- Course type: Self-paced
- Available Lessons: 83
- Average Lesson Length: 8 min
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Watch a preview:chapter 1 / lesson 1Introduction to Marketing: Definition and Applications
Course SummaryThis Principles of Marketing Syllabus Resource & Lesson Plans course is a fully developed resource to help you organize and teach the principles of marketing. You can easily adapt the video lessons, transcripts, and quizzes to take full advantage of the comprehensive and engaging material we offer. Make planning your course easier by using our syllabus as a guide.
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Course Practice TestCheck your knowledge of this course with a 50-question practice test.
- Comprehensive test covering all topics
- Detailed video explanations for wrong answers
How It Works
You can use this principles of marketing course as a template for designing and implementing your course. Here are the key components of the course and how you can use them:
- Chapters - Each chapter covers a unit of principles of marketing, from marketing philosophies and consumer decision making to supply chain management and pricing strategies. Use these chapters as mile markers as you map out your course. We recommend planning to spend a week on each chapter, but you can always allocate the chapters according to the length of your specific principles of marketing course.
- Lessons - Within each chapter are video lessons that further break down topics into bite-sized chunks. These lessons cover single topics like market segmentation or price elasticity. Each one is often appropriate for a single class.
- Key Terms - Within each lesson are key terms. These are emphasized on screen and in the transcript. As you develop your syllabus, these key terms help you focus on the most important learning objectives. For example, the lesson on market and sales orientation includes key terms like customer value, customer satisfaction, and relationship marketing.
As you work on your principles of marketing lesson plans, save time by incorporating video lessons from this resource. Here's how:
- Introduce Topics - Your students will be in the right mindset for understanding topics like the marketing environment if you begin class with a short video. It can be a jumping-off point for a lecture, group activity, or class discussion.
- Break Up Lectures - The video format, which often includes animation, helps students visualize topics like vertical and horizontal channel conflict.
- Assign For Homework - Each lesson in the course, from marketing ethics to pricing strategy, can be assigned to your students as homework.
Each video lesson includes a complete transcript. You can utilize these transcripts in several ways:
- Lecture Notes - Do you need a guide as you plan a lecture, such as one on the international marketplace or promotion and advertising? The transcripts cover each topic in depth, with key terms highlighted for quick reference.
- Student Reading - Perhaps you'd like your students to learn about trade sales promotion, but you don't have class time available. Assign the transcript as extra reading.
- Study Tools - When it's time for a unit exam on product management and retailing, you can point your students to the transcripts on product life cycles, the classes of adopters, retail segments, and related topics to help them study.
Each video lesson has a corresponding quiz. Here's how to use the quizzes:
- Homework - Assign a quiz to your students as homework. You'll receive an email with the results, which enables you to verify they've completed the assignment and that they've understood the material. Questions cover everything from the impact of technology on the marketing environment to the differences between retail and traditional marketing mixes.
- Tests - You can meld the material in the quizzes into your own student assessments, saving you valuable time. Need a few questions on marketing research? There are plenty!
- Discussions - Jump-start a discussion with questions like: What are some of the factors influencing consumers' purchasing decisions?
Below is a sketch of the principles of marketing syllabus modeled on an 11-week course. This sample can be adapted based on your course schedule. Navigate the chapters and lessons for more detail.
|Week||Unit||Sample of Topics Covered|
|Week 1||Marketing Philosophies and Ethics||Marketing and sales orientation, marketing ethics, corporate social responsibility, cause-related marketing|
|Week 2||Competitive Advantage||Strategic marketing, business mission statements, SWOT analyses, sources of competitive advantage, target market strategies, the marketing mix|
|Week 3||The Marketing Environment||Economic and technological influences on marketing, marketing's political and legal environments, social marketing factors|
|Week 4||International Marketplace||Global marketing strategy, e-commerce, the international marketing mix, factors affecting international marketing|
|Week 5||Consumer Decision Making||Consumer behavior theory, the purchase and post-purchase processes, brand familiarity, influences on buying behavior|
|Week 6||Business Marketing and Marketing Research||Business-to-business marketing, producers and resellers, business buyers, marketing research projects|
|Week 7||Segmentation and Product Marketing||Steps in market segmentation, positioning and differentiation, business and consumer products, branding|
|Week 8||Managing a Product and Retailing||New product types, classes of adopters, product life cycles, retail segments, the retail marketing mix|
|Week 9||Services Marketing, Marketing Channels, & Supply Chain Management||Non-profit marketing, functions of a marketing channel, types of supply chain management|
|Week 10||Promotion, Advertising, and Public Relations||The AIDA model, the promotional mix, institutional and product advertising, uses of public relations, consumer relationship management|
|Week 11||Selling and Pricing Strategy||Relationship selling and personal selling, pricing objectives and strategies, price elasticity, price selection|
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