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Question 1 1. According to psychologist Lawrence Kohlberg, which of the following levels of ethical development is characterized by an individual being more concerned about how he/she views him/herself, and not on what others may think?
Question 2 2. A grouping of computer stations connected in some manner that allows for sharing of resources is best defined as which of the following?
Question 3 3. The marketing industry is roughly divided into two distinct categories, which are:
Question 4 4. In general, which of the following sections should be inserted at the end of a resume?
Question 5 5. Which of the following is defined as an evaluation of whether a marketing budget produces a desirable profit? It is calculated by subtracting the cost of the marketing plan from the sales generated by the marketed products, then dividing that by the cost of the marketing plan.
Question 6 6. Which of the following is a coordination of all promotional messages for a product or service to ensure consistency at every customer contact point?
Question 7 7. Which of the following types of wholesale intermediaries would be most likely to own and maintain a series of bins filled with DVDs placed within a specific area inside a series of supermarket chain stores?
Question 8 8. A company's pledge (i.e., promise) that a product will be of a specified quality, content and/or benefit, and that it will provide satisfaction (or perform or produce in a specified manner) collectively represents which of the following quality assurance concepts?
Question 9 9. Homogenous and heterogeneous products are two subcategories that constitute which of the following classifications of consumer products?
Question 10 10. Which of the following pricing strategies consists of a firm setting the initial product price high, so as to quickly cover embedded costs, after which it begins to slowly reduce the price to bring the product to a wider market?
Question 11 11. An electronics retail outlet store advertises a blowout sale on flat-screen HD television sets, offering consumers the chance to purchase the products for $499, even though the retailer originally paid $600 per TV set at the time they were first shipped to the store. This scenario best illustrates which of the following on the part of the retailer?
Question 12 12. Advocacy advertising is a subtype of which of the following categories of advertising?
Question 13 13. Which of the following is likely to cause consumers to decrease spending, and to make it more difficult for companies to produce goods and services?
Question 14 14. Which of the following is defined as the exact price at which buyers are willing to buy a product or service, and that sellers are willing to sell it for?
Question 15 15. A restaurant patron demands a specific brand of ketchup with his burger and fries, informing the server that the various brands of the condiment in question that the establishment typically provides to its customers is simply not good enough for his refined palate. This scenario best exemplifies which of the following levels of brand familiarity?
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