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Marketing 302: Consumer Behavior Final Exam

Free Practice Test Instructions:

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Question 1 1. How do indifference curves for perfect substitutes differ from indifference curves for perfect complements?

Question 2 2. Which answer choice contains the best example of the consumer preference assumption of completeness?

Question 3 3. A consumer's spending decisions are determined by the amount of _____ she will find in a given activity.

Question 4 4.

The first ice cream store Joanne visited as a child was a Coldstone. Joanne is now an adult, and Coldstone is her favorite ice cream brand.

This is an example of which phenomenon?

Question 5 5. Marketers of products that are purchased using nominal decision making will likely...

Question 6 6. Which of the following answer choices contains the best example of the zero price effect?

Question 7 7. An advertisement that encourages consumers to purchase a limited edition item before it is no longer available is using which type of advertising appeal?

Question 8 8. Creating a buzz about a new product category through informational ads is known as _____.

Question 9 9. Which of the following advertising appeals provides irrational reasons as to why a particular brand or service is better than another?

Question 10 10. A coffee shop recently implemented a new rewards system that awards a free pastry with every purchase that amounts to $25 or more. What theory is this reward system based on?

Question 11 11. When does Door-in-the-Face technique work the best?

Question 12 12. Which theory states that when faced with several options, consumers will typically select the mid-quality, mid-priced item?

Question 13 13. Jill has a close group of friends who she meets with once a week at happy hour. The women all enjoy shopping at high-end department stores like Nordstrom and visiting spas and salons. For the purchase of which of the following items would this group influence Jill's buying decision the most?

Question 14 14. _____ are used to influence our behavior in a given situation and the level of influence is based on factors such as the visibility or necessity of the item.

Question 15 15. Which external influence has the greatest impact on a consumer's buying decision?

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Marketing 302: Consumer Behavior Final Free Practice Test Instructions

Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!

Marketing 302: Consumer Behavior  /  Business Courses
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