You need to choose a new product for your company, you have two options:
Product A: A trendy product that is likely to have very high sales in the first year, but become obsolete quickly. The product is not environmentally friendly, and it does not offer long-term employment for the sales team that will need to be hired on contract.
Product B: A wholesome product that is predicted to provide steady sales over many years, but is not guaranteed to make as many sales in the first fiscal year. It is environmentally friendly and can be produced partially in-house, creating two new jobs.
You choose Product B. Which rule did you follow when making your decision?