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Question 1 1. Which of the following is NOT a reason for personal selling to be used?
Question 2 2. Which of the following is an example of personal selling?
Question 3 3. What are the four broad segments of a business market?
Question 4 4. In a buying center, what is the role of the initiator?
Question 5 5. Mediums can include _____.
Question 6 6. Under which type of marketing budget model would Marketing have a $200,000 budget based on the company's overall gross revenue of $2 million?
Question 7 7. The U.S. Census is an example of _____.
Question 8 8. _____ is based on data that cannot be measured or counted but can be collected and interpreted through observation.
Question 9 9. Out of the following, which kind of purchase involves no information search?
Question 10 10. In what stage of the consumer purchase decision process are needs considered?
Question 11 11. Which of the following is NOT an element of supply chain management?
Question 12 12. Which event(s) can cause havoc in the supply chain?
Question 13 13. What happens when brand power is acquired through the name recognition, which allows the company to achieve larger sales and profits?
Question 14 14. If a product such as allergy medicine is advertised only during fall and spring allergy months, what type of media schedule would it be?
Question 15 15. Which of the following is NOT one of the 4 P's of the marketing mix?
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