- Course type: Self-paced
- Available Lessons: 171
- Average Lesson Length: 8 min
Eligible for Certificate:
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Watch a preview:chapter 1 / lesson 1Introduction to Marketing: Definition and Applications
Course SummaryPrepare to three transferable college credits towards an undergraduate degree by studying this comprehensive study guide. This course covers the marketing strategies and practices you would be tested on when taking the Thomas Edison Credit-by-Examination Program (TECEP) Introduction to Marketing exam.
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Course Practice TestCheck your knowledge of this course with a 50-question practice test.
- Comprehensive test covering all topics
- Detailed video explanations for wrong answers
About This Course
Prepare yourself to sit for the TECEP Introduction to Marketing proficiency exam in as little as two weeks by reviewing the text and video lessons in this course. Each lesson provides a short but detailed overview of marketing processes and strategies and can be accessed from any device, at any time. You won't find a more convenient or quicker way to earn three transferable college credits.
The guide contains chapters devoted to such concepts as market research, consumer behavior, target markets, supply chain, marketing channels, integrated marketing communications and marketing ethics. You'll also study selling techniques, direct marketing strategies, product and service management practices, global marketing processes and pricing decisions. One lesson focuses entirely on general marketing terms and practices, from consumer value to sales forecasts. Knowledge of all of these topics is essential in order to successfully pass the TECEP Introduction to Marketing exam.
Syllabus & Course Information
This course is designed to address all of the objectives listed below. You could expect to find questions about each topic on the TECEP Introduction to Marketing exam. Use self-assessment quizzes found in each lesson to determine your understanding of these individual topics and the course's final exam to measure your readiness in taking this TECEP exam.
- Understand how to develop target markets for products or services
- Relate marketing channel and supply chain management processes
- Detail pricing strategies
- Write a marketing plan
- Analyze markets
- Describe the marketing environment
- Define consumer behavior and market segmentation
- Discuss marketing ethics
- Provide details about global business marketing practices
- Understand the development and management of products and services
- Describe direct marketing and integrated marketing communications
- Discuss the use of social media in marketing
- List the steps involved in the personal selling process
This is an introductory course and there are no prerequisites.
In this course, you will find more than 150 lessons in 17 chapters. Short, engaging lessons take only a few minutes to review and are presented in video or text formats. Lesson transcripts are printable so you can create easy reference tools if needed. Use online contact forms to reach out to instructors if you have any lesson-specific questions.
TECEP Introduction to Marketing Exam Information
The TECEP Introduction to Marketing exam is meant to help you earn credits toward your degree and even save money on the cost of your degree program. All of the concepts you would be tested on when taking this exam would be covered in an introductory business course.
- Number of Questions: 84 questions
- Question Type: Multiple choice (74 questions), short answer (8 questions), essay (2 questions)
- Time Limit: 3 hours
- Number of Credits: 3 credits
- Exam Cost: $114 for matriculated students, $156 for non-matriculated students
TECEP Introduction to Marketing Exam Breakdown
|TECEP Exam Concept||Percent of the TECEP Exam||Approximate Number of Questions||Chapter Lessons|
|Using Strategy and Research in Marketing||25%||20 questions||61|
|Understanding Consumers: From the Decision Process to Target Market Identification||20%||16 questions||29|
|Defining Business Marketing||15%||12 questions||20|
|Identifying Products, Services and Channels Utilized in Marketing||15%||12 questions||20|
Earn TECEP Credit
Passing the TECEP Introduction to Marketing exam will earn you three credits that will satisfy requirements towards your degree. You can help to ensure that you will successfully complete this exam by reviewing this study guide.
Study Schedule for the TECEP Introduction to Marketing Exam
This course consists of about 20 hours of instruction. With 24/7 accessibility to the lessons, you can study wherever and whenever it's most convenient for you. The table below establishes a timeline of when you will be ready to take this TECEP exam based on the number of hours you study each week.
|Study Frequency||When You'll Be Ready for the Exam|
|3 hours a day; 3 days a week||About 2 weeks|
|2 hours a day; 3 days a week||About 3 weeks|
|1 hour a day; 3 days a week||About 6 weeks|
The Thomas Edison Credit by Exam Program (TECEP) is a registered trademark of Thomas Edison State University, which is not affiliated with Study.com.
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