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Improving Customer Satisfaction & Retention Final Exam

Free Practice Test Instructions:

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Question 1 1. What is a primary focus of a CRM system?

Question 2 2. Why is it important for companies to understand the customer value of their goods and services?

Question 3 3. Which term best describes a popular marketing strategy that centers around the acquisition, enhancement, and retention of long-term relationships that add value for the organization and the customer?

Question 4 4. How can a business construct a market profile for its target market?

Question 5 5. Which statement is true regarding customer value?

Question 6 6. Why is having a CRM important to a business?

Question 7 7. Which statement is FALSE regarding customer value?

Question 8 8. How does operational CRM differ from analytical CRM?

Question 9 9. Toothbrushes, Inc., is a toothbrush manufacturer. What can they do to increase the customer value of their toothbrushes?

Question 10 10. Customer value is _____.

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Improving Customer Satisfaction & Retention Final Free Practice Test Instructions

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

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