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TECEP Advertising: Study Guide & Test Prep

  • Course type: Self-paced
  • Available Lessons: 105
  • Average Lesson Length: 8 min
  • Eligible for Certificate: Yes

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    How to Use Study.com TECEP Courses
    chapter 1 / lesson 1
    How to Use Study.com TECEP Courses

  • TECEP Advertising: Study Guide & Test Prep Practice Test

Course Summary

The fun video and text lessons in this course help you prepare for the TECEP Advertising exam. Gain insight into questions you will be asked on the day of the exam by reviewing our engaging lessons and accessing short quizzes and practice exams from any location.
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13 chapters in TECEP Advertising: Study Guide & Test Prep

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(0, 13)}}
Ch 1. Overview of Advertising Management {{cp.topicAssetIdToProgress[242669].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - How to Use Study.com TECEP Courses
Lesson 2 - What is Advertising? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[9213].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9213].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9213].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9213].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Five Functions of Advertising: Definition & Roles Score: {{cp.lessonAssetIdToProgress[242671].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242671].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[242671].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242671].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Advertising Appeals: Types & Examples Score: {{cp.lessonAssetIdToProgress[17626].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17626].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17626].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17626].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Advertising Plan: Examples & Overview Score: {{cp.lessonAssetIdToProgress[9604].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9604].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9604].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9604].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - B2B vs. B2C: How Business Marketing Differs from Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1534].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1534].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1534].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1534].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Stealth Advertising: Definition & Examples Score: {{cp.lessonAssetIdToProgress[9540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9540].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9540].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 13)}}
Ch 2. Overview of Integrated Marketing Communication {{cp.topicAssetIdToProgress[242673].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is a Marketing Plan? - Definition & Sample Score: {{cp.lessonAssetIdToProgress[9219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9219].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9219].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Communication? - Definition & Importance Score: {{cp.lessonAssetIdToProgress[14892].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14892].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14892].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14892].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Integrated Marketing Communication and the Marketing Plan Score: {{cp.lessonAssetIdToProgress[1569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1569].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1569].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Integrated Marketing Communication & Social Media Score: {{cp.lessonAssetIdToProgress[73635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73635].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73635].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Benefits of Integrated Marketing Communication Score: {{cp.lessonAssetIdToProgress[242675].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242675].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[242675].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242675].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Emerging Integrated Marketing Communication Channels Score: {{cp.lessonAssetIdToProgress[73633].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73633].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73633].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73633].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Consumer Awareness of Promotion: The AIDA Acronym Score: {{cp.lessonAssetIdToProgress[1568].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1568].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1568].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1568].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Challenges of Communicating With Target Market Segments Score: {{cp.lessonAssetIdToProgress[73626].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73626].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73626].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73626].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Allocating an Integrated Marketing Communication Budget Score: {{cp.lessonAssetIdToProgress[73627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73627].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73627].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 13)}}
Ch 3. Market Segmentation {{cp.topicAssetIdToProgress[242677].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Retail Segments, Target Markets and Marketing Strategies Score: {{cp.lessonAssetIdToProgress[1555].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1555].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1555].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1555].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Market Segmentation: Why Market Segments Are Important to Marketers Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Market Segmentation: Geographic, Demographic, Psychographic & More Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Psychographic Segmentation in Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[9541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9541].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9541].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What Is Demographic Segmentation in Marketing? - Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[9591].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9591].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9591].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9591].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What Is Geographic Segmentation in Marketing? - Definition, Advantages & Examples Score: {{cp.lessonAssetIdToProgress[9577].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9577].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9577].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9577].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Benefit Segmentation in Marketing: Examples & Overview Score: {{cp.lessonAssetIdToProgress[9518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9518].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9518].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - How to Segment Business Markets Step-by-Step Score: {{cp.lessonAssetIdToProgress[1542].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1542].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1542].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1542].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Using PRIZM for Market Segmentation: Definition & Advantages Score: {{cp.lessonAssetIdToProgress[242679].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242679].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[242679].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242679].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Cluster Analysis Market Segmentation: Definition & Examples Score: {{cp.lessonAssetIdToProgress[142239].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[142239].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[142239].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[142239].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(3, 13)}}
Ch 4. Fundamental Marcom Decisions & Target Marketing {{cp.topicAssetIdToProgress[242681].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Using The Fundamental Marcom Decisions in Marketing Score: {{cp.lessonAssetIdToProgress[242683].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242683].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[242683].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242683].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Target Market Strategies for Successful Business Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Target Consumer: Definition & Explanation Score: {{cp.lessonAssetIdToProgress[6636].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6636].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6636].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6636].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Various Types of Target Marketing Strategies Score: {{cp.lessonAssetIdToProgress[51022].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51022].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51022].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51022].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(4, 13)}}
Ch 5. Fundamental Marcom Decisions & Positioning {{cp.topicAssetIdToProgress[242685].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Positioning and Differentiation in Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - CPM & HEM Positioning Approaches: Comparison & Examples Score: {{cp.lessonAssetIdToProgress[242687].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242687].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[242687].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242687].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Positioning Approaches: Dual Coding Theory Score: {{cp.lessonAssetIdToProgress[242689].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242689].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[242689].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242689].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - The Think-Feel-Do Model (TFD) Positioning Approach Score: {{cp.lessonAssetIdToProgress[242691].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242691].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[242691].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242691].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(5, 13)}}
Ch 6. Fundamental Marcom Decisions & Marketing Objectives {{cp.topicAssetIdToProgress[242693].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What Are Marketing Objectives? - Examples & Overview Score: {{cp.lessonAssetIdToProgress[5282].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5282].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5282].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5282].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Setting the Advertising Budget: Definition & Approaches Score: {{cp.lessonAssetIdToProgress[242695].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242695].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[242695].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242695].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Profit Maximization Budget Setting for Advertising Score: {{cp.lessonAssetIdToProgress[242697].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242697].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[242697].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242697].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - GRP & TRP in Advertising: Definition & Calculation Score: {{cp.lessonAssetIdToProgress[242699].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242699].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[242699].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242699].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Effect of Media & Consumer Research on Advertising Budgets Score: {{cp.lessonAssetIdToProgress[242701].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242701].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[242701].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242701].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(6, 13)}}
Ch 7. Creating & Assessing Ad Messages {{cp.topicAssetIdToProgress[242703].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Corporate Image & Issue Advertising: Definition & Examples Score: {{cp.lessonAssetIdToProgress[242705].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242705].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[242705].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242705].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Consumer Sales Promotion: Definition and Purpose Score: {{cp.lessonAssetIdToProgress[1577].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1577].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1577].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1577].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Trade Sales Promotion and the Promotional Marketing Mix Score: {{cp.lessonAssetIdToProgress[1578].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1578].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1578].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1578].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Customer Relationship Management and Marketing Technology Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Testimonials in Advertising: Definition & Examples Score: {{cp.lessonAssetIdToProgress[21389].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21389].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[21389].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21389].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(7, 13)}}
Ch 8. Media Planning & Analysis in Advertising {{cp.topicAssetIdToProgress[242707].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Media Planning? - Definition, Process & Examples Score: {{cp.lessonAssetIdToProgress[17623].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17623].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17623].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17623].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What Is Mass Media? - Definition, Types, Influence & Examples Score: {{cp.lessonAssetIdToProgress[17736].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17736].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17736].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17736].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Advertising Media Choices and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - The Role of Social Media in Business Communication Score: {{cp.lessonAssetIdToProgress[15080].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15080].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[15080].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15080].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Types of Advertising: Institutional and Product Advertising Score: {{cp.lessonAssetIdToProgress[1572].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1572].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1572].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1572].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Effects of Advertising on Consumer Buying Behavior Score: {{cp.lessonAssetIdToProgress[1571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1571].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1571].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(8, 13)}}
Ch 9. Internet Advertising {{cp.topicAssetIdToProgress[242709].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Digital Marketing: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[74226].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74226].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[74226].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74226].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Internet Marketing: Strategies & Plans Score: {{cp.lessonAssetIdToProgress[166301].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166301].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166301].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166301].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Internet Marketing: Methods & Process Score: {{cp.lessonAssetIdToProgress[166303].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166303].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166303].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166303].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Internet Marketing: Software, Tools & Techniques Score: {{cp.lessonAssetIdToProgress[166305].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166305].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166305].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166305].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Pros & Cons of Internet Marketing Score: {{cp.lessonAssetIdToProgress[166307].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166307].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[166307].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[166307].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Internet Communication: Social Media, Email, Blog, & Chat Score: {{cp.lessonAssetIdToProgress[1751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1751].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1751].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What Are Web Cookies? - Use & Controversy Score: {{cp.lessonAssetIdToProgress[76529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76529].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[76529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76529].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Online Marketing for B2C vs. B2B Models Score: {{cp.lessonAssetIdToProgress[51032].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51032].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51032].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51032].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - The Motivation-Opportunity-Abilities (MOA) Model Score: {{cp.lessonAssetIdToProgress[242711].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242711].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[242711].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242711].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Branding in Social Media Marketing Score: {{cp.lessonAssetIdToProgress[49986].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49986].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49986].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49986].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - What is Email Advertising? Score: {{cp.lessonAssetIdToProgress[179307].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[179307].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[179307].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[179307].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - What is an Email Blast? Score: {{cp.lessonAssetIdToProgress[179333].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[179333].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[179333].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[179333].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(9, 13)}}
Ch 10. Sales Promotion Techniques {{cp.topicAssetIdToProgress[242713].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Promotion and the Consumer Communication Process Score: {{cp.lessonAssetIdToProgress[1566].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1566].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1566].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1566].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Goals of Promotion and the Marketing Mix Score: {{cp.lessonAssetIdToProgress[1567].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1567].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1567].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1567].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Promotional Message: Example & Overview Score: {{cp.lessonAssetIdToProgress[9533].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9533].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9533].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9533].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Sales Promotion in the Promotional Marketing Mix Score: {{cp.lessonAssetIdToProgress[1576].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1576].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1576].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1576].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Advocacy Advertising: Definition & Examples Score: {{cp.lessonAssetIdToProgress[9560].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9560].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9560].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9560].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Comparative Advertising: Definition & Examples Score: {{cp.lessonAssetIdToProgress[9552].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9552].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9552].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9552].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Competitive Advertising: Definition, Examples & Analysis Score: {{cp.lessonAssetIdToProgress[9614].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9614].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9614].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9614].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Cooperative Advertising: Definition & Examples Score: {{cp.lessonAssetIdToProgress[9521].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9521].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9521].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9521].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Fear Appeal in Advertising: Theory & Examples Score: {{cp.lessonAssetIdToProgress[11109].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11109].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[11109].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11109].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Pioneering Advertising: Examples & Overview Score: {{cp.lessonAssetIdToProgress[9561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9561].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9561].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Plain Folks Appeal in Advertising: Definition & Examples Score: {{cp.lessonAssetIdToProgress[21367].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21367].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[21367].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21367].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(10, 13)}}
Ch 11. Marcom Tools {{cp.topicAssetIdToProgress[242715].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - How Public Relations Is Different from Advertising Score: {{cp.lessonAssetIdToProgress[1574].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1574].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1574].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1574].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Why Companies Use Public Relations Score: {{cp.lessonAssetIdToProgress[1575].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1575].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1575].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1575].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Public Issues & Their Significance in the Modern Corporation Score: {{cp.lessonAssetIdToProgress[27025].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27025].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[27025].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27025].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Reactive vs. Proactive Public Relations: Importance & Example Scenarios Score: {{cp.lessonAssetIdToProgress[242717].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242717].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[242717].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242717].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Implementing Customer Loyalty Programs & Incentives Score: {{cp.lessonAssetIdToProgress[57889].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57889].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[57889].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57889].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Institutional Advertising: Definition & Examples Score: {{cp.lessonAssetIdToProgress[9528].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9528].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9528].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9528].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Brand Familiarity and the Purchase Process Score: {{cp.lessonAssetIdToProgress[2808].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2808].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2808].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2808].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Branding Strategies in Marketing: Types & Examples Score: {{cp.lessonAssetIdToProgress[242719].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242719].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[242719].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242719].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What Is Sponsorship Advertising? - Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[9545].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9545].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9545].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9545].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Cause-Related Marketing: Example Campaigns & Definition Score: {{cp.lessonAssetIdToProgress[5267].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5267].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5267].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5267].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - What Is Product Advertising? - Definition, Methods & Examples Score: {{cp.lessonAssetIdToProgress[9557].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9557].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9557].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9557].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Celebrity Endorsements in Advertising: Definition, Benefits & Examples Score: {{cp.lessonAssetIdToProgress[9562].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9562].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9562].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9562].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(11, 13)}}
Ch 12. Ethical, Regulatory & Environmental Advertising Issues {{cp.topicAssetIdToProgress[242721].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - The AMA Statement of Ethical Norms & Values Score: {{cp.lessonAssetIdToProgress[73595].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73595].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73595].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73595].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Ethical Behavior in Marketing: What Are Marketing Ethics? Score: {{cp.lessonAssetIdToProgress[1503].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1503].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1503].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1503].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Ethical & Unethical Target Marketing in Business Score: {{cp.lessonAssetIdToProgress[29953].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29953].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[29953].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29953].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Federal Trade Commission: Powers, Principles & Provisions Score: {{cp.lessonAssetIdToProgress[29186].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29186].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[29186].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29186].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Advertising Abuses & Regulation Score: {{cp.lessonAssetIdToProgress[29954].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29954].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[29954].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29954].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Puffery in Advertising: Definition & Examples Score: {{cp.lessonAssetIdToProgress[17636].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17636].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17636].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17636].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Five Major Consumer Rights Score: {{cp.lessonAssetIdToProgress[29951].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29951].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[29951].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29951].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - FTC's Truth In Advertising Regulations: Definition & Benefit Score: {{cp.lessonAssetIdToProgress[242723].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242723].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[242723].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242723].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - FTC's Truth in Advertising: Green Guides Score: {{cp.lessonAssetIdToProgress[242725].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242725].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[242725].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242725].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - FTC's Truth in Advertising: Endorsement Guides Score: {{cp.lessonAssetIdToProgress[242727].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242727].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[242727].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242727].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - FTC's Truth in Advertising: Special Situations Score: {{cp.lessonAssetIdToProgress[242729].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242729].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[242729].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[242729].bestScoreQuestions}}  Take Quiz Optional

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