- Course type: Self-paced
- Available Lessons: 138
- Average Lesson Length: 8 min
Eligible for Certificate: Yes
Certificates show that you have completed the course. They do not provide credit.
Watch a preview:chapter 1 / lesson 1What Is Public Relations? - Definition & Examples
Course SummaryUse this course to increase what you know about public relations. Our engaging lessons and self-assessment quizzes help you understand the ins and outs of public relations, and the course can be used as a convenient textbook supplement, homework help tool or test preparation resource.
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Course Practice TestCheck your knowledge of this course with a 50-question practice test.
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About This Course
Get the education about public relations that you need with this course. These lessons will help you understand the definition, history, and laws of public relations. Our instructors are available to answer any questions you have as you learn more about these concepts.
|Defining Public Relations||Define exactly what public relations is, as well as how it differs from advertising and marketing. Learn more about how communication is involved with public relations.|
|History & Growth of Public Relations||Explore how the mass media, journalism and propaganda have impacted the history of public relations.|
|Communication in Public Relations||Understand the role of communications in public relations. Additionally, learn about the communication models most frequently used in public relations.|
|Public Opinion & Attitudes||Learn more about public opinion and consumer attitudes. You'll also study persuasion and how it's used in public relations.|
|Management in Public Relations||Find out more about the functions of management and how these apply to public relations.|
|Ethics in Public Relations||Focus on ethical codes and decision making in the realm of public relations.|
|Law & Public Relations||Familiarize yourself with the First Amendment, copyright infringement and communication law.|
|Research Methods in Public Relations||Compare and contrast the various methods for researching in public relations.|
|Types of Media||Increase what you know about the different forms of media that are prevalent today. Ensure that you understand the role the internet plays in communication.|
|Employee Relations||Learn about the methods for communicating with employees.|
|Government Relations & PR||Explore how the government communicates, as well as the manner that the media reports on the government.|
|Community Relations & PR||Familiarize yourself with the relationship between a business and the community. Additionally, you'll find information about social responsibility.|
|International Consumer Relations||Work on understanding the history of consumerism up to the present day. Learn more about customer relations and public advocacy.|
|Effective Writing for Public Relations||Examine the steps necessary to write effectively for public relations, including prewriting, self-editing and how to write for your audience.|
|The Public Relations Plan||Make sure you grasp how to develop and present a public relations plan.|
|Integrated Marketing Communications||Ensure that you understand marketing and advertising. You'll focus on studying the marketing mix and the promotional mix.|
|Crisis Management in Public Relations||Assess the importance of crisis management in public relations.|
|Launching a Career in Public Relations||Evaluate how to begin a successful career in public relations. Learn about resumes, cover letters, networking and job interviews.|
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