- Course type: Self-paced
- Available Lessons: 111
- Average Lesson Length: 8 min
Eligible for Certificate: Yes
Certificates show that you have completed the course. They do not provide credit.
Watch a preview:chapter 1 / lesson 1Introduction to Marketing: Definition and Applications
Course SummaryBoost your confidence before taking the UExcel Principles of Marketing exam by reviewing our helpful test prep course. These video and text lessons cover all the subjects you could see on the exam and act as a flexible, comprehensive study guide that you can access and study at any time.
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About This Course
Turn your knowledge of topics like consumer behavior, marketing strategy and pricing into three hours of transferable college credit with this UExcel Principles of Marketing study guide. Our entertaining video lessons can introduce you to fundamental marketing concepts covered on the exam in around two weeks of study time and reduce the cost of your college education in the process.
Syllabus & Course Information
Content in this study guide is designed around learning objectives measured by the UExcel Marketing exam, so you'll be fully prepared for the test. Use these video lessons and quizzes to:
- Explore customer wants and needs alongside the marketing strategies designed to address them.
- Take a look at consumer relationship management strategies and the different types of market orientation.
- Survey factors affecting the marketing environment, such as technology, politics, social attitudes and the economy.
- Outline the types of competitive advantage and study target market strategies, the functions of marketing management and the marketing mix.
- Examine the components of market research and compare the uses of qualitative and quantitative research data.
- Survey consumer behavior theory, consumer psychology, the purchase process and buying behavior.
- Consider the importance of consumer decision making to marketers.
- Study inelastic and derived demand in business-to-business marketing, the uses of e-commerce and the factors influencing business buying decisions.
- Explore market segmentation types and target marketing strategies; learn about positioning and value proposition.
- Take a look at the uses of branding, packaging and labeling to market new products.
- Identify the different categories of consumer products, the processes involved in product development and the classes of new product adopters.
- Examine the types of supply chain management, the functions of marketing channels and retail distribution strategies.
- Compare traditional, wholesale and retail marketing mixes.
- Take a look at trade and sales promotion, marketing communication strategies and the effects of advertising.
- Explore the uses of public relations to manage customer relationships.
- Learn about the different types of direct marketing and assess their benefits to both businesses and consumers.
- Compare sales methods and trace the steps in the selling process; take a look at the role of sales management.
- Study economic and environmental factors affecting price selection and pricing strategy.
- Examine international trade systems alongside global marketing strategies and the use of international e-commerce.
- Study marketing and business ethics before considering some of the social criticisms of marketing.
There are no prerequisites for this UExcel study guide. However, if you want to develop your general business knowledge before starting these lessons, consider taking our introductory business and management courses.
This study guide's modular format allows you to access any of the 14 chapters or view one of 104 total lessons whenever it's convenient for you. In addition to entertaining videos lasting around six minutes each, you'll find lesson quizzes and chapter tests useful for reviewing important marketing concepts and tracking your course progress. When you're ready for a more comprehensive assessment, there's also a practice final exam to help determine where you stand in terms of your overall preparedness.
UExcel Principles of Marketing Exam Information
Students who take a traditional, campus-based principles of marketing course might do so to fulfill their degree program's general education requirements or meet prerequisites for advanced business and marketing courses. Students who sit through these one-semester classes study the same marketing terminology and concepts covered in the UExcel exam.
- Number of Questions: Around 120
- Question Type: Multiple choice
- Time Limit: 2 hours
- Number of Credits: 3
- Exam Cost: $95
UExcel Principles of Marketing Exam Breakdown
|UExcel Exam Concept||Percent of the UExcel Exam||Approximate Number of Questions||Chapter Lessons|
|Introduction to Marketing||10%||12||13|
|The Marketplace and Consumers||25%||30||24|
|Marketing Strategy and Mix||45%||54||58|
|Social Responsibility and Marketing Ethics||5%||6||7|
|The Marketing Plan||5%||6||2|
Earn UExcel Credit
Successful marketing UExcel examinees can receive three hours of transferable college credit accepted at schools across the country. Not only is this form of credit more affordable than enrolling in a semester-long course, it's also more convenient. The exam is administered year round, and this self-paced study guide is available whenever you're ready to start your test preparation.
Study Schedule for the UExcel Principles of Marketing Exam
Use the table below to determine how you might fit this study guide's 11 hours of instruction into your schedule. These scheduling suggestions could also help you sign up for a test date that coincides with course completion.
|Study Frequency||When You'll Be Ready for the Exam|
|3 hours a day; 3 days a week||Just over 1 week|
|2 hours a day; 3 days a week||Around 2 weeks|
|1 hour a day; 3 days a week||About 4 weeks|
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