Understanding & Influencing Consumer Behavior

Course Summary

This course helps employees quickly understand the influences of consumer behavior in marketing. You can incorporate these bite-sized lessons and quizzes into upcoming training sessions, or you can have your employees review the course materials on their own time.
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3 chapters in Understanding & Influencing Consumer Behavior

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(0, 3)}}
Ch 1. Consumer Behavior in Marketing {{cp.topicAssetIdToProgress[581099].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What Is Consumer Behavior in Marketing? - Factors, Model & Definition Score: {{cp.lessonAssetIdToProgress[6640].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6640].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6640].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6640].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Consumer Behavior Theory and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1528].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1528].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1528].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1528].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Impact of Consumer Behavior on Society Score: {{cp.lessonAssetIdToProgress[581101].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581101].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[581101].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581101].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Applications of Studying Consumer Behavior: Definition & Examples Score: {{cp.lessonAssetIdToProgress[581103].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581103].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[581103].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581103].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is Market Analysis? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[142234].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[142234].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[142234].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[142234].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 3)}}
Ch 2. Marketing Research & Assessing Consumer Behavior {{cp.topicAssetIdToProgress[581105].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Overview of Exploratory, Descriptive & Causal Research in Marketing Score: {{cp.lessonAssetIdToProgress[425613].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425613].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[425613].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425613].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What Is Primary Data in Marketing Research? - Definition, Sources & Collection Score: {{cp.lessonAssetIdToProgress[9608].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9608].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9608].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9608].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Research Methods: Observation, Focus Groups & More Score: {{cp.lessonAssetIdToProgress[27970].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27970].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[27970].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27970].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Sequencing Marketing Research Methods: Reasoning & Example Score: {{cp.lessonAssetIdToProgress[581107].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581107].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[581107].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581107].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Conducting Surveys and Interviews: Explanation & Purpose Score: {{cp.lessonAssetIdToProgress[21117].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21117].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[21117].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21117].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Choosing a Survey Medium Score: {{cp.lessonAssetIdToProgress[425635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425635].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[425635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425635].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Practical Application: Gathering Customer Service Metrics
Lesson 8 - Focus Group: Definition, Methodologies & Example Score: {{cp.lessonAssetIdToProgress[17637].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17637].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17637].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17637].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Projective Tests in Qualitative Marketing Research Score: {{cp.lessonAssetIdToProgress[425627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425627].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[425627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[425627].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Scanner Data Applications in Marketing Research: Impact & Explanation Score: {{cp.lessonAssetIdToProgress[581109].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581109].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[581109].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581109].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Examining Consumer Response Using Physiological Measures Score: {{cp.lessonAssetIdToProgress[581111].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581111].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[581111].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581111].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Marketing Research Precautions: Importance & Examples Score: {{cp.lessonAssetIdToProgress[581113].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581113].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[581113].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581113].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 3)}}
Ch 3. Psychosocial Aspects of Consumer Behavior {{cp.topicAssetIdToProgress[581115].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Market Segmentation: Why Market Segments Are Important to Marketers Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Positioning and Differentiation in Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Attitudes, Values & Belief: Social Factors in Marketing Score: {{cp.lessonAssetIdToProgress[1516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1516].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1516].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Practical Application: Analyzing Customer Loyalty Factors
Lesson 5 - Consumer Attitudes: Definition & Changes Score: {{cp.lessonAssetIdToProgress[6610].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6610].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6610].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6610].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Strategies for Influencing Consumer Attitudes Score: {{cp.lessonAssetIdToProgress[581117].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581117].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[581117].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581117].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Understanding the Consumer Decision-Making Process: A Marketing Must Score: {{cp.lessonAssetIdToProgress[1529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1529].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1529].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Effects of Family Structure in Consumer Behavior Score: {{cp.lessonAssetIdToProgress[581119].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581119].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[581119].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581119].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Consumer Reference Groups: Types & Examples Score: {{cp.lessonAssetIdToProgress[581121].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581121].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[581121].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581121].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Consumer Perception Factors & Weber's Law Score: {{cp.lessonAssetIdToProgress[581123].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581123].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[581123].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581123].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Consumer Psychology and the Purchase Process Score: {{cp.lessonAssetIdToProgress[1530].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1530].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1530].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1530].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Product Life Cycle Stages: Theory & Model Score: {{cp.lessonAssetIdToProgress[141747].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[141747].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[141747].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[141747].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Diffusion of Innovation in Marketing & Consumer Behavior Score: {{cp.lessonAssetIdToProgress[581125].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581125].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[581125].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[581125].bestScoreQuestions}}  Take Quiz Optional

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Practice Tests in this course
Check your knowledge of this course with a 50-question practice test. Once you take the test, you will receive a detailed exam report complete with your personal statistics and even specific lessons to focus on! Take the practice test now
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  • Video lessons to explain complicated concepts
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