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GACE Marketing Education Test II (047): Practice & Study Guide Final Exam

Free Practice Test Instructions:

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Question 1 1. Which of the following is defined as the change in total costs that corresponds with a single-unit change in output?

Question 2 2. An established multinational technology company that specializes in manufacturing and distributing laptop computers has just started marketing its first smartphone directly to consumers. To gain market share quickly, the firm has decided to set introductory prices for its smartphone at the low end of the spectrum, in relation to the product offerings of its closest competitors. Which of the following pricing strategies is best reflected in the current example?

Question 3 3. If a corporation can change the price of a particular product offering, with no significant corresponding change in consumer demand, we can best surmise that demand for the product in question is _____.

Question 4 4. A life insurance sales representative aggressively cold-calls prospective clients in an effort to drum up sales, extolling the benefits of early planning as he launches into his well-rehearsed marketing pitch. The insurance policies hawked by the agent in question would best fall into which of the following categories of consumer products?

Question 5 5. The quality assurance concept that is regulated by the U.S. Department of Agriculture (USDA), and which is applied mainly to food products, is referred to as which of the following?

Question 6 6. Within the new product development process, the phase in which ideas for a new product are thoroughly analyzed, and a decision is made regarding which ideas will be further developed, along with which ones will be dropped from consideration, is collectively referred to as the _____ stage.

Question 7 7. Which of the following statements is TRUE about the new product development process?

Question 8 8. Which of the following best describes the process by which associations between two stimuli are reinforced repeatedly in the minds of consumers as a direct result of actions undertaken by marketers?

Question 9 9. A customer who just purchased her first new, high-end luxury car is suddenly hit with the realization that the choice of makes and models may not have been the best one, after all. These feelings of regret, encountered in the wake of making the purchase in question, can best be classified as _____.

Question 10 10. A manufacturer that distributes the items it produces to all retailers that express an interest in selling those same items is said to be utilizing which of the following distribution channel strategies?

Question 11 11. Contacting, risk-taking, and promoting would best be categorized under which of the following channel intermediary functions?

Question 12 12. A disagreement over merchandise pricing arises between a retailer and a manufacturer, both of whom are members of the same distribution channel. his scenario is an example of a/an _____ conflict.

Question 13 13. Consumer rights are protected under a series of laws and regulations administered by which of the following entities?

Question 14 14. The commercial value placed on a symbol representing a manufacturer's trademarked product offering best represents which of the following?

Question 15 15. The laws imposing legal responsibility on businesses for producing and distributing goods that are found to be defective is best referred to as _____ laws.

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GACE Marketing Education Test II (047): Practice & Study Guide Final Free Practice Test Instructions

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

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