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Question 1 1. What is the MAIN purpose of social media for a small retailer?
Question 2 2. What is the BEST explanation of the importance of location in retail?
Question 3 3. Which of the following best describes the purpose of a window display for a large retail store?
Question 4 4. Which of these is an example of desirability?
Question 5 5. A _____ carries goods and sells them directly to the consumer.
Question 6 6. What is bundling pricing in retail sales?
Question 7 7. Multichannel retailing offers _____ opportunities to build a _____ among _____ audiences.
Question 8 8. If a bookseller decides to sell books online through a website it developed, what type of retailing is being employed?
Question 9 9. Which of the following best describes the purpose of stock in a large retail store?
Question 10 10. Why should a large retail store make sure there are enough items displayed?
Question 11 11. Which of the following is the most useful tactic to advertise a new business?
Question 12 12. What technique is a company using when it discounts items to increase demand?
Question 13 13. Retailing is the activities related to selling goods _____.
Question 14 14. Why might someone choose to sell their item through telemarketing versus direct marketing?
Question 15 15. Why must a retail company put sales strategies in place?
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