Strategies for Competitive Advantage

Course Summary

You can use the videos in this short training course to help your employees review the basic elements of competitive advantage. The lessons provide an overview of the different ways to gain a competitive advantage as well as help managerial employees see options for implementing these strategies into a marketing plan.
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2 chapters in Strategies for Competitive Advantage

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
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Ch 1. Elements of Competitive Advantage {{cp.topicAssetIdToProgress[55558].percentComplete}}% complete
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Ch 2. Gaining Competitive Advantage {{cp.topicAssetIdToProgress[55559].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Different Types of Business Strategies Score: {{cp.lessonAssetIdToProgress[14580].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14580].bestScoreQuestions}}  Take Quiz Optional
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Lesson 2 - Adapting Corporate Strategies for Competitive Advantage Score: {{cp.lessonAssetIdToProgress[55560].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[55560].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[55560].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[55560].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Porter's Generic Strategies: Low Cost, Differentiated & Focus Score: {{cp.lessonAssetIdToProgress[55561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[55561].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[55561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[55561].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Practical Application: Porter's Generic Strategies
Lesson 5 - Ansoff's Product/Market Matrix for Competitive Strategies Score: {{cp.lessonAssetIdToProgress[55562].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[55562].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[55562].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[55562].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Target Market Strategies for Successful Business Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
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Lesson 7 - Positioning and Differentiation in Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Business Intelligence (BI): Organizing, Categorizing and Accessing Data Score: {{cp.lessonAssetIdToProgress[1781].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1781].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1781].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1781].bestScoreQuestions}}  Take Quiz Optional

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Practice Tests in this course
Check your knowledge of this course with a 50-question practice test. Once you take the test, you will receive a detailed exam report complete with your personal statistics and even specific lessons to focus on! Take the practice test now
Your detailed study guide will include:
  • Answers and detailed explanations to each question
  • Video lessons to explain complicated concepts
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