UExcel Principles of Marketing: Study Guide & Test Prep

Course Summary

Boost your confidence before taking the UExcel Principles of Marketing exam by reviewing our helpful test prep course. These video and text lessons cover all the subjects you could see on the exam and act as a flexible, comprehensive study guide that you can access and study at any time.
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14 chapters in UExcel Principles of Marketing: Study Guide & Test Prep

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(0, 14)}}
Ch 1. Introduction to Marketing {{cp.topicAssetIdToProgress[51007].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Introduction to Marketing: Definition and Applications Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Understanding the Marketplace & Customer Needs Score: {{cp.lessonAssetIdToProgress[51008].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51008].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51008].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51008].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What Is Customer Focus in Marketing? - Definition, Strategies & Examples Score: {{cp.lessonAssetIdToProgress[8492].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8492].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[8492].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8492].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Customer Relationship Management: Using CRM to Focus on Customers Score: {{cp.lessonAssetIdToProgress[1773].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1773].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1773].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1773].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Marketing, Production, Sales & Societal Marketing Orientation Score: {{cp.lessonAssetIdToProgress[1501].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1501].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1501].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1501].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Market Orientation and Sales Orientation: Definition and Differences Score: {{cp.lessonAssetIdToProgress[1502].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1502].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1502].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1502].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 14)}}
Ch 2. Marketing Environment Factors {{cp.topicAssetIdToProgress[51009].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Marketing Environment: External Influences on Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1515].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1515].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Marketing Environment: Internal Influences on Marketing Strategy Score: {{cp.lessonAssetIdToProgress[51010].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51010].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51010].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51010].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Attitudes, Values & Belief: Social Factors in Marketing Score: {{cp.lessonAssetIdToProgress[1516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1516].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1516].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Consumer and Industry Reaction to the Market and Economy Score: {{cp.lessonAssetIdToProgress[1517].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1517].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1517].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1517].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Technology's Impact on Marketing and Marketers Score: {{cp.lessonAssetIdToProgress[1518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1518].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1518].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - The Political and Legal Environment of Marketing Score: {{cp.lessonAssetIdToProgress[1519].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1519].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1519].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1519].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Foreign and Domestic Business Competition: Definition and Regulations Score: {{cp.lessonAssetIdToProgress[1520].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1520].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1520].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1520].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 14)}}
Ch 3. The Marketing Process {{cp.topicAssetIdToProgress[51011].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Competitive Advantage: The Importance of Strategic Marketing Score: {{cp.lessonAssetIdToProgress[1507].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1507].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1507].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1507].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Business Plans: How to Develop a Business Mission Statement Score: {{cp.lessonAssetIdToProgress[1508].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1508].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1508].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1508].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is SWOT: Situation Analysis in Marketing Score: {{cp.lessonAssetIdToProgress[1509].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1509].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1509].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1509].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Using Break-Even Analysis to Evaluate a Marketing Plan Score: {{cp.lessonAssetIdToProgress[51012].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51012].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51012].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51012].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages Score: {{cp.lessonAssetIdToProgress[1510].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1510].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1510].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1510].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - How to Identify Strategic Alternatives in Marketing Score: {{cp.lessonAssetIdToProgress[1511].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1511].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1511].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1511].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - The Functions of Marketing Management Score: {{cp.lessonAssetIdToProgress[51013].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51013].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51013].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51013].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Target Market Strategies for Successful Business Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - The Marketing Mix: Product, Place, Price & Promotion Score: {{cp.lessonAssetIdToProgress[1513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1513].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1513].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(3, 14)}}
Ch 4. Marketing Information & Research {{cp.topicAssetIdToProgress[51014].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Marketing Controls: Market Research, Test Marketing & Marketing Statistics Score: {{cp.lessonAssetIdToProgress[2134].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2134].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2134].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2134].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Marketing Research: Definition, Purpose and Role in Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Quantitative vs. Qualitative Research in Marketing Score: {{cp.lessonAssetIdToProgress[51015].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51015].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51015].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51015].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - How to Establish a Marketing Research Project Score: {{cp.lessonAssetIdToProgress[1538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1538].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1538].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(4, 14)}}
Ch 5. Consumer Buyer Behavior {{cp.topicAssetIdToProgress[51016].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Consumer Behavior Theory and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1528].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1528].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1528].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1528].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Understanding the Consumer Decision-Making Process: A Marketing Must Score: {{cp.lessonAssetIdToProgress[1529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1529].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1529].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Understanding the Consumer Adoption Process Score: {{cp.lessonAssetIdToProgress[51017].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51017].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51017].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51017].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Consumer Psychology and the Purchase Process Score: {{cp.lessonAssetIdToProgress[1530].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1530].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1530].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1530].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Cognitive Dissonance & Post-Purchase Process Score: {{cp.lessonAssetIdToProgress[2807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2807].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2807].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Brand Familiarity and the Purchase Process Score: {{cp.lessonAssetIdToProgress[2808].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2808].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2808].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2808].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Buying Behavior and Marketing: Types of Consumer Buying Decisions Score: {{cp.lessonAssetIdToProgress[1531].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1531].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1531].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1531].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Influences on Consumer Buying Decisions: Cultures, Values & More Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(5, 14)}}
Ch 6. Business Buying Behavior {{cp.topicAssetIdToProgress[51018].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - B2B vs. B2C: How Business Marketing Differs from Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1534].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1534].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1534].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1534].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Derived vs. Inelastic Demand in Business Markets Score: {{cp.lessonAssetIdToProgress[51019].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51019].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51019].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51019].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Business Marketing: Producers, Resellers, Governments & Institutions Score: {{cp.lessonAssetIdToProgress[1535].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1535].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1535].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1535].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Influences on Business Buying Decisions Score: {{cp.lessonAssetIdToProgress[51020].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51020].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51020].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51020].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is Business-to-Business E-Commerce? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[50900].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[50900].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[50900].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[50900].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(6, 14)}}
Ch 7. Marketing Strategy {{cp.topicAssetIdToProgress[51021].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Market Segmentation: Why Market Segments Are Important to Marketers Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Market Segmentation: Geographic, Demographic, Psychographic & More Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Segment Business Markets Step-by-Step Score: {{cp.lessonAssetIdToProgress[1542].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1542].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1542].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1542].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Various Types of Target Marketing Strategies Score: {{cp.lessonAssetIdToProgress[51022].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51022].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51022].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51022].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Positioning and Differentiation in Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - The Role of the Value Proposition in Marketing Score: {{cp.lessonAssetIdToProgress[51023].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51023].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51023].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51023].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(7, 14)}}
Ch 8. Products, Services & Brands {{cp.topicAssetIdToProgress[51024].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is a Business Product: Definition for Marketers Score: {{cp.lessonAssetIdToProgress[1544].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1544].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1544].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1544].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Consumer Products: Convenience, Shopping, Specialty & Unsought Products Score: {{cp.lessonAssetIdToProgress[1545].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1545].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1545].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1545].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Product Development and Business Growth: Process & Strategies Score: {{cp.lessonAssetIdToProgress[1546].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1546].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1546].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1546].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Branding and Brand Equity in Business Marketing Score: {{cp.lessonAssetIdToProgress[1547].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1547].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1547].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1547].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Services Marketing: The Difference Between Services and Goods Score: {{cp.lessonAssetIdToProgress[1558].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1558].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1558].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1558].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Packaging, Labeling & Marketing New Products Score: {{cp.lessonAssetIdToProgress[51025].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51025].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51025].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51025].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - How to Develop and Market New Consumer Products Score: {{cp.lessonAssetIdToProgress[1549].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1549].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1549].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1549].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Types of New Products: New Product Lines, Product Improvements & More Score: {{cp.lessonAssetIdToProgress[1550].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1550].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1550].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1550].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - How to Create a Marketing Mix for Individual Cultures & Countries Score: {{cp.lessonAssetIdToProgress[1551].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1551].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1551].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1551].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - How a New Product is Adopted by Consumers Score: {{cp.lessonAssetIdToProgress[1552].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1552].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1552].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1552].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Classes of Adopters: Innovators, Early, Late and Laggards Score: {{cp.lessonAssetIdToProgress[5712].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5712].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5712].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5712].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Product Life Cycles: Development, Design and Beyond Score: {{cp.lessonAssetIdToProgress[1553].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1553].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1553].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1553].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Homogeneous Products: Definition & Overview Score: {{cp.lessonAssetIdToProgress[9578].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9578].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9578].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9578].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(8, 14)}}
Ch 9. Distribution & Logistics {{cp.topicAssetIdToProgress[51026].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Marketing Channel: Definition and Function in the Marketplace Score: {{cp.lessonAssetIdToProgress[1560].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1560].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1560].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1560].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Channel Intermediaries: Definition and Function in Business Score: {{cp.lessonAssetIdToProgress[1561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1561].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1561].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Channel Conflict: Horizontal & Vertical Conflict Score: {{cp.lessonAssetIdToProgress[1562].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1562].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1562].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1562].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Supply Chain Management: Technology, Measurement, Relationship & Material Integration Score: {{cp.lessonAssetIdToProgress[1563].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1563].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1563].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1563].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Retail Segments, Target Markets and Marketing Strategies Score: {{cp.lessonAssetIdToProgress[1555].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1555].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1555].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1555].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Retailing's Role in Marketing: Definition and Dimensions Score: {{cp.lessonAssetIdToProgress[1554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1554].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1554].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Retail Distribution Strategies Score: {{cp.lessonAssetIdToProgress[14294].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14294].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14294].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14294].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Retail Marketing Mix vs. Traditional Marketing Mix Score: {{cp.lessonAssetIdToProgress[1556].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1556].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1556].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1556].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - The Marketing Mix & Wholesaler Decisions Score: {{cp.lessonAssetIdToProgress[51027].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51027].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51027].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51027].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Types of Wholesale Intermediaries Score: {{cp.lessonAssetIdToProgress[14295].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14295].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14295].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14295].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Logistics of Goods and Services Score: {{cp.lessonAssetIdToProgress[14297].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14297].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14297].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14297].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(9, 14)}}
Ch 10. Promotion, Advertising & Public Relations {{cp.topicAssetIdToProgress[51028].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Promotion and the Consumer Communication Process Score: {{cp.lessonAssetIdToProgress[1566].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1566].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1566].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1566].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Goals of Promotion and the Marketing Mix Score: {{cp.lessonAssetIdToProgress[1567].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1567].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1567].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1567].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Push & Pull Promotion Strategies: Definitions & Examples Score: {{cp.lessonAssetIdToProgress[51029].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51029].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51029].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51029].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Consumer Awareness of Promotion: The AIDA Acronym Score: {{cp.lessonAssetIdToProgress[1568].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1568].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1568].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1568].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Integrated Marketing Communication and the Marketing Plan Score: {{cp.lessonAssetIdToProgress[1569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1569].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1569].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - The Promotional Mix: Target Markets, Buying Decisions & More Score: {{cp.lessonAssetIdToProgress[1570].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1570].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1570].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1570].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Effects of Advertising on Consumer Buying Behavior Score: {{cp.lessonAssetIdToProgress[1571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1571].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1571].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Types of Advertising: Institutional and Product Advertising Score: {{cp.lessonAssetIdToProgress[1572].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1572].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1572].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1572].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Advertising Media Choices and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - How Public Relations Is Different from Advertising Score: {{cp.lessonAssetIdToProgress[1574].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1574].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1574].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1574].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Why Companies Use Public Relations Score: {{cp.lessonAssetIdToProgress[1575].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1575].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1575].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1575].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Customer Relationship Management and Marketing Technology Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Sales Promotion in the Promotional Marketing Mix Score: {{cp.lessonAssetIdToProgress[1576].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1576].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1576].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1576].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - Consumer Sales Promotion: Definition and Purpose Score: {{cp.lessonAssetIdToProgress[1577].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1577].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1577].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1577].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - Trade Sales Promotion and the Promotional Marketing Mix Score: {{cp.lessonAssetIdToProgress[1578].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1578].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1578].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1578].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(11, 14)}}
Ch 12. Selling & Pricing Strategies {{cp.topicAssetIdToProgress[51034].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Relationship Selling vs. Traditional Methods: Definition and Purpose Score: {{cp.lessonAssetIdToProgress[1581].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1581].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1581].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1581].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Personal Selling: The Steps of the Selling Process Score: {{cp.lessonAssetIdToProgress[1582].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1582].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1582].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1582].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Role of Sales Management in Personal Selling Score: {{cp.lessonAssetIdToProgress[51035].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51035].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51035].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51035].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Pricing Decisions: Profit-Oriented, Sales & Status Quo Score: {{cp.lessonAssetIdToProgress[1583].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1583].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1583].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1583].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Pricing Objectives: How Firms Decide on a Pricing Strategy Score: {{cp.lessonAssetIdToProgress[1584].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1584].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1584].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1584].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Pricing Strategy and Consumer Perception Score: {{cp.lessonAssetIdToProgress[1585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1585].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1585].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Price Elasticity: Understanding Supply and Demand Score: {{cp.lessonAssetIdToProgress[1586].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1586].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1586].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1586].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Pricing Cost: What Motivates Mark-up and Break-Even Pricing Score: {{cp.lessonAssetIdToProgress[1587].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1587].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1587].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1587].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Price Selection: How Businesses Select the Correct Price for Products Score: {{cp.lessonAssetIdToProgress[1588].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1588].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1588].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1588].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - How Prices Can Be Adjusted in Response to Environmental Factors Score: {{cp.lessonAssetIdToProgress[1589].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1589].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1589].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1589].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Economic Factors of Pricing and Pricing Strategy Score: {{cp.lessonAssetIdToProgress[1590].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1590].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1590].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1590].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(12, 14)}}
Ch 13. Global Marketing Strategies {{cp.topicAssetIdToProgress[51036].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - International Marketing: The Importance of Global Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1522].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1522].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1522].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1522].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The Relationship Between International Trade Systems & Marketing Score: {{cp.lessonAssetIdToProgress[51037].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51037].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51037].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51037].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Internet and Global Marketing: Ecommerce on an International Scale Score: {{cp.lessonAssetIdToProgress[1523].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1523].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1523].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1523].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - International External Marketing: Culture, Economics, Tech & More Score: {{cp.lessonAssetIdToProgress[1524].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1524].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1524].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1524].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - International Marketing Mix and the 4 Ps of Marketing Score: {{cp.lessonAssetIdToProgress[1525].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1525].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1525].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1525].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Breaking Into Foreign Markets: International Marketing Strategies Score: {{cp.lessonAssetIdToProgress[1526].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1526].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1526].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1526].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(13, 14)}}
Ch 14. Social Responsibility & Marketing Ethics {{cp.topicAssetIdToProgress[51038].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What Is Sustainable Marketing? - Definition & Concepts Score: {{cp.lessonAssetIdToProgress[51039].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51039].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51039].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51039].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Social Criticisms of Marketing Score: {{cp.lessonAssetIdToProgress[51040].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51040].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51040].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51040].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How Consumerism & Environmentalism Affect Marketing Score: {{cp.lessonAssetIdToProgress[51041].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51041].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51041].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51041].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Ethical Behavior in Marketing: What Are Marketing Ethics? Score: {{cp.lessonAssetIdToProgress[1503].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1503].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1503].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1503].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Business Ethics: Corporate Social Responsibility Score: {{cp.lessonAssetIdToProgress[1504].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1504].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1504].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1504].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Ethics and Cause-Related Marketing Score: {{cp.lessonAssetIdToProgress[1505].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1505].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1505].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1505].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Overview of the AMA Code of Ethics Score: {{cp.lessonAssetIdToProgress[51042].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51042].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51042].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51042].bestScoreQuestions}}  Take Quiz Optional

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