Building & Managing Customer Loyalty Programs Final Exam

Free Practice Test Instructions:

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Question 1 1. Why is caring an important part of good customer service?

Question 2 2. Why is it important for companies to nurture loyal customers?

Question 3 3. Why would a company use focus groups as a way to measure customer satisfaction?

Question 4 4. How can a customer loyalty program help a business?

Question 5 5. What is a reason that a company may decide to end a customer loyalty program?

Question 6 6. Which step should NOT be part of the discontinuation plan for customer loyalty programs?

Question 7 7. What are the benefits to the customer in a loyalty program?

Question 8 8. What is customer satisfaction?

Question 9 9. What is a customer loyalty program?

Question 10 10. How important is customer loyalty to your company?

Question 11 11. When creating customer satisfaction surveys, the survey should _____.

Question 12 12. How do you determine the format of a program?

Question 13 13. What is a difficulty businesses are facing with customer loyalty programs?

Question 14 14. What is the formula to calculate CLV?

Question 15 15. What is a disadvantage of a customer loyalty program?

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Building & Managing Customer Loyalty Programs Final Free Practice Test Instructions

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

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