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Question 1 1. When is advertising a customer acquisition activity?
Question 2 2. What is the first step to acquiring and maintaining customers?
Question 3 3. What is the average conversion rate for websites?
Question 4 4. What is the purpose of the conversion rate metric?
Question 5 5. Customer acquisition tends to be more _____ than customer retention.
Question 6 6. Why can reaching your target market be a challenge?
Question 7 7. Which is NOT true about content marketing?
Question 8 8. What does Customer Relationship Management (CRM) do for email marketing?
Question 9 9. An unsubscribe rate tells you what?
Question 10 10. Which is true about using one database for Customer Relationship Management (CRM) and email marketing?
Question 11 11. Email segmentation requires some amount of obtaining customer data. Which of these would NOT fit in terms of collecting that data?
Question 12 12. What information should an opt-in form include when building an email list?
Question 13 13. Which is a strategy for building an email list?
Question 14 14. Testing your email blast before it is sent can help you do which of these?
Question 15 15. An email sent as a result of a customer action or behavior is called what?
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