Principles of Marketing: Help and Review
- Course type: Self-paced
- Available Lessons: 253
- Average Lesson Length: 8 min
-
Eligible for Certificate: Yes
Certificates show that you have completed the course. They do not provide credit.
-
Watch a preview:
chapter 1 / lesson 1Introduction to Marketing: Definition and Applications
Custom Courses are courses that you create from Study.com lessons. Use them just like other courses to
track progress, access quizzes and exams, and share content.
Teachers
Organize and share selected lessons with your class. Make planning easier by creating your own custom course.
Students
Add important lessons to your Custom Course, track your progress, and achieve your study goals faster.
Create a new course from any lesson page or your dashboard.
From any lesson page:
Click "Add to" located below the video player and follow the prompts to name your course and save your lesson.
From your dashboard:
Click on the "Custom Courses" tab, then click "Create course". Next, go to any lesson page and begin
adding lessons.
Edit your Custom Course directly from your dashboard.
Personalize:
Name your Custom Course and add an optional description or learning objective.
Organize:
Create chapters to group lesson within your course. Remove and reorder chapters and lessons at any time.
Share your Custom Course or assign lessons and chapters.
Teacher Edition:
Share or assign lessons and chapters by clicking the "Teacher" tab on the lesson or chapter page you want to
assign.
Students' quiz scores and video views will be trackable in your "Teacher" tab.
Premium Edition:
You can share your Custom Course by copying and pasting the course URL. Only Study.com members will be able to access the
entire course.
Course Summary
Use this Principles of Marketing review course to get caught up in your marketing or business classes. Our short video lessons and quizzes can help you get a handle on some of the tougher subjects you're struggling with so you can ace a test or homework assignment.
Create An Account
To Start This Course Today
Used by over 30 million students worldwide
To Start This Course Today
Try it free for 5 days
14 Chapters in Principles of Marketing: Help and Review
14 chapters in Principles of Marketing: Help and Review
Week {{::cp.getGoalWeekForTopic(0, 14)}}
Ch 1. Marketing Philosophies and Ethics: Help and Review
{{cp.topicAssetIdToProgress[22230].percentComplete}}% complete
Go to chapter
Marketing Philosophies and Ethics: Help and Review
Practice Chapter Exam -
Score: {{cp.topicAssetIdToProgress[22230].bestScoreCorrect}}/{{cp.topicAssetIdToProgress[22230].bestScoreQuestions}}
Practice Chapter Exam - Marketing Philosophies and Ethics: Help and Review
Week {{::cp.getGoalWeekForTopic(1, 14)}}
Ch 2. Competitive Advantage: Help and Review
{{cp.topicAssetIdToProgress[22231].percentComplete}}% complete
Go to chapter
Competitive Advantage: Help and Review
Practice Chapter Exam -
Score: {{cp.topicAssetIdToProgress[22231].bestScoreCorrect}}/{{cp.topicAssetIdToProgress[22231].bestScoreQuestions}}
Practice Chapter Exam - Competitive Advantage: Help and Review
Week {{::cp.getGoalWeekForTopic(2, 14)}}
Ch 3. The Marketing Environment: Help and Review
{{cp.topicAssetIdToProgress[22232].percentComplete}}% complete
Go to chapter
The Marketing Environment: Help and Review
Practice Chapter Exam -
Score: {{cp.topicAssetIdToProgress[22232].bestScoreCorrect}}/{{cp.topicAssetIdToProgress[22232].bestScoreQuestions}}
Practice Chapter Exam - The Marketing Environment: Help and Review
Week {{::cp.getGoalWeekForTopic(3, 14)}}
Ch 4. International Marketplace: Help and Review
{{cp.topicAssetIdToProgress[22233].percentComplete}}% complete
Go to chapter
International Marketplace: Help and Review
Practice Chapter Exam -
Score: {{cp.topicAssetIdToProgress[22233].bestScoreCorrect}}/{{cp.topicAssetIdToProgress[22233].bestScoreQuestions}}
Practice Chapter Exam - International Marketplace: Help and Review
Week {{::cp.getGoalWeekForTopic(4, 14)}}
Ch 5. Consumer Decision Making: Help and Review
{{cp.topicAssetIdToProgress[22234].percentComplete}}% complete
Go to chapter
Consumer Decision Making: Help and Review
Practice Chapter Exam -
Score: {{cp.topicAssetIdToProgress[22234].bestScoreCorrect}}/{{cp.topicAssetIdToProgress[22234].bestScoreQuestions}}
Practice Chapter Exam - Consumer Decision Making: Help and Review
Week {{::cp.getGoalWeekForTopic(5, 14)}}
Ch 6. Business Marketing and Marketing Research: Help and Review
{{cp.topicAssetIdToProgress[22235].percentComplete}}% complete
Practice Chapter Exam -
Score: {{cp.topicAssetIdToProgress[22235].bestScoreCorrect}}/{{cp.topicAssetIdToProgress[22235].bestScoreQuestions}}
Practice Chapter Exam - Business Marketing and Marketing Research: Help and Review
Week {{::cp.getGoalWeekForTopic(6, 14)}}
Ch 7. Segmentation and Product Marketing: Help and Review
{{cp.topicAssetIdToProgress[22236].percentComplete}}% complete
Go to chapter
Segmentation and Product Marketing: Help and Review
Practice Chapter Exam -
Score: {{cp.topicAssetIdToProgress[22236].bestScoreCorrect}}/{{cp.topicAssetIdToProgress[22236].bestScoreQuestions}}
Practice Chapter Exam - Segmentation and Product Marketing: Help and Review
Week {{::cp.getGoalWeekForTopic(7, 14)}}
Ch 8. Managing a Product and Retailing: Help and Review
{{cp.topicAssetIdToProgress[22237].percentComplete}}% complete
Go to chapter
Managing a Product and Retailing: Help and Review
Practice Chapter Exam -
Score: {{cp.topicAssetIdToProgress[22237].bestScoreCorrect}}/{{cp.topicAssetIdToProgress[22237].bestScoreQuestions}}
Practice Chapter Exam - Managing a Product and Retailing: Help and Review
Week {{::cp.getGoalWeekForTopic(8, 14)}}
Ch 9. Overview of Global Logistics & Distribution
{{cp.topicAssetIdToProgress[254473].percentComplete}}% complete
Go to chapter
Overview of Global Logistics & Distribution
Practice Chapter Exam -
Score: {{cp.topicAssetIdToProgress[254473].bestScoreCorrect}}/{{cp.topicAssetIdToProgress[254473].bestScoreQuestions}}
Practice Chapter Exam - Overview of Global Logistics & Distribution
Week {{::cp.getGoalWeekForTopic(9, 14)}}
Ch 10. Services Marketing: Tutoring Solution
{{cp.topicAssetIdToProgress[22238].percentComplete}}% complete
Go to chapter
Services Marketing: Tutoring Solution
Practice Chapter Exam -
Score: {{cp.topicAssetIdToProgress[22238].bestScoreCorrect}}/{{cp.topicAssetIdToProgress[22238].bestScoreQuestions}}
Practice Chapter Exam - Services Marketing: Tutoring Solution
Week {{::cp.getGoalWeekForTopic(10, 14)}}
Ch 11. Promotion, Advertising and Public Relations: Help and Review
{{cp.topicAssetIdToProgress[22239].percentComplete}}% complete
Practice Chapter Exam -
Score: {{cp.topicAssetIdToProgress[22239].bestScoreCorrect}}/{{cp.topicAssetIdToProgress[22239].bestScoreQuestions}}
Practice Chapter Exam - Promotion, Advertising and Public Relations: Help and Review
Week {{::cp.getGoalWeekForTopic(11, 14)}}
Ch 12. Selling and Pricing Strategy: Help and Review
{{cp.topicAssetIdToProgress[22240].percentComplete}}% complete
Go to chapter
Selling and Pricing Strategy: Help and Review
Practice Chapter Exam -
Score: {{cp.topicAssetIdToProgress[22240].bestScoreCorrect}}/{{cp.topicAssetIdToProgress[22240].bestScoreQuestions}}
Practice Chapter Exam - Selling and Pricing Strategy: Help and Review
Week {{::cp.getGoalWeekForTopic(12, 14)}}
Ch 13. Marketing & Promotion
{{cp.topicAssetIdToProgress[250459].percentComplete}}% complete
Go to chapter
Marketing & Promotion
Practice Chapter Exam -
Score: {{cp.topicAssetIdToProgress[250459].bestScoreCorrect}}/{{cp.topicAssetIdToProgress[250459].bestScoreQuestions}}
Practice Chapter Exam - Marketing & Promotion
Week {{::cp.getGoalWeekForTopic(13, 14)}}
Ch 14. Small Business Marketing Strategies
{{cp.topicAssetIdToProgress[250461].percentComplete}}% complete
Go to chapter
Small Business Marketing Strategies
Practice Chapter Exam -
Score: {{cp.topicAssetIdToProgress[250461].bestScoreCorrect}}/{{cp.topicAssetIdToProgress[250461].bestScoreQuestions}}
Practice Chapter Exam - Small Business Marketing Strategies
Who's it for?
Anyone who needs help understanding the principles of marketing will benefit from taking this course. You will be able to grasp the subject matter faster, retain critical knowledge longer and earn better grades. You're in the right place if you:
- Have fallen behind in understanding marketing philosophies and research, consumer decision making, product retailing, pricing strategies or any other basic marketing topic.
- Need an efficient way to learn marketing.
- Learn best with engaging auditory and visual tools.
- Struggle with learning disabilities or learning differences, including autism and ADHD.
- Experience difficulty understanding your teachers.
- Missed class time and need to catch up.
- Can't access extra math learning resources at school.
How it works:
- Start at the beginning, or identify the topics that you need help with.
- Watch and learn from fun videos, reviewing as needed.
- Refer to the video transcripts to reinforce your learning.
- Confirm your understanding through lesson quizzes and chapter exams.
- Submit questions to one of our instructors for personalized support if you need extra help.
Why it works:
- Study Efficiently: Skip what you know, review what you don't.
- Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
- Be Ready on Test Day: Use the Principles of Marketing final exam to be prepared.
- Get Extra Support: Ask our subject-matter experts any relevant question. They're here to help!
- Study With Flexibility: Watch videos on any web-ready device.
Course Topics
In this course, you'll learn the answers to questions including:
- What are some basic marketing concepts and ethical considerations?
- How can companies acquire a major share of a market and increase their profits?
- What external factors affect marketing strategies?
- How can companies compete overseas?
- What factors affect consumer decision making?
- How does business-to-business differ from consumer marketing?
- Why is targeted marketing more effective than mass marketing?
- What are the six stages found in the new product development process?
- How does marketing of goods differ from marketing of services?
- How does supply chain management work?
- What roles do advertising, promotion and public relations play in marketing?
- What are the different types of pricing and selling strategies?
Earning College Credit
Did you know… We have over 95 college courses that prepare you to earn credit by exam that is accepted by over 2,000 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.
To learn more, visit our Earning Credit Page
Transferring credit to the school of your choice
Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.
Research Schools, Degrees & Careers
Get the unbiased info you need to find the right school.
Browse Articles By Category
Browse an area of study or degree level.
Area of Study
- Agriculture
- Architecture
- Biological and Biomedical Sciences
- Business
- Communications and Journalism
- Computer Sciences
- Culinary Arts and Personal Services
- Education
- Engineering
- Legal
- Liberal Arts and Humanities
- Mechanic and Repair Technologies
- Medical and Health Professions
- Physical Sciences
- Psychology
- Transportation and Distribution
- Visual and Performing Arts
Recommended Articles
- Sales/Marketing Quizzes
- Online Business Marketing Classes and Courses Overview
- Can Short Video Lessons Help Your ADHD Child Study Better?
- Are Tougher Tests the Reason for the U.S. Teacher Shortage?
- Sales/Marketing Videos
- Database Marketing Courses and Classes Overview
- Business Quizzes
- Marketing Degrees in Virginia with Course and Class Information
- Online Fashion Marketing Courses and Classes Overview
- Online Internet Marketing Course and Class Overviews
Practice Final Exam
Practice Chapter Exams
Explore our library of over 70,000 lessons
Browse by subject
