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GACE Marketing Education Test I (046): Practice & Study Guide Final Exam

Free Practice Test Instructions:

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Question 1 1. A computer science major obtains a position as a help desk analyst with a large technical services provider after earning her undergraduate degree. Fifteen years later, the same individual is working as a senior software engineer within the same organization. It can best be said of the individual in question that she has a/an _____ in the technology sector.

Question 2 2. Which of the following comprise three typical resume distribution types frequently requested by employers advertising positions on Internet job boards?

Question 3 3. An individual's surname would, from an information systems standpoint, constitute which of the following?

Question 4 4.

Jennifer works as a sales associate at a new car dealership. A firm believer in the importance of maintaining integrity and honesty, values instilled in Jennifer at an early age, she refuses to resort to the heavy-handed sales tactics used by her peers. As such, Jennifer is often teased by her colleagues for being a goody-two-shoes, but she doesn't let their opinions influence the way she perceives herself.


Based solely on the information provided above, which of Kohlberg's levels of ethical development applies to Jennifer?

Question 5 5. The CEO of a large multimedia communications conglomerate is well-known among his subordinates for telling them to comply with the law to the minimal extent, and to avoid bringing negative publicity to him, as well as to the firm he is in charge of. Based solely on the information provided above, which of Kohlberg's levels of ethical development best applies to the CEO in question?

Question 6 6. Which of the following terms best describes an individual who possesses some interest in a particular process, and who utilizes hardware and software components alike, usually to connect to a network, and extrapolates meaningful information from raw data?

Question 7 7. The three components that interact with one another to form the foundation for information systems are _____.

Question 8 8. An online survey offers respondents the chance to skip three questions if they left-click in a particular checkbox. Which of the following best refers to this type of setup?

Question 9 9. The business model for a home video retail chain is based entirely on renting and selling DVDs and VHS cassettes of feature-length movies. As such, the organization is heavily focused on those two product offerings, rather than on evolving consumer preferences. The store in question can, therefore, be said to demonstrate _____.

Question 10 10. The concept that an organization's promotional mix must send a consistent, cohesive message to the target demographic, regardless of the medium selected for a given advertising campaign (i.e., print, radio, television, etc.), is best referred to as which of the following?

Question 11 11. Return on Investment (ROI), conversions, and website traffic are best categorized as marketing _____.

Question 12 12. The type of market structure that exists when a handful of firms control the majority of the market is best referred to as which of the following?

Question 13 13. After demand for his fast-food restaurant's crinkle-cut fries increases exponentially, Joe decides to quadruple the amount of fries that he cooks and serves daily to patrons. As a result of Joe's decision, the prices for his crinkle-cut fries will be _____.

Question 14 14. A market surplus exists when quantity demanded is _____ than quantity supplied, which collectively exerts _____ pressure on price until market equilibrium is re-established.

Question 15 15. Which of the following terms best describes an organization that is the only producer of a particular good within the entire market?

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GACE Marketing Education Test I (046): Practice & Study Guide Final Free Practice Test Instructions

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

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