TExES Marketing 6-12 (275): Practice & Study Guide

  • Course type: Self-paced
  • Available Lessons: 275
  • Average Lesson Length: 8 min
  • Eligible for Certificate: Yes

    Certificates show that you have completed the course. They do not provide credit.

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    Management Roles and Principles
    chapter 1 / lesson 1
    Management Roles and Principles

  • TExES Marketing 6-12 (275): Practice & Study Guide Practice Test

Course Summary

This entertaining course can quickly and effectively help you prepare for the TExES Marketing 6-12 exam. Study fun lessons and utilize self-assessment quizzes and exams to boost your knowledge of key concepts and improve your ability to pass this exam.
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31 chapters in TExES Marketing 6-12 (275): Practice & Study Guide

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(1, 31)}}
Ch 2. Organization & Management in Business {{cp.topicAssetIdToProgress[81751].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Major Economic Industries: History & Characteristics Score: {{cp.lessonAssetIdToProgress[81752].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81752].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[81752].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81752].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Management in Organizations: Top, Middle & Low-Level Managers Score: {{cp.lessonAssetIdToProgress[2031].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2031].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2031].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2031].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Management Styles: Definition, Theory & Types Score: {{cp.lessonAssetIdToProgress[8751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8751].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[8751].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8751].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Environmental Factors of Business Score: {{cp.lessonAssetIdToProgress[8520].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8520].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[8520].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8520].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Human Resource Management: Definition, Objectives & Responsibilities Score: {{cp.lessonAssetIdToProgress[18571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18571].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[18571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[18571].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is Workforce Diversity? - Definition & Issues Score: {{cp.lessonAssetIdToProgress[9084].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9084].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9084].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9084].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 31)}}
Ch 3. Business Law & Regulation {{cp.topicAssetIdToProgress[13337].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Major U.S. Federal Regulatory Agencies in Business: Types, Functions & Authority Score: {{cp.lessonAssetIdToProgress[27032].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27032].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[27032].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27032].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What Is Business Law? - Definition & Overview Score: {{cp.lessonAssetIdToProgress[6212].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6212].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6212].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6212].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The First Amendment: Commercial Speech, Scrutiny & Restrictions Score: {{cp.lessonAssetIdToProgress[3548].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3548].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[3548].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3548].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Due Process & Taking the Fifth & Fourteenth Amendments Score: {{cp.lessonAssetIdToProgress[3549].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3549].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[3549].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3549].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - The Equal Protection Clause in the Fifth and Fourteenth Amendments Score: {{cp.lessonAssetIdToProgress[3550].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3550].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[3550].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3550].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Contract Law Terms: Definitions & Contract Types Score: {{cp.lessonAssetIdToProgress[5637].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5637].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5637].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5637].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Parties to a Contract: Promisor, Promisee & Beneficiary Score: {{cp.lessonAssetIdToProgress[5638].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5638].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5638].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5638].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is Employment Law? - An Introduction to Employment Law Score: {{cp.lessonAssetIdToProgress[10863].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10863].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[10863].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10863].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Trademark Infringement: Laws and Penalties Score: {{cp.lessonAssetIdToProgress[9681].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9681].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9681].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9681].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Patent Infringements: Definition and Cases Score: {{cp.lessonAssetIdToProgress[9682].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9682].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9682].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9682].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - What is Copyright Infringement? - Understanding Copyright Law Score: {{cp.lessonAssetIdToProgress[9683].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9683].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9683].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9683].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - What Is Vicarious Liability? - Definition and Examples Score: {{cp.lessonAssetIdToProgress[9718].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9718].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9718].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9718].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Corporate Criminal Liability: Definition & Examples Score: {{cp.lessonAssetIdToProgress[13282].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13282].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[13282].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13282].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - Deterring Business Crime: RICO, False Claims Act, & Sarbanes-Oxley Act Score: {{cp.lessonAssetIdToProgress[13283].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13283].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[13283].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13283].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - Unfair Competition: Methods, Elements & Laws Score: {{cp.lessonAssetIdToProgress[11790].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11790].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[11790].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11790].bestScoreQuestions}}  Take Quiz Optional
Lesson 16 - What Is Privacy Protection? - Laws & Rights Score: {{cp.lessonAssetIdToProgress[11789].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11789].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[11789].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11789].bestScoreQuestions}}  Take Quiz Optional
Lesson 17 - What Is Credit Protection? - Laws & Services Score: {{cp.lessonAssetIdToProgress[11788].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11788].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[11788].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11788].bestScoreQuestions}}  Take Quiz Optional
Lesson 18 - What Is Product Liability? - Definition & Laws Score: {{cp.lessonAssetIdToProgress[11787].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11787].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[11787].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11787].bestScoreQuestions}}  Take Quiz Optional
Lesson 19 - What Is Consumer Protection? - Product Liability, Laws & Rights Score: {{cp.lessonAssetIdToProgress[11785].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11785].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[11785].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11785].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(3, 31)}}
Ch 4. Business & Governmental Regulation {{cp.topicAssetIdToProgress[81754].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Governmental Regulation & Deregulation of the Economy Score: {{cp.lessonAssetIdToProgress[37364].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[37364].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[37364].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[37364].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What Are Tariffs? - Overview Score: {{cp.lessonAssetIdToProgress[6625].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6625].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6625].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6625].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How the Government Uses Taxes & Subsidies Score: {{cp.lessonAssetIdToProgress[31563].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[31563].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[31563].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[31563].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Antitrust Law: Definition, Types & Outline Score: {{cp.lessonAssetIdToProgress[14934].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14934].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14934].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14934].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Currency Appreciation & Depreciation: Effects of Exchange Rate Changes Score: {{cp.lessonAssetIdToProgress[2016].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2016].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2016].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2016].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(4, 31)}}
Ch 5. Entrepreneurship & Types of Businesses {{cp.topicAssetIdToProgress[13341].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is an Entrepreneur? - Definition, Characteristics & Examples Score: {{cp.lessonAssetIdToProgress[12720].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12720].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[12720].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12720].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is a Sole Proprietorship? - Definition, Advantages, Disadvantages & Examples Score: {{cp.lessonAssetIdToProgress[12713].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12713].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[12713].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12713].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Basics of Partnerships: Types & Examples Score: {{cp.lessonAssetIdToProgress[12714].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12714].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[12714].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12714].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - The Basics of LLCs: Limited Liability Companies Score: {{cp.lessonAssetIdToProgress[13049].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13049].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[13049].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13049].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Corporations: Types, Advantages, Disadvantages & Examples Score: {{cp.lessonAssetIdToProgress[12715].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12715].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[12715].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12715].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Franchises: Opportunities and Challenges Score: {{cp.lessonAssetIdToProgress[12717].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12717].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[12717].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12717].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - The Role of Cooperatives in Business Score: {{cp.lessonAssetIdToProgress[12718].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12718].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[12718].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12718].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Small Business in the American Economy Score: {{cp.lessonAssetIdToProgress[12721].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12721].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[12721].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12721].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Managing a Small Business Score: {{cp.lessonAssetIdToProgress[12722].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12722].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[12722].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12722].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Small Business in a Global Market Score: {{cp.lessonAssetIdToProgress[12723].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12723].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[12723].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12723].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Steps & Aspects for Starting a New Business Score: {{cp.lessonAssetIdToProgress[48946].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[48946].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[48946].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[48946].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Types of Business Licenses & Permits Score: {{cp.lessonAssetIdToProgress[48974].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[48974].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[48974].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[48974].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Business Plans: How to Develop a Business Mission Statement Score: {{cp.lessonAssetIdToProgress[1508].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1508].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1508].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1508].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - How to Write a Business Plan Score: {{cp.lessonAssetIdToProgress[40527].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[40527].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[40527].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[40527].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - Ways to Manage Risk: Insurable and Uninsurable Risk Score: {{cp.lessonAssetIdToProgress[13144].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13144].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[13144].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13144].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(5, 31)}}
Ch 6. Marketing & Financial Plans in Business {{cp.topicAssetIdToProgress[81756].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What Are Business Goals? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[7878].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7878].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7878].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7878].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Creating a Harvest Strategy in a Business Plan Score: {{cp.lessonAssetIdToProgress[81757].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81757].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[81757].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81757].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Choosing the Location for a Business Score: {{cp.lessonAssetIdToProgress[81758].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81758].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[81758].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81758].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What Is a Financial Plan for a Business? - Definition & Example Score: {{cp.lessonAssetIdToProgress[7540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7540].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7540].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How to Calculate Opportunity Cost Score: {{cp.lessonAssetIdToProgress[1914].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1914].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1914].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1914].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is a Marketing Plan? - Definition & Sample Score: {{cp.lessonAssetIdToProgress[9219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9219].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9219].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is SWOT: Situation Analysis in Marketing Score: {{cp.lessonAssetIdToProgress[1509].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1509].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1509].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1509].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is Merchandise Planning? - Definition & Process Score: {{cp.lessonAssetIdToProgress[81759].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81759].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[81759].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81759].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What Is the Product Development Process? Score: {{cp.lessonAssetIdToProgress[5289].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5289].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5289].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5289].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Retailing's Role in Marketing: Definition and Dimensions Score: {{cp.lessonAssetIdToProgress[1554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1554].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1554].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Vendor Analysis: Definition & Process Score: {{cp.lessonAssetIdToProgress[17620].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17620].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17620].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17620].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(6, 31)}}
Ch 7. Accounting Basics for Business {{cp.topicAssetIdToProgress[81760].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - The Fundamental Principles of Accounting Score: {{cp.lessonAssetIdToProgress[9177].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9177].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9177].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9177].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Basic Accounting Terms & Phrases Score: {{cp.lessonAssetIdToProgress[58540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58540].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[58540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58540].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Common Accounting Forms: Function & Purpose Score: {{cp.lessonAssetIdToProgress[81761].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81761].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[81761].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81761].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What Is Revenue? - Definition & Concept Score: {{cp.lessonAssetIdToProgress[7492].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7492].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7492].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7492].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Categories of Business Expenses Score: {{cp.lessonAssetIdToProgress[81762].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81762].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[81762].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81762].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Liabilities in Accounting: Definition & Examples Score: {{cp.lessonAssetIdToProgress[7487].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7487].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7487].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7487].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Return on Investment: Definition, Formula & Example Score: {{cp.lessonAssetIdToProgress[9539].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9539].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9539].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9539].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Return on Assets: Definition, Formula & Example Score: {{cp.lessonAssetIdToProgress[15967].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15967].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[15967].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15967].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - How to Calculate the Return on Equity: Definition, Formula & Example Score: {{cp.lessonAssetIdToProgress[15828].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15828].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[15828].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15828].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - What Is Debt Ratio? - Calculation & Overview Score: {{cp.lessonAssetIdToProgress[7508].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7508].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7508].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7508].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - How to Measure Performance in Business: Tools & Examples Score: {{cp.lessonAssetIdToProgress[7469].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7469].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7469].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7469].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(7, 31)}}
Ch 8. Risk Management & Credit-Based Relationships {{cp.topicAssetIdToProgress[81764].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Warranties vs. Guarantees: Definition & Differences Score: {{cp.lessonAssetIdToProgress[81765].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81765].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[81765].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81765].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - External Environmental Changes Drive the Need for Risk Management Score: {{cp.lessonAssetIdToProgress[13143].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13143].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[13143].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13143].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Consumer Credit: Types & Differences Score: {{cp.lessonAssetIdToProgress[59885].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59885].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59885].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59885].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Debt Collection and Repossession Rights Score: {{cp.lessonAssetIdToProgress[12636].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12636].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[12636].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12636].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Creditors' Rights and Business Law Score: {{cp.lessonAssetIdToProgress[12635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12635].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[12635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12635].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Terminating Agency Relationships Score: {{cp.lessonAssetIdToProgress[12956].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12956].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[12956].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12956].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(8, 31)}}
Ch 9. Fundamentals of Marketing {{cp.topicAssetIdToProgress[81766].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Introduction to Marketing: Definition and Applications Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Marketing, Production, Sales & Societal Marketing Orientation Score: {{cp.lessonAssetIdToProgress[1501].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1501].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1501].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1501].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Market Orientation and Sales Orientation: Definition and Differences Score: {{cp.lessonAssetIdToProgress[1502].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1502].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1502].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1502].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Marketing Environment: External Influences on Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1515].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1515].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Consumer and Industry Reaction to the Market and Economy Score: {{cp.lessonAssetIdToProgress[1517].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1517].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1517].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1517].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Technology's Impact on Marketing and Marketers Score: {{cp.lessonAssetIdToProgress[1518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1518].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1518].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - The Political and Legal Environment of Marketing Score: {{cp.lessonAssetIdToProgress[1519].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1519].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1519].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1519].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Foreign and Domestic Business Competition: Definition and Regulations Score: {{cp.lessonAssetIdToProgress[1520].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1520].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1520].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1520].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(9, 31)}}
Ch 10. Marketing Research {{cp.topicAssetIdToProgress[49970].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Marketing Research: Definition, Purpose and Role in Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Attitudes, Values & Belief: Social Factors in Marketing Score: {{cp.lessonAssetIdToProgress[1516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1516].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1516].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Influences on Consumer Buying Decisions: Cultures, Values & More Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Market Segmentation: Why Market Segments Are Important to Marketers Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Market Segmentation: Geographic, Demographic, Psychographic & More Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - How to Create a Marketing Mix for Individual Cultures & Countries Score: {{cp.lessonAssetIdToProgress[1551].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1551].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1551].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1551].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(10, 31)}}
Ch 11. Demographics in Marketing Research {{cp.topicAssetIdToProgress[81767].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What Is Demographic Segmentation in Marketing? - Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[9591].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9591].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9591].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9591].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Marketing Controls: Market Research, Test Marketing & Marketing Statistics Score: {{cp.lessonAssetIdToProgress[2134].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2134].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2134].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2134].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Establish a Marketing Research Project Score: {{cp.lessonAssetIdToProgress[1538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1538].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1538].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Analyzing & Applying Marketing Research Reports Score: {{cp.lessonAssetIdToProgress[81769].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81769].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[81769].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81769].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Market Research: Definition, Analysis & Methodology Score: {{cp.lessonAssetIdToProgress[7463].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7463].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7463].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7463].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What Is Primary Data in Marketing Research? - Definition, Sources & Collection Score: {{cp.lessonAssetIdToProgress[9608].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9608].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9608].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9608].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Secondary Data in Marketing Research: Definition, Sources & Collection Score: {{cp.lessonAssetIdToProgress[9611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9611].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9611].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is Competition in Marketing? - Definition & Types Score: {{cp.lessonAssetIdToProgress[9225].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9225].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9225].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9225].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What is a Marketing Information System? - Definition, Benefits & Example Score: {{cp.lessonAssetIdToProgress[17625].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17625].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17625].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17625].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(11, 31)}}
Ch 12. Web & Media Marketing {{cp.topicAssetIdToProgress[81770].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Components of the Event Triangle in Marketing Score: {{cp.lessonAssetIdToProgress[81771].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81771].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[81771].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[81771].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Data Analytics? - Definition & Tools Score: {{cp.lessonAssetIdToProgress[62642].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[62642].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[62642].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[62642].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Data Warehousing and Data Mining: Information for Business Intelligence Score: {{cp.lessonAssetIdToProgress[8627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8627].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[8627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8627].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Trends in Social Media Marketing Score: {{cp.lessonAssetIdToProgress[49988].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49988].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49988].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49988].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is Viral Marketing? - Definition, Techniques & Examples Score: {{cp.lessonAssetIdToProgress[17638].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17638].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17638].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17638].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What Is Guerrilla Marketing? - Definition, Strategies & Examples Score: {{cp.lessonAssetIdToProgress[9550].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9550].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9550].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9550].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What Is Customer Focus in Marketing? - Definition, Strategies & Examples Score: {{cp.lessonAssetIdToProgress[8492].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8492].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[8492].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8492].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(12, 31)}}
Ch 13. Product Planning & Promotion {{cp.topicAssetIdToProgress[59741].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - The Role of the Value Proposition in Marketing Score: {{cp.lessonAssetIdToProgress[51023].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51023].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51023].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51023].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Services Marketing: The Difference Between Services and Goods Score: {{cp.lessonAssetIdToProgress[1558].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1558].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1558].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1558].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How Non-Profit Marketing Differs from For-Profit Marketing Score: {{cp.lessonAssetIdToProgress[1559].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1559].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1559].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1559].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Promotion and the Consumer Communication Process Score: {{cp.lessonAssetIdToProgress[1566].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1566].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1566].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1566].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Goals of Promotion and the Marketing Mix Score: {{cp.lessonAssetIdToProgress[1567].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1567].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1567].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1567].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Consumer Awareness of Promotion: The AIDA Acronym Score: {{cp.lessonAssetIdToProgress[1568].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1568].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1568].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1568].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Integrated Marketing Communication and the Marketing Plan Score: {{cp.lessonAssetIdToProgress[1569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1569].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1569].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - The Promotional Mix: Target Markets, Buying Decisions & More Score: {{cp.lessonAssetIdToProgress[1570].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1570].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1570].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1570].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(13, 31)}}
Ch 14. Advertising, Sales & Promotion in Marketing {{cp.topicAssetIdToProgress[81772].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Advertising? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[9213].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9213].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9213].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9213].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Effects of Advertising on Consumer Buying Behavior Score: {{cp.lessonAssetIdToProgress[1571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1571].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1571].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Types of Advertising: Institutional and Product Advertising Score: {{cp.lessonAssetIdToProgress[1572].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1572].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1572].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1572].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Advertising Media Choices and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - How Public Relations Is Different from Advertising Score: {{cp.lessonAssetIdToProgress[1574].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1574].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1574].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1574].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Sales Promotion in the Promotional Marketing Mix Score: {{cp.lessonAssetIdToProgress[1576].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1576].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1576].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1576].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Consumer Sales Promotion: Definition and Purpose Score: {{cp.lessonAssetIdToProgress[1577].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1577].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1577].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1577].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Trade Sales Promotion and the Promotional Marketing Mix Score: {{cp.lessonAssetIdToProgress[1578].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1578].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1578].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1578].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(14, 31)}}
Ch 15. Product Development & Distribution {{cp.topicAssetIdToProgress[13344].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Product Life Cycles: Development, Design and Beyond Score: {{cp.lessonAssetIdToProgress[1553].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1553].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1553].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1553].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Product Development and Business Growth: Process & Strategies Score: {{cp.lessonAssetIdToProgress[1546].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1546].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1546].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1546].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Marketing Channel: Definition and Function in the Marketplace Score: {{cp.lessonAssetIdToProgress[1560].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1560].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1560].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1560].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Channel Intermediaries: Definition and Function in Business Score: {{cp.lessonAssetIdToProgress[1561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1561].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1561].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Logistics of Goods and Services Score: {{cp.lessonAssetIdToProgress[14297].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14297].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14297].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14297].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Marketing Utilities Performed by Intermediaries Score: {{cp.lessonAssetIdToProgress[14292].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14292].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14292].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14292].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Supply Chain Management in the Business, Supplier & Customer Network Score: {{cp.lessonAssetIdToProgress[1774].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1774].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1774].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1774].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Types of Wholesale Intermediaries Score: {{cp.lessonAssetIdToProgress[14295].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14295].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14295].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14295].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Retail Distribution Strategies Score: {{cp.lessonAssetIdToProgress[14294].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14294].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14294].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14294].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Channel Conflict: Horizontal & Vertical Conflict Score: {{cp.lessonAssetIdToProgress[1562].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1562].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1562].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1562].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Non-Store Retailing: Types, Trends & Examples Score: {{cp.lessonAssetIdToProgress[14293].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14293].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14293].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14293].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Supply Chain Management: Technology, Measurement, Relationship & Material Integration Score: {{cp.lessonAssetIdToProgress[1563].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1563].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1563].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1563].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(15, 31)}}
Ch 16. Selling & Pricing Strategies {{cp.topicAssetIdToProgress[51034].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Relationship Selling vs. Traditional Methods: Definition and Purpose Score: {{cp.lessonAssetIdToProgress[1581].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1581].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1581].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1581].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Personal Selling: The Steps of the Selling Process Score: {{cp.lessonAssetIdToProgress[1582].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1582].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1582].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1582].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Role of Sales Management in Personal Selling Score: {{cp.lessonAssetIdToProgress[51035].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51035].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51035].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51035].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Pricing Decisions: Profit-Oriented, Sales & Status Quo Score: {{cp.lessonAssetIdToProgress[1583].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1583].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1583].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1583].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Pricing Objectives: How Firms Decide on a Pricing Strategy Score: {{cp.lessonAssetIdToProgress[1584].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1584].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1584].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1584].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Pricing Strategy and Consumer Perception Score: {{cp.lessonAssetIdToProgress[1585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1585].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1585].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Price Elasticity: Understanding Supply and Demand Score: {{cp.lessonAssetIdToProgress[1586].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1586].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1586].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1586].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Pricing Cost: What Motivates Mark-up and Break-Even Pricing Score: {{cp.lessonAssetIdToProgress[1587].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1587].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1587].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1587].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Price Selection: How Businesses Select the Correct Price for Products Score: {{cp.lessonAssetIdToProgress[1588].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1588].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1588].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1588].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - How Prices Can Be Adjusted in Response to Environmental Factors Score: {{cp.lessonAssetIdToProgress[1589].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1589].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1589].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1589].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Economic Factors of Pricing and Pricing Strategy Score: {{cp.lessonAssetIdToProgress[1590].bestScoreCorrect}}/{{cp.lessonAssetIdToPro