarketing? - Definition, Examples & Laws Score: {{cp.lessonAssetIdToProgress[17605].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17605].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17605].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17605].bestScoreQuestions}}  Take Quiz Optional
Lesson 24 - What is Viral Marketing? - Definition, Techniques & Examples Score: {{cp.lessonAssetIdToProgress[17638].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17638].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17638].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17638].bestScoreQuestions}}  Take Quiz Optional
Lesson 25 - What is Pragmatic Marketing? - Definition & Methodology Score: {{cp.lessonAssetIdToProgress[138768].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[138768].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[138768].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[138768].bestScoreQuestions}}  Take Quiz Optional
Lesson 26 - What is Thought Leadership? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[216823].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[216823].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[216823].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[216823].bestScoreQuestions}}  Take Quiz Optional
Lesson 27 - Face-to-Face Customer Service: Definition & Examples Score: {{cp.lessonAssetIdToProgress[394473].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[394473].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[394473].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[394473].bestScoreQuestions}}  Take Quiz Optional
Lesson 28 - Customer Delight: Definition & Examples Score: {{cp.lessonAssetIdToProgress[394475].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[394475].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[394475].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[394475].bestScoreQuestions}}  Take Quiz Optional
Lesson 29 - What is a Customer Experience Pyramid? Score: {{cp.lessonAssetIdToProgress[394477].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[394477].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[394477].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[394477].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 14)}}
Ch 2. Competitive Advantage: Help and Review {{cp.topicAssetIdToProgress[22231].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Competitive Advantage: The Importance of Strategic Marketing Score: {{cp.lessonAssetIdToProgress[1507].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1507].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1507].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1507].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Business Plans: How to Develop a Business Mission Statement Score: {{cp.lessonAssetIdToProgress[1508].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1508].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1508].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1508].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is SWOT: Situation Analysis in Marketing Score: {{cp.lessonAssetIdToProgress[1509].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1509].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1509].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1509].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages Score: {{cp.lessonAssetIdToProgress[1510].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1510].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1510].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1510].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How to Identify Strategic Alternatives in Marketing Score: {{cp.lessonAssetIdToProgress[1511].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1511].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1511].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1511].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Target Market Strategies for Successful Business Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - The Marketing Mix: Product, Place, Price & Promotion Score: {{cp.lessonAssetIdToProgress[1513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1513].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1513].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What Is a Competitive Environment in Business? - Definition, Examples, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[6609].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6609].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6609].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6609].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What Is a Value Chain? - Definition, Analysis & Example Score: {{cp.lessonAssetIdToProgress[15996].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15996].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[15996].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15996].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - What Is Brand Loyalty in Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[6598].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6598].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6598].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6598].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - What is Competition in Marketing? - Definition & Types Score: {{cp.lessonAssetIdToProgress[9225].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9225].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9225].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9225].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - What Is Consumer Behavior in Marketing? - Factors, Model & Definition Score: {{cp.lessonAssetIdToProgress[6640].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6640].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6640].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6640].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - What Is Feedback in Marketing? - Definition, Systems & Examples Score: {{cp.lessonAssetIdToProgress[9571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9571].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9571].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 14)}}
Ch 3. The Marketing Environment: Help and Review {{cp.topicAssetIdToProgress[22232].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Marketing Environment: External Influences on Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1515].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1515].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Attitudes, Values & Belief: Social Factors in Marketing Score: {{cp.lessonAssetIdToProgress[1516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1516].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1516].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Consumer and Industry Reaction to the Market and Economy Score: {{cp.lessonAssetIdToProgress[1517].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1517].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1517].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1517].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Technology's Impact on Marketing and Marketers Score: {{cp.lessonAssetIdToProgress[1518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1518].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1518].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - The Political and Legal Environment of Marketing Score: {{cp.lessonAssetIdToProgress[1519].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1519].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1519].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1519].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Foreign and Domestic Business Competition: Definition and Regulations Score: {{cp.lessonAssetIdToProgress[1520].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1520].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1520].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1520].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What Is Demographic Segmentation in Marketing? - Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[9591].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9591].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9591].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9591].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Brand Preference: Definition & Explanation Score: {{cp.lessonAssetIdToProgress[6629].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6629].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6629].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6629].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Brand Recognition in Marketing: Definition & Explanation Score: {{cp.lessonAssetIdToProgress[6612].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6612].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6612].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6612].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Brand Repositioning: Definition, Strategies & Examples Score: {{cp.lessonAssetIdToProgress[17635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17635].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17635].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Brick-And-Mortar Store: Definition & Marketing Strategies Score: {{cp.lessonAssetIdToProgress[6633].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6633].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6633].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6633].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Cash Cow in Marketing: Definition, Matrix & Examples Score: {{cp.lessonAssetIdToProgress[5266].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5266].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5266].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5266].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Cause-Related Marketing: Example Campaigns & Definition Score: {{cp.lessonAssetIdToProgress[5267].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5267].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5267].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5267].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - Channel Members in Marketing: Definition & Overview Score: {{cp.lessonAssetIdToProgress[9601].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9601].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9601].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9601].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - Co-Branding: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[17613].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17613].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17613].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17613].bestScoreQuestions}}  Take Quiz Optional
Lesson 16 - Cognitive Dissonance in Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[6615].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6615].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6615].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6615].bestScoreQuestions}}  Take Quiz Optional
Lesson 17 - Environmental Planning in Management: Definition & Explanation Score: {{cp.lessonAssetIdToProgress[6929].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6929].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6929].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6929].bestScoreQuestions}}  Take Quiz Optional
Lesson 18 - Environmental Scanning in Marketing: Definition, Examples & Methods Score: {{cp.lessonAssetIdToProgress[5268].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5268].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5268].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5268].bestScoreQuestions}}  Take Quiz Optional
Lesson 19 - Evaluative Criteria in Marketing: Definition & Summary Score: {{cp.lessonAssetIdToProgress[9590].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9590].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9590].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9590].bestScoreQuestions}}  Take Quiz Optional
Lesson 20 - Evoked Set in Marketing: Definition & Explanation Score: {{cp.lessonAssetIdToProgress[6624].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6624].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6624].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6624].bestScoreQuestions}}  Take Quiz Optional
Lesson 21 - International Economic Environment in Marketing: Definition & Factors Score: {{cp.lessonAssetIdToProgress[8516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8516].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[8516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8516].bestScoreQuestions}}  Take Quiz Optional
Lesson 22 - Vendor Analysis: Definition & Process Score: {{cp.lessonAssetIdToProgress[17620].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17620].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17620].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17620].bestScoreQuestions}}  Take Quiz Optional
Lesson 23 - What is a Marketing Concept? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[17612].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17612].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17612].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17612].bestScoreQuestions}}  Take Quiz Optional
Lesson 24 - What is Product Marketing? Score: {{cp.lessonAssetIdToProgress[3782].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3782].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[3782].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3782].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(3, 14)}}
Ch 4. International Marketplace: Help and Review {{cp.topicAssetIdToProgress[22233].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - International Marketing: The Importance of Global Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1522].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1522].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1522].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1522].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Internet and Global Marketing: Ecommerce on an International Scale Score: {{cp.lessonAssetIdToProgress[1523].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1523].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1523].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1523].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - International External Marketing: Culture, Economics, Tech & More Score: {{cp.lessonAssetIdToProgress[1524].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1524].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1524].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1524].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - International Marketing Mix and the 4 Ps of Marketing Score: {{cp.lessonAssetIdToProgress[1525].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1525].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1525].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1525].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Breaking Into Foreign Markets: International Marketing Strategies Score: {{cp.lessonAssetIdToProgress[1526].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1526].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1526].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1526].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - The Global Marketplace: Definition & Overview Score: {{cp.lessonAssetIdToProgress[9224].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9224].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9224].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9224].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Transnational Corporation: Definition & Examples Score: {{cp.lessonAssetIdToProgress[15670].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15670].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[15670].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15670].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is Global Competition in Business? - Definition & Challenges Score: {{cp.lessonAssetIdToProgress[9221].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9221].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9221].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9221].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What is Global Trade? - Definition, Advantages & Barriers Score: {{cp.lessonAssetIdToProgress[9212].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9212].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9212].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9212].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Customs Union: Definition & Theory Score: {{cp.lessonAssetIdToProgress[8487].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8487].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[8487].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8487].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Transnational Strategy: Definition & Examples Score: {{cp.lessonAssetIdToProgress[216859].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[216859].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[216859].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[216859].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Global Market Entry, M&A & Exit Strategies Score: {{cp.lessonAssetIdToProgress[254415].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254415].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[254415].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254415].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Global Market Penetration Techniques & Their Impact Score: {{cp.lessonAssetIdToProgress[254417].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254417].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[254417].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254417].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - Pros & Cons of Outsourcing Global Market Research Score: {{cp.lessonAssetIdToProgress[254431].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254431].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[254431].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[254431].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(4, 14)}}
Ch 5. Consumer Decision Making: Help and Review {{cp.topicAssetIdToProgress[22234].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Consumer Behavior Theory and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1528].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1528].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1528].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1528].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Understanding the Consumer Decision-Making Process: A Marketing Must Score: {{cp.lessonAssetIdToProgress[1529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1529].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1529].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Consumer Psychology and the Purchase Process Score: {{cp.lessonAssetIdToProgress[1530].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1530].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1530].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1530].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Cognitive Dissonance & Post-Purchase Process Score: {{cp.lessonAssetIdToProgress[2807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2807].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2807].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Brand Familiarity and the Purchase Process Score: {{cp.lessonAssetIdToProgress[2808].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2808].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2808].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2808].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Buying Behavior and Marketing: Types of Consumer Buying Decisions Score: {{cp.lessonAssetIdToProgress[1531].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1531].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1531].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1531].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Influences on Consumer Buying Decisions: Cultures, Values & More Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What Is Customer Service? - Definition, Types & Role in Marketing Score: {{cp.lessonAssetIdToProgress[9582].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9582].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9582].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9582].bestScoreQuestions}}  Take Quiz Optional
Flashcards - Customer Service Terms Flashcards
Lesson 10 - What is B2C Marketing? - Definition & Strategies Score: {{cp.lessonAssetIdToProgress[17617].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17617].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17617].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17617].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - What Is Customer Focus in Marketing? - Definition, Strategies & Examples Score: {{cp.lessonAssetIdToProgress[8492].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8492].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[8492].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8492].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - What Is Full Service? - Definition & Overview Score: {{cp.lessonAssetIdToProgress[9554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9554].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9554].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - What is Purchasing Power? - Definition & Parity Theory Score: {{cp.lessonAssetIdToProgress[9217].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9217].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9217].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9217].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - What Is Total Customer Experience? - Definition & Model Score: {{cp.lessonAssetIdToProgress[6938].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6938].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6938].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6938].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - Consumer Psychology: Definition & Behavior Score: {{cp.lessonAssetIdToProgress[64758].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[64758].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[64758].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[64758].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(5, 14)}}
Ch 6. Business Marketing and Marketing Research: Help and Review {{cp.topicAssetIdToProgress[22235].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - B2B vs. B2C: How Business Marketing Differs from Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1534].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1534].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1534].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1534].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Business Marketing: Producers, Resellers, Governments & Institutions Score: {{cp.lessonAssetIdToProgress[1535].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1535].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1535].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1535].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Business Buyers: New Buy, Modified Rebuy, Straight Rebuy Score: {{cp.lessonAssetIdToProgress[1536].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1536].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1536].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1536].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Marketing Research: Definition, Purpose and Role in Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How to Establish a Marketing Research Project Score: {{cp.lessonAssetIdToProgress[1538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1538].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1538].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Secondary Data in Marketing Research: Definition, Sources & Collection Score: {{cp.lessonAssetIdToProgress[9611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9611].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9611].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is a Stacked Bar Chart? Score: {{cp.lessonAssetIdToProgress[53919].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[53919].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[53919].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[53919].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Adverse Selection vs. Moral Hazard Score: {{cp.lessonAssetIdToProgress[54330].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[54330].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[54330].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[54330].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What Is Diversification of Business? - Strategies, Definition & Examples Score: {{cp.lessonAssetIdToProgress[5285].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5285].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5285].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5285].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - What Is a Market Segment? - Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[9553].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9553].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9553].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9553].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - What Is Primary Data in Marketing Research? - Definition, Sources & Collection Score: {{cp.lessonAssetIdToProgress[9608].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9608].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9608].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9608].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Ad Campaign: Strategy & Examples Score: {{cp.lessonAssetIdToProgress[17653].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17653].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17653].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17653].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Advertainment: Examples & Overview Score: {{cp.lessonAssetIdToProgress[9584].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9584].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9584].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9584].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - Benefit Segmentation in Marketing: Examples & Overview Score: {{cp.lessonAssetIdToProgress[9518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9518].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9518].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - Brand Awareness: Definition, Strategy, Metrics & Measurement Score: {{cp.lessonAssetIdToProgress[17630].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17630].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17630].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17630].bestScoreQuestions}}  Take Quiz Optional
Lesson 16 - Brand Extension: Definition, Strategy, Failures & Examples Score: {{cp.lessonAssetIdToProgress[17610].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17610].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17610].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17610].bestScoreQuestions}}  Take Quiz Optional
Lesson 17 - Brand Message: Examples & Overview Score: {{cp.lessonAssetIdToProgress[9581].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9581].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9581].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9581].bestScoreQuestions}}  Take Quiz Optional
Lesson 18 - Cross-Sectional Study: Definition, Advantages, Disadvantages & Example Score: {{cp.lessonAssetIdToProgress[17631].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17631].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17631].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17631].bestScoreQuestions}}  Take Quiz Optional
Lesson 19 - Franchisee in Marketing: Definition & Explanation Score: {{cp.lessonAssetIdToProgress[6606].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6606].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6606].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6606].bestScoreQuestions}}  Take Quiz Optional
Lesson 20 - Independent Retailer: Definition & Overview Score: {{cp.lessonAssetIdToProgress[9538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9538].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9538].bestScoreQuestions}}  Take Quiz Optional
Lesson 21 - Influencer in Marketing: Definition & Overview Score: {{cp.lessonAssetIdToProgress[9593].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9593].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9593].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9593].bestScoreQuestions}}  Take Quiz Optional
Lesson 22 - Intangibility in Marketing: Definition & Overview Score: {{cp.lessonAssetIdToProgress[9558].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9558].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9558].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9558].bestScoreQuestions}}  Take Quiz Optional
Lesson 23 - Laggards in Marketing: Definition & Overview Score: {{cp.lessonAssetIdToProgress[9531].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9531].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9531].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9531].bestScoreQuestions}}  Take Quiz Optional
Lesson 24 - Learned Behavior in Marketing: Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[6608].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6608].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6608].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6608].bestScoreQuestions}}  Take Quiz Optional
Lesson 25 - Marketing Niche: Examples & Overview Score: {{cp.lessonAssetIdToProgress[6627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6627].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6627].bestScoreQuestions}}  Take Quiz Optional
Lesson 26 - Marketing Orientation: Definition & Examples Score: {{cp.lessonAssetIdToProgress[3787].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3787].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[3787].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3787].bestScoreQuestions}}  Take Quiz Optional
Lesson 27 - Marketing Plan Controls: Examples & Explanation Score: {{cp.lessonAssetIdToProgress[7548].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7548].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7548].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7548].bestScoreQuestions}}  Take Quiz Optional
Lesson 28 - Marketing-Oriented Company: Definition & Examples Score: {{cp.lessonAssetIdToProgress[3789].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3789].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[3789].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3789].bestScoreQuestions}}  Take Quiz Optional
Lesson 29 - Quota Sampling: Definition, Method & Examples Score: {{cp.lessonAssetIdToProgress[17649].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17649].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17649].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17649].bestScoreQuestions}}  Take Quiz Optional
Lesson 30 - Sales-Oriented Company: Definition & Examples Score: {{cp.lessonAssetIdToProgress[3788].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3788].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[3788].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3788].bestScoreQuestions}}  Take Quiz Optional
Lesson 31 - Schedule Variance: Definition, Formula & Calculation Score: {{cp.lessonAssetIdToProgress[28117].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[28117].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[28117].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[28117].bestScoreQuestions}}  Take Quiz Optional
Lesson 32 - What Are Business-to-Business Sales? - Definition, Process & Techniques Score: {{cp.lessonAssetIdToProgress[9588].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9588].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9588].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9588].bestScoreQuestions}}  Take Quiz Optional
Lesson 33 - What is a Marketing Plan? - Definition & Sample Score: {{cp.lessonAssetIdToProgress[9219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9219].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9219].bestScoreQuestions}}  Take Quiz Optional
Lesson 34 - What Is B2B Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[9524].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9524].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9524].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9524].bestScoreQuestions}}  Take Quiz Optional
Lesson 35 - What is Idea Generation? - Definition, Process & Techniques Score: {{cp.lessonAssetIdToProgress[17629].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17629].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17629].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17629].bestScoreQuestions}}  Take Quiz Optional
Lesson 36 - What is Internal Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[17609].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17609].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17609].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17609].bestScoreQuestions}}  Take Quiz Optional
Lesson 37 - What is Business Intelligence? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[69160].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[69160].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[69160].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[69160].bestScoreQuestions}}  Take Quiz Optional
Lesson 38 - How to Write Marketing Copy Score: {{cp.lessonAssetIdToProgress[146741].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146741].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[146741].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[146741].bestScoreQuestions}}  Take Quiz Optional
Lesson 39 - Comparing Traditional Marketing to Digital Marketing & Advertising Score: {{cp.lessonAssetIdToProgress[405803].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405803].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[405803].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405803].bestScoreQuestions}}  Take Quiz Optional
Lesson 40 - Digital Marketing Campaign: Definition & Examples Score: {{cp.lessonAssetIdToProgress[405805].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405805].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[405805].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405805].bestScoreQuestions}}  Take Quiz Optional
Lesson 41 - Developing an Advertising Campaign to Differentiate Your Brand Score: {{cp.lessonAssetIdToProgress[405807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405807].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[405807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405807].bestScoreQuestions}}  Take Quiz Optional
Lesson 42 - Advertising Strategies in Digital Marketing Campaigns Score: {{cp.lessonAssetIdToProgress[405809].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405809].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[405809].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405809].bestScoreQuestions}}  Take Quiz Optional
Lesson 43 - Integrating SEO into a Digital Marketing Campaign Score: {{cp.lessonAssetIdToProgress[405811].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405811].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[405811].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405811].bestScoreQuestions}}  Take Quiz Optional
Lesson 44 - Social Media Marketing Channels: Digital Video & Audio Score: {{cp.lessonAssetIdToProgress[405813].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405813].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[405813].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405813].bestScoreQuestions}}  Take Quiz Optional
Lesson 45 - Measuring & Tracking Digital Marketing Ads & Campaigns Score: {{cp.lessonAssetIdToProgress[405815].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405815].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[405815].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405815].bestScoreQuestions}}  Take Quiz Optional
Lesson 46 - How to Create a Digital Marketing Plan Score: {{cp.lessonAssetIdToProgress[405817].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405817].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[405817].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405817].bestScoreQuestions}}  Take Quiz Optional
Lesson 47 - Using Digital Analytics in Marketing Score: {{cp.lessonAssetIdToProgress[76516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76516].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[76516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76516].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(6, 14)}}
Ch 7. Segmentation and Product Marketing: Help and Review {{cp.topicAssetIdToProgress[22236].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Market Segmentation: Why Market Segments Are Important to Marketers Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Market Segmentation: Geographic, Demographic, Psychographic & More Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Segment Business Markets Step-by-Step Score: {{cp.lessonAssetIdToProgress[1542].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1542].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1542].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1542].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is a Business Product: Definition for Marketers Score: {{cp.lessonAssetIdToProgress[1544].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1544].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1544].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1544].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Consumer Products: Convenience, Shopping, Specialty & Unsought Products Score: {{cp.lessonAssetIdToProgress[1545].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1545].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1545].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1545].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Product Development and Business Growth: Process & Strategies Score: {{cp.lessonAssetIdToProgress[1546].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1546].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1546].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1546].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Branding and Brand Equity in Business Marketing Score: {{cp.lessonAssetIdToProgress[1547].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1547].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1547].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1547].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Psychographic Segmentation in Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[9541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9541].bestScoreQuestions}}  Take Quiz Optional
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Lesson 9 - Unique Selling Proposition (USP): Examples & Definition Score: {{cp.lessonAssetIdToProgress[5281].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5281].bestScoreQuestions}}  Take Quiz Optional
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Lesson 10 - Unsought Products: Definition & Examples Score: {{cp.lessonAssetIdToProgress[9610].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9610].bestScoreQuestions}}  Take Quiz Optional
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Lesson 11 - What are Market Demographics? - Definition & Overview Score: {{cp.lessonAssetIdToProgress[10258].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10258].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[10258].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10258].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - What is a Market Profile? - Definition & Example Score: {{cp.lessonAssetIdToProgress[9280].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9280].bestScoreQuestions}}  Take Quiz Optional
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Lesson 13 - What Is a Market Reference Point? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[9556].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9556].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9556].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9556].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - What Is a Portfolio Matrix in Marketing? - Definition & Model Score: {{cp.lessonAssetIdToProgress[5284].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5284].bestScoreQuestions}}