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Benefits of Customer Relationship Management (CRM) Final Exam

Free Practice Test Instructions:

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Question 1 1. What does the acronym 'CRM' stand for in management and marketing?

Question 2 2. If you are concerned about the cleanliness of your store, what factor of customer satisfaction are you worried about?

Question 3 3. If you are trying to learn whether a customer is satisfied with the construction of a product, what type of factor are you examining?

Question 4 4. How can a business construct a market profile for its target market?

Question 5 5. How does operational CRM differ from analytical CRM?

Question 6 6. If you are worried about location, parking and hours of operation, what factor of customer satisfaction is concerning you?

Question 7 7. Why is having a CRM important to a business?

Question 8 8. How might a business be able to find out if its customers are satisfied with its services or products?

Question 9 9. Explain what winning a new customer means.

Question 10 10. Analyze the main goal of customer relationship marketing.

Question 11 11. Which of the following best describes the purpose of CRM software for companies?

Question 12 12. Which of the following is an example of CRM?

Question 13 13. What is a primary focus of a CRM system?

Question 14 14. The degree to which a product or service meets a customer's expectations is called _____.

Question 15 15. Which term best describes a popular marketing strategy that centers around the acquisition, enhancement, and retention of long-term relationships that add value for the organization and the customer?

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Benefits of Customer Relationship Management (CRM) Final Free Practice Test Instructions

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

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