Business 309: Digital Marketing & Advertising Final Exam

Free Practice Test Instructions:

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Question 1 1. Why could a server potentially present a network security issue?

Question 2 2. A bot locates new pages or updates to add to a(n) _____.

Question 3 3. How can SEO help with the promotion of a digital event?

Question 4 4. Which of the following is TRUE about a SMART Goal?

Question 5 5. What is paid media?

Question 6 6. When writing a digital marketing plan, it is important that _____.

Question 7 7. What is frequency in advertising?

Question 8 8. Which of the following is a description of media planning?

Question 9 9. Which of the following digital marketing forms includes Instagram, Facebook and Twitter?

Question 10 10. All of the following are true about mobile marketing EXCEPT:

Question 11 11. Pet Love created mobile web ads to promote their customized pet accessories. Which of the following best describes this type of ad?

Question 12 12. What type of mobile marketing refers to text messages or picture messages sent to users who have opted-in?

Question 13 13. This type of segmentation is based on a person's shopping patterns, social media likes, and product benefit or value.

Question 14 14. To determine the usage-rate segmentation, what is divided by how much of the product is used or consumed?

Question 15 15. Which of the following types of segmentation is the marketing team for an amusement park using when they decide to place an ad that showcases wild thrill rides for an exciting day out with friends?

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Business 309: Digital Marketing & Advertising Final Free Practice Test Instructions

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Business 309: Digital Marketing & Advertising  /  Business Courses
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