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Internet & Social Media Marketing: Help & Review Final Exam

Free Practice Test Instructions:

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Question 1 1. Which of the following is the best definition for a market segment ?

Question 2 2. A business that sells toys should open a store in a location that has a large population of _____.

Question 3 3. What is a strategic alternative?

Question 4 4. Why was e-mail the first killer app of ARPANET and the Internet?

Question 5 5. Which of the following demographic groups was born between 1946-1964?

Question 6 6. If a company decides to pursue a senior citizen segment of the market and has difficulty creating a marketing mix that will reach this type of segment, this is an example of what type of criteria?

Question 7 7. How do companies manage ethics in the business world?

Question 8 8. Which of the following would a company do when it decides to 'harvest' a product made by an SBU?

Question 9 9. How does a large company place its SBU's on the portfolio matrix ?

Question 10 10. What does SMTP stand for?

Question 11 11. How can social media help target consumers?

Question 12 12. Why has social media become a quick success?

Question 13 13. Which of the following would NOT be a form of social media?

Question 14 14. How did the combined TCP/IP protocols lay the foundation for modern Internet-based communications?

Question 15 15. What is included in promotional strategies?

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Internet & Social Media Marketing: Help & Review Final Free Practice Test Instructions

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

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