Principles of Marketing: Help and Review
- Course type: Self-paced
- Available Lessons: 253
- Average Lesson Length: 8 min
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Eligible for Certificate: Yes
Certificates show that you have completed the course. They do not provide credit.
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Watch a preview:
chapter 1 / lesson 1Introduction to Marketing: Definition and Applications
Course Summary
Use this Principles of Marketing review course to get caught up in your marketing or business classes. Our short video lessons and quizzes can help you get a handle on some of the tougher subjects you're struggling with so you can ace a test or homework assignment.To Start This Course Today
Try it free for 5 days
14 chapters in Principles of Marketing: Help and Review
Who's it for?
Anyone who needs help understanding the principles of marketing will benefit from taking this course. You will be able to grasp the subject matter faster, retain critical knowledge longer and earn better grades. You're in the right place if you:
- Have fallen behind in understanding marketing philosophies and research, consumer decision making, product retailing, pricing strategies or any other basic marketing topic.
- Need an efficient way to learn marketing.
- Learn best with engaging auditory and visual tools.
- Struggle with learning disabilities or learning differences, including autism and ADHD.
- Experience difficulty understanding your teachers.
- Missed class time and need to catch up.
- Can't access extra math learning resources at school.
How it works:
- Start at the beginning, or identify the topics that you need help with.
- Watch and learn from fun videos, reviewing as needed.
- Refer to the video transcripts to reinforce your learning.
- Confirm your understanding through lesson quizzes and chapter exams.
- Submit questions to one of our instructors for personalized support if you need extra help.
Why it works:
- Study Efficiently: Skip what you know, review what you don't.
- Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
- Be Ready on Test Day: Use the Principles of Marketing final exam to be prepared.
- Get Extra Support: Ask our subject-matter experts any relevant question. They're here to help!
- Study With Flexibility: Watch videos on any web-ready device.
Course Topics
In this course, you'll learn the answers to questions including:
- What are some basic marketing concepts and ethical considerations?
- How can companies acquire a major share of a market and increase their profits?
- What external factors affect marketing strategies?
- How can companies compete overseas?
- What factors affect consumer decision making?
- How does business-to-business differ from consumer marketing?
- Why is targeted marketing more effective than mass marketing?
- What are the six stages found in the new product development process?
- How does marketing of goods differ from marketing of services?
- How does supply chain management work?
- What roles do advertising, promotion and public relations play in marketing?
- What are the different types of pricing and selling strategies?
Earning College Credit
Did you know… We have over 95 college courses that prepare you to earn credit by exam that is accepted by over 2,000 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.
To learn more, visit our Earning Credit Page
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