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Storytelling for Content Marketing

Course Summary

Utilize this corporate training course to help your employees understand more about using storytelling in content marketing. The short and engaging lessons can be viewed on a computer or mobile device for flexible and convenient studying.
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8 chapters in Storytelling for Content Marketing

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(0, 8)}}
Ch 1. Historical & Scientific Context of Storytelling {{cp.topicAssetIdToProgress[495233].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Oral Tradition of Storytelling: Definition, History & Examples Score: {{cp.lessonAssetIdToProgress[7851].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7851].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7851].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7851].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Role of Storytelling in Human Development Score: {{cp.lessonAssetIdToProgress[495235].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495235].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495235].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495235].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Power of Storytelling for Building Business Relationships Score: {{cp.lessonAssetIdToProgress[495237].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495237].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495237].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495237].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - The Neuroscience of Storytelling Score: {{cp.lessonAssetIdToProgress[495239].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495239].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495239].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495239].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 8)}}
Ch 2. Effective Storytelling Elements {{cp.topicAssetIdToProgress[495241].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Relatability & Psychology of Storytelling Score: {{cp.lessonAssetIdToProgress[495243].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495243].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495243].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495243].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Novelty in Storytelling: Significance & Impact Score: {{cp.lessonAssetIdToProgress[495245].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495245].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495245].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495245].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Using Tension to Capture Your Audience Score: {{cp.lessonAssetIdToProgress[495247].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495247].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495247].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495247].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Fluency in Storytelling: Reading Level & Flow Score: {{cp.lessonAssetIdToProgress[495249].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495249].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495249].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495249].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 8)}}
Ch 3. The Audience Relationship in Storytelling Marketing {{cp.topicAssetIdToProgress[495251].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Relating to Your Business' Target-Market Audience Score: {{cp.lessonAssetIdToProgress[495253].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495253].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495253].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495253].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Story Matrix: Components & Marketing Application Score: {{cp.lessonAssetIdToProgress[495255].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495255].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495255].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495255].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Story-Relationship Funnel: Concept & Application Score: {{cp.lessonAssetIdToProgress[495257].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495257].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495257].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495257].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Storytelling Flywheel: Create, Connect & Optimize Score: {{cp.lessonAssetIdToProgress[495259].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495259].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495259].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495259].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How to Build Deep Audience Relationships Through Storytelling Score: {{cp.lessonAssetIdToProgress[495261].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495261].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495261].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495261].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(3, 8)}}
Ch 4. Storytelling Frameworks & Techniques {{cp.topicAssetIdToProgress[495263].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - The Hero's Journey: Campbell's Archetype Score: {{cp.lessonAssetIdToProgress[52422].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[52422].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[52422].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[52422].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Harmon's Story Circle: Explanation & Example Score: {{cp.lessonAssetIdToProgress[495265].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495265].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495265].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495265].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Ben Franklin's Deconstruction & Reconstruction Method Score: {{cp.lessonAssetIdToProgress[495267].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495267].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495267].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495267].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Conciseness in Writing: Definition & Meaning Score: {{cp.lessonAssetIdToProgress[3682].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3682].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[3682].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3682].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(4, 8)}}
Ch 5. Business Applications of Storytelling {{cp.topicAssetIdToProgress[495269].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Using Storytelling to Enhance Business Relationships Score: {{cp.lessonAssetIdToProgress[495271].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495271].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495271].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495271].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Using Storytelling to Build Effective Business Presentations Score: {{cp.lessonAssetIdToProgress[495273].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495273].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495273].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495273].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is Idea Generation? - Definition, Process & Techniques Score: {{cp.lessonAssetIdToProgress[17629].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17629].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17629].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17629].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Creating a Culture of Storytelling at Work Score: {{cp.lessonAssetIdToProgress[495275].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495275].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495275].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495275].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(5, 8)}}
Ch 6. Marketing Applications of Storytelling {{cp.topicAssetIdToProgress[495277].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Storytelling as a Marketing Tool Score: {{cp.lessonAssetIdToProgress[495279].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495279].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495279].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495279].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Developing Goals & Strategies for Digital Content Marketing Score: {{cp.lessonAssetIdToProgress[76519].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76519].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[76519].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76519].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Creating a Product Image Through Storytelling Score: {{cp.lessonAssetIdToProgress[495281].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495281].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495281].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495281].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Storytelling for Non-Profit Marketing Score: {{cp.lessonAssetIdToProgress[495283].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495283].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495283].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495283].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is Viral Marketing? - Definition, Techniques & Examples Score: {{cp.lessonAssetIdToProgress[17638].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17638].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17638].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17638].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Experiential Marketing: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[74222].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74222].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[74222].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74222].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is Movement Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381805].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381805].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381805].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381805].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(6, 8)}}
Ch 7. Brand Strategy & Social Media for Content Marketing {{cp.topicAssetIdToProgress[495285].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What Is Brand Strategy? - Definition, Examples & Development Score: {{cp.lessonAssetIdToProgress[9607].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9607].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9607].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9607].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Brand Message: Examples & Overview Score: {{cp.lessonAssetIdToProgress[9581].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9581].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9581].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9581].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Brand Voice: Definition & Application Score: {{cp.lessonAssetIdToProgress[164187].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164187].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[164187].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[164187].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Branding in Social Media Marketing Score: {{cp.lessonAssetIdToProgress[49986].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49986].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49986].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49986].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is Emotional Branding? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[381751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381751].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[381751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[381751].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Components of a Successful Social Media Strategy Score: {{cp.lessonAssetIdToProgress[49984].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49984].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49984].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49984].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Intangibility in Marketing: Definition & Overview Score: {{cp.lessonAssetIdToProgress[9558].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9558].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9558].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9558].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(7, 8)}}
Ch 8. Content Marketing Process {{cp.topicAssetIdToProgress[495287].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Audience Profile: Definition & Examples Score: {{cp.lessonAssetIdToProgress[157175].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157175].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[157175].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157175].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Tools for Identifying Product Niche Score: {{cp.lessonAssetIdToProgress[495289].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495289].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495289].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495289].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Consumer Awareness of Promotion: The AIDA Acronym Score: {{cp.lessonAssetIdToProgress[1568].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1568].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1568].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1568].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is Media Planning? - Definition, Process & Examples Score: {{cp.lessonAssetIdToProgress[17623].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17623].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17623].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17623].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How to Develop a Digital Ad Campaign Score: {{cp.lessonAssetIdToProgress[76539].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76539].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[76539].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76539].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Leveraging Technology for Content Marketing Storytelling Score: {{cp.lessonAssetIdToProgress[495291].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495291].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[495291].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[495291].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Measuring Marketing Plan Successes & Failures Score: {{cp.lessonAssetIdToProgress[73642].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73642].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73642].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73642].bestScoreQuestions}}  Take Quiz Optional

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Practice Tests in this course
Check your knowledge of this course with a 50-question practice test. Once you take the test, you will receive a detailed exam report complete with your personal statistics and even specific lessons to focus on! Take the practice test now
Your detailed study guide will include:
  • Answers and detailed explanations to each question
  • Video lessons to explain complicated concepts
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