CLEP Principles of Marketing: Study Guide & Test Prep Final Exam
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Question 11.Internal information search is likely to be the primary form of information search for which purchase?
Question 22.Marx Company seeks to satisfy the needs of targeted customers at a profit. Which orientation is Marx following?
Question 33.Which of the following would be an example of a slotting allowance?
Question 44.Which of these products would be an example of using demographic segmentation?
Question 55.A national retailer has two branded store chains. One carries premium quality merchandise at high prices and the other offers acceptable quality goods at the lowest prices. Which form of targeted marketing is the retailer following?
Question 66.Which of these is the purpose for market segmentation?
Question 77.Housing starts would be an important leading indicator for which company?
Question 88.Intangibility, perishability, and variability are key characteristics of:
Question 99.Which form of transportation generally has the best accessibility to pickup and delivery locations?
Question 1010.How would a firm follow the licensing approach to entering foreign markets?
Question 1111.JoAnn has an educational blog that has gained a large following. She collects ad revenue when readers follow links to the advertisers websites. Which metric is her ad revenue based on?
Question 1212.Which of the following is an example of a global marketing standardization strategy?
Question 1313.Which of the following activities occur when the marketing department is environmental scanning?
Question 1414.Which of these situations illustrates elastic demand for a product?
Question 1515.Which of the following is a feature of a good marketing objective in a marketing plan?
Question 1616.What is positioning?
Question 1717.A local pizza restaurant decides to send flyers and menus to only people within their town, and the next town over. Which type of market segmentation did the pizza restaurant use?
Question 1818.How do companies perform competitor product analysis?
Question 1919.The measure of the response to the change in price of a product is called _____.
Question 2020.If a butter manufacturer raises prices by 10% and the quantity of butter demanded by consumers falls 20%, this would be an example of _____.
Question 2121.How do teams assist under relationship selling theory?
Question 2222.What is the main way marketers create a desire for their product?
Question 2323.In its most recent advertisements, the Wild Watch Company is promoting the company rather than an individual product. They talk about how their customer service is geared entirely to help consumers. Which type of advertising are they using?
Question 2424.Which of the following is the receiver's response to a promotional message?
Question 2525.Sales for your company have plateaued. What is the most likely way to increase sales and revenue?
Question 2626.What part of the corn chip marketing mix will most likely be affected if there is a worldwide corn plague?
Question 2727.Which is NOT an example of product adaptation?
Question 2828.Which of the following answer choices demonstrates an example of sustainability in business?
Question 2929.Which of the following BEST explains the stakeholder theory?
Question 3030.Which of the following actions will assist the consumer in his/her evaluation of what products or causes are genuinely worthwhile?
Question 3131.The Wacky Watch Company is deciding on which of the following they should focus selling their watches to?
Question 3232.The study of the human behavior in its natural context is an example of _____.
Question 3333.Evaluate the importance of producer markets.
Question 3434.What is a limited introduction of a product and marketing program to determine whether or not the product/service will be successful with the target market?
Question 3535.In which type of retail store are you likely to find the lowest prices?
Question 3636.Which of the following is the BEST way to describe the maturity stage in the product life cycle?
Question 3737.Product enhancements and informing customers are ways _____ impacts marketing.
Question 3838.Mark owns a production plant that makes different types of rubber for car tires. Mark has to worry whether there are changes in laws that could change the product specifications for the tires. A regulatory agency could recall their product or shut down their facility if the tires are not being made correctly. Mark has to be careful because a lawsuit could impact their company profits. He is thinking of merging with another company to save money, but it could be blocked as anticompetitive. Which is the BEST answer to describe this scenario?
Question 3939.If a spa offers a unique experience of underwater massage that can only be found at their location, this is an example of which of the following?
Question 4040.What is environmental scanning?
Question 4141.Which is the BEST way to describe market penetration?
Question 4444.Which of the following is a learned part of consumer behavior?
Question 4545.Which of the following is NOT true about low involvement purchases?
Question 4646.What are the three main functions of intermediaries?
Question 4747.What is the difference between the marketing goals of non-profit and for-profit organizations?
Question 4848.Letting customers (or potential customers) know about your product, with a focus on purchasing it, is the goal of:
Question 4949.Sean owns a retail company. He shops various suppliers to get the best possible price for clothes that will be sold in his store. Which type of business customer is Sean?
Question 5050.Which of the following is a characteristic of relationship selling?
CLEP Principles of Marketing: Study Guide & Test Prep Final Exam Instructions
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to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will
appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!