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CLEP Principles of Marketing: Study Guide & Test Prep Final Exam

Free Practice Test Instructions:

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Question 1 1. Internal information search is likely to be the primary form of information search for which purchase?

Question 2 2. Marx Company seeks to satisfy the needs of targeted customers at a profit. Which orientation is Marx following?

Question 3 3. Which of the following would be an example of a slotting allowance?

Question 4 4. Which of these products would be an example of using demographic segmentation?

Question 5 5. A national retailer has two branded store chains. One carries premium quality merchandise at high prices and the other offers acceptable quality goods at the lowest prices. Which form of targeted marketing is the retailer following?

Question 6 6. Which of these is the purpose for market segmentation?

Question 7 7. Housing starts would be an important leading indicator for which company?

Question 8 8. Intangibility, perishability, and variability are key characteristics of:

Question 9 9. Which form of transportation generally has the best accessibility to pickup and delivery locations?

Question 10 10. How would a firm follow the licensing approach to entering foreign markets?

Question 11 11. JoAnn has an educational blog that has gained a large following. She collects ad revenue when readers follow links to the advertisers websites. Which metric is her ad revenue based on?

Question 12 12. Which of the following is an example of a global marketing standardization strategy?

Question 13 13. Which of the following activities occur when the marketing department is environmental scanning?

Question 14 14. Which of these situations illustrates elastic demand for a product?

Question 15 15. Which of the following is a feature of a good marketing objective in a marketing plan?

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CLEP Principles of Marketing: Study Guide & Test Prep Final Free Practice Test Instructions

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

CLEP Principles of Marketing: Study Guide & Test Prep  /  CLEP Courses
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